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AI 拿走工作,也拿走意义:成为不可替换的那个人

2026-02-12 33:11 18.6万次播放 500 句对照 YouTube ↗

The Future Of Work (& The New High-Income Skill Stack) — AI 把技能变成商品,也顺手带走了工作承载的意义;未来真正稀缺的是注意力,而唯一的护城河是你自己。

AI 与未来工作意义经济创作者经济个人品牌后劳动经济学
01

核心主张

AI 把技能变成商品,也顺手带走了工作承载的意义;未来真正稀缺的是注意力,而唯一的护城河是你自己。

意义从神授、靠劳动挣得,走到被解构,最终必须由自己生成。停滞与孤立杀死意义,进步与贡献撑起意义,挣扎、好奇心、地位是三大生成器。于是创作者经济就是意义经济:你因被相信而获酬,而非因工时;护城河是换人测试换不掉的视角、能量印记、意义建构、轨迹与品味。

02

几条主线

这个视频反复回到的几个论点。

意义的四幕史:从神授、挣得,到自造

意义曾由神、国王、长者与经文分配;工业革命后靠生产力与对机器的贡献挣得;后现代把它解构成无处可寻。第四幕是:意义必须由你、为你自己从内部生成。所以创作者成了社会的意义建筑师——意义不再被给予,只能被创造。

创作者经济 = 意义经济

旧模式为劳动与产出付钱,新模式为「相信你在做什么」付钱。稀缺资源是注意力:AI 能淹没内容,却造不出更多注意力,竞争因此从生产转向分发与策展。而这不是赢家通吃的市场——小受众加高溢价同样能活得很好。

换人测试:最后可防守的护城河是你

把创作者和作品对调,若价值不损失,AI 就能取代它。图库照片可换,名摄影师的作品不可换;通用效率博客可换,你追随多年的人写的文章不可换。AI 复制不了五样东西:视角、能量印记、意义建构、轨迹、演化中的品味——它们都要求「有切身利害」。

03

关键知识点

每个知识点都挂着时间戳,点击回到原片对应位置。

后劳动经济学:工资—消费循环的断裂

AI 做工作,工资就崩塌;工资崩塌,消费就崩塌;消费崩塌,整个经济系统瓦解。家庭收入有三个来源:工资(AI 威胁的)、转移支付(如 UBI,易造成政治不稳定并扭曲市场)、资本收入(未来需要让普通人也能持有生钱资产)。

幸存的工作:人本身就是产品

高责任风险岗位、有法定要求的职位、体验经济(调酒师、精品店、画廊、现场演出)、意义制造者、关系与信任类工作(销售、外交、谈判)。共同规律是:活下来的工作不看产出什么,而看「是谁」。

意义的解剖:两个杀手、两根支柱

停滞(没有前进)与孤立(与更宏大之物失联)导致无意义。支柱是进步——通过创造性地解决问题、通过挣扎而非受苦;以及贡献——进步必须对超越自己的人有意义,所以独自做的项目过一阵就会显得空洞。

三大生成器:挣扎、好奇心、地位

挣扎是进步的引擎(你主动选择为什么而战,这定义你的使命);好奇心是进步的方向(非线性注意力,顺着还说不通的线索走,AI 无法好奇);地位是贡献的证明(改叫「认可」更准确)。三者合起来,正好是一个故事的结构。

换人测试

判断 AI 能否取代你的方法:把创作者与作品对调,看价值是否流失。价值绑在「谁做的」上,就是护城河;绑在功能与信息上,就会被商品化。

后劳动技能栈:五层人类技能

能动性(元技能:无需许可与提示即可行动)→ 品味(策展比创作更重要)→ 视角(容纳复杂与矛盾、摆脱教条)→ 说服(让人在乎)→ 技术知识(会用 AI 等工具)。层层嵌套,前者是后者的前提。

04

时间线

  • 00:00开场之问:AI 已经能给你信息,你为什么还在看这个视频
  • 02:32意义正成为稀缺品:意义的四幕史
  • 05:51后劳动经济学:工资、转移支付、资本收入
  • 08:55意义的解剖:停滞与孤立,进步与贡献
  • 11:46三大生成器:挣扎、好奇心、地位
  • 15:21创作者经济就是意义经济:注意力是终极杠杆
  • 22:17最后可防守的护城河是你:换人测试
  • 25:55后劳动技能栈:能动性、品味、视角、说服、技术
05

原话摘录

逐字命中原稿字幕,右侧时间戳可跳转。

“And the huge problem with that is that AI isn't only coming for the jobs, it's coming for the meaning.”

而真正的大问题是:AI 不只是冲着工作来的,它是冲着意义来的。

“Creatives are the meaning architects of society.”

创作者是社会的意义建筑师。

“AI handles the friction and humans handle the narrative.”

AI 处理摩擦,人类处理叙事。

“If the value is tied to who made it, that's your moat.”

如果价值绑在「是谁做的」上,那就是你的护城河。

“AI can mimic the style but it cannot mimic care.”

