未来只有三种人:拒绝 AI 的纯粹主义者、交出判断的赛博格,以及把众多兴趣拧成一人企业的数字文艺复兴人
If You Have Multiple Interests, Please Take Advantage of the Next 10 Years — 未来会有三种人:拒绝 AI 的纯粹主义者、交出判断的赛博格、多维的文艺复兴人。想赢就做第三种——兴趣广泛、握有品味与判断,用 AI 经营一人企业。
核心主张
未来会有三种人:拒绝 AI 的纯粹主义者、交出判断的赛博格、多维的文艺复兴人。想赢就做第三种——兴趣广泛、握有品味与判断,用 AI 经营一人企业。
现代“工作”只有 250 年历史,工厂模式把教育变成训练,还把“多兴趣”说成性格缺陷。AI 接管已知信息的处理,反而给通才装上杠杆:一人可做出过去 10 到 50 人团队的产出。真正的解法不是拒绝或全盘拥抱 AI,而是在心智、身体、精神、志业四个象限同时发展,把兴趣组合成不可替代的手艺。
几条主线
两种错误的人,和第三种选择
纯粹主义者拒绝外部世界,赛博格拒绝内在世界,两边都砍掉了现实的一半。第三条路是成为多维的人:把心智、身体、精神、志业当作一张互锁的技能树,单点拉满必然撞墙。
第二次文艺复兴:作品取代简历
证明取代简历,受众取代雇主,品味取代文凭。现代雇佣关系只是历史的一小片,工厂模式把教育从“发现”改造成“训练”,让我们对整个创业过程一无所知,也让我们觉得线性职业天经地义。
手艺 × 自我教育 × 一人企业
选一门手艺当唯一容器,用三层技能栈变得不可替代:人性与心理学打底、领域痴迷与兴趣组合做差异、技术技能交给 AI。再用学徒制自我教育,先做再学,把 AI 当需要培训的数字员工。
关键知识点
现实四象限
心智(个人内在)、身体(个人外在)、精神(集体内在)、志业(集体外在),改编自 Ken Wilbur 的整合理论。纯粹主义者拒绝外部象限,赛博格拒绝内部象限,两者都只能得到残缺的现实。
能力是一张互锁的技能树
游戏里只堆力量,迟早会被逼着点智力。现实中也一样:钱可以拉满,但如果心智、身体、精神毫无提升,事业迟早撞墙;反过来,灵性再高也治不好虚弱的身体和空空的钱包。
“工作”只有 250 年历史
现代工作只是历史的一小片。在此之前,理想是懂很多事、追求自己愿景的自由人——工匠、农民、海盗都经营整个运作,既是思考者也是制造者,而不是一个专业零件。
AI 只擅长“已知”信息
AI 强大在已知信息,而不是来自经验、跳进未知、走没人走过的路所产生的新信息。后者才是你的工作,也正因此,如何把 AI 接进你的流程才有答案。
不可替代技能栈的三层
第一层人性与心理学(营销、销售、写作、演讲),决定别人愿不愿意付钱;第二层领域痴迷与兴趣组合,决定独特性;第三层技术技能,正被 AI 迅速平权,不该再把身份押在某个工具上。
把 AI 当数字员工
招人不会自动就会干公司里每件事,你得一步步培训。AI 同理:一个小提示词等于让它猜。来回沟通、反复改,第一版必然是草稿,流程是被“带”出来的,不是被“问”出来的。
时间线
- 00:00开场:未来的三种人——纯粹主义者、赛博格,与尚未出场的第三种
- 02:36现实四象限:两种人各砍掉一半现实,潜能因此残缺
- 04:01技能树隐喻:能力互锁,只堆一个属性必然撞墙
- 05:53第二次文艺复兴:作品取代简历,受众取代雇主,品味取代文凭
- 06:58历史回溯:工作只有 250 年,文艺复兴人与工厂教育的分岔
- 08:45AI 让一人抵 10 到 50 人,但它只擅长已知信息
- 11:08活在两个极端之间:纯创造力与纯生产力,Darwin 一天只做 3 小时深度工作
- 16:55操作路径:选手艺、三层技能栈、危险地自我教育、建一人企业并用 AI 加速
原话摘录
“I believe that there will be three types of people in the future.”
我相信未来会有三种人。
“We're in the middle of the second renaissance where proof of work replaces the resume, an audience replaces the employer, and taste replaces credentials.”
我们正处在第二次文艺复兴的中段:作品取代简历,受众取代雇主,品味取代文凭。
“the modern version of a job, what we call a job today, is only about 250 years old.”
我们今天所说的“工作”这种现代形式,只有大约 250 年历史。
“the output of AI does not have perspective”
AI 的产出没有视角。
“You still need marketing, you still need product, you still need sales, you still need distribution”
你仍然需要营销、需要产品、需要销售、需要分发。
行动清单
- 做一次象限体检:分别写下心智、身体、精神、志业各一项现状,找出你一直在用另一个象限的答案硬解的问题。
- 用“你在乎什么 × 你独特地能做什么 × 别人愿意为什么付钱”三圈交集,选一门手艺作为唯一容器,其余兴趣只作为差异化组合。
- 补第一层人性基础:营销、销售、写作、演讲至少各练一项;技术层则明确不把身份押在任何单一工具上。
- 用学徒制自学:选一本书或一个频道当“师傅”,先动手做再回头学,用真实问题检验信息,避免卡在教程地狱。
- 写下你一天每个时段在做什么,交给 AI 问哪些能变成可重复流程;把第一版当草稿,像培训员工一样来回调教。
00:00I believe that there will be three types of people in the future. And I think that the divide is growing bigger between them every single day. And if you want to win or succeed in the next 10 years, very uncertain 10 years with where AI and everything else is going, then it is critical that you avoid becoming the first or second type of person. And the first type of person are the purists. They are the ones who think that they stayed clean. You know, in Harry Potter, there's the pure bloods and the mud bloods. The purists in the context of today's world are the ones who reject AI. They want nothing to do with it, and they retreat to simplicity or nature or screen-free living when
00:42they're usually the ones who are on their screens the most. And they don't realize that simply by using the internet or using social media, they are contributing to the spread of AI. And when you look at a purist, you can't tell if they're actually being serious or if they're doing it just because it's the cool thing to do and they're doing it just because everyone else is doing it. The second type of people are the automatons or the cyborgs. They're the ones that outsource every decision. They fully [music] adopt tech without any critical thought and it ends up ruining their brain. And that's only on the tech side of things, right? There's the hell side of things where there's the new
01:16peptides and everything else. And these are the very riskforward people. They're willing to just inject anything into their body and they are all about the future. They're allergic to friction and addicted to optimization. They just optimize and automate every single part of their life. This is the next evolution of the notion template and second brain people, which I have nothing against. Honestly, the second type of person is the one that I lean more towards than the first type of person because the purists or the first type of person are just so annoying. Even if they're right, like I don't even want to be associated with them. But the automatons or the cyborgs don't know where AI ends and life begins. And just like with politics or religion or any other kind of ideology, most people
01:59think that they have to pick a side because it's just how they're wired. You want to be accepted by a tribe so that you don't cast out and so you can survive and so you don't die. But personally, I like to be different from most people. Maybe it's a character flaw. Maybe it sounds cringe or corny, but I find joy in it. I think it's a creative challenge to live a life that very few people live. And I found that growth and therefore meaning and fulfillment does not come from following the herd. So I'm convinced that both sides are wrong. You don't need to fully reject AI and you don't need to fully adopt it. Crazy to think that way. I know. And if we look at the four
02:36quadrants of reality, there's mind, body, spirit, and vocation or career or just like the external system, society. We have the upper left quadrant which is the personal mental world or the interior individual. So your thoughts, emotions, beliefs and internal world. It's how you interpret the world. And then you have the upper right quadrant which is the personal physical world or the individual exterior. And this is your behavior and appearance or it's how the world interprets you. It's your habits and actions. And then you have the bottom left quadrant which is the collective mental world or the collective interior. And this is your relationship to your environment, culture, family, friends, and reality.
