别再向 AI 许愿:把它当员工,用元提示词指挥它
How To Use AI Better Than 99% Of People (This Changed My Life) — 大多数人把 AI 当老虎机,一句话许愿;少数人把它当数字员工,用详尽的专家指令和会收集上下文的提示词去指挥,于是超过 99% 的人。
核心主张
大多数人把 AI 当老虎机,一句话许愿;少数人把它当数字员工,用详尽的专家指令和会收集上下文的提示词去指挥,于是超过 99% 的人。
先用四种方式拿到专家级指令——自己写、让 AI 出指南、接专家信源、仿写范例;再用元提示词把它变成分三阶段的提示词:收集上下文、行动计划、教练执行。你不再猜,而是在编排;学与做同时发生,提示词库就是你可迭代的第二大脑。
几条主线
老虎机 vs 数字员工:提示词长度就是控制权
一句「给我写条爆款推文」不是用法,是许愿。你不说清楚,LLM 只能去抓网上泛滥的平庸方法,输出自然滑向 slop。把它当员工,就意味着写 500 到 2000 词的提示词:结构、要求、范例、输出格式全部交代。你交给智能体的自主权越少,结果越像你的品味;交出去越多,越像流水线垃圾。
四条拿到专家指令的路,再交给元提示词变成 prompt
选项一自己写;选项二让 AI 出详细指南(只适用于客户画像这类高度标准化的事);选项三接专家信源(Hormozi 的 PDF、某个 YouTube 教程、一本文案经典);选项四仿写你喜欢的范例,让它逐行拆解结构与心理战术。随后把指令交给元提示词,按「收集上下文—行动计划—教练执行」三阶段生成提示词,AI 会反过来采访你,把个人上下文补齐。
提示词库:把流程文档化,学与做同时发生
真正的一人企业不是下载一个商业 AI,而是用同一套流程把要做的事逐个变成提示词:个人品牌教练、智识陪练(Naval、Schmachtenberger、Krishnamurti、Csikszentmihalyi)、创意思考伙伴、内容/产品/报价/文案,以及 YouTube 的七件套(标题、关键点、开场、脚本、B-roll、描述、教练)。你既在学方法论,也在产出成品,还在把方法论变成可复用资产。
关键知识点
把 AI 当数字员工,而不是老虎机
它会严格照你说的做,所以你不懂这件事、也不知道怎么引导它做好,它就给不出好东西。默认的 ChatGPT、Claude 是给普通人调教过的消费品:被简化、被赋予讨喜性格、用廉价多巴胺让你反复回来。多数人只用它「提问—拿答案」,停在新的 Google 搜索这一层。
第一步:为 AI 创建详细指令的四种方式
一、自己写:拆解自己怎么写推文、怎么想、怎么生成点子,把所有要求交给它;二、让 AI 出详细指南:只适合客户画像这类众人皆知、变量小的事;三、找专家信源:把 Hormozi 的 PDF、教程视频、文案书变成可执行指南;四、仿写范例:把它喜欢的落地页文案逐行拆解结构与心理战术。
第二步:元提示词(用提示词生成提示词)
多数人写提示词很烂,而提示词结构其实高度可预测,所以直接让 AI 按结构替你起草。把元提示词存好,新开对话发送,再补上「要创建什么提示词」的细节,并把第一阶段产出的专家指令粘进去。结果是一份惊人的初稿,省下一到三小时的反复打磨。
智识陪练:把思考者的世界观装进对话
不要只向原生 AI 提问,它仍会猜。挑几个高层次思考者,逐一要求拆解其完整世界观、核心原则、解题方式、主要洞见与最能说明其哲学的观点,开联网搜索补足材料,做成一份「潜入他整个心智」的文档。之后任何生活或生意上的难题,都可以用 Naval 的杠杆与长期博弈、Schmachtenberger 的元问题、Krishnamurti 的觉察视角来问。
创意思考伙伴:六个提纲问题
思考不是随机过程,成功创作者都有「软流程」。作者填提纲时循环六问:大问题是什么;不解决会引发什么连锁后果;想激励人走向的理想生活是什么;有哪些新颖概念/视角/亲历能照出有趣的光;有效的分步解法是什么;有哪些引语、轶事、研究或数据能支撑论点。把它做成提示词,就是让 AI 只提问、不代笔。
YouTube 七件套:把一条视频拆成七个提示词
标题(找同领域 5-10 个账号、按最热筛、复制 10-20 个标题让 AI 反推指令)、关键点、开场、完整脚本、B-roll、视频描述(简介+链接+带精确时间戳的章节)、以及一个走完全流程的教练。每次做视频都跑一遍,质量会明显上台阶;每个提示词都可以由教程视频或优秀范例反推而来。
时间线
- 00:00开场:AI 为什么没改变大多数人的生活
- 02:09如何用 AI 做任何事:从 slop 到把你的品味强加给 AI
- 06:49第一步:创建详细指令的四个选项
- 14:46第二步:用元提示词把指令变成会收集上下文的 prompt
- 21:26全流程复盘:你在编排,而不是在猜
- 23:04例二:智识陪练,向 Naval 与 Schmachtenberger 借脑
- 28:58例四:一人企业的提示词栈(内容、产品、报价、文案)
- 31:19例五:YouTube 工作流,七个提示词跑完一条视频
原话摘录
“If you actually follow and understand all of this process, this is how you go from AI slop to imposing your own sense of taste on the AI.”
如果你真的跟得上并理解整个流程,这就是你从「AI 垃圾」走向「把你的品味强加给 AI」的路径。
“Now, to do this well, you need to think of AI as this sort of digital employee that will do exactly what you tell it to do.”
要做好这件事,你得把 AI 看成一个数字员工,它会严格照你说的去做。
“If you don't tell it exactly what you want, the LLM has to guess what you want.”
如果你不明确告诉它你想要什么,大模型就只能猜你想要什么。
“But the shorter the prompt, the more guessing the AI has to do.”
但提示词越短,AI 要猜的就越多。
“In essence, when you use AI this way, you are using AI to both learn and build at the same time.”
本质上,这样用 AI,你是在用它同时学习和构建。
行动清单
- 先存下元提示词,然后用它生成你的第一个 prompt:选一件你反复要做的事(写推文、做落地页、写 newsletter),把「收集上下文—行动计划—执行」三阶段写进去,让 AI 先采访你再动手。
- 做一次指令来源体检:这件事你是自己写指令、让 AI 出通用指南、接专家信源,还是仿写范例?凡是你自己都说不清的环节,去找一个教程视频或一本经典,让 AI 拆成可执行步骤。
- 建立一个提示词库文件夹,按用途命名(教练/顾问/思考伙伴/文案/标题),每完成一次任务就把改好的 prompt 存回去,并记下这次改了什么。
- 用「六问提纲」给自己做一个创意伙伴 prompt,明确要求它只提问、不代笔:大问题、连锁后果、理想生活、新颖视角、分步解法、证据。
- 把下一个 YouTube 视频拆成七个提示词逐个跑:标题、关键点、开场、脚本、B-roll、描述(含章节时间戳)、流程教练;跑完对比旧视频的完播与互动。
00:00I feel like I use AI in a very [music] unique way. And whenever I share how I use AI with other people, it seems like it unlocks something in their brain. They feel like they discovered a new superpower. They feel like they can do almost anything. They can build the [music] business faster. They can learn new skills faster. They can understand topics faster. They can effectively get ahead of 99% of people who use AI because most people treat AI as a slot machine rather than something you can program to do exactly [music] what you want it to. AI is a cool new way to ask questions and get answers. It's the new Google search, so to say.
00:32But most people stop there. [music] They don't see the power under the hood. AI was supposed to be this life-changing thing. There was so much hype around it. There were people fighting on both sides. And now it seems like that's kind of died off. And if you were to ask someone like, "Hey, has AI changed your life to any reasonable extent?" Some people would say yes. A certain amount of people would say yes. But I would argue that the majority of people, the average person would say no. Now, I've only talked about my process a handful of times in public. I went on a podcast and people really like that. But I've never really gone in detail.