AI 可以模仿风格,但它无法模仿「在乎」。

06

行动清单

  • 做一次换人测试:把你的每个产出列出来,逐条问「把作者换掉会不会掉价」。会掉价的加倍投入,不会掉价的停止或交给 AI。
  • 拒绝默认路径(上学—找工作—65 岁退休):挑一个你真正在意的问题,主动迈一步、犯个错、再修正它。
  • 建一份好奇心笔记:只记那些「还说不通但让你在意」的线索,每周挑一条公开输出,训练非线性的注意力。
  • 用四要素体检手头的项目:有没有挣扎(引擎)、好奇心(方向)、认可(贡献的证明)、受众(贡献的对象)。缺哪一项就补哪一项。
  • 把重复劳动交给 AI 工具,省下的时间不要拿去多做内容,而是拿去提升品味与视角——那才是换人测试换不掉的部分。
逐句对照 · 共 500 句 · 点击任意一句,视频从对应秒开始播放
00:00I want to ask you a question that may sound weird at first.我想先问你一个听起来可能有点怪的问题。
00:03And that question is, why are you watching this?这个问题就是:你为什么要看这个?
00:07Why are you watching this video specifically?为什么你偏偏在看这个视频?
00:09Because you have access to chat GPT.因为你明明能用 ChatGPT。
00:11You have access to Claude.你能用 Claude。
00:12You have access to all of these AI tools that are supposed to get rid of information, make creators obsolete, make writers obsolete, make everyone obsolete.你能用所有这些 AI 工具——它们本该消灭信息差,让创作者过时,让写作者过时,让所有人过时。
00:22But you are still watching this.但你还是在看这个。
00:24And of course, you could ask AI for information on the topic that we're going to talk about, or you could just paste the YouTube link into AI and ask it for a quick summary,当然,你完全可以去问 AI 我们接下来要聊的话题,或者直接把 YouTube 链接丢给 AI,让它给你一个快速总结,
00:36and it would do a pretty decent job and be able to give you the information.它做得还挺像样,也能把信息给你。
00:39But I really want you to think about that, right, before you go all doomer on me and how AI is going to replace everyone because that question alone sets the foundation of this video.但我真的想让你先想想这一点,在你开始跟我唱衰、说 AI 要怎么取代所有人之前——因为光是这个问题,就奠定了这期视频的基础。
00:49It shines a light on what the future of creative work could look like.它照亮了创造性工作的未来可能是什么样子。
00:54That's exactly what we're going to break down very extensively.这正是我们要非常细致地拆解的内容。
00:58And the problem is that AI is coming for everyone's jobs, right?问题是,AI 正在冲着每个人的饭碗而来,对吧?
01:02At least that's what people say.至少大家是这么说的。
01:03And it looks like it's going to actually become true.而且看起来这事真会成真。
01:06And the huge problem with that is that AI isn't only coming for the jobs, it's coming for the meaning.而真正的大问题是:AI 不只是冲着工作来的,它是冲着意义来的。
01:13It's coming for the purpose in life.它是冲着人生的目标感来的。
01:15If you've been on social media, if you've been living in modern society, you understand that we have this mass scarcity of meaning and purpose.如果你刷过社交媒体,如果你生活在现代社会,你就知道我们正处在意义和目标感的巨大稀缺之中。
01:23People just don't know what to do with their lives.人们根本不知道该拿自己的人生做什么。
01:25And if people's work is a source of that purpose, especially creative work, then what happens when it's gone?而如果人的工作是这种目标感的来源,尤其是创造性工作,那当它消失时会怎样?
01:32What happens when work doesn't equal purpose?当工作不再等于目标感时会怎样?
01:35When work doesn't equal identity?当工作不再等于身份时会怎样?
01:37when work doesn't equal how you mattered and how you acquired status in society which is a generator of meaning whether we like to virtue signal about not playing status games or not you play one every day most people think we当工作不再等于你如何变得重要、如何在社会中获得地位——而地位恰恰是意义的生成器,不管我们多爱在嘴上标榜自己不玩地位游戏,你每天都在玩——那时会怎样?大多数人认为我们
01:51are in a crisis but personally I think this is one of the greatest opportunities ever because when AI can do everything well then everything becomes a commodity it's not worth paying for so the second question that forms the foundation of正处在危机中,但我个人认为这是有史以来最大的机会之一。因为当 AI 能把一切都做得很好时,一切就都变成了商品,不再值得付钱。所以,构成这期视频基础的
02:07of this video is how do you become a scarce resource that people want to pay for especially as a creative and that comes from your taste, your perspective, your story, every other skill that we're going to break down in this第二个问题就是:你如何成为一个人们愿意付钱的稀缺资源,尤其是作为创作者?而这来自你的品味、你的视角、你的故事,以及我们接下来要逐一拆解的所有其他技能。
02:21video step by step.一步一步来。
02:23This is going to be a mix of practical stuff and theories just to show where we're at in society.这会是实操内容和理论的混合,只为让你看清我们社会现在处在什么位置。
02:29So, buckle in because we have a lot to talk about.所以系好安全带,因为我们有很多要聊的。
02:32To start, I'm just going to rapidfire context.一开始,我先快速给你一些背景。
02:34I'm going to show you how we got into this situation of not having any meaning in our lives, what that means when jobs go away, and what the opportunities actually are.我会告诉你我们是怎么走到生活毫无意义这一步的,工作消失意味着什么,以及真正的机会到底在哪里。
02:43So, let's get into this.那我们就开始吧。
02:44Hold tight.抓紧了。
02:45Try to pay attention.尽量专心。
02:46Here's the history of meaning in four acts.这是意义的四幕史。
02:49Act one, meaning came from up there.第一幕,意义来自「上面」。
02:52So, for most of human history, meaning was given to you by gods, kings, elders, and scriptures.在人类历史的大部分时间里,意义是由神、国王、长者和经文给你的。
02:57You didn't have to find it because it was assigned to you.你不需要去寻找它,因为它被分配给了你。
03:00This is in very early foraging societies.这存在于非常早期的采集社会。
03:04In act two or during the industrial revolution, meaning was found from out there.第二幕,也就是工业革命时期,意义来自「外面」。
03:09So, science replaced religion as the dominant framework.科学取代宗教成为主导框架。
03:12Meaning shifted to productivity and progress.意义转向了生产力和进步。
03:14You earned meaning through your work and through contribution to the machine.你通过工作、通过对机器的贡献来「挣得」意义。
03:18Then in act three, where we are now, meaning was deconstructed into nothing.然后是第三幕,也就是我们现在所处的阶段,意义被解构得一干二净。
03:24Meaning is found nowhere.意义哪里都找不到。
03:25This is postmodernism.这就是后现代主义。
03:27We deconstruct everything because no single perspective is privileged.我们解构一切,因为没有任何单一视角享有特权。
03:30Nothing is objectively true.没有什么客观为真。
03:32Meaning isn't given or earned.意义既不是被给予的,也不是挣来的。
03:34It's just gone.它就是没了。
03:35And that leads to act four where meaning will be found in here.这就引向第四幕:意义将在「里面」被找到。
03:39Meaning has to be generated from within by you for you.意义必须由你、为你自己,从内心生成。
03:43So why does this matter for creatives or creators or people who don't want to give up their work?那为什么这对创作者、对不愿放弃自己工作的人来说很重要?
03:51Because there's two types of work.因为工作分两种。
03:52There's the mundane busy work, the repetitive work, the mechanical work, the assembly line style industrial work.一种是枯燥的杂活、重复劳动、机械劳动、流水线式的工业工作。
03:58I don't care if that gets rid of.我不在乎它被取代。
03:59I'm I mean that in the kindest way possible.我是说,我尽量说得客气一点。
04:02I know that people's livelihoods are at stake, but we're going to talk about how things will look with that, too.我知道很多人的生计悬于其上,但我们也会谈到那种情况下会是什么样。
04:06But then there's creative work, right?但还有另一种,创造性工作,对吧?
04:08the ability to see reality from your own lens, pull it into your mind, synthesize things together, create something, share it with another person, and then get feedback for your contribution in the form of money or currency or just another form那是一种能力:用自己的镜头看现实,把它拉进心里,综合加工,创造出某样东西,分享给另一个人,然后以金钱、货币或另一种形式的
04:23of value.价值,获得对你贡献的反馈。
04:23That's where humans find meaning.那才是人类找到意义的地方。
04:26And so when meaning went from being handed to us to being earned through labor and then being found nowhere, it becomes our responsibility to create meaning.所以当意义从「被交给」变成「靠劳动挣得」,再变成「哪里都找不到」,创造意义就成了我们自己的责任。
04:37Creatives are the meaning architects of society.创作者是社会的意义建筑师。
04:39So if jobs form the foundation of meaning right now to an extent, how do those go away and what happens?那么,如果工作如今在某种程度上构成了意义的基础,它们怎么会消失,又会发生什么?
04:46So the traditional economic loop is that you work a job, you get a wage, you spend, the company profits and then that creates more jobs or the ability to pay.传统的经济循环是:你上班,拿工资,消费,公司获利,然后这又创造出更多工作岗位或支付能力。
04:56This is just a cycle, right?这就是一个循环,对吧?
04:58And AI breaks this loop because if AI does the jobs, wages collapse.而 AI 打破了这个循环,因为如果 AI 干了这些活,工资就会崩塌。
05:02And if wages collapse, spending collapses.而如果工资崩塌,消费就会崩塌。
05:05And if spending collapses, the entire economic system falls apart.而如果消费崩塌,整个经济体系就会瓦解。
05:09And this brings up the post- labor economics framework that David Shapiro created.这就引出了 David Shapiro 提出的后劳动经济学框架。
05:13He actually has a book called Labor Zero coming out about it soon.他其实很快要出一本叫《Labor Zero》的书来谈这个。
05:16I would highly recommend going and watching his YouTube video playlist on post labor e on post labor economics because it's very enlightening.我强烈建议你去看看他关于后劳动经济学的 YouTube 视频合集,非常开脑洞。
05:24And while it's just a theory and it may not happen, I think theories are cool.虽然它只是一种理论,可能不会发生,但我觉得理论很酷。
05:28And another thing about creatives is that the more attention you attract to a theory that leads society in a new direction and the more supporters you get for that thing that tends to create culture and society.关于创作者还有一点:你对一个引领社会新方向的理论吸引的注意力越多、为它争取的支持者越多,就越容易创造出文化和新的社会。
05:40The more attention that is invested into a creative idea is more likely to come true than not.投入到某个创意想法上的注意力越多,它就越可能成真,而不是相反。
05:45Things just don't happen.事情不会凭空发生。
05:47Humans build what they want to see in the world and that could very much be a thing.人类会建造他们想在世界中看到的东西,而那完全可能成为现实。
05:51So the very very brief version of post-labor economics is that household income comes from three sources.后劳动经济学最简版是这样:家庭收入来自三个来源。
05:57There's wages, so you get paid for your labor.第一是工资,也就是你靠劳动获得报酬。
06:00This is what AI threatens.这正是 AI 所威胁的。
06:01Then there's transfers like government payments, UBI, etc. But the problem with this becoming the dominant source, just everyone getting paid by the government, is that it becomes politically unstable and it distorts markets.第二是转移支付,比如政府发放、全民基本收入等。但如果这成为主要来源——所有人都靠政府发钱——问题就在于它会带来政治不稳定,并扭曲市场。
06:14And frankly, if we're here for meaning, I personally will not find a lot of meaning just sitting on the couch all day collecting money.而且说实话,如果我们是为了意义而活,我个人是不会靠整天坐在沙发上领钱找到多少意义的。
06:21I need to grow.我需要成长。
06:23I need to challenge myself.我需要挑战自己。
06:24I have maybe 60 more years on this planet like I unless we solve immortality too, but I need to do something.我大概还能在这个星球上待 60 年——除非我们把永生也解决了——但我得做点什么。
06:32And then the third way is capital income.第三种方式是资本收入。
06:34So this is owning assets that generate money.也就是拥有能生钱的资产。
06:37And this is where things get interesting because the future probably requires broadening capital participation.这里就有意思了,因为未来很可能需要扩大资本参与面。
06:42regular people owning income generating assets, not just billionaires.让普通人也能拥有能产生收入的资产,而不只是亿万富翁。
06:46But that's just the thing.但问题就在这儿。
06:47I still want to do something.我还是想做点什么。
06:49I still want to create.我还是想创造。
06:51And people will still need meaning that is derived from just that.而人们依然需要正源于此的意义。
06:56And that's where you and I come in.这就是你和我登场的地方。
06:57The people who value this way of life.那些看重这种生活方式的人。
07:00So even though we talk about all jobs disappearing, all jobs are not going to disappear.所以,虽然我们谈的是所有工作都会消失,但并不是所有工作都会消失。
07:05There are still going to be jobs that require humans in the loop.仍然会有需要「人在环内」的工作。
07:07So things like high liability roles because you want a human accountable for that thing.比如高责任风险的岗位,因为你需要有人为此负责。
07:12Statutory positions that have legal requirements.有法定要求的法定职位。
07:15Then there's the experience economy.然后是体验经济。
07:17So bartenders, boutique shops, art galleries, live performances.比如调酒师、精品店、画廊、现场演出。
07:20This is going to see a huge boom coming into the future.未来这一块会迎来巨大的爆发。
07:23And then the meaning makers or the meaning economy, which is people who help others navigate the human experience.然后是「意义制造者」,也就是意义经济——那些帮助他人穿越人类经验的人。
07:28And then there's relationship and trust jobs.然后是关系与信任类工作。
07:30So like sales, diplomacy, negotiation, etc. But the pattern here is that the jobs that survive are the ones where the human is the product.比如销售、外交、谈判等等。但这里的规律是:活下来的工作,都是「人本身就是产品」的工作。
07:39It's not what they produce, it's who they are.不是他们生产什么,而是他们是谁。
07:42And personally, what comes to mind here is a quote from Naval that I read a long time ago.就我个人而言,这让我想起很久以前读到的一句 Naval 的话。
07:47And that quote is, "There are almost 7 billion people on this planet someday.那句话是:「这个星球上现在有将近 70 亿人,」
07:52I hope there will be almost 7 billion companies."「我希望有一天,会有将近 70 亿家公司。」
07:55And if you've watched any of my oneperson business videos where I go on the more heavy philosophy side rather than the practical side, you can see what I'm getting at here is that every person has the chance to become their如果你看过我那些一人企业的视频——我在里面更偏重哲学而不是实操——你就能看出我想说的是:每个人都有机会成为
08:06own enterprise.自己的企业。
08:06I mean, think of where we're at.你想想我们现在处在什么位置。
08:08I think this makes sense.我觉得这说得通。
08:09You have AI, you can learn anything, you can build anything, you can do what people have been telling you, you've been able to do.你有 AI,你能学任何东西,你能造任何东西,你能做到别人一直告诉你「你本可以做到」的事。
08:15Will everyone become their own company?每个人都会成为自己的公司吗?
08:16Of course not.当然不会。
08:17Is everyone watching this video?每个人都在看这个视频吗?
08:18Of course not.当然不是。
08:19Will everyone even register this as important?每个人甚至会意识到这很重要吗?
08:21No.不会。
08:22I'm just providing a potential opportunity for those who want to take it.我只是在给那些愿意接住的人提供一个潜在机会。
08:25And if you've read my book, Purpose and Profit, it's free to read on my Substack link in the description.如果你读过我的书《Purpose and Profit》,它在简介里的 Substack 链接可以免费读。
08:30Then you see where I'm getting at here.那你就能明白我在说什么。
08:32Because in that book, I go over the creative way of life where you identify problems, you solve them, that removes the limits on your potential.因为在那本书里,我讲了这种创造性的生活方式:你识别问题,解决问题,而这会移除你潜能的上限。
08:40It forces you to learn, and then from the solution you create, you turn that into something that you can give someone else.它迫使你学习,然后你把解决方案变成可以交给别人的东西。
08:45And that is arguably the most meaningful way to live.而这可以说是有意义的生活方式。
08:49So, not only is this a way to gain an advantage in the future, it's a very meaningful thing to do.所以,这不仅是在未来获得优势的方法,也是一件非常有意义的事。
08:55And speaking of meaning, that leads to the second point where we're going to talk about the anatomy of meaning because I want to give you a framework for understanding how meaning is generated.说到意义,这就引出第二点:我们要谈「意义的解剖学」,因为我想给你一个理解意义如何生成的框架。
09:04That way you can engineer meaning.这样你就能「工程化」地制造意义。
09:06So, in order to understand how to generate meaning, we need to understand what leads to meaninglessness.所以,要理解如何生成意义,我们得先理解是什么导致无意义。
09:12And there's two killers of meaning here.这里有两大意义的杀手。
09:13There's stagnation, so no forward movement, no progress.一个是停滞,也就是没有前进、没有进步。
09:17You just feel stuck.你只是感觉自己卡住了。
09:18And then there's isolation.另一个是孤立。
09:19So no connection to something greater.也就是与更宏大的事物失去连接。
09:21Feeling like you don't matter.感觉自己无足轻重。
09:22And this is why modern life feels so empty.这就是为什么现代生活感觉如此空虚。
09:24I mean just look at your phone.你看看你的手机就知道了。
09:26You're not progressing in any way.你没有任何进步。
09:27You're not contributing in any way.你没有任何贡献。
09:29You're not connected to other people.你没有和他人真正连接。
09:30You think you are because you're in this digital world and there is some form of connection that can come from that.你以为你有,因为你身处这个数字世界,那里确实能产生某种形式的连接。
09:35But you're not globally connected to so many freaking people.但你并没有真正和这么多人产生全球性的连接。
09:38And frankly these companies profit from you being addicted to this thing to this machine.而且坦白说,这些公司正是靠你沉迷于这台机器、这个东西来赚钱。
09:44So if stagnation and isolation lead to meaninglessness, what leads to meaning?所以,如果停滞和孤立导致无意义,那什么带来意义?
09:50And there are two pillars here.这里有两根支柱。
09:52Pillar one is progress.第一根支柱是进步。
09:54So forward movement.也就是向前运动。
09:55Because humans need to feel like they're going somewhere, not arriving at a goal and just stopping and giving up like the person who built a $100 million company and then stopped and then found that their life lacked meaning.因为人需要感觉自己正在去往某处,而不是抵达目标后就停下、放弃——就像那个建起一亿美元公司然后停下、然后发现人生失去意义的人。
10:06But progress is achieved through creative problem solving.但进步是通过创造性地解决问题实现的。
10:09It's through struggle, not through suffering, so to say.是通过挣扎(struggle),而不是受苦(suffering),这么说吧。
10:13Through struggle.是通过挣扎。
10:14There's a distinction between the two and I would encourage you to remove any negative connotations you have with the word struggle.这两者有区别,我建议你去掉对「挣扎」这个词的任何负面联想。
10:19And then pillar two is contribution.第二根支柱是贡献。
10:22So progress and contribution forward movement and a connection to something greater than yourself.也就是进步与贡献:向前运动,以及与比自己更宏大之物的连接。
10:26There's a niche quote for this on happiness.关于幸福,有一句很小众的话。
10:29If someone posts it post it in the comments because I can't recite it directly but it's something like happiness is the feeling of resistance being overcome of progress being made.如果有人能发出来,请发在评论区,因为我没法直接背出来,但大意是:幸福是克服阻力、取得进步的那种感觉。
10:38So this insight isn't anything new.所以这个洞见并不新鲜。
10:40We just need to be reminded of it.我们只是需要被提醒。
10:42But when it comes to contribution, humans need to feel like their progress matters to someone more than themselves.但说到贡献,人需要感觉自己的进步对某个比自己更重要的人有意义。
10:48And this is why solo projects can start to feel hollow after a while because you need an audience, a community.这就是为什么独自做的项目过一阵子会开始显得空洞,因为你需要受众,需要社群。
10:53You need a cause.你需要一个事业,一个缘由。
10:54And I'm not talking about a million followers like I have.我说的不是像我这样的一百万粉丝。
10:57There are plenty of people with just tiny followings or even a tiny community in their real life that are able to sustain some form of an income.有很多人只有很小的关注量,甚至在现实生活中只有一个小小的圈子,也能维持某种形式的收入。