03:15It's meaning and connection. It's your relationship with the external world. And then you have the bottom right quadrant, which is the collective physical world or the collective exterior. So your relationship to society, your education, your career, the economy, how you contribute to the world. And of course, this is adapted from Ken Wilbur's integral theory, which I encourage everyone to explore. Now, the problem is that the purists reject the external world. And this is nothing new. The hippies and the people who identify too heavily with their spirituality tend to do this as well. And then the automatons or the cyborgs or the people who fully adopt tech, they tend to reject the internal world. So they focus fully on money, power, technology, progress, etc. But that is obviously destructive to your potential because you are rejecting an entire
04:01portion of reality. I want you to think of this like a skill tree in a video game. So when you play a video game, you have these abilities and when you gain experience, you get points that you can put into each ability. So like strength, intellect, stamina, etc. So as you level up, you can put a bunch into strength and you get really strong. But the thing is is that these interconnect. If you only put points in strength, you're obviously going to be at a disadvantage in different parts of the game and you're going to lose more battles than you win. And typically in video games, you can only put so many points in strength before it forces you to start
04:37putting them in intellect because they interconnect. So the actual example in the real world that applies to your life is you can try to max out your money or your finances or just go allin on business. But if you haven't improved your mind, body, or spirit at all, then obviously you're only going to be able to go so far and make so much money or take your business so far. There comes a time where you have to improve your mind or maybe you get to the point of being so burned out and stressed out that you have to lean into spirituality because more money is not going to solve that problem. Another example is that it doesn't matter how spiritual or
05:11enlightened you are if your body is frail and you're unhealthy. And if you don't have any money to your name, which is the lifeblood of society, you're just going to suffer unnecessarily. and more spirituality is not going to solve that problem because it's not in the same domain of reality. And even further, the solution to your problems that lies in the other domains like money, you consider evil or you reject it. So you have no choice but to just play the victim. So obviously being a purist isn't the right move. Being an automaton or cyborg isn't the right move. And I think that there is a third option and that is to become multi-dimensional. to become a new Renaissance man, a digital
05:53renaissance man. So, here is how you win in the next 10 years. We're in the middle of the second renaissance where proof of work replaces the resume, an audience replaces the employer, and taste replaces credentials. And I believe that the greatest tragedy of our times is that we were fooled into believing that the mechanical life is the only path to success. You were told to pick a lane. you were convinced that having multiple interests was a character flaw. Become a designer, become a writer, become an engineer, a marketer, a salesman, or just get whatever high-paying job you can because that's how you become respected, quote unquote, and live a good life, quote unquote. And honestly, that felt pretty reasonable 20 years ago, but now you just feel replaceable because that was
06:39never how humans were meant to live. And fun fact, the modern version of a job, what we call a job today, is only about 250 years old. It is so normal for us to just get a job nowadays or a job is how you survive when that wasn't the case for hundreds upon hundreds of years. Modern life is just a small little sliver and we think we have it all figured out, but we don't. Before the modern version of the job, the ideal was a free person who knew how to do many things throughout their life and pursued their own vision. Compared to a slave who was expected to do one specialized task and repetitive tasks, aka the modern version of a job, the artisan, the farmer, and the pirate are all examples of those who knew how to run an
07:23entire operation, not just one specialized piece of it. They were both the thinker and the maker, the artist and the scientist. They understood that in order to live a good life, they could not be limited to one area of study. Leonardo da Vinci walked into Verrochio's workshop to learn painting and left knowing anatomy, engineering, optics, and bronze casting. Nobody told him these were separate things that were supposed to be learned as their own credential or degree. And that combination of things is what made him one of the greats. In the Renaissance, the previous Renaissance, nobody gave a about your niche. They gave a about what you were capable of. And during industrialization, the factory model wasn't meant to destroy education,
08:06critical thinking, individual agency, and taste. But that's exactly what it did. It steered us away from the Renaissance ideal. Education became training instead of discovery. Employment and repetitive tasks kept us dumb to the entire entrepreneurial process. So, we didn't develop the experience or agency to do our own thing. And the unfortunate reality is that this is normal to us. the linear career is normal to us instead of the exponential career and the masses just don't question it. And now that AI is on our doorstep, only those with an open mind and those who don't identify with a team that fully rejects the next phase of evolution will take advantage of this
08:45shift. One person can now do what a 10 to 50 person team used to do depending on the task. One person now has any and all known information at their fingertips. And I want to highlight the word known. That's what AI is good at. Known information, not unknown or novel information that comes from experience and diving into the unknown and pursuing an unknown path. That's what your job is. And that shines a light on how you can incorporate AI. And along with access to all known information, one person has access to social media. oneperson media companies aka creators are popping up left and right because it's free distribution for their work if they understand media attention, human psychology, etc. So, if you are a true New Renaissance man or digital renaissance man or person or girl,
09:33whatever it is, it doesn't have to be a man. You can be a new Renaissance toaster oven for all I care. If you are one of these people, this is the greatest time to be alive. No exaggeration, no hype. It's obvious. And many people will try to convince you that the world is doomed. AI can now handle the machine-like repetitive tasks that for the past two centuries used to be our entire way of life. People are so worried that AI will ruin our thinking and make us more like machines when they've already been living like machines for the whole of their lives. Seriously, think about that. I hate that argument. AI is going to ruin your thinking. AI is going to make you more robotic and strip away your humanity.