01:05I've never really created like a full course, so to say, of my entire process with multiple examples. So, that's why I want to create this video is I want an immediately actionable guide on how to use AI in an incredible way. And when I say AI here, I mean LLMs. I mean like a chat box. I mean, you can do this in your average everyday chat, GPT or Claude. You don't need anything special. We're not doing anything with video or graphics. We're just using text. First, I'm going to show you my little secret. This is something that I use all the time. We're going to cover that first. And hopefully that section is enough to kind of [snorts] blow your mind to be like, "Oh, okay.
01:41I get AI now." And that's going to take a bit, but I promise if you stick through it, this is a learning type video. You're going to have to take notes. You're going to have to sit down and actually watch this. So, if you don't have the time to right now, I want you to hit watch later so that you remember to watch it later. And then after that section, I'm going to go over a few examples and kind of just run through them. And if you follow along, you'll be able to have this little library of prompts for business, for creative thinking, for intellectual thinking, for content creation, and really anything else you want to do.
02:09So, on to the first section. We're going to call this how to do anything with AI. And you can see here I have this nice little canvas and we're just going to walk through all of this. Now, this is the most important part. If you actually follow and understand all of this process, this is how you go from AI slop to imposing your own sense of taste on the AI. Now, to do this well, you need to think of AI as this sort of digital employee that will do exactly what you tell it to do. Meaning, if you don't know how to do the thing that you're trying to do well, or you don't know how to guide the AI to finding how to do it well, then it probably won't do well,
02:50and you're going to be disappointed with the output, and then you're going to resort back to the slot machine style guessing game. Because that's the exact thing. If you don't tell it exactly what you want, the LLM has to guess what you want. And in order to do that, it pulls from this onslaught of mediocre methods that are all over the internet. and it may spit out something that's slightly good but not good enough to get outsized results because anyone can do that. Anyone can type into AI. So, how do you use it differently that allows you to get ahead of other people using it? In other words, you can't rely on how the AI is programmed by default because think of it the AI chat GPT claude it's packaged up.
03:28It's tuned. It's given a personality for the average individual. I hope that you're not an average individual and you don't have the mind of an average individual because that's what consumer products do. They dumb it down so that it can be useful and sicopantic and make you feel good for using it and give you your cheap little dopamine hits so you keep coming back to the slot machine. We don't want to use it like that. Now, here's an example. If I were to just type generate a viral YouTube script on the topic of productivity into chat GPT, which I did here, it'll come up with something and it's okay. But is it anywhere near the best?
04:02Is this something that you'd watch on the like a YouTube channel with 1 million subscribers? No. Length 4 to 6 minutes. We're already off to a bad start there because one, you're in the decision of that. If you just go with 4 to 6 minutes because this script told you to, like you don't know what you're doing, that doesn't automatically lead to high views and engagement, tone, fast, energetic, highly sharable. What if that's not your personality? Cold open. Okay. What if you don't want to add custom B-roll? What if you don't want to add B-roll at all? What if you just want to talk to the camera? What if you want to use your phone?
04:32What if this isn't even a topic that you're an expert in or even have any knowledge in? When you think of Ali Abdal or Alex Herozi or really anyone that you follow on YouTube, you understand that they don't have the exact same videos. Over time, they have cultivated and created their own frameworks and methods that made their videos do well and stand out next to each other. They all have their own ideas and their speaking style and their personality and their little quirks that people get to know them for. They have their own brand style and therefore presentation style in the actual video itself. So, is there any one best way to coming up with a YouTube script?
05:07No. In other words, if you just ask Chad GPT to generate a viral YouTube script for you, it's not going to work. That's not a long-term strategy. And you're not learning anything. You're just reciting what this box told you to do. The AI doesn't have any of your specific context or instructions on what to do. If you were to take Alex Formosi and Ali Abdoll and give them chat GBT, they would tell it exactly what to do to match their style and then it probably still wouldn't be up to par. So, they'd redo it over and over again until it gets close enough to being useful. That's what we're trying to do here. So, in order to get AI to do something well in a high-quality way, you need to teach the AI exactly how you would create the YouTube video.
05:46At that point, it's not randomly generated slop. It's an employee that's acting on your instruction and learning as you refine the process by correcting mistakes. In other words, you're going to be writing 500 to 2,000word prompts. Not one sentence, not one paragraph like you see all over the internet of like, "Oh, here, steal this prompt. Sure, some of those can be helpful." But the shorter the prompt, the more guessing the AI has to do. The more of your agency you outsource to the agent, and the more the output increases on the slop spectrum. But all of that still leaves a big problem. What if you don't know how to do what you're trying to do with AI?
06:23What if you can't just write 500 to 2,000 words as a prompt because you don't know specifically what to tell the AI to do? What if you haven't already created hundreds of YouTube videos or thousands of YouTube videos leading to you becoming an expert in actually knowing what your method or process is? So, let's start there. We're going to go over four different options to actually teach the AI how to do what to do. And these all can be used in different situations. It really depends. But that is step one as a whole is you need to create detailed instructions for the AI. That's what we're doing here. This isn't the magic step yet, but this is the prerequisite to getting to the magic step.
07:00So creating detailed instructions, this will all make sense. I promise. So whether I want the AI to create a YouTube script or landing page, or if I just want it to have a stimulating conversation with me, I need to instruct it on exactly what to do. So you have four options here. So that leads to option one, which is to just write out the detailed instructions, right? You write them all out yourself. And the example here is the first actual prompt that I tried to create. I really put effort into this. I studied how to structure prompts a good amount. And I wanted I I just wanted to see the power of AI. Could I get it to replicate my tweets, how I write?
07:38And so when I first did this, this wasn't the prompt that I wrote at first, right? My first prompt was like, "Hey, write a viral tweet for me." Okay, now hey, here's actually how I write. Try emulating this with different topics. And then over time, it just started getting more and more because I've written so many tweets. I know exactly what to do if I actually deconstruct how I write the tweets, how I think about it, how I generate ideas, how I structure certain ideas, and I need to give all of those requirements to AI. So, I wrote this out. You can stop and pause and read this if you'd like, but you can see that I have a list of requirements.
08:12I have post examples like one-s sentence posts from myself, multi-line paragraph posts and listical posts like bulletoint style posts. And then I have the output format where I just tell it how to output for me because otherwise it's just going to give it to me in this weird output. So here we're already controlling quite a bit and these tweets come out pretty good when I give them a topic, but it's still generating. It's still guessing. This isn't really the best yet, but it works quite well. It doesn't cover the entire spectrum of like how my mind works when I write specific content. And most people when they do this, they're going to give one or two examples and then all of their tweets are just going to look the same.
08:52They're going to look homogeneous and it's going to be an easy tell that you're using AI to do this. So that leads to option number two, which is to ask AI to create a detailed guide. And for this one, the topic has to be relatively well-known. It can't have much degree of variation depending on the person, right? Like with Ali Abdal and Alex Hormosi creating YouTube videos in a different way. You can't really do it this way. You kind of can, but you'll understand what I'm saying here. This can't require much creative thought. So, if we use it for something like creating a customer avatar, that's been talked about so many different times before that and it's it's not really variable.
09:30It's kind of obvious. There isn't a better way to create a customer avatar. Kind of sort of, but it doesn't really matter. So, that's when I'm going to type in a chat, give me a detailed guide on how to create the most comprehensive customer avatar in the world. And then it does that and it's pretty dang comprehensive. So, now look, step one is done, right? I have a detailed list of instructions. So, just keep this in mind. This is one option. So, if we're creating, let's say, a prompt that helps us uh create a customer avatar. I have how to create the customer avatar, but then I need to turn this into a prompt that interviews me specifically to fill out all areas of the customer avatar so that it can actually generate the customer avatar for me.
10:13And then I have this superdetailed customer avatar that most people don't have. And since I'm doing this with AI, I'm not just staring at this blank template where it's like a customer avatar template and I'm expected to fill in, oh, what keeps the customer up at night and what are the goals of the customer? And I have to go and go through Reddit and all these other things. I'm talking to AI. So, as it's asking me the questions, I can ask it, what do you think? Go and research Reddit and tell me what they are. So, this speeds up your process and leads to a much more detailed part of your marketing strategy. And that's only one example.
10:47Now, option number three is to find an expert source of information if you don't know what to do. So, when it comes to offer creation, right? You have a product and you're trying to create an offer around it. You're trying to make it more compelling. You, yeah, you could ask AI to create a guide on how to create a compelling offer, but we already know that Alex Hormosi is the expert on that and his methods work. So, I could take his PDF, plug it into a chat, and then tell it to give me a detailed guide on how to create an offer. And then I could turn that into a prompt, which we'll learn how to do, that asks me questions and eventually spits out my offer.