11:06And now when we talk about money, if jobs go away and money starts to transform and money moves away from being a productivity metric, what happens?现在说到钱:如果工作消失,钱开始转变,钱不再是生产力的度量,会发生什么?
11:14Personally, I think money is going to continue to be a status symbol, but it's going to be a tool to express agency.我个人认为,钱会继续是地位象征,但它会变成表达能动性的工具。
11:22It's going to be a tool for growth, just like it is now.它会变成成长的工具,就像现在一样。
11:25We're just removing the shallower layer.我们只是在去掉那层更浅的东西。
11:27We're transcending as to what money was in the first place and what it was meant to be, which is your ability to do things you weren't able to do before.我们在超越钱最初的样子和它本该是的意义——也就是你去做那些你以前做不到的事的能力。
11:35And it's kind of a physical representation of your growth.它某种程度上是你成长的一种物理表征。
11:39So if those are the two pillars, progress and contribution for meaning, what are the generators?那么,如果意义的支柱是进步和贡献,那生成器是什么?
11:44How do you actually generate meaning in your life?你到底如何在生活中生成意义?
11:46The generators are struggle, curiosity, and status.生成器是:挣扎、好奇心、地位。
11:49For struggle, that's the engine of progress.挣扎,是进步的引擎。
11:52For curiosity, that's the direction of progress.好奇心,是进步的方向。
11:54And for status, that's the proof of contribution.地位,是贡献的证明。
11:57Now, for struggle, I'm talking about what you choose to struggle for because that defines what your purpose is.关于挣扎,我说的是你选择为什么而挣扎,因为这定义了你的使命是什么。
12:03It's not struggle that's imposed on you.不是强加给你的挣扎。
12:05It's not a goal that's assigned to you.不是分配给你的目标。
12:07It's what you consciously choose.是你有意识选择的。
12:09So, it's like the creative who chooses to master their craft, to build an audience, to say something true.就像那个创作者,选择精进手艺、建立受众、说出真实的话。
12:14That struggle generates meaning.那种挣扎会生成意义。
12:16Now, curiosity is nonlinear attention.现在,好奇心是非线性的注意力。
12:19It's following threads that don't make sense yet.是顺着那些还说不通的线索往下走。
12:22It's not something that AI can make sense of.这不是 AI 能理解的东西。
12:24AI can't be curious.AI 无法好奇。
12:25And that's how you solve problems or discover ideas that nobody is even thinking about because nobody else is curious about them.而这正是你解决别人都没想到的问题、发现别人都没在想的东西的方式,因为没别人对它们好奇。
12:32Because curiosity works in a weird way in the brain.因为好奇心在大脑里的运作方式很奇特。
12:35I talk about this example a lot, but it's just so simple yet so powerful.这个例子我讲过很多次,但它就是那么简单又那么有力。
12:39Is that if you were to take two people, me and you, reading the same book, would we highlight the same lines inside of that book, would the same things stick out to us?就是:如果让两个人——我和你——读同一本书,我们会划出同样的句子吗?同样的东西会吸引我们吗?
12:47You may even think the book is just trash and it may be the best book I've ever read because at my situated point in my life from my perspective, from the experience that's culminated over time in my head to create你可能觉得这本书就是垃圾,而它可能是我读过最好的一本书,因为在我人生的这个位置,从我的视角,从多年积累在我脑中、形成了
12:59this very unique way of viewing the world that we don't think is unique because we live in our heads.这种非常独特的世界观的经验出发——我们并不觉得它独特,因为我们活在自己脑袋里。
13:04That's where curiosity comes from.好奇心就来自那里。
13:06That's your unique edge to an extent.某种程度上,那就是你独特的优势。
13:08You just need to learn how to channel it because like follow your curiosity.你只需要学会如何引导它,因为「跟随你的好奇心」这话……
13:11How is that practical?这怎么会实用?
13:12What does that lead to?它会带来什么?
13:13We'll get into it.我们后面会讲。
13:14But now with the third generator, status.但现在说第三个生成器:地位。
13:16Status gets a bad rap.地位名声不太好。
13:17So let's just call status recognition.所以我们干脆把地位叫做「认可」。
13:19Recognition for your work or your contribution.对你工作或贡献的认可。
13:22It's the signal that your struggle mattered to someone.它是一个信号:你的挣扎对某个人有意义。
13:25It's it's the signal that you're not here alone in this void on earth.它是一个信号:你在这片虚空般的地球上并不孤单。
13:30So what are these three generators?那这三个生成器是什么?
13:33Struggle, curiosity, status.挣扎、好奇心、地位。
13:35It's a story.它就是一个故事。
13:36It's quite literally the foundation of a story.它字面上就是一个故事的基础结构。
13:39Now why do stories matter, especially going to the future?那为什么故事重要,尤其是走向未来的时候?
13:43Because your brain is a story engine.因为你的大脑就是一台故事引擎。
13:46That's what we find meaningful.那才是我们觉得有意义的东西。
13:47We crave novelty, drama, myth, and meaning.我们渴望新奇、戏剧、神话和意义。
13:51And this is especially true when we're not in survival mode, when we're in leisure, and when jobs are replaced and we have our base necessities met across the board.当我们不在生存模式、身处闲暇之中,当工作被取代、我们的基本需求普遍得到满足时,这一点尤其成立。
14:02This becomes even more important.这会变得更加重要。
14:04This is what people are going to be looking for and paying for mostly because they're not worried about paying the bills for their house.这将是人们主要寻找并付费的东西,因为他们不再担心付房贷账单。
14:10They're kind of just lost.他们只是有点迷失。
14:12And a big portion of the population that doesn't understand what I'm saying in this video is going to end up like that Wall-E character in the hover chair who just has like the the soda hat and the screen in front而很大一部分听不懂我这期视频在说什么的人,最终会变成《Wall-E》里那个坐在悬浮椅上的角色——戴着饮料帽,屏幕永远挡在
14:23of his face at all times and he's like the 300 lb overweight and can't move.脸前,三百磅超重,动都动不了。
14:27The question here is what is the main purpose of machines going into the future and what is the main purpose of humans?这里的问题是:未来机器的主要用途是什么,人类的主要用途又是什么?
14:33This is the question that everyone's trying to answer and this leads to a two-part insight.这是每个人都在试图回答的问题,而这引出一个两部分的洞见。
14:37First is that people pay for speed and efficiency when they want to escape an experience.第一,当人们想逃离某种体验时,他们会为速度和效率付费。
14:42So this could be long wait times at the DMV, a fast food worker getting your order wrong, or bureaucracy at a company.比如车管所排长队、快餐店员弄错你的订单,或公司里的官僚流程。
14:49But on the other hand, people pay a premium for experiences that they want to savor.但另一方面,人们会为想要细细品味的体验支付溢价。
14:54So a five-star restaurant, a live theater, handcrafted goods.比如五星级餐厅、现场戏剧、手工制品。
14:58And I think this quote from Chris Pake illustrates this quite well, which says, "The elegance of the future is not in man versus machine, but in their division of labor, silicon sanding the rough edges of necessity so carbon can ascend我觉得 Chris Pake 的这段话很好地说明了这一点:「未来的优雅不在于人与机器的对抗,而在于二者的分工:硅打磨必要的粗糙边缘,好让碳
15:11to meaning.得以升华至意义。
15:11We will abolish baristas and canonize chefs.我们会消灭咖啡师,却把主厨封圣。
15:14Silence agents and encore actors.让客服机器人沉默,却让演员加演。
15:17AI handles the friction and humans handle the narrative.AI 处理摩擦,人类处理叙事。
15:21So that leads into the third idea here, which is that the creator economy equals the meaning economy.这就引出第三个观点:创作者经济等于意义经济。
15:26Because now we need to start making things practical, right?因为现在我们要开始把事情落到实处,对吧?
15:30Struggle, status, curiosity, story, narrative, all of this stuff.挣扎、地位、好奇心、故事、叙事,所有这些。
15:35Okay, cool.好,很酷。
15:35But what do you actually do with that?但你到底拿它做什么?
15:37What does it actually mean for you on a daily basis?它对你每天的生活到底意味着什么?
15:40What are you actually focused on?你真正该聚焦的是什么?
15:42The first thing here is just understanding the shift in how money is going to flow.第一件事,就是理解钱流动方式的变化。
15:45So the old way is that you get paid for your labor.旧方式是:你靠劳动获得报酬。
15:48You get paid for your output.你靠产出获得报酬。
15:50And then the new model is that you get paid by the people who believe in what you're doing and who want to see more of that in the world.而新模式是:你从那些相信你在做的事、并希望在世界中看到更多的人那里获得报酬。
15:57In other words, you do something that you deeply care about and you attract other people to care about that thing, which is two distinct types of skills, right?换句话说,你做一件你深切在意的事,并吸引别人也在意这件事——这是两种截然不同的技能,对吧?
16:06That's business and art.那就是商业和艺术。
16:08That's doing what you care about with love, but also creating it in such a way and persuading other people to see the value in it so that you don't become a starving artist who can't sell any of their work.那意味着带着爱去做你在意的事,同时用某种方式把它创造出来,并说服别人看到它的价值,这样你就不会变成一个卖不出作品的穷困艺术家。
16:18So for the creator economy in specific, when you follow someone, when you follow someone meaningful, right?所以具体到创作者经济:当你关注某个人时,当你关注一个有意义的某个人时,对吧?
16:24Not just searching for information, not just looking to get a quick tip, not when you know what you want to ask for because now you can ask that to chat GPT.不是单纯搜信息,不是单纯想要一个小技巧,也不是在你已经知道自己要问什么的时候——因为现在你可以直接问 ChatGPT。
16:33What are you're listening to someone's perspective, you're buying their perspective, you're supporting their perspective, their opinion, you're supporting their curation, right?你是在听某个人的视角,你是在购买他的视角,你是在支持他的视角、他的观点,你是在支持他的策展,对吧?
16:42whether they use AI or not, you follow a specific person because they are pulling the right ideas and making sense of them.不管他们用不用 AI,你关注的是一个具体的人,因为他们在拉取正确的想法并让它们变得有意义。
16:49So the scarce resource here is attention, right?所以这里稀缺的资源是注意力,对吧?
16:52Because there it's scarce.因为它稀缺。
16:54There's only so much attention.注意力就那么多。
16:55There's only so many people on this planet and there's only so much attention that can go around.这个星球上的人就那么多,能分配的注意力也就那么多。
17:00So, if you learn the mechanics of capturing and delivering value on attention, like everyone's been saying in the marketing space for the past however long, then you can demand a premium on what you do.所以,如果你学会了捕获注意力并借注意力交付价值的机制——营销圈这些年一直在说的那套——你就能为你做的事要溢价。
17:12And so, when it comes to AI flooding the space with a bunch of mediocre content, it doesn't matter because there's not enough attention to pay attention to all of that.所以,当 AI 用一堆平庸内容淹没这个领域时,无所谓,因为没有足够的注意力去关注那一切。
17:22And if it's mediocre, then it's mediocre and people don't want it.如果它平庸,它就是平庸,人们不想要。
17:24And they're going to shift their attention to what matters.他们会把注意力转向真正重要的东西。
17:27So, that's the game now.所以,现在的游戏就是这样。
17:28It's not only production but it's distribution.不只是生产,还有分发。
17:31It's not only creation because anyone can create anything.不只是创作,因为任何人都能创作任何东西。
17:35It's curation.是策展。
17:36So attention is the ultimate leverage.所以注意力是终极杠杆。
17:39And if you want to understand this just look at Elon Musk or Mr. Beast, right?想理解这一点,看看 Elon Musk 或 Mr. Beast 就行,对吧?
17:43Elon Musk has millions upon millions of followers and he attracts capital, talent and resources through that thing.Elon Musk 有数以百万计的粉丝,他通过这个吸引资本、人才和资源。
17:50His tweets quite literally shift the markets.他的推文真的能撬动市场。
17:53Then you have Mr. beast who reinvests what he gets from the attention back into the production and he is slowly becoming a very powerful individual.然后是 Mr. Beast,他把从注意力中获得的东西再投回生产,他正慢慢成为一个非常有力量的个体。
18:01But those are the extreme examples because personally I don't want to be the next Elon Musk.但这些都是极端例子,因为我个人并不想成为下一个 Elon Musk。
18:06It seems pretty risky.那看起来挺有风险。
18:07It seems pretty stressful.那看起来压力很大。
18:09Maybe I could handle it.也许我能扛住。
18:10I don't know.我不知道。
18:10Right now in my life I don't want to be there.在我现在的人生阶段,我不想去那儿。
18:12I don't want to be the next Mr. Beast either.我也不想成为下一个 Mr. Beast。
18:13I want to talk about something different.我想聊点不一样的。
18:15I have other things that I find more meaningful than that.我有其他我觉得比那更有意义的事。
18:18I don't even watch Mr. Beast.我甚至不看 Mr. Beast。
18:19I watch what I care about.我看我在意的东西。
18:21So you have to understand that this isn't a winner takes all market.所以你必须明白,这不是一个赢家通吃的市场。
18:24Almost nothing is.几乎没有什么市场是。
18:25But especially in the creator economy, attention shifts.但尤其在创作者经济里,注意力是会转移的。
18:28If you actually think about it, you understand that it's not very saturated at all.如果你真的想一想,你会明白它其实一点都不饱和。
18:32Anyone can go viral today.今天任何人都可能爆火。
18:34And what they do with that virality determines whether or not they see some form of success.而他们拿这份流量做什么,决定了他们是否能获得某种成功。
18:39And then there's, of course, the people who build very slowly over time and attract a small audience and charge premium prices and they make more than people with millions of followers.当然,还有那些用很长时间慢慢积累、吸引一小群受众、收高价的人,他们赚得比有百万粉丝的人还多。
18:48Not everyone is selling a $10 ebook.不是每个人都在卖 10 美元的电子书。
18:50Not everyone is selling a $5,000 coaching program.不是每个人都在卖 5000 美元的教练课程。
18:53Not everyone is selling this, selling that.不是每个人都在卖这个、卖那个。
18:54There's so many different ways to go about this.做这件事的方式太多了。
18:57And you take Justin Welsh as an example.拿 Justin Welsh 举例。
18:59He has a pretty large following, but he's not on YouTube.他有相当大的关注量,但他不在 YouTube 上。
19:02He's not on other things.他也不在别的平台上。
19:02He just writes.他只是写。
19:03He's focused on like LinkedIn, his newsletter, and Twitter.他专注在 LinkedIn、他的邮件通讯和 Twitter 上。
19:06And his entire focus is working on something meaningful for as little time as possible so he can enjoy the most time with his family as he can.他的全部目标就是:用尽可能少的时间做有意义的事,这样他就能尽可能多地陪家人。
19:15And the other thing here that removes saturation even more is that some people aren't even going to find meaning through work.还有一点让「饱和」更不成立:有些人甚至不会从工作中寻找意义。
19:20They're going to start to find meaning through family, through other things that allow them to grow in different ways.他们会开始从家庭、从其他能让他们以不同方式成长的事物中寻找意义。
19:25Now, if you're anything like me, I want as much growth as possible.现在,如果你和我差不多,我想要尽可能多的成长。
19:28I don't want to just focus on family because I understand that all domains of life interconnect and kind of unlock each other in certain ways once you become developed in those domains.我不想只专注家庭,因为我明白生活的所有领域都是相互连接、并在你于这些领域发展到一定阶段后以某种方式互相解锁的。
19:38So, I I don't want to just focus on vocation or career or family or health, etc. I want to focus on them all.所以我不想只专注职业、事业、家庭或健康等等,我想全都专注。
19:46And that creates this infinite game where you can just experience this growth and progression and meaning forever.而这会创造一种无限游戏,让你可以永远体验这种成长、进步和意义。
19:52The other signal here is that social media creators or just people posting on social media, whether you identify as a personal brand or a content creator or not, anyone who posts on social media,这里的另一个信号是:社交媒体创作者,或者只是在社交媒体上发东西的人——不管你是否把自己认作个人品牌或内容创作者,只要你在社交媒体上发东西,
20:02let's just call them a creator for ease of access, they're starting to become the primary sources of information for something like news or education.为了方便,我们就叫他们创作者——他们正在成为新闻或教育等信息的主要来源。
20:10people trust creators more than they trust centralized institutions and that's a very important thing because it's shifting more towards that.人们信任创作者胜过信任中心化机构,这非常重要,因为趋势正在往那边倾斜。
20:17So this is a massive opportunity for people who have some kind of genuine expertise or some unique way of viewing the world and the ability to articulate and communicate it which are all skills that can be learned.所以这对那些拥有某种真实专业能力、或独特世界观,并且有能力清晰表达和沟通的人来说,是巨大的机会——而这些全都是可以学会的技能。
20:29Now to hit on the dead internet theory objection one more time where if AI just floods the internet with a bunch of content doesn't content become worthless?现在再回应一次「死互联网理论」的质疑:如果 AI 只是用一堆内容淹没互联网,内容不就不值钱了吗?
20:37Yes, it becomes a commodity once you can do everything instantly.是的,一旦你能瞬间做出一切,它就变成商品。
20:41Everything becomes worthless.一切都会变得不值钱。
20:43So what does that do?那这会带来什么?
20:44It increases the value in how much can be paid for something human.它会提升「人类之物」能被支付的价值。
20:49And not necessarily just something human.而且不一定是「人类之物」本身。
20:52Everyone's going to be working in some AI assisted way, but a human perspective, a human point of view, the curation, the taste.每个人都会以某种 AI 辅助的方式工作,但人类视角、人类观点、策展、品味,
20:58You can have this.你可以拥有这些。
21:00You can have AI spit out 5 billion words that are amazing, super beautiful pros, but which ones are you going to select to stick around?你可以让 AI 吐出 50 亿字惊艳、极其优美的文字,但你会选择留下哪些?
21:09And the last thing here is that skills are being abstracted up a layer as they always are, how they went from human labor to more animal labor to more machine labor, and now they're more to AI labor.最后一点是:技能正在被抽象到更高一层,一向如此——从人力到畜力,到机器力,现在更多转向 AI 劳动力。
21:19So, you don't need to focus on the technical or the manual.所以,你不需要聚焦技术性或手工性。
21:21You don't need to set up a typewriter anymore.你不再需要架好打字机。
21:23You don't even need to know how to write anymore.你甚至不再需要会写字。
21:26I'm I personally like to do my writing manually still.我个人还是喜欢手动写作。
21:29I do research with AI, but I see no problem with someone using AI to write, right?我用 AI 做研究,但我觉得别人用 AI 写作完全没问题,对吧?
21:35As long as they're in control of the ideas and what's being put out there.只要他们掌控着想法和发布出去的内容。
21:39Just because someone wrote it with AI doesn't mean that it's bad if it accurately represents what they're trying to say down to the word.别人用 AI 写,并不意味着它就不好——如果它准确表达了他们想说的东西,精确到词。
21:46The thing that does get on my nerves, though, is that I see like these AI patterns everywhere, like, oh, it's not this, it's this.不过真正让我烦的是,我到处都能看到这些 AI 模式,比如「不是这个,而是这个」。
21:53especially on reals like if you know you know and you can instantly spot it but at the same time is that just because we're noticing those patterns more and those were already a thing but now that they are coming more尤其是在短视频里,懂的人一眼就能看出来。但同时也要问:这是不是只是我们更注意到这些模式了?它们本来就有,只是现在更多