10:09What have the past 200 years been? It's been exactly that. and you've been living it and you're just regurgitating the program that was put into your mind that is the anti- AI ideology. If that is not a machine and a lack of critical thinking, I don't know what is. So to those who join this second renaissance, your job is to choose your craft, leverage AI so that you can manage the entire operation aka your life's work and focus on taste, direction, and judgment because the output of AI does not have perspective. AI is simply that artificial intelligence. It's like a bag of water that you must mold. So the point is that you must become a multi-dimensional, irreplaceable walking contradiction because the most
10:51interesting people are just that. They're walking contradictions. Jacked intellectuals, casual billionaires, spiritual warriors. Life is better when you can't be shoved into a box that others can easily make sense of. In the future, the most interesting and valuable people will be those who live between two extremes. pure creativity and pure productivity. They seamlessly balance the analog lifestyle of no screens, reading books, maintaining their humanity, doing the things that lead to novel ideas and novel experiences, no urgency, just pure life enjoyment, and the AI native productive lifestyle or leveraging technology to do what used to be impossible. So, it's between the two extremes of reading a book in a park carefree and being locked in hustle culture to your computer because both are very enjoyable ways to
11:41live. It's narrow focused flow state getting work done at your computer which many people have experienced and it feels really good. And then on the other end, it's a very open state of focus where you're more connected with reality. That's where the spirituality comes into play. And by doing that, you experience the full range of consciousness and focus. Along with that, meaning and fulfillment are not found in a flat balanced lifestyle. They are found in contrast. Because if you were happy all the time, you wouldn't consider it happiness. You would consider it normal. And honestly, it would be a bit boring. You would need greater and greater euphoria to feel what you think happiness is. Hence why people can't get off their phones today
12:23because a normal happy life is too boring for them. But when you fail and you struggle and you suffer for something that you care about, you learn what true happiness is on the other side. So those who win will lean into that contrast. They work and they rest deeply. Their entire life is play because they love what they're doing. They have intense bursts of focus on their craft followed by complete and deep rest just like the world's most creative people do. And you can see that in this graphic, the daily routines of famous creative people. As one example that I love, Charles Darwin wrote 19 books in his lifetime, which is just absurd in and of itself. But his morning routine would surprise people for that level of output. At 7:00 a.m., he went on a short walk and then had breakfast.
13:09From 8 to 9:30, he had his first work session in his study, and this was his most creative block. From 9:30 to 10:30, he had a break to read letters and spend time with family. Then from 10:30 to noon he had his second work session. And by this point Darwin considered himself to have done a good day's work. Then afternoon he had a second walk of the day around the sandwalk which is a famous quarter mile gravel path that he built specifically for thinking and reflection. I really want to do that one day. Imagine building your own walking path. I love walks. I go on walks all the time. It is the crux of idea generation and my work. And that is how
13:45I balance out the intense focused productivity at my computer with a more open state of creative focus. Then after lunch, Darwin read the newspaper, then rested while his wife read aloud to him. At 4 p.m. he had the third walk of the day, usually around the sandwalk again, sometimes with company. So Darwin worked roughly 3 hours of focused creative work per day across two sessions. And he has contributed vastly to humanity and wrote 19 books. That's just absurd. So imagine what you can do if you were fully locked in on this path. I believe that there will be 10 times more Darwins and da Vinci of today's world simply because of the resources available to you. There
14:23will be 10 times more Plato's, Aristotles, Socrates. But of course, we won't realize that until later into the future because unfortunately we don't really care about people's work that much until they're dead because the death brings a different kind of meaning to the work. And we can already see this playing out. There are plenty of brilliant people online sharing their knowledge. It's crazy. I have learned more from YouTube than I ever did in school and I will stand by that. So I believe that the people of the future who are going to thrive will have some variation of this kind of routine but with the output of 10 to 20 people allowing you to do so much more and you'll be able to single-handedly build
15:02your life's work. Or you can have an incredibly small team and just do so much. So in other words, these people will have a onehuman business, one human with technology, agents, AI at their side. And we will break down how to build this one human business in another video. And a quote from Naval that kind of points at this is there are almost 7 billion people on this planet. Someday I hope there will be almost 7 billion companies. We are getting closer and closer to that reality. I don't know whether all jobs are going to go away, but I really like that ideal. I believe that humans are entrepreneurial creatures. Not in the business sense, but in the sense that engaging with
15:42reality, the process of trial and error is the most meaningful and creative way to live. Not to be locked in a cubicle doing repetitive tasks all day. That is soul sucking. We all know that now. Before factories and industrialization, you worked until the task was done, not until your 8-hour shift was over. You worked according to the rhythm of seasons, sunlight, and energy. And more importantly, you didn't learn how to become valuable through a standardized curriculum and meaningless memorization tests. That's what public schools are. Instead, you learned by doing. You learned in the workshop from apprentice to journeyman to master, imitating someone who knew what they were doing until your own taste and judgment were formed. So, the question now is just that, how do you become this new or
16:27digital renaissance man? You do it all. You become a writer, a designer, a marketer, a filmmaker, a bodybuilder, a runner, or whatever your curiosity desires. But you channel your focus and attention into one vessel, one craft, one thing that you choose to become known for. And your multiaceted development will only contribute to your ability to get ahead of everyone else. Not that you have to get ahead of everyone else, but you know what I mean. To get ahead in the sense that you are no longer grouped in with the masses. So, here's what you do. The first thing is you choose your craft and become irreplaceable. Most artists, writers, and creatives that you see online that are revoling against AI do so because they have identified with the skill or
17:09the tool or their specific way of working. And personally, I don't care about the argument of whether or not AI art is real or AI writing is real. That seems like the greatest distraction of this year because as you're arguing about that, you aren't creating art. you aren't doing the thing that you say you love so much. You aren't focused on your craft. You aren't getting better. In fact, you're just trying to bring everyone into this cesspool of hate. And most of the time, you're just doing it for the incentive because you know it's going to get a lot of views and likes. And the worst thing is that you're just reinforcing the identity that is not going to serve you in the coming years.