11:23And now think about doing this with a landing page or actually creating a product or creating social media posts or doing something unique like what we're going to do over here where we're going to take two YouTube videos on how to build a personal brand and we're going to turn that into a personal brand coach that guides you on what your content pillars are, how to write posts and it will grade you on the writing post. Like this can get pretty crazy. So before we get into that, here is the last option which is to emulate an example you like. So whenever I'm brainstorming copyrightiting for a landing page, right? Be it for Eden, this software, or my own digital products or another company or whatever it may be, I like to find a page that has really good copy because yeah, I could just ask AI to tell me how to
12:12create copy and it'll work. It's actually pretty good, but that it's still not that unique and it'll probably give you like this copyrightiting that sounds like it belongs on a ClickFunnels landing page with a countdown timer. So, I want to find something unique and this page in specific, this anti-metal page has a really cool storytelling structure that is very attention-grabbing and compelling. So, what I could do is I could copy paste the content from that website into a chat and then say this, I love this landing page copy. Break down the overall structure, what psychological tactics it uses, why it works, then break down each line individually.
12:49Write this as if you are teaching me how to do it step by step. And then what this will do is it creates this guide on how to replicate the landing page. And then if I were to turn that into a prompt, like we're going to learn how to do right now. Then I can tell it to ask me, okay, what's my product? What's my customer avatar? What are the pain points? What are all these things? It'll quiz me on everything that it needs to rewrite the landing page with that structure in my own words and with my own product and then it spits out the landing page. Now, before we get into step two, if you're wondering what this software is, the time has finally come.
13:22This software is called Eden. And this canvas feature is only one of many. You can think of it as file storage. So, you can paste YouTube links, you can paste Instagram reels, you can paste tweets, you can paste substack articles. And what it does is it downloads and transcribes and autotags all of those so that you can search for frames within them. So if I were to paste this YouTube video into there because I want to connect it to a chat and ask it questions, which you can do, and I were to search microphone, it would bring up every frame with a microphone inside of it. So if I was looking for B-roll for a YouTube video or just wanted to remember a specific part and then be able to clip that out and download it because it's file storage,
14:02then I can do that. But there's also notes. There's AI chats like normal, but you can use any model inside of here. And eventually there will be prompt items, so you can store all of your prompts in here and automatically execute them inside of a canvas or a chat. But the thing here is that this is early access. We're only opening Edin for Black Friday weekend, so it will be slightly discounted, but if you want to get in and you're watching this video, it may be very close to that time. So go to the link in the description, either sign up for the wait list or you can join directly if it's open and consider signing up.
14:34Now for all of the Cortex users who wonder what's happening, you've been receiving emails, so go check your emails. But this is the next iteration of Cortex. So it's the better version of Cortex with all of the features that you've been waiting for. So now we're on to step two where we're going to turn our detailed instructions into a prompt. So we have the detailed instructions to feed the AI, but we're still missing something. We're missing the personal context. So, if I have the instructions on how to create a high-converting landing page, how is the AI going to actually write that copy without understanding my company, my product, my customer avatar, and everything else that goes into writing compelling copy?
15:10I can't just tell it, hey, write me a good landing page for a software company. It doesn't work that way. So, this is where the magic happens. And first off, you're going to save this prompt, this meta prompt, somewhere safe. Again, I'll leave a link to that in the description. And this alone will change how you use AI as a whole. So, please just save this somewhere safe. This is the bread and butter. This is the secret sauce. So, what this does is it is a prompt that helps you create a prompt because most people suck at writing prompts and prompts have a pretty predictable structure, right? So, if we're writing long complex prompts here to do something great, then it really helps to pretty much tell AI exactly how to do that.
15:53So it saves us a lot of time. So you don't need to write for an hour, two hours, three hours refining the prompt over and over again. You start with this incredible first draft that you can then refine. So what I'm going to do here is a few things. First, I personally like to do most of this with Claude Opus 4.1. So you can use that in Claude. I don't really like Chat GPT at all personally, just personal preference. But I also don't like Claude Sonet 4.5, the newest model, because it it just tells me that I can't do certain things. It doesn't allow me to be harsh. Like I say, hey, be as harsh as possible. And it's like, you know, I don't feel comfortable doing that.
16:28I don't feel being I don't feel like being harsh to other people. It's like, dude, shut up and just do what I want you to do. So, if you aren't using a canvas like this, you're going to quite literally just copy paste this prompt into a claw chat. But here, I'm just saying, help me create a prompt using the meta prompt. It read the meta prompt. And now, what it says next is, "What is the topic or role of the prompt you want to create? Share any details you have." Gives me some examples. Now, what I need is the instructions. I need the expert instructions for how to do what we're trying to do. And here, we're trying to create a personal brand coach.
16:58So, I have two videos here. I'm actually only going to use one just to this is a six-hour long video. I love this video. Go watch it by Caleb Rston. But here we have a shorter video, and we're just going to use this as an example because I don't want to clog up the context. I don't want to waste your time. So, we're going to go to let's say Claude 4.1 again, and we're going to say this. So, I said, "I want you to give me an extremely detailed step-by-step guide on how to build a personal brand in 30 days. You are the expert here. Give me the necessary education and steps." So, when I write these out, when I'm trying to get the AI to break down the instructions of an expert source like a YouTube video or a PDF or even a website, I tend to write something like this.
17:37And another thing is that if you're trying to do this with a YouTube video, you can't really do that in any other app. So, inside of Eden here, you can just click paste a link, paste it in, or if you're in a canvas, you can just press command or controlV and it'll paste the YouTube video in, but you have to wait for it to be downloaded, transcribed, etc. And so, I sent that, it read the YouTube video transcript, and then it started creating the expert level instructions, pretty much summarizing the video, but in the form of an actionable guide. And so, here it just breaks down day one, day two, day three, day four, etc., etc. I believe it's still going.
18:12Writing out each day. Right. So now what we're going to do is one, we'll wait for this to go, but we're going to take the expert instructions and put it into a new chat where the prompt is because what we're trying to do is we're creating a prompt with the expert instructions. So, if you're doing this just in a regular chat, you're going to send the metaprompt and then you're going to get the expert instructions. So, whether that be for creating a landing page or creating an offer or creating a customer avatar and then you're going to take those expert instructions, either paste it into a note or just be able to copy paste it into
18:52here so that you can reference it and you're going to include that with your instructions to actually create the prompt. So here I wrote this little prompt which is I want to create a prompt that coaches me through building a personal brand for 30 days. You will execute this in three phases. This is how I like to create prompts is I like to break them down into phases. And this does require some thinking. So phase one is context gathering. So break down everything you need from me in order to best build a personal brand. And that's important because otherwise like how is it going to know how to coach me best? This is usually the first phase in any prompt you create is you need to tell it to get the context for you.
19:31You tell it to get everything it needs in order to best do what it's trying to do and then interview me to gather all of that information and ask one question at a time. Then phase two is the action plan. So I'm just telling it like, hey, output the 30-day action plan based on what I told you. And then phase three is the coaching. So after that, it's going to just coach me one day at a time. It's probably going to say like, okay, we're starting day one. here's what you're going to do. Please let me know if you need any help. And that's incredible. I know of softwares out there that are literally personal brand coaches, right?
20:04They take an AI chat and they put a prompt like this in there that coaches you on how to build a personal brand and they charge $30 to $50 a month. So, if you can simply create a prompt around this, put it behind a payw wall for 10 bucks and sell it, a lot of people will buy that. understanding this skill alone, just how to create prompts and selling the prompts, you can make a lot of money doing that. All right, so I connected the expert instructions that came out here to the prompt that we're going to create. And you would just copy paste this if you're not using a canvas like this. And then I can take this, pop it in here, and hit send.
20:44All right, so that spit out the prompt, right? uh 30-day personal brand coach prompt with the five pillars system from here, the five pillars framework. And I mean, you can read through this if you want, but it just has all of the phases. Phase one, it asks a bunch of questions. Phase two, here's what you're going to do. Pillar three, pillar four, all of those things. Now, I'm not going to go entirely through this prompt, but if I wanted to, I could branch out another chat and I could just say like, "Help me build a personal brand." And so then what that does is it takes the prompt. What you would do is you would copy paste this prompt into a new chat and it would say something like this.