22:04from AI they're more apparent are we adopting the language of AI or is AI adopting the language of us so there's a lot of stuff here so now for idea four the last defensible moat is you this is the core来自 AI,所以更明显?是我们在采纳 AI 的语言,还是 AI 在采纳我们的语言?这里可聊的很多。现在进入第四个观点:最后可防守的护城河是你。这是核心
22:17insight this is the thing that if you come away from this video this is the most important thing not even the skill skills that you have to learn that we're going to talk about next.洞见。这是你看完这期视频应该带走的东西,是最重要的一点,甚至不是我们接下来要谈的那些技能。
22:25This is it.就是这个。
22:26And we'll try to make this point by understanding the swap test.我们会通过理解「换人测试」来说明这一点。
22:30I'm calling this the swap test.我把它叫「换人测试」。
22:31And this swap test is for knowing whether or not AI can replace you specifically.这个换人测试,是用来判断 AI 是否能具体地取代你。
22:36If you can swap the creator and the creation without it losing value, AI can replace it.如果你能把创作者和作品对调而价值不损失,那 AI 就能取代它。
22:41If the value is tied to who made it, that's your moat.如果价值绑在「是谁做的」上,那就是你的护城河。
22:45So, some examples is like a generic stock photo.举些例子,比如一张通用的图库照片。
22:48Obviously, that's swappable.显然,那是可替换的。
22:49AI can do it.AI 能做。
22:50What about a photograph from a famous photographer?那一位著名摄影师的摄影作品呢?
22:52That's not really swappable because the value is in her eye, her choices, her reputation, everything else that influences how you perceive the photo or image.那就不太可替换,因为价值在她的眼光、她的选择、她的声誉,以及所有影响你如何看待这张照片或图像的东西。
23:03What about a generic blog post about productivity?那通用的一篇关于效率的博客文章呢?
23:06Obviously, that's swappable.显然,可替换。
23:07What about an essay by someone whose journey you followed for years?那一个你追随多年其旅程的人写的文章呢?
23:10That's not really swappable because you haven't followed a specific trajectory or story from AI for years.那就不太可替换,因为你并没有追随 AI 很多年,看它走过某条具体轨迹或故事。
23:17It doesn't hit the same if that essay is just given to you one day randomly by AI.如果那篇文章是 AI 某天随机丢给你的,感觉完全不同。
23:22So what can AI not replicate?那 AI 无法复制什么?
23:25The first thing is perspective because AI can think about your perspective but it cannot think from it.第一是视角,因为 AI 可以思考「你的视角」,但它无法从你的视角去思考。
23:31It can analyze what it means to be a first generation immigrant building a creative career but it cannot be one.它可以分析「作为第一代移民建立创意事业」意味着什么,但它无法成为那样的人。
23:37Your perspective is shaped by your beliefs, your experiences, your wounds, your wins.你的视角由你的信念、经历、创伤、胜利塑造。
23:42AI has none of these because it has no stakes.AI 这些都没有,因为它没有切身利害。
23:45The second thing is your energy signature.第二是你的「能量印记」。
23:47And speaking of energy signature, I actually posted an article to my Substack about it's a prompt for how to find your intellectual signature.说到能量印记,我其实在 Substack 上发过一篇文章,是一个用来找到你的「思想印记」的提示词。
23:55And what I mean by intellectual signature is just this.我说的思想印记就是这个意思。
23:58It's what ideas are the most important to you that you can pull together, connect, synthesize to create this unique style of content.就是:哪些想法对你最重要,你能把它们拉到一起、连接、综合,形成这种独特的内容风格。
24:05If you want to do the content creator route or kind of thought leadership, even though I hate that word, you like deep ideas and you find meaning in those and you want to share them.如果你想走内容创作者或某种「思想领袖」的路线——虽然我讨厌这个词——你喜欢深刻的想法,并在其中找到意义,想把它们分享出去,
24:13That's who that's for.那就是给这类人的。
24:14So check that out if you want.想要的话可以去看看。
24:15Link in description.链接在简介里。
24:16But the energy signature is the human ability to select what to focus on and why it matters to you.但能量印记是人类选择聚焦什么、以及为什么它对你重要的能力。
24:22So two people can cover the same topic or write about the same topic and it will feel completely different when you read it.所以两个人可以讲同一个话题、写同一个话题,但你读起来感觉完全不同。
24:28AI can mimic the style but it cannot mimic care.AI 可以模仿风格,但它无法模仿「在乎」。
24:32Now the third thing is sensemaking because AI can process information but it cannot decide what information means.第三是意义建构,因为 AI 可以处理信息,但它无法决定信息意味着什么。
24:39It cannot frame.它无法框定。
24:40It cannot prioritize.它无法排优先级。
24:41It cannot say this matters and this doesn't.它无法说这个重要、那个不重要。
24:44Sensemaking is inherently human because it requires stakes.意义建构本质上是人类的,因为它需要切身利害。
24:48AI has no stakes.AI 没有切身利害。
24:49AI does not die.AI 不会死。
24:51And that's just it.就是这样。
24:51That's number four, which is trajectory.这就是第四点:轨迹。
24:54Because you have a life, you have a past, you have a present, you have a future, you have a story arc.因为你有生命,你有过去、现在、未来,你有一条故事弧线。
24:58AI doesn't have a trajectory.AI 没有轨迹。
25:00It doesn't have any mortality.它没有必死性。
25:02It doesn't have any temporal compression.它没有时间的压缩感。
25:04So if we solve immortality one day, it's still not the same.所以就算我们某天解决了永生,它仍然不一样。
25:08If we live forever, this moment still passes right now.就算我们永生,这一刻此刻仍在流逝。
25:12This thing that we're living in right now, what I just said is gone.我们此刻正在经历的东西,我刚说的话,已经消失了。
25:18I can't redo it.我无法重来。
25:19I can't reimulate it.我无法重新模拟它。
25:20I can't try over again.我无法再试一次。
25:21People think immortality will make life meaningless, but I don't think it will for that reason.人们以为永生会让生命失去意义,但我不认为是因为那个原因。
25:27So when you create, you're creating from right now and then it's gone.所以当你创作时,你是从「此刻」创作,然后它就没了。
25:32And the fifth thing is just evolving taste.第五点是不断演化的品味。
25:34And the best way I can put this is if I tell AI to write like me and I read it, I don't want to write about that anymore.我能说得最好的版本是:如果我让 AI 模仿我的风格写,然后我读了,我就不想再写那个了。
25:42My taste instantly changed and I'm going to write something different.我的品味瞬间变了,我会去写别的东西。
25:44If AI did that, it would just get stuck in this infinite loop and then it'd explode.如果 AI 那样做,它只会卡在这个无限循环里,然后爆掉。
25:49And that's just it.就是这样。
25:50You grow.你成长。
25:51You change.你改变。
25:52You look back on your work and you think it sucks.你回头看自己的作品,觉得它很烂。
25:55Now, the point you've been waiting for, the post labor skill stack or the post AI skill stack, let's talk about it because I've talked about this multiple times in the past.现在,你一直在等的部分:后劳动技能栈,或者说后 AI 技能栈。我们聊聊这个,因为我过去多次提过。
26:02I've said things like marketing, sales, writing, speaking, all of these other things.我说过营销、销售、写作、演讲,诸如此类。
26:06But I want to go higher level because we have to abstract out a bit.但我想讲得更高一层,因为我们必须再抽象一点。
26:09So this is more of a skill hierarchy than it is just a list of skills that you need to learn.所以这更像一个技能层级,而不只是一份你需要学习的技能清单。
26:14And the thing here is that these aren't career specific skills because you aren't going into a specific career.关键在于,这些不是职业专属技能,因为你并不是要进入某个特定职业。
26:20These are human skills.这些是人的技能。
26:21So this is just uncovering what your nature is and how to lean more into it.所以这只是发现你的天性是什么,以及如何更多地顺应它。
26:26So the skill stack or hierarchy is first agency, the meta-kill, then taste, perspective, persuasion, and then technical knowhow.那么这个技能栈、这个层级是:首先是能动性,元技能;然后是品味、视角、说服;最后是技术知识。
26:35So knowing how to use a software or use AI.也就是知道如何使用软件或使用 AI。
26:38And these are ordered in a very specific way because they're a hierarchy.它们按非常特定的顺序排列,因为这是一个层级。
26:41They're umbrelled under one another, and one comes before the other.它们层层嵌套,一个先于另一个。
26:45So agency or the meta-kill is the ability to act without permission or prompting.所以能动性,或者说元技能,是在没有许可、没有提示的情况下行动的能力。
26:50It's creating your own story.是创造你自己的故事。
26:52It's setting your own trajectory.是设定你自己的轨迹。
26:54It's not waiting for someone to tell you what to do or who to be.不是等着别人告诉你该做什么、该成为谁。
26:57Now, why is it the meta- skill?那么,为什么它是元技能?
26:59Because agency is what allows you to develop all other skills.因为能动性让你得以发展所有其他技能。
27:02Without agency, you're just following someone else's path.没有能动性,你就只是在走别人的路。
27:05And that path is being automated.而那条路正在被自动化。
27:06So, how do you actually practice agency?那么,你到底如何练习能动性?
27:09That's through leaning in to the three generators of meaning.就是靠投入三大意义生成器。
27:13Struggle, status, curiosity.挣扎、地位、好奇心。
27:15For struggle, you make deliberate choices.对于挣扎,你做出刻意的选择。
27:17You reject conformity.你拒绝从众。
27:19You choose your own problems to solve.你选择自己要解决的问题。
27:21For status, money becomes a tool for agency, not just a metric of productivity.对于地位,钱变成能动性的工具,而不只是生产力的指标。
27:26You're choosing to do what you want with money as the fuel.你选择去做你想做的事,用钱作为燃料。
27:29Then through curiosity, you're filtering signal from noise.然后通过好奇心,你从噪音中筛出信号。
27:33You're following threads that interest you.你顺着让你感兴趣的线索走。
27:35And this is especially important when everyone's just chasing the trends.当所有人都在追热点时,这一点尤其重要。
27:38You log on social media and that's all you see is one thing after another.你打开社交媒体,看到的全是这个接那个。
27:41There's no uniqueness.毫无独特性。
27:42And it's okay if you chase the trends and try to hop on to them, but just doing exactly what the last person did related to that trend.你追热点、想蹭上去没问题,但如果只是完全照搬上一个人围绕那个热点做的事……
27:50And how do you think you create trends?你觉得你还能创造趋势吗?
27:52So, a good place to start here with developing agency.所以,发展能动性,一个好的起点是——
27:54Even though I've talked about it in a video called the most important skill to learn in the next 10 years is you just have to reject the default path.虽然我在一个叫「未来十年最该学的最重要技能」的视频里讲过——你就是要拒绝那条默认路径。
28:01Go to school, get a job, retire at 65.上学、找工作、65 岁退休。
28:04That's over.那已经结束了。
28:05Reject it.拒绝它。
28:06Do something else.做点别的。
28:07Try something new.试试新的东西。
28:08Figure out what to do.弄清楚该做什么。
28:10Take one step.迈出一步。
28:11Even though if you don't even though you don't think that's the right step to take, just take it.即使你不认为那是正确的一步,也先迈出去。
28:14Make a mistake.犯个错。
28:15Correct the mistake.修正它。
28:16That's it.就这样。
28:17Now the next skill is taste or the skill of discernment and the best way to understand the importance of taste because everyone tells you oh you need taste you need taste you need agency you need this why does taste actually下一个技能是品味,或者说辨别力。理解品味重要性最好的方式——因为所有人都告诉你「你需要品味、你需要品味、你需要能动性、你需要这个」——品味到底为什么
28:28matter for that we look at the infinite library problem which some of you may have heard before but in essence if there's a library and that library has every possible permutation of any word ever written ever it just has everything重要?我们来看「无限图书馆问题」,有些人可能听过。本质上,如果有一座图书馆,包含任何已被写下的词的所有可能排列,它拥有一切,
28:43then it's meaningless it's worthless there's no opinion worth looking at.那它就没有意义、毫无价值,没有任何值得一看的观点。
28:47And then there's the infinite monkey problem where if you take infinite monkeys and have them just type for a billion years, eventually one will produce Shakespeare.然后是「无限猴子问题」:如果让无限只猴子敲一亿年,最终会有一只敲出莎士比亚。
28:56But again, what worth is that?但再次问,那有什么价值?
28:58You're just going to look at it and you're going to be like, "Oh, well, yeah, it's good, but it took a monkey a billion years and they have no idea what they're writing about.你只会看着它说:「哦,是啊,不错,但那是猴子花了一亿年弄出来的,而且它们根本不知道自己在写什么。
29:07Like, it doesn't it doesn't mean anything."它没有任何意义。」
29:09So, the insight here is that curation matters more than creation.所以这里的洞见是:策展比创作更重要。
29:13You have to select what matters and share it with another person.你必须选出重要的东西,并把它分享给另一个人。
29:17So how do you actually develop taste?那你到底如何培养品味?
29:19You develop taste by building things by creating or curating or putting things out there and seeing if it actually works.你通过做东西来培养品味——创作、策展、把东西放出去,看它是否真的有效。
29:28You build your own thing.你做自己的东西。
29:29You make decisions.你做决定。
29:31Agency.能动性。
29:31You see what works.你看什么有效。
29:32You see what doesn't.你看什么无效。
29:33You iterate.你迭代。
29:34Now the third skill here is just perspective.第三个技能是视角。
29:37It's expanding your human capacity.就是扩展你作为人的容量。
29:39Now, we've talked about the levels of ego development, or that could also be synonymous with perspective development many times in the past.我们过去多次谈过自我发展阶段,它也可以等同于视角发展。
29:46But as you develop your perspective, what you're doing is you're opening it up.但随着你发展视角,你其实是在把它打开。
29:50You become less conformist, less ideological, and less dogmatic.你变得不那么从众、不那么意识形态化、不那么教条。
29:53You're you're less stuck in this bubble.你不再那么困在这个泡泡里。
29:57You gain the ability to hold complexity in your mind, to hold contradiction, to see systems, and to understand nuance.你获得在脑中容纳复杂性、容纳矛盾、看见系统、理解细微差别的能力。
30:03And so, this is what allows for genuine agency and sophisticated curation.而这才使真正的能动性和高水平的策展成为可能。
30:07Because if your mind is so small and narrow though that contains the only opportunities and ideas available to you, you can't create something unique if you're extremely dogmatic.因为如果你的心智狭小到只装得下唯一可得的机会和想法,如果你极度教条,你就无法创造出独特的东西。
30:19Now the next video is going to be specifically on this to make it more practical.下一期视频会专门讲这个,让它更实操。
30:23It's going to be called something like how to think like a genius.名字大概会叫「如何像天才一样思考」。
30:25It's about how to tap into five-dimensional thinking so to say, but it teaches you how to think and why that's so important because many people don't think at all.它讲的是如何接入所谓的五维思维,但它教的是如何思考、以及为什么这如此重要,因为很多人根本不思考。
30:35Now, the fourth skill is persuasion, which is the ability to make people care about what you do.第四个技能是说服,也就是让人在乎你做的事的能力。
30:41And that's a huge problem for creatives is that they put so much time and effort into something.这对创作者来说是个大问题:他们在某个东西上投入了大量时间和精力。
30:46You have an author that works for 10 years on this insane book and then nobody sees it.有个作者花十年写了一本惊人的书,然后没人看见。
30:51It's worthless.它就毫无价值。
30:52So to learn how to persuade, I would just recommend learning about marketing, sales, probably copywriting, and just building on social media because the more you actually do the things that require you to persuade and the more you make mistakes and所以要学会说服,我建议去学营销、销售,大概还有文案,并且就在社交媒体上做,因为越是真去做那些需要你说服的事,越是犯错、
31:06realize, hey, this isn't working, and then you learn new techniques to try and then you try it and then you get better, that's just how you learn.意识到「嘿,这不管用」,然后学新技巧再试、再变好——学习就是这样发生的。
31:11Now, the fifth skill is technical knowhow or just using the tools available to you to do all of this stuff.第五个技能是技术知识,也就是用可用的工具来完成这一切。
31:18So this is like the practical thing that you can start trying to do from the ground up.所以这是你可以从零开始尝试的实操部分。
31:22This is like the vessel for how you're doing what you're doing.它就像你做事所用的容器。
31:25But it it's mostly just AI tools right now.但现在它主要就是 AI 工具。
31:28Just learn new tools.就去学新工具。
31:29Try Claude, try ChatGBT, try Claude Code, try Manis, try all of these different things or try Eden because when this video goes out, Eden should be open to the public.试试 Claude,试试 ChatGPT,试试 Claude Code,试试 Manus,试试这些不同的东西,或者试试 Eden——因为这期视频发布时,Eden 应该会对公众开放。
31:39We're removing the wait list for a few days.我们会取消几天等候名单。
31:41So join if you want to try it, but we just introduced projects and the Eden agent.想试的话就来加入,我们刚推出了 projects 和 Eden agent。
31:46And what Eden is is it's a drive that handles your busy work so that you can focus on the creative work.Eden 是什么呢,它是一块「硬盘」,处理你的杂活,好让你专注创造性工作。
31:51So think of a drive where you can put all of your files, your footage, your videos.想象一块硬盘,你可以把所有的文件、素材、视频放进去。
31:55You can even paste social media links like YouTube videos, have those transcribed and then you can ask the agent to do things with that information.你甚至可以粘贴社交媒体链接,比如 YouTube 视频,让它们被转录,然后让 agent 用这些信息做事。
32:02Like I could tell it to pull all of my YouTube videos and create a research document in this folder so that I can go and use that to write.比如我可以让它把我所有的 YouTube 视频拉出来,在这个文件夹里生成一份研究文档,好让我用来写作。
32:09And then the projects feature is where I can let's say write a newsletter.然后 projects 功能是,比如说我要写一封邮件通讯。
32:13I can pull all of my sources in.我可以把我所有的来源拉进来。
32:14It's like notebook LM, but this is all in one place.它像 Notebook LM,但全部在一个地方。
32:17Why is this different from other tools?为什么它和其他工具不同?
32:18Because other tools don't have the foundation.因为其他工具没有这个基础。
32:20They don't have the drive.它们没有那块「硬盘」。
32:22You can access your local files on your computer with Claude, and you can connect to Google Drive, which sucks.你可以用 Claude 访问电脑上的本地文件,也可以连 Google Drive,但那很烂。
32:27But how do you actually share it with a team?但你怎么真正和团队共享?
32:29How do you share it with other people?你怎么分享给别人?
32:30You're stuck dragging, dropping, copying, pasting.你就只能拖拽、复制、粘贴。
32:32You can have Claude create a 7-day email sequence, and you can paste a bunch of your context into there.你可以让 Claude 做一个 7 天邮件序列,把一堆上下文粘进去。
32:38Or you can already have all of the knowledge about your company in your drive and then ask the agent to build out an email sequence for a new project and that's also in the drive and then your team member can或者你可以已经把公司的所有知识放在硬盘里,然后让 agent 为一个新项目搭出邮件序列,而它也在硬盘里,然后你的团队成员可以
32:47log in, go in there, see it, boom.登录进去,看到它,搞定。
32:49So try that out as well.所以也试试那个。
32:50Link in the description.链接在简介里。
32:51That's pretty much it for this video.这期视频差不多就到这。
32:53I hope it was helpful.希望它对你有帮助。
32:54I hope it gave you some insight.希望它给了你一些洞见。
32:56I hope it opened your mind to the potential of the future, especially for creatives.希望它打开了你对未来潜力的想象,尤其是对创作者而言。
33:00I'm pretty excited and bullish on creative work.我对创造性工作相当兴奋、相当看多。
33:04So, until the next video on how to practice thinking and how to think better, like, subscribe.那么,在下期讲如何练习思考、如何更好地思考之前,点赞、订阅。
33:09I'll see you in the next one.我们下期见。