17:47So, you need a craft, but you need to choose your craft wisely. Your craft lives at the intersection of what you care about, what you can uniquely do, and what others are willing to pay you for. And in my eyes, there are three layers to building an irreplaceable skill stack. Layer one is a foundation of human nature or psychology. So, marketing, sales, writing, speaking, or just psychology itself. It's understanding the mechanics of human attention and how what people perceive as valuable is highly subjective and changes as the world does. Everyone's worried about the dead internet and AI slop, but they don't understand that what people see as valuable changes over time. Like, oh, if AI just writes all the content, then my content just
18:29instantly becomes invaluable when that's not the case because everyone pumping out the AI content all looks the same. And so, people get used to it extremely fast and they no longer see it as valuable. So, the humans who actually understand this then use their brain to be creative and do something novel. Marketing and content and product and business is just an extremely iterative process. It never stops. You're always in this state of trial and error improving. So every single person who wants to succeed on their own must domain. This layer one, this is the what others are willing to pay you for. Now layer two is your domain obsession and unique interests. So philosophy, fitness, design, coding, nutrition or anything else. None of these are going away. They are simply evolving. And of course, marketing, sales, writing,
19:18psychology, all of those things can also be your obsession. But if they aren't, if those aren't one of your interests, you still have to master that domain. Now, the combination of these interests is where your uniqueness lies. So, the jacked philosopher is far more valuable than the armchair philosopher who only grows their mind without direct experience to test their theories. And it's just far more interesting. And then you pair that with marketing and sales. Imagine the jacked philosopher who actually has a business and a product so they can make money from their jacked philosopherness. They're unstoppable. But you just take someone who's jacked and they look nice. Or you just take a philosopher and you think their mind is pretty cool but nothing else. So this layer is the what you care about and what you uniquely can do layer. And it
20:02is the thing that people come to you for over another person. And then layer three is the technical skill. So like email marketing software or Photoshop or no code website design or social media management or typing physical code to build a software on the screen. Now this used to be the most important because it took time and effort to learn these tools. But now AI does it all with ease. So you should not bank your future on mastery of a tool because AI is the ultimate tool. So, if your entire identity is a tool like Photoshop, then I hate to say it, but you have a few years left. And that may sound like fear-mongering, but I think it's a pretty good bet. And that's just the pattern of every single technological shift. You have to adapt. The mechanical part of the skill gets automated and the human role moves up a layer. The scribe
20:52became the editor and the handwaver became the machine operator. And we'll discuss more of this in a second. The second part of becoming this new Renaissance man is becoming dangerously self-educated. Because schools teach you how to operate within society, which is fine and necessary to some extent, but they do not teach you how to navigate your own path. Public schools are filtering and conditioning mechanisms more than anything. And again, that's fine. It's a necessary evil. You have to be conditioned to some point. You have to learn how to walk. You have to learn how to speak. You have to learn how to do basic math. You have to learn how to just exist. But true education is discovery. The education that makes you irreplaceable is discovery. It is the
21:31process of learning what's necessary to achieve self-generated vision and goals, not the process of hoarding knowledge or memorizing facts to do well on a test that does not map to reality. And even worse, most people stop learning after graduation, graduating high school or college. They turn 20 to 25 and repeat the same day for the rest of their life. They do not pursue a creative challenge that demands unique knowledge. They don't have a demand to learn something new. They don't have a goal or vision so potent that motivates them to wake up in the morning because honestly they think that they have to know how to do it before they start which is backwards. So how do you actually learn? How do you become self-educated? Well, you follow the apprenticeship model. You apprentice under a master or a mentor. And the
22:16beautiful thing about today's world is that you can find a mentor or a master simply by picking up a book or opening your phone and going on to YouTube. And yes, the feed is very crowded and noisy, but that's exactly why you need a vision and goals because vision and goals are a filtering mechanism for your mind. They filter out distractions and allow you to notice signal. If you're working on building a business and you open up YouTube, you're probably not going to be interested in opening some brain rot style of entertainment video, you're going to be scrolling to find a business video intentionally that helps you get closer to your goals and learn what you need to learn. So, in other words, you