21:19Let's begin your personal brand journey question one of 15. Then you answer the questions and it guides you through it and then it creates the personal brand strategy and coaches you every day. Okay, so we got the entire process down and you can use that for almost anything. Just get creative with it. But in order to do that, I'm going to show you a few examples that I feel like are the most life-changing or I guess the most helpful. But in review, here's how you use AI better than 99% of people. First, you use AI to create or extract detailed expert level instructions. You do not allow the AI to guess what it should do.
21:51You create a new chat and send the meta prompt. Then, you give details about what prompt you want to create. You add a context gathering phase if needed and an execution phase. And then you paste the instructions into the prompt and tell it what you want. In essence, when you use AI this way, you are using AI to both learn and build at the same time. And that's incredible. You are orchestrating. You're not guessing anymore. you are in as much control as you can be with AI. And if you're already skilled at what you're trying to accomplish, you can do what you were already going to do, but faster and potentially at a higher quality because you can iterate through drafts faster.
22:26Now, I want you to think of this as documenting your own processes with AI. So, imagine if you built this prompt library. This is actually what I have is I have a list of prompts that I use for specific things like creating a coach, creating an advisor, creating a thought partner, being able to write landing pages, being able to do research. And by doing this, I think that you bring yourself to a higher level of thinking rather than a lower level. You can refine and iterate on your processes in a tangible way. Like it's literally like having a list of instructions as a prompt that you can change as you get better.
22:59And by doing this also you reduce your cognitive load of just storing all of that in your head. So example one was actually just creating the personal brand coach. But example two is an intellectual sparring partner because personally I don't like just asking the base AI questions. Right? When I'm trying to acquire deep knowledge, I know that the AI isn't going to give that to me unless I instruct it to. But even then it's still guessing and giving me random things. And if your mind takes the shape of those that you learn from, I personally want to learn from these very high-level thinkers. And for me, a few people come to mind like Naval Ravocant, Daniel Schmokenberger, Krishna Murdy, and Mihi Chick Mihi.
23:40Now, I could do more, but what I'm going to do here is I'm going to take each of these people and I'm going to write this prompt in it. So, I want you to break down the entire worldview of the person, his core principles, how he thinks through problems, his main discoveries or insights, and all of the ideas that best illustrate his philosophy. This should be a comprehensive document as if I am diving into the entirety of his mind. So, I'm going to go and paste this into each of these chats and break it down. And for this, you should probably enable web search so that it can look through articles and other things that summarize a lot of the principles and worldviews of these people.
24:14Another thing I could do is I could take a podcast from them and I could talk to that podcast if it overviews their uh worldview quite well. So I broke those down in each of their AI chats and if you're just using a separate chat you can just copy paste all of the responses so all of the people's worldviews into separate notes or something of that nature or you can go to like a chat GBT project or claude project and you can paste all of them inside of there and then you can start a chat with that specifically. But in here now I can just ask any question uh or problem or or get perspective on a problem that I'm having in my life or maybe my business.
24:49So I'll try one of those. So here I wrote I'm struggling with how I should best manage projects for a software company with a small team. Can you give me perspective on how I can best do this? Just a little question goes through the meta problem perspective from Daniel Schmokenberger. Leverage and long-term games approach. Play long-term games flow state design. Pretty cool awareness-based approach. practical synthesis and it just gives me some cool things to do and of course I could ask much more specific questions than I did here. But I think you get the point. So now example number three will be a creative thought partner prompt because thinking in my opinion is not just a random process.
25:28There are good ways to think and bad ways to think. Successful writers, creators, filmmakers, and other successful people have soft processes for how they think best. And it usually involves questioning their thoughts or ideas in a very specific way. For myself, whenever I write, I tend to cycle through the same questions when I'm filling out an outline. So things like, what's the big problem relating to the topic? What's the consequential cascade of not solving the problem? What's the ideal life I want to inspire people to move toward? What are novel concepts, perspectives, or personal experiences that shine an interesting light on this topic without using someone else's advice?
26:02What is an effective step-by-step process to overcoming the problem and moving toward the ideal life? What are compelling quotes, anecdotes, studies, or statistics that add to the argument that I'm trying to make? And by answering those, I usually have a pretty compelling brain dump of ideas that I can then use to go and write. Now, I don't do this all the time. Most of the time, I just do it in my head. But if you are worried about having AI do all of the writing for you, then I would try this out. So what we're going to do here is what we've already done. I have a YouTube video on first principles thinking. So that's just one way to think out of many.
26:34You can find many different ways to think. Just look up a YouTube video on how to think intelligently or like a genius. Or you can take a YouTube video from Daniel Schmokenberger or Naval and ask it to break down how they think, how they think through things. and you'll typically come to something pretty cool. And then you'll have a guide on how they think. And by reading that guide, you're learning more than you would by just watching the video. All right, so here's what I sent. And then it's breaking down a guide to thinking from first principles, right? But the thing is is most people can watch these videos. Most people can get this guide, but then they still don't practice it.
27:11They don't practice thinking from first principles, right? So how are you going to lock that in as a mental habit if you don't actually practice it? Well, creating a prompt out of it is a way to practice it. So, we're going to do the same thing. We're going to send the metaprompt and then we'll create a prompt from it. All right. So, you can act as if I sent the metaprompt to a new chat and now it's here. And then I'm going to send this to guide it on what kind of prompt I want to create. So, now I'll need to connect this to here. And I'll send I want to create a prompt that helps me arrive at clear novel insights through first principles questioning according to the attached guide.
27:43I want you to act as purely observational clear eyes that does not give me the exact answer but guides me to it. So this is a unique way of creating this prompt because I'm not I'm telling it not to give me the answer. I want it to help me think not do the thinking for me. First you will ask what topic idea or problem I want to discuss. Then you will ask one question at a time following the thinking instructions. Please ask clarifying questions before creating the prompt so that it comes out the best it can. Now, this last sentence, this is something I like to do when I'm creating prompts because then it asks me questions that will lead to a better prompt.
28:17Okay, so it asks a few clarifying questions like the depth of questioning style, response format, scaffolding level, domain flexibility, progress tracking, all of these things. And now it's writing the prompt. And here it is. Now you can copy paste this into a new chat whenever you want to think through a problem through first principles. And the more you practice this, because habit formation comes through practice, the more you form the habit of first principles thinking. Now, to go through two more examples, we're just going to run through these because doing it on a canvas like you understand what we're trying to do here.
28:49So, I just want to give you subtle guides so that you can do these things on your own. But this is where things get really interesting and it shows how much you can do with this. So, when it comes to building, let's say, a business, especially as one person, it's not as simple as just telling an agent to do it or downloading a business software or business AI and having it do you do it for you. In fact, to build a business with AI, you're doing all of the same things that you normally would have done by yourself, but now you're doing it with this process. You're building a library of prompts that help you do the things you need to do in business well, like writing content, building a digital product, writing promotions, writing emails, crafting an offer, and writing landing page copy.
29:31So, as I said, we're just going to run through these quick and you can do what you want with this. So, for writing content, create a prompt for a personal brand strategy. Find a YouTube video that teaches it and turn it into a prompt. Create a prompt for content ideas. Paste 10 high-erforming content pieces into AI and have it teach you how to replicate them. Create a prompt for newsletters. Paste two to three newsletters you like and have AI break down their structure. Of course, I don't personally recommend having AI write for you. So, consider creating a prompt that guides you through the process or coaches you through the process like we created instead of telling it to write the thing for you.
30:03Now, for building a digital product, preferably have an idea for a product you already want to build. Ask AI how those products are structured and how to build them in a way that ensures the buyer uses and benefits the most from the product. Create a prompt that guides you through the product creation process with the instructions from the last bullet point section by section. Now for offer creation, create a customer avatar prompt like we discussed earlier. Create a prompt that guides you through creating a compelling offer blueprint. Ask AI how Alexi creates offers for the instructions portion and then use the offer blueprint for any of your other marketing materials.