00:00I want to ask you a question that may sound weird at first. And that question is, why are you watching this? Why are you watching this video specifically? Because you have access to chat GPT. You have access to Claude. You have access to all of these AI tools that are supposed to get rid of information, make creators obsolete, make writers obsolete, make everyone obsolete. But you are still watching this. And of course, you could ask AI for information on the topic that we're going to talk about, or you could just paste the YouTube link into AI and ask it for a quick summary, and it would do a pretty decent job and be able to give you the information.

00:39But I really want you to think about that, right, before you go all doomer on me and how AI is going to replace everyone because that question alone sets the foundation of this video. It shines a light on what the future of creative work could look like. That's exactly what we're going to break down very extensively. And the problem is that AI is coming for everyone's jobs, right? At least that's what people say. And it looks like it's going to actually become true. And the huge problem with that is that AI isn't only coming for the jobs, it's coming for the meaning. It's coming for the purpose in life. If you've been on social media, if you've been living in modern society, you understand that we have this mass scarcity of meaning and purpose.

01:23People just don't know what to do with their lives. And if people's work is a source of that purpose, especially creative work, then what happens when it's gone? What happens when work doesn't equal purpose? When work doesn't equal identity? when work doesn't equal how you mattered and how you acquired status in society which is a generator of meaning whether we like to virtue signal about not playing status games or not you play one every day most people think we are in a crisis but personally I think this is one of the greatest opportunities ever because when AI can do everything well then everything becomes a commodity it's not worth paying for so the second question that forms the foundation of

02:07of this video is how do you become a scarce resource that people want to pay for especially as a creative and that comes from your taste, your perspective, your story, every other skill that we're going to break down in this video step by step. This is going to be a mix of practical stuff and theories just to show where we're at in society. So, buckle in because we have a lot to talk about. To start, I'm just going to rapidfire context. I'm going to show you how we got into this situation of not having any meaning in our lives, what that means when jobs go away, and what the opportunities actually are. So, let's get into this.

02:44Hold tight. Try to pay attention. Here's the history of meaning in four acts. Act one, meaning came from up there. So, for most of human history, meaning was given to you by gods, kings, elders, and scriptures. You didn't have to find it because it was assigned to you. This is in very early foraging societies. In act two or during the industrial revolution, meaning was found from out there. So, science replaced religion as the dominant framework. Meaning shifted to productivity and progress. You earned meaning through your work and through contribution to the machine. Then in act three, where we are now, meaning was deconstructed into nothing.

03:24Meaning is found nowhere. This is postmodernism. We deconstruct everything because no single perspective is privileged. Nothing is objectively true. Meaning isn't given or earned. It's just gone. And that leads to act four where meaning will be found in here. Meaning has to be generated from within by you for you. So why does this matter for creatives or creators or people who don't want to give up their work? Because there's two types of work. There's the mundane busy work, the repetitive work, the mechanical work, the assembly line style industrial work. I don't care if that gets rid of. I'm I mean that in the kindest way possible.

04:02I know that people's livelihoods are at stake, but we're going to talk about how things will look with that, too. But then there's creative work, right? the ability to see reality from your own lens, pull it into your mind, synthesize things together, create something, share it with another person, and then get feedback for your contribution in the form of money or currency or just another form of value. That's where humans find meaning. And so when meaning went from being handed to us to being earned through labor and then being found nowhere, it becomes our responsibility to create meaning. Creatives are the meaning architects of society.

04:39So if jobs form the foundation of meaning right now to an extent, how do those go away and what happens? So the traditional economic loop is that you work a job, you get a wage, you spend, the company profits and then that creates more jobs or the ability to pay. This is just a cycle, right? And AI breaks this loop because if AI does the jobs, wages collapse. And if wages collapse, spending collapses. And if spending collapses, the entire economic system falls apart. And this brings up the post- labor economics framework that David Shapiro created. He actually has a book called Labor Zero coming out about it soon.

05:16I would highly recommend going and watching his YouTube video playlist on post labor e on post labor economics because it's very enlightening. And while it's just a theory and it may not happen, I think theories are cool. And another thing about creatives is that the more attention you attract to a theory that leads society in a new direction and the more supporters you get for that thing that tends to create culture and society. The more attention that is invested into a creative idea is more likely to come true than not. Things just don't happen. Humans build what they want to see in the world and that could very much be a thing.

05:51So the very very brief version of post-labor economics is that household income comes from three sources. There's wages, so you get paid for your labor. This is what AI threatens. Then there's transfers like government payments, UBI, etc. But the problem with this becoming the dominant source, just everyone getting paid by the government, is that it becomes politically unstable and it distorts markets. And frankly, if we're here for meaning, I personally will not find a lot of meaning just sitting on the couch all day collecting money. I need to grow. I need to challenge myself. I have maybe 60 more years on this planet like I unless we solve immortality too, but I need to do something.

06:32And then the third way is capital income. So this is owning assets that generate money. And this is where things get interesting because the future probably requires broadening capital participation. regular people owning income generating assets, not just billionaires. But that's just the thing. I still want to do something. I still want to create. And people will still need meaning that is derived from just that. And that's where you and I come in. The people who value this way of life. So even though we talk about all jobs disappearing, all jobs are not going to disappear. There are still going to be jobs that require humans in the loop.

07:07So things like high liability roles because you want a human accountable for that thing. Statutory positions that have legal requirements. Then there's the experience economy. So bartenders, boutique shops, art galleries, live performances. This is going to see a huge boom coming into the future. And then the meaning makers or the meaning economy, which is people who help others navigate the human experience. And then there's relationship and trust jobs. So like sales, diplomacy, negotiation, etc. But the pattern here is that the jobs that survive are the ones where the human is the product. It's not what they produce, it's who they are.

07:42And personally, what comes to mind here is a quote from Naval that I read a long time ago. And that quote is, "There are almost 7 billion people on this planet someday. I hope there will be almost 7 billion companies." And if you've watched any of my oneperson business videos where I go on the more heavy philosophy side rather than the practical side, you can see what I'm getting at here is that every person has the chance to become their own enterprise. I mean, think of where we're at. I think this makes sense. You have AI, you can learn anything, you can build anything, you can do what people have been telling you, you've been able to do.

08:15Will everyone become their own company? Of course not. Is everyone watching this video? Of course not. Will everyone even register this as important? No. I'm just providing a potential opportunity for those who want to take it. And if you've read my book, Purpose and Profit, it's free to read on my Substack link in the description. Then you see where I'm getting at here. Because in that book, I go over the creative way of life where you identify problems, you solve them, that removes the limits on your potential. It forces you to learn, and then from the solution you create, you turn that into something that you can give someone else.

08:45And that is arguably the most meaningful way to live. So, not only is this a way to gain an advantage in the future, it's a very meaningful thing to do. And speaking of meaning, that leads to the second point where we're going to talk about the anatomy of meaning because I want to give you a framework for understanding how meaning is generated. That way you can engineer meaning. So, in order to understand how to generate meaning, we need to understand what leads to meaninglessness. And there's two killers of meaning here. There's stagnation, so no forward movement, no progress. You just feel stuck. And then there's isolation.

09:19So no connection to something greater. Feeling like you don't matter. And this is why modern life feels so empty. I mean just look at your phone. You're not progressing in any way. You're not contributing in any way. You're not connected to other people. You think you are because you're in this digital world and there is some form of connection that can come from that. But you're not globally connected to so many freaking people. And frankly these companies profit from you being addicted to this thing to this machine. So if stagnation and isolation lead to meaninglessness, what leads to meaning? And there are two pillars here.

09:52Pillar one is progress. So forward movement. Because humans need to feel like they're going somewhere, not arriving at a goal and just stopping and giving up like the person who built a $100 million company and then stopped and then found that their life lacked meaning. But progress is achieved through creative problem solving. It's through struggle, not through suffering, so to say. Through struggle. There's a distinction between the two and I would encourage you to remove any negative connotations you have with the word struggle. And then pillar two is contribution. So progress and contribution forward movement and a connection to something greater than yourself.

10:26There's a niche quote for this on happiness. If someone posts it post it in the comments because I can't recite it directly but it's something like happiness is the feeling of resistance being overcome of progress being made. So this insight isn't anything new. We just need to be reminded of it. But when it comes to contribution, humans need to feel like their progress matters to someone more than themselves. And this is why solo projects can start to feel hollow after a while because you need an audience, a community. You need a cause. And I'm not talking about a million followers like I have. There are plenty of people with just tiny followings or even a tiny community in their real life that are able to sustain some form of an income.

11:06And now when we talk about money, if jobs go away and money starts to transform and money moves away from being a productivity metric, what happens? Personally, I think money is going to continue to be a status symbol, but it's going to be a tool to express agency. It's going to be a tool for growth, just like it is now. We're just removing the shallower layer. We're transcending as to what money was in the first place and what it was meant to be, which is your ability to do things you weren't able to do before. And it's kind of a physical representation of your growth. So if those are the two pillars, progress and contribution for meaning, what are the generators?

11:44How do you actually generate meaning in your life? The generators are struggle, curiosity, and status. For struggle, that's the engine of progress. For curiosity, that's the direction of progress. And for status, that's the proof of contribution. Now, for struggle, I'm talking about what you choose to struggle for because that defines what your purpose is. It's not struggle that's imposed on you. It's not a goal that's assigned to you. It's what you consciously choose. So, it's like the creative who chooses to master their craft, to build an audience, to say something true. That struggle generates meaning. Now, curiosity is nonlinear attention.

12:19It's following threads that don't make sense yet. It's not something that AI can make sense of. AI can't be curious. And that's how you solve problems or discover ideas that nobody is even thinking about because nobody else is curious about them. Because curiosity works in a weird way in the brain. I talk about this example a lot, but it's just so simple yet so powerful. Is that if you were to take two people, me and you, reading the same book, would we highlight the same lines inside of that book, would the same things stick out to us? You may even think the book is just trash and it may be the best book I've ever read because at my situated point in my life from my perspective, from the experience that's culminated over time in my head to create

12:59this very unique way of viewing the world that we don't think is unique because we live in our heads. That's where curiosity comes from. That's your unique edge to an extent. You just need to learn how to channel it because like follow your curiosity. How is that practical? What does that lead to? We'll get into it. But now with the third generator, status. Status gets a bad rap. So let's just call status recognition. Recognition for your work or your contribution. It's the signal that your struggle mattered to someone. It's it's the signal that you're not here alone in this void on earth. So what are these three generators?