22:57need to live an intentional life. And that's just the thing. I don't care if you use AI to get information. I don't care if you get all your advice from one YouTube guru. What I do care about is if you have a vision, have a goal, work toward that goal, and apply what you learn to problems that come up along the way. That is how you test what you learn to verify its validity for your specific situation. Because whether AI hallucinates or not or gives you the wrong information, there are still plenty of profoundly stupid people, humans, that you probably shouldn't listen to and that give terrible information or completely wrong. At least the AI doesn't try to lie. Humans
23:36lie all the time and they will defend their lies to death if they identify with them. So either way, both sides are wrong. It's up to you to think critically. You need to question and test and experiment. You can only tell if information or advice is worthwhile after you try it. You can't watch a YouTube video on how to make a million dollars and decide whether it's a scam or not if you haven't even done anything with it. So you don't learn and then do. That's how you get stuck in tutorial hell. You do the thing first or attempt to do the thing and only then is your mind primed to receive the lesson that allows you to make forward progress. So you have your craft. You know how to
24:17educate yourself. Now what do you do? What do you build? You build a onehuman business. And I'm talking to people who haven't started anything yet, right? If you already have a business, you're already deep in this world. You already know what I'm talking about. But you need to start a onehuman business and you need to join the new digital economy because creators are replacing institutions. And I know that sounds silly, but can you not see it? Creators are the new education system. Do you not learn most of the things that are actually useful in your life on Substack, YouTube, podcasts, or niche accounts on Twitter/X? Creators shape culture, and culture shapes behavior. Do you not trust a creator whose thoughts you've spent time with over politicians
24:57who obviously have their own self-interest in mind? The internet is permissionless leverage. You don't need approval to build an audience or start a business or sell a product. It is the high agency path. And last, AI accelerates the generalist and the polymath, meaning you can actually become a onehuman business. Content on social media to attract an audience around your life's work. code to build the product funnel and digital real estate and domain specific knowledge that makes what you do valuable over the next person. And now when I say creator here, you probably think of an influencer or a personal brand. But that's not exactly what I mean. I mean someone who creates value. I mean a creator stripped of your connotations
25:40with it. They solve problems. They create solutions. And they help others do the same. And since value exchange is the crux of human relationships, they return the favor, often in the form of money. That's how you make money outside of a job. You create something. You create a product or you create a service. I know that sounds very businessheavy, but that's what you do. You create something. A product or a service is just a way to frame what you've created in a way that is valuable to another person to the point where they actually pay you for it. So, you need to create a product or service and you need to become a creator. And when you think of someone like James Clear, he has a personal brand, yes, but he's really just writing newsletters and books and content to get his life's work in front of more eyes so he can earn an
26:25independent income. I personally believe that most ambitious individuals will take this route in the future, even if what we know as social media today isn't where you put your work in front of other people. In the past, it was the newspaper and the radio, and now it's social media. But who knows what it will be in the future. What I know is that starting on social media puts you ahead of everyone else because that's where the attention is. Of course, there are other ways to get attention like paid ads or starting a local business in a good location. But for the person who doesn't have any money, doesn't have any starting point, they just have a thirst for learning and they are ambitious,
27:00then social media is where the attention is for the masses. That's where everyone is. And a personal brand is just the highest leverage vessel to be a creator right now. And it's unfortunate that it's turned into a marketable content creator identity, but that's the world we live in. That doesn't mean you have to conform to what you think a content creator should be. And of course, we're going to break down the one human business in a future video, but the next creator boot camp starts on September 9th. So, if you want to learn how to create your personal monopoly or your irreplaceable branding and create unique, heavy-hitting content from your interests and learn non-gimmicky social media growth strategies, then consider