30:36And now you can feed that to AI when you need to provide your product information. Now, for copywriting, find a respected book on copywriting like breakthrough advertising and/or great leads. Upload the PDF to AI and ask it to turn it into a detailed actionable guide. Find a landing page structure or structure of whatever type of promotion you are trying to create via email or social promotion. Paste it into AI and have it break down why it works. Add both the structure breakdown and copyrightiting guide to AI and create a prompt that interviews you for your offer, customer avatar, and other contexts to write the copy.
31:09So that's four or five prompts that allow you to build a business and you don't need to spend so much time learning the skills before you actually start building the business. You learn and do at the same time. Now the last example here is just the YouTube workflow. So if you want to be a YouTuber or you just want to learn how to do this in a more creative way, how to do the AI stuff in a more creative way, listen to this because it makes sense. Because when you think of using AI for YouTube, you're kind of thinking like, okay, how do I have it create the entire video for me? That's not what we're trying to do. To create a YouTube video, you need a compelling title.
31:40After that, you need the key points, a gripping introduction, a full script, B-roll ideas, the video description, and then potentially a coach that walks you through the video creation process. All seven of those things can be turned into prompts. And each time you go to create a YouTube video, you can run through each one, and your YouTube videos are going to see a notable increase in quality. Now, again, for the sake of brevity, we're just going to run through bullet points here, and you can try to practice and do this on your own. So, for the title prompt, find five to 10 accounts in your niche. Filter their videos by most popular.
32:11Copy 10 to 20 titles into AI and ask it to break them down into instructions on how to replicate them. Then, you turn those instructions into a prompt that ingests your video topic idea and spits out potential titles for it. Now, the key points prompt. Ask AI to create a guide on how to outline a YouTube video topic into compelling key points that keep the viewer engaged while ensuring that the video is novel and valuable. For the introduction prompt, find a YouTube video that teaches how to create a good video introduction. Turn that into instructions and turn those into a prompt. For the script video, find a YouTube video that teaches how to create a good script or find a video script you want to emulate and have AI turn it into a guide.
32:48And then turn that guide into a prompt that gathers your topic, key points, and intro as context. Then the B-roll ideas prompt. Ask the AI for B-roll and retention best practices as instructions. Turn that into a prompt that adds B-roll ideas for each line of your script. feed that prompt into each individual section of your script. Now, in Eden, the software I was talking about that's going to be open for Black Friday only until we close it and then relaunch it when we're ready with the desktop app, mobile app, all of that stuff. It is kind of like a file storage. Any video like your YouTube video that you upload to it will be automatically autotagged, transcribed, and all of the frames will be analyzed.
33:23So, you can add it to a canvas or just reference it in an AI chat and be like, "Hey, give me B-roll ideas for each line of this video." And it will. And then you can pass that off to your editor or have them in the workspace for you. It's a pretty cool tool if I do say so myself. Now for the video description prompt, you paste the meta prompt first and you ask it to create a prompt with three sections. A keyword friendly brief description of the video, your links. So write out what your links are that you would include in the description and video chapters with exact timestamps that are attention grabbing and keywordfriendly.
33:53So now you're off to recording a YouTube video like a pro in a day rather than 6 months. So hopefully all of that was helpful. This is what I wish I knew when I had first started learning AI. So, let me know if this helps you at all. If you want more tips on how to use AI or writing or anything skill acquisition related, join my newsletter. It's free. A lot of people have been liking it lately. And just check out links in the description for everything mentioned in this video. Like, subscribe while you're here. Thank you again for watching. Bye.
00:00我觉得我用 AI 的方式非常独特。每次我把自己的用法分享给别人,好像都会在他们脑子里打开某个开关。他们觉得自己发现了新的超能力。他们觉得自己几乎什么都能做。能更快地把业务搭起来。能更快学会新技能。能更快理解新话题。他们能有效地超过 99% 用 AI 的人,因为大多数人把 AI 当成老虎机,而不是一个可以编程、让它精确照你说的去做的工具。AI 是一种很酷的新提问、拿答案的方式。可以说是新的 Google 搜索。
00:32但大多数人就停在这儿了。他们看不到引擎盖底下的力量。AI 本该是改变人生的东西。当初铺天盖地的宣传。两边都有人在吵。现在这股热度好像消退了。如果你去问别人:「嘿,AI 在多大程度上改变了你的人生?」有些人会说有。有一部分人会说有。但我认为大多数人、普通人会说不。我公开讲自己的流程只讲过寥寥几次。我上过一个播客,大家很喜欢。但我从没真正详细讲过。
01:05也从没做过一门像样的完整课程,把我整套流程配上多个例子讲清楚。所以我想做这个视频,给你一份可以立刻上手的指南,教你怎么把 AI 用得惊人地好。我这里说的 AI,指的是大语言模型。就是那种聊天框。你用平时常用的 ChatGPT 或 Claude 就能做。不需要什么特别的东西。我们不碰视频或图像。只用文本。首先,我要给你看我的小秘密。这是我一直在用的东西。我们先讲这个。希望这一节能把你看傻,让你觉得「哦,行,
01:41我懂 AI 了」。这需要一点时间,但我保证,只要你跟下来——这是个学习型视频。你得做笔记。你得坐下来认真看。所以如果你现在没时间,点个「稍后观看」,记得回来看。这一节之后,我会过几个例子,带你把它们跑一遍。如果你跟着做,你就能攒下一个小型提示词库:商业、创意思考、智识思考、内容创作,以及任何你想做的事。
02:09进入第一节。我们把它叫做「如何用 AI 做任何事」。你可以看到这里有一块挺好看的画布,我们就把整个流程走一遍。这是最重要的部分。如果你真的跟得上并理解整个流程,这就是你从「AI 垃圾」走向「把你的品味强加给 AI」的路径。要做好这件事,你得把 AI 看成一个数字员工,它会严格照你说的去做。也就是说,如果你自己都不知道这件事该怎么做,或者不知道怎么引导 AI 找到做好它的方法,那它大概率做不好,
02:50你会对输出失望,然后又退回到老虎机式的猜谜游戏。因为原理就是这样。如果你不明确告诉它你想要什么,大模型就只能猜你想要什么。为了猜,它会去抓取网上泛滥的那些平庸方法。它可能吐出点还凑合的东西,但不够好,拿不到超额结果,因为这事谁都能做。谁都会往 AI 里打字。那你怎么用得跟别人不一样,从而跑到别人前面?换句话说,你不能依赖 AI 的默认设定,因为想想看,ChatGPT、Claude,它们是被打包好的。
03:28是被调教过的。被赋予了一个面向普通人的性格。我希望你不是普通人,也没有普通人的大脑,因为消费级产品就是这么干的。它们把东西简化,好让它有用、讨好你、让你用得舒服,给你一点廉价的多巴胺,让你不断回到这台老虎机前。我们不想那样用它。举个例子。如果我在 ChatGPT 里只打一句「给我生成一个关于效率的爆款 YouTube 脚本」,我在这儿试过了,它会给出点东西,还行。但它离最好有多远?
04:02这是你会在一个百万订阅的 YouTube 频道上看的东西吗?不是。时长 4 到 6 分钟。这一开始就走偏了,因为第一,这该由你决定。如果你因为脚本说 4 到 6 分钟就照做,那你根本不知道自己在干什么;这不自动等于高播放、高互动、好语气、快节奏、有能量、高传播性。万一那不是你的个性呢?冷开场。好吧。万一你不想加定制 B-roll 呢?万一你根本不想加 B-roll 呢?万一你就想对着镜头说话呢?万一你想用手机拍呢?
04:32万一这个话题你根本不是专家、甚至一点不懂呢?你想想 Ali Abdaal、Alex Hormozi,或者你在 YouTube 上关注的任何人,你就明白他们的视频并不是一模一样的。随着时间推移,他们培养并创造了属于自己的框架和方法,让视频表现好、彼此区分。他们都有自己的想法、说话风格、个性,还有那些让人记住他们的小怪癖。他们有自己的品牌风格,也因此有视频本身的呈现风格。那么,做 YouTube 脚本有没有唯一最优解?