13:33Struggle, curiosity, status. It's a story. It's quite literally the foundation of a story. Now why do stories matter, especially going to the future? Because your brain is a story engine. That's what we find meaningful. We crave novelty, drama, myth, and meaning. And this is especially true when we're not in survival mode, when we're in leisure, and when jobs are replaced and we have our base necessities met across the board. This becomes even more important. This is what people are going to be looking for and paying for mostly because they're not worried about paying the bills for their house. They're kind of just lost.

14:12And a big portion of the population that doesn't understand what I'm saying in this video is going to end up like that Wall-E character in the hover chair who just has like the the soda hat and the screen in front of his face at all times and he's like the 300 lb overweight and can't move. The question here is what is the main purpose of machines going into the future and what is the main purpose of humans? This is the question that everyone's trying to answer and this leads to a two-part insight. First is that people pay for speed and efficiency when they want to escape an experience. So this could be long wait times at the DMV, a fast food worker getting your order wrong, or bureaucracy at a company.

14:49But on the other hand, people pay a premium for experiences that they want to savor. So a five-star restaurant, a live theater, handcrafted goods. And I think this quote from Chris Pake illustrates this quite well, which says, "The elegance of the future is not in man versus machine, but in their division of labor, silicon sanding the rough edges of necessity so carbon can ascend to meaning. We will abolish baristas and canonize chefs. Silence agents and encore actors. AI handles the friction and humans handle the narrative. So that leads into the third idea here, which is that the creator economy equals the meaning economy.

15:26Because now we need to start making things practical, right? Struggle, status, curiosity, story, narrative, all of this stuff. Okay, cool. But what do you actually do with that? What does it actually mean for you on a daily basis? What are you actually focused on? The first thing here is just understanding the shift in how money is going to flow. So the old way is that you get paid for your labor. You get paid for your output. And then the new model is that you get paid by the people who believe in what you're doing and who want to see more of that in the world. In other words, you do something that you deeply care about and you attract other people to care about that thing, which is two distinct types of skills, right?

16:06That's business and art. That's doing what you care about with love, but also creating it in such a way and persuading other people to see the value in it so that you don't become a starving artist who can't sell any of their work. So for the creator economy in specific, when you follow someone, when you follow someone meaningful, right? Not just searching for information, not just looking to get a quick tip, not when you know what you want to ask for because now you can ask that to chat GPT. What are you're listening to someone's perspective, you're buying their perspective, you're supporting their perspective, their opinion, you're supporting their curation, right?

16:42whether they use AI or not, you follow a specific person because they are pulling the right ideas and making sense of them. So the scarce resource here is attention, right? Because there it's scarce. There's only so much attention. There's only so many people on this planet and there's only so much attention that can go around. So, if you learn the mechanics of capturing and delivering value on attention, like everyone's been saying in the marketing space for the past however long, then you can demand a premium on what you do. And so, when it comes to AI flooding the space with a bunch of mediocre content, it doesn't matter because there's not enough attention to pay attention to all of that.

17:22And if it's mediocre, then it's mediocre and people don't want it. And they're going to shift their attention to what matters. So, that's the game now. It's not only production but it's distribution. It's not only creation because anyone can create anything. It's curation. So attention is the ultimate leverage. And if you want to understand this just look at Elon Musk or Mr. Beast, right? Elon Musk has millions upon millions of followers and he attracts capital, talent and resources through that thing. His tweets quite literally shift the markets. Then you have Mr. beast who reinvests what he gets from the attention back into the production and he is slowly becoming a very powerful individual.

18:01But those are the extreme examples because personally I don't want to be the next Elon Musk. It seems pretty risky. It seems pretty stressful. Maybe I could handle it. I don't know. Right now in my life I don't want to be there. I don't want to be the next Mr. Beast either. I want to talk about something different. I have other things that I find more meaningful than that. I don't even watch Mr. Beast. I watch what I care about. So you have to understand that this isn't a winner takes all market. Almost nothing is. But especially in the creator economy, attention shifts. If you actually think about it, you understand that it's not very saturated at all.

18:32Anyone can go viral today. And what they do with that virality determines whether or not they see some form of success. And then there's, of course, the people who build very slowly over time and attract a small audience and charge premium prices and they make more than people with millions of followers. Not everyone is selling a $10 ebook. Not everyone is selling a $5,000 coaching program. Not everyone is selling this, selling that. There's so many different ways to go about this. And you take Justin Welsh as an example. He has a pretty large following, but he's not on YouTube. He's not on other things. He just writes.

19:03He's focused on like LinkedIn, his newsletter, and Twitter. And his entire focus is working on something meaningful for as little time as possible so he can enjoy the most time with his family as he can. And the other thing here that removes saturation even more is that some people aren't even going to find meaning through work. They're going to start to find meaning through family, through other things that allow them to grow in different ways. Now, if you're anything like me, I want as much growth as possible. I don't want to just focus on family because I understand that all domains of life interconnect and kind of unlock each other in certain ways once you become developed in those domains.

19:38So, I I don't want to just focus on vocation or career or family or health, etc. I want to focus on them all. And that creates this infinite game where you can just experience this growth and progression and meaning forever. The other signal here is that social media creators or just people posting on social media, whether you identify as a personal brand or a content creator or not, anyone who posts on social media, let's just call them a creator for ease of access, they're starting to become the primary sources of information for something like news or education. people trust creators more than they trust centralized institutions and that's a very important thing because it's shifting more towards that.

20:17So this is a massive opportunity for people who have some kind of genuine expertise or some unique way of viewing the world and the ability to articulate and communicate it which are all skills that can be learned. Now to hit on the dead internet theory objection one more time where if AI just floods the internet with a bunch of content doesn't content become worthless? Yes, it becomes a commodity once you can do everything instantly. Everything becomes worthless. So what does that do? It increases the value in how much can be paid for something human. And not necessarily just something human. Everyone's going to be working in some AI assisted way, but a human perspective, a human point of view, the curation, the taste.

20:58You can have this. You can have AI spit out 5 billion words that are amazing, super beautiful pros, but which ones are you going to select to stick around? And the last thing here is that skills are being abstracted up a layer as they always are, how they went from human labor to more animal labor to more machine labor, and now they're more to AI labor. So, you don't need to focus on the technical or the manual. You don't need to set up a typewriter anymore. You don't even need to know how to write anymore. I'm I personally like to do my writing manually still. I do research with AI, but I see no problem with someone using AI to write, right?

21:35As long as they're in control of the ideas and what's being put out there. Just because someone wrote it with AI doesn't mean that it's bad if it accurately represents what they're trying to say down to the word. The thing that does get on my nerves, though, is that I see like these AI patterns everywhere, like, oh, it's not this, it's this. especially on reals like if you know you know and you can instantly spot it but at the same time is that just because we're noticing those patterns more and those were already a thing but now that they are coming more from AI they're more apparent are we adopting the language of AI or is AI adopting the language of us so there's a lot of stuff here so now for idea four the last defensible moat is you this is the core

22:17insight this is the thing that if you come away from this video this is the most important thing not even the skill skills that you have to learn that we're going to talk about next. This is it. And we'll try to make this point by understanding the swap test. I'm calling this the swap test. And this swap test is for knowing whether or not AI can replace you specifically. If you can swap the creator and the creation without it losing value, AI can replace it. If the value is tied to who made it, that's your moat. So, some examples is like a generic stock photo. Obviously, that's swappable. AI can do it. What about a photograph from a famous photographer?

22:52That's not really swappable because the value is in her eye, her choices, her reputation, everything else that influences how you perceive the photo or image. What about a generic blog post about productivity? Obviously, that's swappable. What about an essay by someone whose journey you followed for years? That's not really swappable because you haven't followed a specific trajectory or story from AI for years. It doesn't hit the same if that essay is just given to you one day randomly by AI. So what can AI not replicate? The first thing is perspective because AI can think about your perspective but it cannot think from it.

23:31It can analyze what it means to be a first generation immigrant building a creative career but it cannot be one. Your perspective is shaped by your beliefs, your experiences, your wounds, your wins. AI has none of these because it has no stakes. The second thing is your energy signature. And speaking of energy signature, I actually posted an article to my Substack about it's a prompt for how to find your intellectual signature. And what I mean by intellectual signature is just this. It's what ideas are the most important to you that you can pull together, connect, synthesize to create this unique style of content.

24:05If you want to do the content creator route or kind of thought leadership, even though I hate that word, you like deep ideas and you find meaning in those and you want to share them. That's who that's for. So check that out if you want. Link in description. But the energy signature is the human ability to select what to focus on and why it matters to you. So two people can cover the same topic or write about the same topic and it will feel completely different when you read it. AI can mimic the style but it cannot mimic care. Now the third thing is sensemaking because AI can process information but it cannot decide what information means.

24:39It cannot frame. It cannot prioritize. It cannot say this matters and this doesn't. Sensemaking is inherently human because it requires stakes. AI has no stakes. AI does not die. And that's just it. That's number four, which is trajectory. Because you have a life, you have a past, you have a present, you have a future, you have a story arc. AI doesn't have a trajectory. It doesn't have any mortality. It doesn't have any temporal compression. So if we solve immortality one day, it's still not the same. If we live forever, this moment still passes right now. This thing that we're living in right now, what I just said is gone.

25:18I can't redo it. I can't reimulate it. I can't try over again. People think immortality will make life meaningless, but I don't think it will for that reason. So when you create, you're creating from right now and then it's gone. And the fifth thing is just evolving taste. And the best way I can put this is if I tell AI to write like me and I read it, I don't want to write about that anymore. My taste instantly changed and I'm going to write something different. If AI did that, it would just get stuck in this infinite loop and then it'd explode. And that's just it. You grow. You change. You look back on your work and you think it sucks.

25:55Now, the point you've been waiting for, the post labor skill stack or the post AI skill stack, let's talk about it because I've talked about this multiple times in the past. I've said things like marketing, sales, writing, speaking, all of these other things. But I want to go higher level because we have to abstract out a bit. So this is more of a skill hierarchy than it is just a list of skills that you need to learn. And the thing here is that these aren't career specific skills because you aren't going into a specific career. These are human skills. So this is just uncovering what your nature is and how to lean more into it.

26:26So the skill stack or hierarchy is first agency, the meta-kill, then taste, perspective, persuasion, and then technical knowhow. So knowing how to use a software or use AI. And these are ordered in a very specific way because they're a hierarchy. They're umbrelled under one another, and one comes before the other. So agency or the meta-kill is the ability to act without permission or prompting. It's creating your own story. It's setting your own trajectory. It's not waiting for someone to tell you what to do or who to be. Now, why is it the meta- skill? Because agency is what allows you to develop all other skills.

27:02Without agency, you're just following someone else's path. And that path is being automated. So, how do you actually practice agency? That's through leaning in to the three generators of meaning. Struggle, status, curiosity. For struggle, you make deliberate choices. You reject conformity. You choose your own problems to solve. For status, money becomes a tool for agency, not just a metric of productivity. You're choosing to do what you want with money as the fuel. Then through curiosity, you're filtering signal from noise. You're following threads that interest you. And this is especially important when everyone's just chasing the trends.

27:38You log on social media and that's all you see is one thing after another. There's no uniqueness. And it's okay if you chase the trends and try to hop on to them, but just doing exactly what the last person did related to that trend. And how do you think you create trends? So, a good place to start here with developing agency. Even though I've talked about it in a video called the most important skill to learn in the next 10 years is you just have to reject the default path. Go to school, get a job, retire at 65. That's over. Reject it. Do something else. Try something new. Figure out what to do. Take one step. Even though if you don't even though you don't think that's the right step to take, just take it.

28:14Make a mistake. Correct the mistake. That's it. Now the next skill is taste or the skill of discernment and the best way to understand the importance of taste because everyone tells you oh you need taste you need taste you need agency you need this why does taste actually matter for that we look at the infinite library problem which some of you may have heard before but in essence if there's a library and that library has every possible permutation of any word ever written ever it just has everything then it's meaningless it's worthless there's no opinion worth looking at. And then there's the infinite monkey problem where if you take infinite monkeys and have them just type for a billion years, eventually one will produce Shakespeare.

28:56But again, what worth is that? You're just going to look at it and you're going to be like, "Oh, well, yeah, it's good, but it took a monkey a billion years and they have no idea what they're writing about. Like, it doesn't it doesn't mean anything." So, the insight here is that curation matters more than creation. You have to select what matters and share it with another person. So how do you actually develop taste? You develop taste by building things by creating or curating or putting things out there and seeing if it actually works. You build your own thing. You make decisions. Agency. You see what works. You see what doesn't.

29:33You iterate. Now the third skill here is just perspective. It's expanding your human capacity. Now, we've talked about the levels of ego development, or that could also be synonymous with perspective development many times in the past. But as you develop your perspective, what you're doing is you're opening it up. You become less conformist, less ideological, and less dogmatic. You're you're less stuck in this bubble. You gain the ability to hold complexity in your mind, to hold contradiction, to see systems, and to understand nuance. And so, this is what allows for genuine agency and sophisticated curation. Because if your mind is so small and narrow though that contains the only opportunities and ideas available to you, you can't create something unique if you're extremely dogmatic.

30:19Now the next video is going to be specifically on this to make it more practical. It's going to be called something like how to think like a genius. It's about how to tap into five-dimensional thinking so to say, but it teaches you how to think and why that's so important because many people don't think at all. Now, the fourth skill is persuasion, which is the ability to make people care about what you do. And that's a huge problem for creatives is that they put so much time and effort into something. You have an author that works for 10 years on this insane book and then nobody sees it. It's worthless. So to learn how to persuade, I would just recommend learning about marketing, sales, probably copywriting, and just building on social media because the more you actually do the things that require you to persuade and the more you make mistakes and

31:06realize, hey, this isn't working, and then you learn new techniques to try and then you try it and then you get better, that's just how you learn. Now, the fifth skill is technical knowhow or just using the tools available to you to do all of this stuff. So this is like the practical thing that you can start trying to do from the ground up. This is like the vessel for how you're doing what you're doing. But it it's mostly just AI tools right now. Just learn new tools. Try Claude, try ChatGBT, try Claude Code, try Manis, try all of these different things or try Eden because when this video goes out, Eden should be open to the public.

31:39We're removing the wait list for a few days. So join if you want to try it, but we just introduced projects and the Eden agent. And what Eden is is it's a drive that handles your busy work so that you can focus on the creative work. So think of a drive where you can put all of your files, your footage, your videos. You can even paste social media links like YouTube videos, have those transcribed and then you can ask the agent to do things with that information. Like I could tell it to pull all of my YouTube videos and create a research document in this folder so that I can go and use that to write. And then the projects feature is where I can let's say write a newsletter.