27:37enrolling with the link in the description. So, we have our craft. We know how to learn. We understand that we need a business, but how does AI come into play? How do we achieve the impossible with AI? Because most people do not realize that AI is more than a slot generator and a new age search engine. They do not realize that they can quite literally ask it to build a software, a landing page, a funnel, an app, a tool, or whatever else they need to do anything on the internet. I'm serious. Have you tried it? Like, you don't need to go and build a software right now, but I would just play around with it. Go into Claude. Go into Claude code. I know that Claude code makes it
28:13sound scary, but it's just a chat box. Open up Claude, click on the code tab, think of a software that you want to build, a to-do app, and then just say, "Hey Claude, how can I go about building a to-do app with you, and then it'll tell you, and if you want to actually learn along the way, you just ask it, okay, what's the best way to do this?" And then you make the decisions along the way. And if it does something that you don't know how to do, you ask it to teach you what it did. Now, if you do this for 1 2 3 days, you will have a crazy app and you'll be like, "Oh my gosh, I get it now." And the objection there is, "But Dan, that just leads to AI slop." Correct? Because that's where most people stop. They don't realize that iteration exists and that your
28:53first iteration would suck with or without AI. We went over this in another video, but there are more mobile apps than ever. But the usage of mobile apps has stayed around the same. or the CEO, I think it I think it was the CEO of the company that's creating GTA 6. He had a quote in a podcast where he's like, "You could create a video game 10 years ago whenever you wanted. You could have learned it and built it, but you didn't. And even if you did, it probably wasn't going to be a hit. It wasn't going to be something that people cared about." And then he went on to say that we create hits because obviously GTA 6 is a hit.
29:27And even if you created something close to GTA 6, that doesn't mean that it would get distribution. That doesn't mean that you'd actually get it in front of other people's hands and make millions upon millions of dollars or actually understand how to manage that size of a company or organize that size of a project with AI or without it. There's so much more to the equation. AI is just one massive form of leverage. You still have to go and learn and do all of the other things associated with building a business or your life's work. People just don't like to see that. They just think, "Oh, AI just creates a bunch of slop." And it does just create a bunch of slop, but that doesn't mean that it's useless. This is black and white thinking. Stop thinking you're so
30:05intelligent when you're obviously making a very stupid mistake with your thinking. So, the landing page that you build starts as a rough draft. Then, it's up to you to make micro adjustments until it's actually effective. The software you build will be extremely buggy and look horrible until you fix the bugs over and over again until it's better than 99% of apps on the market. Most people just don't have that level of persistence and iteration. In short, people just aren't high agency. People don't understand that they can just ask, "How can I do this?" and continue asking questions until a clear plan is formed, then have the AI execute on your vision that you choose and control, not a random guess, and proceed to iterate until it is valuable. That's the other thing people don't seem to understand is that the AI slop was chosen to be put
30:52out by someone that just demonstrates the level of development of the people who are putting out the AI slop. So, I want to give you a quick start guide to do anything with AI. First is you need to know what you want and you need to know what good looks like because for most of you, you're going to use AI to build a oneperson business. And if you don't know how to build a business, then you're going to expect the AI to do it perfectly for you without knowing what you need. It still takes years of iteration to see any form of success. Nothing has changed in that regard. You still need marketing, you still need product, you still need sales, you still need distribution, you still need all of the things you needed in the past. But if you know what you want, what you
31:30need, and what good looks like, then you can simply ask the AI how it can help you accomplish those goals and go from there. The best place to start is by simply using AI as a tailored learning tool. Use it to learn offer creation or copywriting or social media. You can't have AI do something for you if you don't know what to do. Number two is to have absurdly high standards. Because the reason every response you get from AI is slop is that you treat the first draft as the final draft. You don't understand that you will still have to tweak every little design, feature, word, sentence, or whatever else you are having the AI do. What you create with AI sucks because you see AI as this