05:07没有。换句话说,你只让 ChatGPT 给你生成一个爆款 YouTube 脚本,是不管用的。那不是长期策略。你也学不到任何东西。你只是在背诵这个盒子告诉你的事。AI 没有你的具体上下文,也没有关于该怎么做的指令。如果你把 ChatGPT 交给 Alex Hormozi 和 Ali Abdaal,他们会精确告诉它怎么做才符合自己的风格,而且大概还是不够格。所以他们会一遍遍重做,直到接近可用。这就是我们要做的事。所以,要让 AI 高质量地做好一件事,你得教它你会怎么创作这个 YouTube 视频。
05:46到那时,它就不是随机生成的垃圾。它是一个按你的指令行事、并随着你纠错、打磨流程而学习的员工。换句话说,你要写 500 到 2000 词的提示词。不是一句话、不是一段话,不是网上到处流传的那种「来,抄这个提示词」。当然,有些确实有用。但提示词越短,AI 要猜的就越多。你外包给智能体的自主权越多,输出就越往「垃圾」那端滑。但这一切仍然留下一个大问题。如果你不知道该怎么用 AI 做你想做的事呢?
06:23如果你写不出 500 到 2000 词的提示词,因为你根本不知道具体该让 AI 做什么呢?如果你还没做过成百上千个 YouTube 视频、还没成为真正清楚自己方法论的专家呢?那我们就从这儿开始。我们会讲四种选项,来真正教会 AI 该做什么。它们适用于不同场景。视情况而定。但整体上第一步是:你要为 AI 创建详细指令。这就是我们在这做的事。这还不是魔法步骤,但它是通往魔法步骤的前提。
07:00所以,创建详细指令——后面你就都明白了。我保证。所以不管我是想让 AI 写 YouTube 脚本、落地页,还是只想跟它来一场有启发的对话,我都需要精确地指示它做什么。这里有四个选项。这就引出选项一:把详细指令自己写出来。全部由你自己写。这里的例子是我第一次真正尝试做的提示词。我在这上面很下功夫。我研究过不少提示词的结构。我就是想看看 AI 的威力。我能不能让它复刻我的推文、我的写法?
07:38我第一次做的时候,这并不是我最初写的那个提示词。我最初的提示词是:「嘿,给我写一条爆款推文。」然后:「好,现在我告诉你我实际是怎么写的。你拿不同话题试着模仿这个。」后来它就越来越长、越来越细,因为我写过太多推文了。如果我真正拆解自己怎么写推文、怎么想、怎么生成点子、怎么组织结构,我就清楚该做什么,而这些要求都得交给 AI。所以我把这个写了出来。你可以暂停读一下,但你能看到我列了一串要求。
08:12我有帖子范例:我的一句话帖、多段帖,还有清单体、要点式的帖子。然后是输出格式,我直接告诉它该怎么给我,不然它就会用那种奇怪格式糊给我。所以这里我们已经控制了不少,给它一个话题,推文出来还挺好,但它仍然是在生成。它仍然在猜。这还不是最好的,但已经挺管用。它没有覆盖我写特定内容时大脑运作的整个光谱。大多数人做这件事时只给一两个例子,结果他们所有推文看起来都一样。
08:52会显得同质化,一眼就能看出你在用 AI。这就引出选项二:让 AI 生成一份详细指南。这个选项要求话题相对广为人知。不能因个人而有太大差异,对吧?比如 Ali Abdaal 和 Alex Hormozi 做 YouTube 视频的方式各不相同。这种情况你就不能这么干。勉强也能,但你懂我意思。它不能需要太多创造性思考。所以,如果用它来做客户画像这种东西,这事被讲过无数遍,其实不太有变量。
09:30它挺显而易见的。做客户画像没有更好的办法。差不多吧,但其实无所谓。这时我就在对话里输入:「给我一份详细指南,教我怎么做出世界上最全面的客户画像。」然后它就这么做了,而且相当全面。那么,看,第一步完成了。我拿到了一份详细的指令清单。记住这一点。这只是其中一个选项。所以如果我们要做一个帮我们创建客户画像的提示词。我已经有了「怎么做客户画像」,但我得把它变成一个会专门来采访我、把客户画像各个区块填满的提示词,好让它真的替我生成客户画像。
10:13然后我就有了一个超详细的客户画像,大多数人没有。而且因为我是用 AI 做的,我不是盯着一个空白模板,被要求填「客户夜里为什么睡不着」「客户的目标是什么」,客户?我还得去翻 Reddit 和各种东西。我是在跟 AI 对话。它问我问题时,我可以反问它:「你觉得呢?去 Reddit 研究一下,告诉我答案。」这就加速了你的流程,也让营销策略里的这一块详细得多。这只是一个例子。
10:47选项三是:当你不知道该怎么做时,找一个专家信源。比如做报价(offer)。你有个产品,想围绕它做一个报价。你想让它更有吸引力。你当然可以让 AI 生成一份「如何做出有吸引力的报价」的指南,但我们都知道 Alex Hormozi 是这方面的专家,他的方法有效。所以我可以拿他的 PDF 塞进对话,让它给我一份详细的报价创建指南。然后我可以把它变成一个提示词——这个我们待会学——由它来问我问题,最后产出我的报价。
11:23现在想象一下用这个做落地页、做产品、做社媒帖子,或者做更独特的东西,就像我们这边要做的:拿两个讲「如何打造个人品牌」的 YouTube 视频,把它变成一个个人品牌教练,指导你确定内容支柱、怎么写帖子,还会给你的帖子打分。这可以玩得很疯。在进入那个之前,还有最后一个选项:仿写你喜欢的范例。所以每当我在为落地页头脑风暴文案时,不管是为了 Eden 这个软件、我自己的数字产品,还是别的公司、别的什么,我喜欢找一个文案特别好的页面,因为我当然可以让 AI 告诉我怎么写文案,它也能用。
12:12写文案,它也能用。其实还不错,但还是不够独特,多半会给你那种像 ClickFunnels 落地页、还配个倒计时器的文案。所以我想找点独特的,这个页面——这个 anti-metal 页面——有个很酷的讲故事结构,非常抓人、有说服力。那我可以做的是,把那个网站的内容复制粘贴进对话,然后说:我喜欢这个落地页文案。拆解整体结构、它用了哪些心理战术、为什么有效,然后逐行拆解。
12:49把它写成像是在一步步教我怎么做的样子。这样它就会生成一份如何复刻这个落地页的指南。然后如果我把它变成一个提示词,就像我们马上要学的。我就可以让它问我:好,我的产品是什么?我的客户画像是什么?痛点是什么?这些东西都是什么?它会就所有需要的信息来考我,好用我自己的话、我自己的产品,按那个结构重写落地页,最后吐出落地页。在进入第二步之前,如果你好奇这个软件是什么,时候到了。
13:22这个软件叫 Eden。这个画布功能只是众多功能之一。你可以把它当成文件存储。你可以粘贴 YouTube 链接、Instagram Reels、推文、Substack 文章。它会下载、转写、自动打标签,让你能在里面搜索画面。所以如果我把这个 YouTube 视频粘进去——因为我想把它接到对话里提问,这是可以做的——然后搜索「麦克风」,它就会把所有含麦克风的画面调出来。所以如果我在找 B-roll,或者想记住某个片段并把那段剪出来下载——因为它就是文件存储,
14:02我就能这么做。另外还有笔记。还有常规的 AI 对话,但你可以在这里面用任何模型。之后还会有提示词条目,你可以把所有提示词存在这里,并在画布或对话里自动执行。但重点是,这还在早期体验阶段。我们只在黑五周末开放 Eden,会有小幅折扣,如果你想进来,而这个视频你可能正好赶在那时看。所以去描述里的链接,要么加入等候名单,要么如果开放了就直接加入,考虑注册吧。
14:34至于所有 Cortex 用户想知道发生了什么——你们已经收到邮件了,去查邮件。但这是 Cortex 的下一代。是 Cortex 的更好版本,带上了你一直等的所有功能。现在进入第二步:把我们的详细指令变成一个提示词。我们有了喂给 AI 的详细指令,但还缺一样东西。缺的是个人上下文。所以,如果我有「如何做出高转化落地页」的指令,AI 在不了解我的公司、产品、客户画像,以及其他写有力文案所需的一切的情况下,怎么写得出那段文案?