32:13I can pull all of my sources in. It's like notebook LM, but this is all in one place. Why is this different from other tools? Because other tools don't have the foundation. They don't have the drive. You can access your local files on your computer with Claude, and you can connect to Google Drive, which sucks. But how do you actually share it with a team? How do you share it with other people? You're stuck dragging, dropping, copying, pasting. You can have Claude create a 7-day email sequence, and you can paste a bunch of your context into there. Or you can already have all of the knowledge about your company in your drive and then ask the agent to build out an email sequence for a new project and that's also in the drive and then your team member can

32:47log in, go in there, see it, boom. So try that out as well. Link in the description. That's pretty much it for this video. I hope it was helpful. I hope it gave you some insight. I hope it opened your mind to the potential of the future, especially for creatives. I'm pretty excited and bullish on creative work. So, until the next video on how to practice thinking and how to think better, like, subscribe. I'll see you in the next one.

00:00我想先问你一个听起来可能有点怪的问题。这个问题就是:你为什么要看这个?为什么你偏偏在看这个视频?因为你明明能用 ChatGPT。你能用 Claude。你能用所有这些 AI 工具——它们本该消灭信息差,让创作者过时,让写作者过时,让所有人过时。但你还是在看这个。当然,你完全可以去问 AI 我们接下来要聊的话题,或者直接把 YouTube 链接丢给 AI,让它给你一个快速总结,它做得还挺像样,也能把信息给你。

00:39但我真的想让你先想想这一点,在你开始跟我唱衰、说 AI 要怎么取代所有人之前——因为光是这个问题,就奠定了这期视频的基础。它照亮了创造性工作的未来可能是什么样子。这正是我们要非常细致地拆解的内容。问题是,AI 正在冲着每个人的饭碗而来,对吧?至少大家是这么说的。而且看起来这事真会成真。而真正的大问题是:AI 不只是冲着工作来的,它是冲着意义来的。它是冲着人生的目标感来的。如果你刷过社交媒体,如果你生活在现代社会,你就知道我们正处在意义和目标感的巨大稀缺之中。

01:23人们根本不知道该拿自己的人生做什么。而如果人的工作是这种目标感的来源,尤其是创造性工作,那当它消失时会怎样?当工作不再等于目标感时会怎样?当工作不再等于身份时会怎样?当工作不再等于你如何变得重要、如何在社会中获得地位——而地位恰恰是意义的生成器,不管我们多爱在嘴上标榜自己不玩地位游戏,你每天都在玩——那时会怎样?大多数人认为我们正处在危机中,但我个人认为这是有史以来最大的机会之一。因为当 AI 能把一切都做得很好时,一切就都变成了商品,不再值得付钱。所以,构成这期视频基础的

02:07第二个问题就是:你如何成为一个人们愿意付钱的稀缺资源,尤其是作为创作者?而这来自你的品味、你的视角、你的故事,以及我们接下来要逐一拆解的所有其他技能。一步一步来。这会是实操内容和理论的混合,只为让你看清我们社会现在处在什么位置。所以系好安全带,因为我们有很多要聊的。一开始,我先快速给你一些背景。我会告诉你我们是怎么走到生活毫无意义这一步的,工作消失意味着什么,以及真正的机会到底在哪里。那我们就开始吧。

02:44抓紧了。尽量专心。这是意义的四幕史。第一幕,意义来自「上面」。在人类历史的大部分时间里,意义是由神、国王、长者和经文给你的。你不需要去寻找它,因为它被分配给了你。这存在于非常早期的采集社会。第二幕,也就是工业革命时期,意义来自「外面」。科学取代宗教成为主导框架。意义转向了生产力和进步。你通过工作、通过对机器的贡献来「挣得」意义。然后是第三幕,也就是我们现在所处的阶段,意义被解构得一干二净。

03:24意义哪里都找不到。这就是后现代主义。我们解构一切,因为没有任何单一视角享有特权。没有什么客观为真。意义既不是被给予的,也不是挣来的。它就是没了。这就引向第四幕:意义将在「里面」被找到。意义必须由你、为你自己,从内心生成。那为什么这对创作者、对不愿放弃自己工作的人来说很重要?因为工作分两种。一种是枯燥的杂活、重复劳动、机械劳动、流水线式的工业工作。我不在乎它被取代。我是说,我尽量说得客气一点。

04:02我知道很多人的生计悬于其上,但我们也会谈到那种情况下会是什么样。但还有另一种,创造性工作,对吧?那是一种能力:用自己的镜头看现实,把它拉进心里,综合加工,创造出某样东西,分享给另一个人,然后以金钱、货币或另一种形式的价值,获得对你贡献的反馈。那才是人类找到意义的地方。所以当意义从「被交给」变成「靠劳动挣得」,再变成「哪里都找不到」,创造意义就成了我们自己的责任。创作者是社会的意义建筑师。

04:39那么,如果工作如今在某种程度上构成了意义的基础,它们怎么会消失,又会发生什么?传统的经济循环是:你上班,拿工资,消费,公司获利,然后这又创造出更多工作岗位或支付能力。这就是一个循环,对吧?而 AI 打破了这个循环,因为如果 AI 干了这些活,工资就会崩塌。而如果工资崩塌,消费就会崩塌。而如果消费崩塌,整个经济体系就会瓦解。这就引出了 David Shapiro 提出的后劳动经济学框架。他其实很快要出一本叫《Labor Zero》的书来谈这个。

05:16我强烈建议你去看看他关于后劳动经济学的 YouTube 视频合集,非常开脑洞。虽然它只是一种理论,可能不会发生,但我觉得理论很酷。关于创作者还有一点:你对一个引领社会新方向的理论吸引的注意力越多、为它争取的支持者越多,就越容易创造出文化和新的社会。投入到某个创意想法上的注意力越多,它就越可能成真,而不是相反。事情不会凭空发生。人类会建造他们想在世界中看到的东西,而那完全可能成为现实。

05:51后劳动经济学最简版是这样:家庭收入来自三个来源。第一是工资,也就是你靠劳动获得报酬。这正是 AI 所威胁的。第二是转移支付,比如政府发放、全民基本收入等。但如果这成为主要来源——所有人都靠政府发钱——问题就在于它会带来政治不稳定,并扭曲市场。而且说实话,如果我们是为了意义而活,我个人是不会靠整天坐在沙发上领钱找到多少意义的。我需要成长。我需要挑战自己。我大概还能在这个星球上待 60 年——除非我们把永生也解决了——但我得做点什么。

06:32第三种方式是资本收入。也就是拥有能生钱的资产。这里就有意思了,因为未来很可能需要扩大资本参与面。让普通人也能拥有能产生收入的资产,而不只是亿万富翁。但问题就在这儿。我还是想做点什么。我还是想创造。而人们依然需要正源于此的意义。这就是你和我登场的地方。那些看重这种生活方式的人。所以,虽然我们谈的是所有工作都会消失,但并不是所有工作都会消失。仍然会有需要「人在环内」的工作。

07:07比如高责任风险的岗位,因为你需要有人为此负责。有法定要求的法定职位。然后是体验经济。比如调酒师、精品店、画廊、现场演出。未来这一块会迎来巨大的爆发。然后是「意义制造者」,也就是意义经济——那些帮助他人穿越人类经验的人。然后是关系与信任类工作。比如销售、外交、谈判等等。但这里的规律是:活下来的工作,都是「人本身就是产品」的工作。不是他们生产什么,而是他们是谁。

07:42就我个人而言,这让我想起很久以前读到的一句 Naval 的话。那句话是:「这个星球上现在有将近 70 亿人,」「我希望有一天,会有将近 70 亿家公司。」如果你看过我那些一人企业的视频——我在里面更偏重哲学而不是实操——你就能看出我想说的是:每个人都有机会成为自己的企业。你想想我们现在处在什么位置。我觉得这说得通。你有 AI,你能学任何东西,你能造任何东西,你能做到别人一直告诉你「你本可以做到」的事。

08:15每个人都会成为自己的公司吗?当然不会。每个人都在看这个视频吗?当然不是。每个人甚至会意识到这很重要吗?不会。我只是在给那些愿意接住的人提供一个潜在机会。如果你读过我的书《Purpose and Profit》,它在简介里的 Substack 链接可以免费读。那你就能明白我在说什么。因为在那本书里,我讲了这种创造性的生活方式:你识别问题,解决问题,而这会移除你潜能的上限。它迫使你学习,然后你把解决方案变成可以交给别人的东西。

08:45而这可以说是有意义的生活方式。所以,这不仅是在未来获得优势的方法,也是一件非常有意义的事。说到意义,这就引出第二点:我们要谈「意义的解剖学」,因为我想给你一个理解意义如何生成的框架。这样你就能「工程化」地制造意义。所以,要理解如何生成意义,我们得先理解是什么导致无意义。这里有两大意义的杀手。一个是停滞,也就是没有前进、没有进步。你只是感觉自己卡住了。另一个是孤立。

09:19也就是与更宏大的事物失去连接。感觉自己无足轻重。这就是为什么现代生活感觉如此空虚。你看看你的手机就知道了。你没有任何进步。你没有任何贡献。你没有和他人真正连接。你以为你有,因为你身处这个数字世界,那里确实能产生某种形式的连接。但你并没有真正和这么多人产生全球性的连接。而且坦白说,这些公司正是靠你沉迷于这台机器、这个东西来赚钱。所以,如果停滞和孤立导致无意义,那什么带来意义?这里有两根支柱。

09:52第一根支柱是进步。也就是向前运动。因为人需要感觉自己正在去往某处,而不是抵达目标后就停下、放弃——就像那个建起一亿美元公司然后停下、然后发现人生失去意义的人。但进步是通过创造性地解决问题实现的。是通过挣扎(struggle),而不是受苦(suffering),这么说吧。是通过挣扎。这两者有区别,我建议你去掉对「挣扎」这个词的任何负面联想。第二根支柱是贡献。也就是进步与贡献:向前运动,以及与比自己更宏大之物的连接。

10:26关于幸福,有一句很小众的话。如果有人能发出来,请发在评论区,因为我没法直接背出来,但大意是:幸福是克服阻力、取得进步的那种感觉。所以这个洞见并不新鲜。我们只是需要被提醒。但说到贡献,人需要感觉自己的进步对某个比自己更重要的人有意义。这就是为什么独自做的项目过一阵子会开始显得空洞,因为你需要受众,需要社群。你需要一个事业,一个缘由。我说的不是像我这样的一百万粉丝。有很多人只有很小的关注量,甚至在现实生活中只有一个小小的圈子,也能维持某种形式的收入。

11:06现在说到钱:如果工作消失,钱开始转变,钱不再是生产力的度量,会发生什么?我个人认为,钱会继续是地位象征,但它会变成表达能动性的工具。它会变成成长的工具,就像现在一样。我们只是在去掉那层更浅的东西。我们在超越钱最初的样子和它本该是的意义——也就是你去做那些你以前做不到的事的能力。它某种程度上是你成长的一种物理表征。那么,如果意义的支柱是进步和贡献,那生成器是什么?

11:44你到底如何在生活中生成意义?生成器是:挣扎、好奇心、地位。挣扎,是进步的引擎。好奇心,是进步的方向。地位,是贡献的证明。关于挣扎,我说的是你选择为什么而挣扎,因为这定义了你的使命是什么。不是强加给你的挣扎。不是分配给你的目标。是你有意识选择的。就像那个创作者,选择精进手艺、建立受众、说出真实的话。那种挣扎会生成意义。现在,好奇心是非线性的注意力。

12:19是顺着那些还说不通的线索往下走。这不是 AI 能理解的东西。AI 无法好奇。而这正是你解决别人都没想到的问题、发现别人都没在想的东西的方式,因为没别人对它们好奇。因为好奇心在大脑里的运作方式很奇特。这个例子我讲过很多次,但它就是那么简单又那么有力。就是:如果让两个人——我和你——读同一本书,我们会划出同样的句子吗?同样的东西会吸引我们吗?你可能觉得这本书就是垃圾,而它可能是我读过最好的一本书,因为在我人生的这个位置,从我的视角,从多年积累在我脑中、形成了

12:59这种非常独特的世界观的经验出发——我们并不觉得它独特,因为我们活在自己脑袋里。好奇心就来自那里。某种程度上,那就是你独特的优势。你只需要学会如何引导它,因为「跟随你的好奇心」这话……这怎么会实用?它会带来什么?我们后面会讲。但现在说第三个生成器:地位。地位名声不太好。所以我们干脆把地位叫做「认可」。对你工作或贡献的认可。它是一个信号:你的挣扎对某个人有意义。它是一个信号:你在这片虚空般的地球上并不孤单。那这三个生成器是什么?

13:33挣扎、好奇心、地位。它就是一个故事。它字面上就是一个故事的基础结构。那为什么故事重要,尤其是走向未来的时候?因为你的大脑就是一台故事引擎。那才是我们觉得有意义的东西。我们渴望新奇、戏剧、神话和意义。当我们不在生存模式、身处闲暇之中,当工作被取代、我们的基本需求普遍得到满足时,这一点尤其成立。这会变得更加重要。这将是人们主要寻找并付费的东西,因为他们不再担心付房贷账单。他们只是有点迷失。

14:12而很大一部分听不懂我这期视频在说什么的人,最终会变成《Wall-E》里那个坐在悬浮椅上的角色——戴着饮料帽,屏幕永远挡在脸前,三百磅超重,动都动不了。这里的问题是:未来机器的主要用途是什么,人类的主要用途又是什么?这是每个人都在试图回答的问题,而这引出一个两部分的洞见。第一,当人们想逃离某种体验时,他们会为速度和效率付费。比如车管所排长队、快餐店员弄错你的订单,或公司里的官僚流程。

14:49但另一方面,人们会为想要细细品味的体验支付溢价。比如五星级餐厅、现场戏剧、手工制品。我觉得 Chris Pake 的这段话很好地说明了这一点:「未来的优雅不在于人与机器的对抗,而在于二者的分工:硅打磨必要的粗糙边缘,好让碳得以升华至意义。我们会消灭咖啡师,却把主厨封圣。让客服机器人沉默,却让演员加演。AI 处理摩擦,人类处理叙事。这就引出第三个观点:创作者经济等于意义经济。

15:26因为现在我们要开始把事情落到实处,对吧?挣扎、地位、好奇心、故事、叙事,所有这些。好,很酷。但你到底拿它做什么?它对你每天的生活到底意味着什么?你真正该聚焦的是什么?第一件事,就是理解钱流动方式的变化。旧方式是:你靠劳动获得报酬。你靠产出获得报酬。而新模式是:你从那些相信你在做的事、并希望在世界中看到更多的人那里获得报酬。换句话说,你做一件你深切在意的事,并吸引别人也在意这件事——这是两种截然不同的技能,对吧?