32:08thing that should just be an absolute genius rather than seeing it as a tool that meets your level of intelligence and ambition. Number three is to try to replace yourself with AI. Yes, I believe the best way to learn AI is to try to automate yourself out of work. Why? Because you will quickly learn what can and can't be automated yet. And if you try to continue to automate the things that can't be automated, then you're just going to fall behind and it's not going to work. And so once you understand what can and can't be automated, then only you can choose which parts of your business and craft to delegate to AI. For me, AI is obviously great at building landing pages and funnels and going through large swaths of information so I can
32:52research and find patterns and trends. And since I know what good looks like because I built the landing pages, I built the funnels, and I know what leads to results, then I know how to guide the AI to get to that point because the first draft obviously isn't going to get there. And for content strategy, it would be silly of me at this point to manually research YouTube videos and tweets and other things that are viral or trends or things that are working because that now puts you at a massive disadvantage. That's strategy, right? You have to understand, you have to study and gather the intel and information to create a winning strategy based on what has won in the past and what is winning now. You obviously don't want to play a losing hand because you
33:32haven't studied what's winning. So that's why you now use AI to do this and that's part of why we built Eden because I feel like that's one of the most effective ways to use AI. So, if you're a creator or a writer or someone who researches and writes and wants a creative workspace, then consider trying Eden link in the description. And there's videos on the Eden channel. There's a full Eden guide, there's my entire content strategy, and there's an Instagram growth guide. And I'm just going to be going through the platforms. So, how to grow on different platforms and how to write or create each specific type of post. So, Substack newsletters or X articles or tweets or Instagram carousels or things like that. So the Eden channel itself is just going to be
34:13a repository that you can go to when you want to learn how to master social media. And that's the research side of things. But when it comes to actually writing the newsletter, the post, the script itself, one, I like the creative process of writing. So I make it a part of my day. Two, the value of writing is in the eyes of the reader. With code, no end user cares about what the code looks like. They don't see it. They care about if it's beneficial to them. That's why I write because it gives me fine-tuned control over the value provided. So if you don't know where to start with automating yourself or trying to use AI to replace you, just think of anything
34:49that you do on a daily basis. Literally write down what you do at every time throughout the day. Then give that list to AI and ask what could be turned into a repeatable process with a prompt, a skill, a tool, a software or whatever. And it will give you some options. And of course, understand that that automation, that prompt, that skill, that tool, software that you build is also a first draft and it will suck at first and you'll see it and you'll be like, "Well, this isn't helpful at all." But that's because you're not treating AI as a digital employee. You don't understand management or training. When you bring on an employee, they don't just automatically know how to do every single thing inside of the business. You have to train them. You have to teach
35:27them exactly how you want it done, step by step. And one little prompt or the AI guessing obviously isn't going to get there. So, you have to communicate back and forth until it gets to that point and then boom, you have the repeatable process. Now, in future videos, we're going to dive into everything that we've mentioned in this video. The digital renaissance, how to learn effectively, the best skills to learn, how to use AI, how to think with clarity, and more. So, thank you for watching this video. I hope it opened your mind. Subscribe, like, check the links in the description. I'll see you in the next one. Bye.
00:00我相信未来会有三种人。而且我认为他们之间的差距每天都在扩大。如果你想在接下来十年里赢下来、取得成功——在这充满不确定的十年里,不管 AI 和其他一切会走向哪里,那么关键是你要避免成为第一种或第二种人。第一种人是“纯粹主义者”。他们以为自己保持了纯净。你知道,就像《哈利·波特》里有纯血统和泥巴种。放在今天的世界里,纯粹主义者就是那些拒绝 AI 的人。他们想跟 AI 毫无关系,退回到简单生活、大自然或者无屏幕生活——而
00:42通常他们才是盯着屏幕最久的那批人。他们没意识到,仅仅是在用互联网、用社交媒体,他们就在为 AI 的扩散出力。而且你看着一个纯粹主义者,你根本分不清他是认真的,还是只因为这么做很酷、因为别人都在这么做。第二种人是“自动人”或者说“赛博格”。他们是那种把所有决策都外包出去的人。他们毫无批判性地全面拥抱科技,最后把自己的脑子搞坏了。而这还只是科技这一面,对吧?还有健康这一面,各种新型
01:16肽类和各种新玩意儿。这些人极度激进冒险,愿意往身体里注射任何东西,满脑子都是未来。他们对摩擦过敏,对优化上瘾。他们把生活的每一个部分都优化、自动化——这就是当年玩 Notion 模板、搞“第二大脑”那批人的下一轮进化,我对此没有意见。说实话,相比第一种人,我更偏向第二种人,因为纯粹主义者、第一种人实在是太让人烦了。就算他们是对的,我也不想跟他们扯上关系。但自动人、赛博格这些人,分不清 AI 在哪里结束、生活从哪里开始。就像政治、宗教或任何其他意识形态一样,大多数人
01:59觉得自己必须选一边站,因为人天生就是这样被塑造的。你想被部落接纳,这样才不会被驱逐、才能活下来、才不会死。但就我个人而言,我喜欢跟大多数人不一样。也许这是性格缺陷,也许听起来很尴尬、很老套,但我从中找到快乐。我觉得过一种极少人过的生活,是一种创造性的挑战。而且我发现,成长——以及由此带来的意义和满足感——并不来自随大流。所以我确信两边都错了。你不需要完全拒绝 AI,也不需要完全接纳它。这么想很疯狂,我知道。如果我们来看现实的四个
02:36象限:心智、身体、精神,还有志业——或者说职业,或者说外部系统、社会。左上象限是个人的心智世界,也就是个体的内在。你的想法、情绪、信念和内心世界。它是你解读世界的方式。然后是右上象限,个体的物理世界,也就是个体的外在。这是你的行为和外表,或者说是世界如何解读你。是你的习惯和行动。接着是左下象限,集体的心智世界,也就是集体的内在。这是你与环境、文化、家人、朋友和现实的关系。