15:10我不能只说:「嘿,给我的软件公司写个好落地页。」不是那么运作的。魔法就发生在这里。首先,你要把这个提示词——这个元提示词——存到安全的地方。再说一次,我会在描述里放链接。单是这一样,就会改变你整体上使用 AI 的方式。所以请一定保存好。这是黄油和面包。这是秘制酱料。它的作用是:它是一个帮你创建提示词的提示词,因为大多数人写提示词很烂,而提示词的结构其实相当可预测。所以,如果我们要写长篇复杂提示词来做成了不起的事,那直接告诉 AI 该怎么做会很有帮助。
15:53这能省我们大量时间。你不需要花一小时、两小时、三小时反复打磨提示词。你从一个惊艳的初稿开始,然后再精修。我接下来要做几件事。首先,我个人喜欢用 Claude Opus 4.1 完成大部分工作。你可以在 Claude 里用。我个人完全不喜欢 ChatGPT,纯属个人偏好。但我也不喜欢 Claude Sonnet 4.5 这个最新模型,因为它老是告诉我某些事我不能做。它不让我「狠」。比如我说:「嘿,尽可能狠一点。」它就说:「你知道,我不太舒服这么做。
16:28我不太想对别人那么狠。」我说:兄弟,闭嘴,照我说的做。所以,如果你不用这样的画布,你就字面意义上把这个提示词复制粘贴到 Claude 对话里。但这里我只是说:用元提示词帮我创建一个提示词。它读了元提示词。接着它说:「你想创建的提示词的主题或角色是什么?把你有的细节都分享出来。」给了我一些示例。现在我需要的是指令。我需要「如何做好我们想做的事」的专家级指令。这里我们要做的是个人品牌教练。
16:58所以我有两个视频。其实我只用一个,因为这是个六小时长的视频。我很喜欢这个视频。去看吧,Caleb Ralston 的。但这里我们有个更短的视频,就拿它当例子,因为我不想把上下文塞满。不想浪费你的时间。那我们再回到 Claude 4.1,然后这样说。我说:「我要你给我一份极其详细的、分步的指南,讲如何在 30 天内打造个人品牌。你是这里的专家。给我必要的知识和步骤。」我写这类东西时——想从 YouTube 视频、PDF、甚至网站这样的专家信源里拆出指令时——我倾向于这样写。
17:37另外,如果你想用 YouTube 视频来做这件事,别的应用基本做不到。所以在 Eden 里,你只要点粘贴链接、粘进去;或者在画布里按 command 或 control+V,视频就粘进来了,但你得等它下载、转写等等。我发出去之后,它读了 YouTube 视频转写,然后开始生成专家级指令,基本上是在总结视频,但以可执行指南的形式。这里它逐天拆解,第一天、第二天、第三天、第四天等等。我记得它还在写。
18:12一天天写出来。对。现在我们要做的是:一等它跑完,我们就把专家指令拿到一个新的对话里,也就是放提示词的那个对话,因为我们要做的是用专家指令来创建一个提示词。所以如果你就在普通对话里做,你会先发元提示词,然后拿到专家指令。不管是为了做落地页、做报价还是做客户画像,然后你把这些专家指令——粘到笔记里,或者直接复制粘贴到
18:52这里,方便引用——把它和你的指令一起用来真正创建提示词。这里我写了这个小提示词:「我想创建一个提示词,在 30 天内带我打造个人品牌。你分三个阶段执行。我喜欢这样创建提示词:把它们拆成阶段。这确实需要一些思考。第一阶段是收集上下文。所以,把你要最好地帮我打造个人品牌所需要的一切都列出来。这很重要,不然它怎么知道该怎么最好地指导我?这通常是你创建的任何提示词的第一阶段:告诉它去为你获取上下文。
19:31让它去拿它做好这件事所需的一切,然后采访我,把信息收集齐,一次问一个问题。第二阶段是行动计划。我就告诉它:根据我说的,输出 30 天行动计划。第三阶段是教练辅导。之后它就一天一天地带我。它大概会说:好,我们开始第一天。你要做的是这些。需要帮助随时告诉我。这太棒了。我知道市面上有些软件,字面上就是个人品牌教练。
20:04它们就是拿一个 AI 对话,塞进这样的提示词,教你如何打造个人品牌,然后每月收 30 到 50 美元。所以如果你能围绕这个做出一个提示词,放到 10 美元的付费墙后面卖,很多人会买。单是掌握这项技能——如何创建提示词、以及卖提示词——你就能赚不少钱。好,我把这里生成的专家指令接到了我们要创建的提示词上。如果你不用这样的画布,你就复制粘贴这个。然后我把它放到这里,点发送。
20:44好,它吐出了提示词。呃,基于这里的五大支柱体系、五大支柱框架的 30 天个人品牌教练提示词。你想读可以读,但它包含了所有阶段。第一阶段,它问一堆问题。第二阶段,你要做这些。支柱三、支柱四,诸如此类。我不打算把这个提示词全讲一遍,但如果我想,我可以再开一个对话分支,直接说:「帮我打造个人品牌。」它就会拿这个提示词。你要做的是把这个提示词复制到新对话里,它就会说类似这样的话:
21:19「我们开始你的个人品牌之旅,15 个问题中的第 1 个。」然后你回答问题,它带你走完,生成个人品牌策略,并每天辅导你。好,整套流程我们讲完了,你几乎可以用在任何事上。发挥创意就行。但为了做到这一点,我要给你看几个我觉得最改变人生、或者说最有用的例子。先复盘一下:如何把 AI 用得比 99% 的人都好。第一,用 AI 来创建或提取详细的专家级指令。不要让 AI 去猜它该做什么。
21:51新开一个对话,发送元提示词。然后,给出你想创建什么提示词的细节。如果需要,加上收集上下文的阶段,再加执行阶段。然后把指令粘进提示词里,告诉它你想要什么。本质上,这样用 AI,你是在用它同时学习和构建。这很了不起。你在编排。你不再猜。你在 AI 允许的范围内拥有最大控制权。而如果你本来就已经擅长你要做的事,你可以把原本要做的事做得更快、可能质量更高,因为你能更快地迭代草稿。
22:26现在,我希望你把这看成「用 AI 记录你自己的流程」。想象一下,你建起这个提示词库。我实际上就有这样一份清单,针对特定用途的提示词:创建教练、创建顾问、创建思考伙伴、写落地页、做研究。这样做,我认为你是把自己带到更高的思考层次,而不是更低的。你可以以可见的方式打磨和迭代你的流程。就像你真的拥有一份指令清单作为提示词,随着你变强而修改它。
22:59这样做还能减轻你把这一切都存在脑子里的认知负担。所以例一其实就是创建个人品牌教练。例二是智识陪练,因为我个人不喜欢只是向原生 AI 提问。对吧?当我想获取深层知识时,我知道除非我指示它,AI 不会给我。但即便指示了,它仍然在猜,给我一些随机的东西。如果你的心智会变成你所学习之人的形状,那我个人想向这些极高层次的思考者学习。对我来说,脑子里会冒出几个人:Naval Ravikant、Daniel Schmachtenberger、Krishnamurti,还有 Mihaly Csikszentmihalyi。
23:40我可以做更多,但这里我要把这些人一个个拿来,把这段提示词写进去。所以:「我要你拆解这个人完整的世界观、他的核心原则、他如何思考问题、他的主要发现或洞见,以及最能说明他哲学的所有想法。这应该是一份全面的文档,就像我在潜入他整个心智。」然后我把这段粘进他们各自的对话里去拆解。为此你大概应该打开联网搜索,好让它去读文章和其他总结这些人原则与世界观的材料。
24:14我还可以拿他们的播客,如果某期播客很好地概述了他们的世界观,我就跟那期播客对话。我把这些在各自 AI 对话里拆完;如果你只用独立对话,你可以把所有回复——所有人的世界观——复制粘贴到不同的笔记之类的地方,或者去 ChatGPT 项目、Claude 项目,把它们全粘进去,然后专门针对它开对话。但在这里,我现在就可以就任何问题、任何难题,或者我生活中、生意上遇到的难题去获取视角。
24:49我试一个。这里我写的是:我在纠结,一个小团队的软件公司该怎么最好地管理项目。你能给我一些视角,告诉我怎么做得最好吗?就一个小问题,走了一遍 Daniel Schmachtenberger 的元问题视角。杠杆与长期博弈的路径。玩长期游戏、心流状态设计。挺酷的、基于觉察的路径。务实的综合,它给了我一些很酷的做法;当然我可以问比这具体得多的问题。但我想你懂意思了。例三会是一个创意思考伙伴提示词,因为在我看来,思考不是随机过程。
25:28思考有好方法和坏方法。成功的作家、创作者、电影人和其他成功人士,都有让他们思考最佳的「软流程」。而且它通常涉及用非常特定的方式质疑自己的想法或点子。对我自己来说,每次写作填提纲时,我都会循环问同样几个问题。比如:跟这个主题相关的大问题是什么?不解决它,会引发什么连锁后果?我想激励人们走向的理想生活是什么?有哪些新颖的概念、视角或个人经历,能在不用别人建议的前提下,为这个主题照出有趣的光?