16:06那就是商业和艺术。那意味着带着爱去做你在意的事,同时用某种方式把它创造出来,并说服别人看到它的价值,这样你就不会变成一个卖不出作品的穷困艺术家。所以具体到创作者经济:当你关注某个人时,当你关注一个有意义的某个人时,对吧?不是单纯搜信息,不是单纯想要一个小技巧,也不是在你已经知道自己要问什么的时候——因为现在你可以直接问 ChatGPT。你是在听某个人的视角,你是在购买他的视角,你是在支持他的视角、他的观点,你是在支持他的策展,对吧?

16:42不管他们用不用 AI,你关注的是一个具体的人,因为他们在拉取正确的想法并让它们变得有意义。所以这里稀缺的资源是注意力,对吧?因为它稀缺。注意力就那么多。这个星球上的人就那么多,能分配的注意力也就那么多。所以,如果你学会了捕获注意力并借注意力交付价值的机制——营销圈这些年一直在说的那套——你就能为你做的事要溢价。所以,当 AI 用一堆平庸内容淹没这个领域时,无所谓,因为没有足够的注意力去关注那一切。

17:22如果它平庸,它就是平庸,人们不想要。他们会把注意力转向真正重要的东西。所以,现在的游戏就是这样。不只是生产,还有分发。不只是创作,因为任何人都能创作任何东西。是策展。所以注意力是终极杠杆。想理解这一点,看看 Elon Musk 或 Mr. Beast 就行,对吧?Elon Musk 有数以百万计的粉丝,他通过这个吸引资本、人才和资源。他的推文真的能撬动市场。然后是 Mr. Beast,他把从注意力中获得的东西再投回生产,他正慢慢成为一个非常有力量的个体。

18:01但这些都是极端例子,因为我个人并不想成为下一个 Elon Musk。那看起来挺有风险。那看起来压力很大。也许我能扛住。我不知道。在我现在的人生阶段,我不想去那儿。我也不想成为下一个 Mr. Beast。我想聊点不一样的。我有其他我觉得比那更有意义的事。我甚至不看 Mr. Beast。我看我在意的东西。所以你必须明白,这不是一个赢家通吃的市场。几乎没有什么市场是。但尤其在创作者经济里,注意力是会转移的。如果你真的想一想,你会明白它其实一点都不饱和。

18:32今天任何人都可能爆火。而他们拿这份流量做什么,决定了他们是否能获得某种成功。当然,还有那些用很长时间慢慢积累、吸引一小群受众、收高价的人,他们赚得比有百万粉丝的人还多。不是每个人都在卖 10 美元的电子书。不是每个人都在卖 5000 美元的教练课程。不是每个人都在卖这个、卖那个。做这件事的方式太多了。拿 Justin Welsh 举例。他有相当大的关注量,但他不在 YouTube 上。他也不在别的平台上。他只是写。

19:03他专注在 LinkedIn、他的邮件通讯和 Twitter 上。他的全部目标就是:用尽可能少的时间做有意义的事,这样他就能尽可能多地陪家人。还有一点让「饱和」更不成立:有些人甚至不会从工作中寻找意义。他们会开始从家庭、从其他能让他们以不同方式成长的事物中寻找意义。现在,如果你和我差不多,我想要尽可能多的成长。我不想只专注家庭,因为我明白生活的所有领域都是相互连接、并在你于这些领域发展到一定阶段后以某种方式互相解锁的。

19:38所以我不想只专注职业、事业、家庭或健康等等,我想全都专注。而这会创造一种无限游戏,让你可以永远体验这种成长、进步和意义。这里的另一个信号是:社交媒体创作者,或者只是在社交媒体上发东西的人——不管你是否把自己认作个人品牌或内容创作者,只要你在社交媒体上发东西,为了方便,我们就叫他们创作者——他们正在成为新闻或教育等信息的主要来源。人们信任创作者胜过信任中心化机构,这非常重要,因为趋势正在往那边倾斜。

20:17所以这对那些拥有某种真实专业能力、或独特世界观,并且有能力清晰表达和沟通的人来说,是巨大的机会——而这些全都是可以学会的技能。现在再回应一次「死互联网理论」的质疑:如果 AI 只是用一堆内容淹没互联网,内容不就不值钱了吗?是的,一旦你能瞬间做出一切,它就变成商品。一切都会变得不值钱。那这会带来什么?它会提升「人类之物」能被支付的价值。而且不一定是「人类之物」本身。每个人都会以某种 AI 辅助的方式工作,但人类视角、人类观点、策展、品味,

20:58你可以拥有这些。你可以让 AI 吐出 50 亿字惊艳、极其优美的文字,但你会选择留下哪些?最后一点是:技能正在被抽象到更高一层,一向如此——从人力到畜力,到机器力,现在更多转向 AI 劳动力。所以,你不需要聚焦技术性或手工性。你不再需要架好打字机。你甚至不再需要会写字。我个人还是喜欢手动写作。我用 AI 做研究,但我觉得别人用 AI 写作完全没问题,对吧?

21:35只要他们掌控着想法和发布出去的内容。别人用 AI 写,并不意味着它就不好——如果它准确表达了他们想说的东西,精确到词。不过真正让我烦的是,我到处都能看到这些 AI 模式,比如「不是这个,而是这个」。尤其是在短视频里,懂的人一眼就能看出来。但同时也要问:这是不是只是我们更注意到这些模式了?它们本来就有,只是现在更多来自 AI,所以更明显?是我们在采纳 AI 的语言,还是 AI 在采纳我们的语言?这里可聊的很多。现在进入第四个观点:最后可防守的护城河是你。这是核心

22:17洞见。这是你看完这期视频应该带走的东西,是最重要的一点,甚至不是我们接下来要谈的那些技能。就是这个。我们会通过理解「换人测试」来说明这一点。我把它叫「换人测试」。这个换人测试,是用来判断 AI 是否能具体地取代你。如果你能把创作者和作品对调而价值不损失,那 AI 就能取代它。如果价值绑在「是谁做的」上,那就是你的护城河。举些例子,比如一张通用的图库照片。显然,那是可替换的。AI 能做。那一位著名摄影师的摄影作品呢?

22:52那就不太可替换,因为价值在她的眼光、她的选择、她的声誉,以及所有影响你如何看待这张照片或图像的东西。那通用的一篇关于效率的博客文章呢?显然,可替换。那一个你追随多年其旅程的人写的文章呢?那就不太可替换,因为你并没有追随 AI 很多年,看它走过某条具体轨迹或故事。如果那篇文章是 AI 某天随机丢给你的,感觉完全不同。那 AI 无法复制什么?第一是视角,因为 AI 可以思考「你的视角」,但它无法从你的视角去思考。

23:31它可以分析「作为第一代移民建立创意事业」意味着什么,但它无法成为那样的人。你的视角由你的信念、经历、创伤、胜利塑造。AI 这些都没有,因为它没有切身利害。第二是你的「能量印记」。说到能量印记,我其实在 Substack 上发过一篇文章,是一个用来找到你的「思想印记」的提示词。我说的思想印记就是这个意思。就是:哪些想法对你最重要,你能把它们拉到一起、连接、综合,形成这种独特的内容风格。

24:05如果你想走内容创作者或某种「思想领袖」的路线——虽然我讨厌这个词——你喜欢深刻的想法,并在其中找到意义,想把它们分享出去,那就是给这类人的。想要的话可以去看看。链接在简介里。但能量印记是人类选择聚焦什么、以及为什么它对你重要的能力。所以两个人可以讲同一个话题、写同一个话题,但你读起来感觉完全不同。AI 可以模仿风格,但它无法模仿「在乎」。第三是意义建构,因为 AI 可以处理信息,但它无法决定信息意味着什么。

24:39它无法框定。它无法排优先级。它无法说这个重要、那个不重要。意义建构本质上是人类的,因为它需要切身利害。AI 没有切身利害。AI 不会死。就是这样。这就是第四点:轨迹。因为你有生命,你有过去、现在、未来,你有一条故事弧线。AI 没有轨迹。它没有必死性。它没有时间的压缩感。所以就算我们某天解决了永生,它仍然不一样。就算我们永生,这一刻此刻仍在流逝。我们此刻正在经历的东西,我刚说的话,已经消失了。

25:18我无法重来。我无法重新模拟它。我无法再试一次。人们以为永生会让生命失去意义,但我不认为是因为那个原因。所以当你创作时,你是从「此刻」创作,然后它就没了。第五点是不断演化的品味。我能说得最好的版本是:如果我让 AI 模仿我的风格写,然后我读了,我就不想再写那个了。我的品味瞬间变了,我会去写别的东西。如果 AI 那样做,它只会卡在这个无限循环里,然后爆掉。就是这样。你成长。你改变。你回头看自己的作品,觉得它很烂。

25:55现在,你一直在等的部分:后劳动技能栈,或者说后 AI 技能栈。我们聊聊这个,因为我过去多次提过。我说过营销、销售、写作、演讲,诸如此类。但我想讲得更高一层,因为我们必须再抽象一点。所以这更像一个技能层级,而不只是一份你需要学习的技能清单。关键在于,这些不是职业专属技能,因为你并不是要进入某个特定职业。这些是人的技能。所以这只是发现你的天性是什么,以及如何更多地顺应它。

26:26那么这个技能栈、这个层级是:首先是能动性,元技能;然后是品味、视角、说服;最后是技术知识。也就是知道如何使用软件或使用 AI。它们按非常特定的顺序排列,因为这是一个层级。它们层层嵌套,一个先于另一个。所以能动性,或者说元技能,是在没有许可、没有提示的情况下行动的能力。是创造你自己的故事。是设定你自己的轨迹。不是等着别人告诉你该做什么、该成为谁。那么,为什么它是元技能?因为能动性让你得以发展所有其他技能。

27:02没有能动性,你就只是在走别人的路。而那条路正在被自动化。那么,你到底如何练习能动性?就是靠投入三大意义生成器。挣扎、地位、好奇心。对于挣扎,你做出刻意的选择。你拒绝从众。你选择自己要解决的问题。对于地位,钱变成能动性的工具,而不只是生产力的指标。你选择去做你想做的事,用钱作为燃料。然后通过好奇心,你从噪音中筛出信号。你顺着让你感兴趣的线索走。当所有人都在追热点时,这一点尤其重要。

27:38你打开社交媒体,看到的全是这个接那个。毫无独特性。你追热点、想蹭上去没问题,但如果只是完全照搬上一个人围绕那个热点做的事……你觉得你还能创造趋势吗?所以,发展能动性,一个好的起点是——虽然我在一个叫「未来十年最该学的最重要技能」的视频里讲过——你就是要拒绝那条默认路径。上学、找工作、65 岁退休。那已经结束了。拒绝它。做点别的。试试新的东西。弄清楚该做什么。迈出一步。即使你不认为那是正确的一步,也先迈出去。

28:14犯个错。修正它。就这样。下一个技能是品味,或者说辨别力。理解品味重要性最好的方式——因为所有人都告诉你「你需要品味、你需要品味、你需要能动性、你需要这个」——品味到底为什么重要?我们来看「无限图书馆问题」,有些人可能听过。本质上,如果有一座图书馆,包含任何已被写下的词的所有可能排列,它拥有一切,那它就没有意义、毫无价值,没有任何值得一看的观点。然后是「无限猴子问题」:如果让无限只猴子敲一亿年,最终会有一只敲出莎士比亚。

28:56但再次问,那有什么价值?你只会看着它说:「哦,是啊,不错,但那是猴子花了一亿年弄出来的,而且它们根本不知道自己在写什么。它没有任何意义。」所以这里的洞见是:策展比创作更重要。你必须选出重要的东西,并把它分享给另一个人。那你到底如何培养品味?你通过做东西来培养品味——创作、策展、把东西放出去,看它是否真的有效。你做自己的东西。你做决定。能动性。你看什么有效。你看什么无效。

29:33你迭代。第三个技能是视角。就是扩展你作为人的容量。我们过去多次谈过自我发展阶段,它也可以等同于视角发展。但随着你发展视角,你其实是在把它打开。你变得不那么从众、不那么意识形态化、不那么教条。你不再那么困在这个泡泡里。你获得在脑中容纳复杂性、容纳矛盾、看见系统、理解细微差别的能力。而这才使真正的能动性和高水平的策展成为可能。因为如果你的心智狭小到只装得下唯一可得的机会和想法,如果你极度教条,你就无法创造出独特的东西。

30:19下一期视频会专门讲这个,让它更实操。名字大概会叫「如何像天才一样思考」。它讲的是如何接入所谓的五维思维,但它教的是如何思考、以及为什么这如此重要,因为很多人根本不思考。第四个技能是说服,也就是让人在乎你做的事的能力。这对创作者来说是个大问题:他们在某个东西上投入了大量时间和精力。有个作者花十年写了一本惊人的书,然后没人看见。它就毫无价值。所以要学会说服,我建议去学营销、销售,大概还有文案,并且就在社交媒体上做,因为越是真去做那些需要你说服的事,越是犯错、

31:06意识到「嘿,这不管用」,然后学新技巧再试、再变好——学习就是这样发生的。第五个技能是技术知识,也就是用可用的工具来完成这一切。所以这是你可以从零开始尝试的实操部分。它就像你做事所用的容器。但现在它主要就是 AI 工具。就去学新工具。试试 Claude,试试 ChatGPT,试试 Claude Code,试试 Manus,试试这些不同的东西,或者试试 Eden——因为这期视频发布时,Eden 应该会对公众开放。

31:39我们会取消几天等候名单。想试的话就来加入,我们刚推出了 projects 和 Eden agent。Eden 是什么呢,它是一块「硬盘」,处理你的杂活,好让你专注创造性工作。想象一块硬盘,你可以把所有的文件、素材、视频放进去。你甚至可以粘贴社交媒体链接,比如 YouTube 视频,让它们被转录,然后让 agent 用这些信息做事。比如我可以让它把我所有的 YouTube 视频拉出来,在这个文件夹里生成一份研究文档,好让我用来写作。然后 projects 功能是,比如说我要写一封邮件通讯。

32:13我可以把我所有的来源拉进来。它像 Notebook LM,但全部在一个地方。为什么它和其他工具不同?因为其他工具没有这个基础。它们没有那块「硬盘」。你可以用 Claude 访问电脑上的本地文件,也可以连 Google Drive,但那很烂。但你怎么真正和团队共享?你怎么分享给别人?你就只能拖拽、复制、粘贴。你可以让 Claude 做一个 7 天邮件序列,把一堆上下文粘进去。或者你可以已经把公司的所有知识放在硬盘里,然后让 agent 为一个新项目搭出邮件序列,而它也在硬盘里,然后你的团队成员可以

32:47登录进去,看到它,搞定。所以也试试那个。链接在简介里。这期视频差不多就到这。希望它对你有帮助。希望它给了你一些洞见。希望它打开了你对未来潜力的想象,尤其是对创作者而言。我对创造性工作相当兴奋、相当看多。那么,在下期讲如何练习思考、如何更好地思考之前,点赞、订阅。我们下期见。