26:02克服问题、走向理想生活的有效分步流程是什么?有哪些有力的引语、轶事、研究或数据,能支撑我想立的论点?回答完这些,我通常就有了一份相当有说服力的点子倾泻,可以拿去写。当然我不是每次都这么做。大多数时候我只是在脑子里过。但如果你担心让 AI 替你写掉所有东西,我会建议你试试这个。所以我们这里要做的,就是我们之前已经做过的。我有一个讲第一性原理思维的 YouTube 视频。这只是众多思考方式中的一种。
26:34你能找到很多不同的思考方式。搜一个「如何聪明地思考」或「像天才一样思考」的 YouTube 视频。或者你拿 Daniel Schmachtenberger 或 Naval 的一个视频,让它拆解他们怎么思考、怎么推演问题。你通常会得到一些很酷的东西。然后你就有一份关于他们如何思考的指南。读那份指南,你学到的东西比只看视频更多。好,这是我发的内容。然后它在拆解一份第一性原理思考指南。但问题是,大多数人都能看这些视频。大多数人都能拿到这份指南,但他们仍然不练。
27:11他们不练习第一性原理思考。那如果你不实际练习,怎么把它固化成思维习惯?把它做成提示词,就是一种练习方式。所以我们要做同样的事。我们发送元提示词,然后据此创建提示词。好。你可以当作我已经把元提示词发到新对话里,现在它在这儿。然后我发这段,引导它我要创建什么样的提示词。现在我需要把它接到这里。我发:「我想创建一个提示词,按所附指南,通过第一性原理提问帮我得出清晰、新颖的洞见。
27:43我要你纯粹做一个观察者、一双清明的眼睛,不直接给我答案,而是引导我找到答案。」这是创建这个提示词的一种独特方式,因为我要求它别给我答案。我要它帮我思考,而不是替我思考。首先你会问我想讨论什么话题、点子或问题。然后你会按照思考指令,一次问一个问题。请在创建提示词前先问澄清问题,好让它尽可能好。最后这句是我创建提示词时喜欢做的,因为这样它会问我一些问题,从而得出更好的提示词。
28:17好,它问了几个澄清问题:提问深度、风格、回复格式、脚手架程度、领域灵活度、进度追踪等等。现在它在写提示词。这就是。现在你可以随时把它复制到新对话里,用第一性原理思考一个问题。你练得越多——习惯形成来自练习——你就越能形成第一性原理思维的习惯。接下来还有两个例子,我们就快速过一遍,因为在画布上做,你已经明白我们要干什么了。
28:49我只是想给你一些细微的指引,让你能自己去做。但这里才是真正有意思的地方,它展示了你能做多少事。所以,说到构建,比如做一门生意,尤其是一个人做,它不是简单告诉一个智能体去做,或者下载一个商业软件、商业 AI 让它替你做。你来做。事实上,用 AI 做生意,你做的还是原本你亲自要做的一切,只是现在你用这个流程来做。你在建一个提示词库,帮你把生意里要做的事做好:写内容、做数字产品、写推广、写邮件、设计报价、写落地页文案。
29:31所以就像我说的,我们快速过一遍,你想怎么用就怎么用。写内容方面:为个人品牌策略创建一个提示词。找一个教这个的 YouTube 视频,把它变成提示词。为内容点子创建一个提示词。把 10 个高表现内容粘进 AI,让它教你如何复刻。为 newsletter 创建一个提示词。粘两三份你喜欢的 newsletter,让 AI 拆解它们的结构。当然,我个人不建议让 AI 替你写。所以,考虑创建一个引导你走完流程、或像我们做的那样辅导你走流程的提示词,而不是让它替你写。
30:03至于做数字产品,最好你心里已经有一个想做的产品点子。问 AI 这类产品是如何结构的,以及怎么构建才能确保买家会用、并且从中获益最大。用上一条的指令,创建一个带你逐节走完产品创建流程的提示词。报价创建方面:像我们之前讨论的那样,创建一个客户画像提示词。创建一个带你写出有吸引力的报价蓝图的提示词。让 AI 给出 Alex Hormozi 是怎么做报价的,作为指令部分,然后把这个报价蓝图用于你其他的营销材料。
30:36之后你需要提供产品信息时,就可以把它喂给 AI。文案方面:找一本受推崇的文案书,比如《Breakthrough Advertising》和/或《Great Leads》。把 PDF 上传给 AI,让它变成一份详细、可执行的指南。找一个落地页结构,或者你要做的任何推广形式的结构——邮件或社媒推广。粘进 AI,让它拆解它为什么有效。把结构拆解和文案指南都交给 AI,创建一个提示词,就你的报价、客户画像和其他上下文来采访你,然后写文案。
31:09这就是四五个提示词,让你能做起一门生意,不必在真正开始之前花那么多时间学技能。你边学边做。这里最后一个例子就是 YouTube 工作流。所以如果你想做 YouTuber,或者只想以更有创意的方式学这个、更有创意地用 AI,听好,因为这很合理。因为一想到用 AI 做 YouTube,你大概会想:好,怎么让它把整条视频做出来?那不是我们要做的。做一条 YouTube 视频,你需要一个有吸引力的标题。
31:40然后你需要关键点、抓人的开场、完整脚本、B-roll 点子、视频描述,可能还需要一个带你走完创作流程的教练。这七样东西都能变成提示词。每次你要做 YouTube 视频,就把每一个跑一遍,你的视频质量会有明显提升。同样的,为了简洁,我们这里就过要点,你可以自己练习着做。标题提示词:找你所在领域 5 到 10 个账号。按最热门筛选他们的视频。
32:11复制 10 到 20 个标题进 AI,让它拆成「如何复刻」的指令。然后你把这些指令变成一个提示词,输入你的视频主题点子,输出可能的标题。接下来是关键点提示词。让 AI 生成一份指南,讲如何把一个 YouTube 主题拆成有吸引力的关键点,让观众保持投入,同时确保视频新颖、有价值。开场提示词:找一个教如何做好视频开场的 YouTube 视频。把它变成指令,再把指令变成提示词。脚本提示词:找一个教如何写好脚本的视频,或者找一个你想模仿的视频脚本,让 AI 把它变成指南。
32:48然后把那份指南变成一个提示词,收集你的主题、关键点和开场作为上下文。然后是 B-roll 点子提示词。让 AI 给出 B-roll 和留存的最佳实践作为指令。把它变成一个提示词,为脚本的每一行加 B-roll 点子。把那个提示词分别喂给脚本的每一节。在 Eden 里——就是我说的那个软件,只在黑五开放,之后我们会关掉,等桌面端、移动端都准备好再重新发布,所有这些。它有点像文件存储。你上传的任何视频,比如你的 YouTube 视频,都会被自动打标签、转写,所有画面都会被分析。
33:23所以你可以把它加到画布,或者在 AI 对话里引用它,说:「嘿,给我这条视频每一行的 B-roll 点子。」它就会给。然后你可以把它交给剪辑师,或者让他们在同一个工作区里。不是我自夸,这工具挺酷。至于视频描述提示词,你先粘元提示词,然后让它创建一个包含三部分的提示词。一段关键词友好的视频简介,你的链接。所以写出你要放进描述的链接,以及视频章节——带精确时间戳,既抓人又对关键词友好。
33:53这样你就能在一天内像专业人士一样开始录 YouTube 视频,而不是六个月。希望这些都对你有帮助。这是我刚开始学 AI 时最希望自己知道的东西。告诉我这对你有没有帮助。如果你想看更多关于 AI、写作或任何技能习得的技巧,订我的 newsletter。免费的。最近很多人喜欢。视频里提到的所有东西,去看描述里的链接。既然来了,点个赞、订阅吧。再次感谢观看。拜。