03:15是意义与连接。是你与外部世界的关系。然后是右下象限,集体的物理世界,也就是集体的外在。你与社会的关系、你的教育、职业、经济,你如何为世界做贡献。当然,这套框架改编自Ken Wilbur 的整合理论,我鼓励大家去了解。问题在于,纯粹主义者拒绝外部世界。这并不新鲜,嬉皮士和那些过度认同自己灵性的人也很容易这样。而自动人、赛博格,或者那些完全拥抱科技的人,倾向于拒绝内在世界。他们全部聚焦在金钱、权力、技术、进步等等。但这显然会摧毁你的潜能,因为你在拒绝现实的
04:01整整一部分。我希望你把这想成电子游戏里的技能树。你玩游戏的时候会有各种能力,获得经验后会得到技能点,可以分配到各个能力上,比如力量、智力、耐力等等。升级时你可以往力量上堆很多点,变得非常强。但问题在于,这些能力是相互关联的。如果你只加力量,你显然会在游戏的某些部分处于劣势,输掉的战斗会多于赢的。而且在典型的游戏里,力量加到一定程度,游戏就会逼你开始
04:37往智力上加,因为它们互相关联。套用到现实生活里的例子就是:你可以试着把金钱、财务拉满,或者全力投入事业。但如果你完全没有提升自己的心智、身体或精神,那你显然只能走到某一步,只能赚到某个数,事业也只能做到某个程度。总有那么一个时刻,你必须提升心智,或者你被烧尽、被压垮到只能转向灵性,因为更多的钱解决不了那个问题。另一个例子是:不管你多灵性、
05:11多开悟,如果身体虚弱、不健康,如果名下一点钱都没有——而钱是社会的血液——那你只会不必要地受苦。而更多灵性也解决不了这个问题,因为它不在同一个现实领域里。更进一步说,如果解决你问题的方案存在于其他领域——比如金钱——而你认为那是邪恶的、你拒绝它,那你就别无选择,只能扮演受害者。所以显然,做纯粹主义者不是正确选择,做自动人或赛博格也不是。我认为还有第三种选择,就是成为多维的人,成为新文艺复兴人,一个数字时代的
05:53文艺复兴人。那么,接下来十年你要怎么赢。我们正处在第二次文艺复兴的中段:作品取代简历,受众取代雇主,品味取代文凭。而我认为,我们这个时代最大的悲剧,是我们被骗去相信“机械式的生活是通往成功的唯一道路”。有人告诉你只能选一条道,有人说服你“兴趣太多是性格缺陷”。去当设计师、当作家、当工程师、当营销、当销售,或者随便找个高薪工作,因为这样你才能“被尊重”、才能过“好日子”。说实话,二十年前这听起来挺合理,但现在你只觉得自己随时可以被替换,因为那从来
06:39就不是人类该有的活法。顺便说个有趣的事实:我们今天所说的“工作”这种现代形式,只有大约 250 年历史。如今找份工作、靠工作谋生,对我们来说太正常了,可在此前的几百年里,根本不是这样。现代生活只是很小的一小片,我们却以为自己已经搞明白了一切,其实并没有。在现代工作形式出现之前,理想的人是自由的人:一生中懂得做很多事,追求自己的愿景。与之相对的是奴隶——被要求做某一项专门化、重复性的任务,也就是现代工作的雏形。工匠、农民和海盗,都是懂得经营一整个
07:23运作的人,而不只是一个专业零件。他们既是思考者也是制造者,既是艺术家也是科学家。他们明白,要想过好这一生,就不能把自己限制在一个学科里。Leonardo da Vinci 走进 Verrochio 的工坊学画画,出来时懂了人体解剖、工程、光学和青铜铸造。没人告诉他这些是彼此分离的东西,必须各自拿一张证书或学位去学。正是这种组合,让他成为最伟大的人物之一。在上一次文艺复兴时期,没人在乎你的细分领域,他们在乎的是你能做什么。而到了工业化时期,工厂模式本意并不是摧毁教育、
08:06批判性思维、个体能动性和品味——但它恰恰就是这么做的。它把我们带离了文艺复兴式的理想。教育变成了训练,而不是发现。雇佣关系和重复性任务让我们对整个创业过程一无所知,所以我们没有发展出做自己事情的经验和能动性。不幸的现实是,这对我们来说太正常了:线性职业才是正常的,而不是指数型职业,大众也从不质疑。现在 AI 已经来到门口,只有那些心态开放、没有把自己绑在“完全拒绝下一阶段进化”的阵营里的人,才能抓住这次
08:45转变。一个人现在能做到过去 10 到 50 人团队才能做的事,具体看任务。一个人现在指尖上就有所有已知信息。我要强调“已知”这个词——这正是 AI 擅长的。已知信息,而不是未知的、全新的信息——那种信息来自经验、来自跳进未知、来自走一条没人走过的路。那才是你的工作。这也照亮了你该怎么把 AI 接进来。除了能接触到所有已知信息,一个人还能接触到社交媒体。一人媒体公司,也就是创作者,正在到处冒出来,因为只要你懂媒体注意力、懂人的心理等等,这就是免费的作品分发渠道。所以,如果你是一个真正的新文艺复兴人、数字文艺复兴人、女人,
09:33随便什么,不一定非得是男人——你就算是台新文艺复兴烤面包机我也无所谓。如果你是这类人,那这是有史以来最好的时代。不夸张,不吹嘘,明摆着。而很多人会试图说服你世界要完了。AI 现在能处理那些机械重复的任务,而过去两个世纪,这些任务就是我们全部的生活方式。人们那么担心 AI 会毁掉我们的思维、让我们更像机器——可他们自己一辈子早就活得像机器了。说真的,想想这件事。我讨厌那个论点:“AI 会毁掉你的思维,AI 会让你更像机器人,剥掉你的人性。”
10:09过去两百年是什么?恰恰就是那样。你一直都在过这种生活,你只是在反刍被灌进脑子里的那套程序——那套反 AI 的意识形态。如果这不算机器、不算缺乏批判性思维,那我不知道什么才算。所以,加入这场第二次文艺复兴的人,你的任务是选定你的手艺,借助 AI 让你能经营整个运作——也就是你一生的事业——并把注意力放在品味、方向和判断上,因为 AI 的产出没有视角。AI 就是那种人工的智能,它像一袋水,必须由你来塑形。所以关键在于:你必须成为一个多维的、不可替代的“行走的矛盾体”,因为最
10:51有趣的人恰恰就是这样。他们就是行走的矛盾:肌肉发达的知识分子、随性的亿万富翁、灵性战士。当你无法被别人轻易塞进一个他们看得懂的盒子里,生活才更好。未来,最有趣、最有价值的人,是那些活在两个极端之间的人:纯粹的创造力和纯粹的生产力。他们无缝地平衡两种生活——无屏幕、读书、保持人性、做那些能带来新想法和新体验的事、没有紧迫感、纯粹享受生活的模拟生活,以及 AI 原住民的高产生活方式——用技术去做过去不可能的事。所以,就是在两个极端之间:在公园里无忧无虑地读书,和把自己锁在电脑前拼命干,因为这两种都是很享受的
11:41活法。一种是狭窄聚焦的心流状态,在电脑前把事做完,很多人都体验过,感觉非常好。另一端则是一种非常开放的专注状态,你跟现实连接得更紧,灵性就是在这里发挥作用。这样做,你才能体验意识和专注的完整光谱。与此同时,意义和满足感并不来自平淡均衡的生活,而来自对比。因为如果你一直都很开心,你就不会把它当作幸福,只会当作正常。说实话,那还挺无聊的。你会需要越来越强的快感才能感受到你以为的幸福。所以今天人们离不开手机,
12:23因为一个正常而幸福的生活对他们来说太无聊了。但当你为了在乎的东西失败、挣扎、受苦,你才会在另一头懂得什么是真正的幸福。所以赢家会主动迎向这种对比。他们深度工作,也深度休息。他们的整个人生都是游戏,因为他们热爱自己在做的事。他们在手艺上有高强度的专注爆发,接着是彻底而深度的休息,就像世界上最有创造力的人那样。你可以在这张图里看到——著名创意人的日常作息。举个我很喜欢的例子:Charles Darwin 一生写了 19 本书,光这一点就已经离谱了。但以这种产出量来说,他的早晨作息会让人意外。早上 7 点,他短距离散步,然后吃早餐。
13:098 点到 9 点半,他在书房进行第一个工作时段,这是他最有创造力的时间段。9 点半到 10 点半休息,读信件、陪家人。然后从 10 点半到中午,是他的第二个工作时段。到这时 Darwin 就认为自己已经完成了不错的一天工作。下午他进行当天第二次散步,走的是那条著名的“沙径”——一条四分之一英里的碎石路,他专门为了思考和反思而修的。我真希望有一天也能这么做。想象一下修一条自己的散步小径。我热爱散步,我经常散步,它是产生想法和我工作的关键。这也正是我
13:45平衡电脑前高强度专注产出和更开放的创造专注状态的方式。午餐后,Darwin 读报纸,然后休息,由妻子念书给他听。下午 4 点,他进行当天第三次散步,通常还是沙径,有时有人陪同。所以 Darwin 每天大约只做 3 小时的专注创造性工作,分两个时段。而他对人类的贡献巨大,还写了19 本书。简直离谱。所以想象一下,如果你完全锁定在这条路上,你能做出什么。我相信今天的世界会出现 10 倍于过去的 Darwin 和 da Vinci,仅仅因为你手上的资源。会
14:23出现 10 倍于过去的 Plato、Aristotle、Socrates。当然,我们要到很久以后才会意识到这一点,因为不幸的是,人没死之前我们并不那么在意他们的作品,死亡会给作品带来另一种意义。而我们已经能看到这正在发生。网上有大量聪明人在分享知识,简直疯狂。我从 YouTube 学到的东西比在学校学到的更多,这话我会一直坚持。所以我相信,未来会蓬勃发展的人,会有某种版本的这种作息,但产出相当于 10 到 20 个人,让你能做多得多的事,你能单枪匹马地建起
15:02你一生的事业。或者你带一个极小的团队,就能做很多。换句话说,这些人会拥有一人企业——一个人加上技术、代理、AI 在他身边。我们会在另一个视频里拆解怎么建立这种一人企业。Naval 有句话正好指向这一点:这个星球上有近 70 亿人。我希望有一天会有近 70 亿家公司。我们正越来越接近那个现实。我不知道所有工作是否会消失,但我真的很喜欢这个理想。我相信人类天生是创业的动物——不是商业意义上的,而是说,与
15:42现实互动、试错的过程,是最有意义、最有创造性的活法。而不是整天被关在小隔间里做重复任务。那是吸干灵魂的。现在我们都知道这一点。在工厂和工业化之前,你是把任务做完才收工,而不是八小时班一到就走。你按照季节、阳光和精力的节奏来工作。更重要的是,你不是通过标准化的课程和无意义的背诵考试来学习如何变得有价值——那恰恰就是公立学校在做的事。相反,你是通过做来学。你在工坊里学,从学徒到熟练工到师傅,模仿一个真正懂行的人,直到你自己的品味和判断成形。所以现在的问题就是:你如何成为这个新的、或者说
16:27数字文艺复兴人?答案是——你全都做。你成为作家、设计师、营销人、电影制作人、健美者、跑者,或者任何你好奇心想要的身份。但你把焦点和注意力汇入同一个容器、同一门手艺、同一件你选择以此成名的东西。而你多方面的发展,只会增强你领先于其他人的能力。不是说你必须领先所有人,但你懂我意思。所谓领先,是指你不再被归入大众那一堆里。那么,你要这么做。第一件事:选好你的手艺,变得不可替代。你在网上看到的那些反对 AI 的艺术家、作家和创意人,大多数这么做是因为他们把自己的身份认同绑在了这项技能、
17:09这个工具或者他们特定的工作方式上。就我个人而言,我不在乎“AI 艺术算不算真艺术”“AI 写作算不算真写作”这种争论。那看起来像是今年最大的注意力干扰,因为你在争论的时候,你并没有在创作艺术;你没有在做你说你那么热爱的事;你没有专注于你的手艺;你没有在进步。事实上,你只是想拉所有人一起进这个仇恨的污水池。而且大多数时候,你这么做只是冲着激励去的,因为你知道那会带来大量浏览和点赞。最糟的是,你只是在强化一个未来几年不会为你服务的身份认同。
17:47所以你需要一门手艺,但要有智慧地选。你的手艺活在三个圈的交集里:你在乎什么、你独特地能做什么、别人愿意为什么付钱。在我看来,建立一个不可替代的技能栈有三层。第一层是人性或心理学的基础:营销、销售、写作、演讲,或者心理学本身。它是对人类注意力机制的理解,也是理解“人们认为什么有价值”这件事高度主观、并且随世界变化。所有人都担心“死掉的互联网”和 AI 垃圾内容,但他们不明白,人们眼中什么有价值是会随时间变化的。比如:“哦,如果 AI 把内容都写了,那我的内容就
18:29瞬间变得一文不值了。”事实并非如此,因为所有人批量生产出来的 AI 内容看起来都一样。于是人们极快地习惯了它,不再觉得它有价值。所以,真正理解这一点的人,会用脑子去创造、去做新颖的东西。营销、内容、产品、商业,就是一个极度迭代的过程,永远不会停。你一直处在试错和改进的状态里。所以每一个想靠自己成功的人,都必须掌握这个领域。第一层,就是“别人愿意为你付钱的东西”。现在第二层,是你的领域痴迷和独特兴趣:哲学、健身、设计、编程、营养,或者别的什么。这些都不会消失,它们只是在进化。当然,营销、销售、写作、
19:18心理学,这些也都可以是你的痴迷。但如果它们不是——如果它们不算你的兴趣之一——你仍然必须掌握那个领域。这些兴趣的组合,正是你独特性的所在。所以“肌肉哲学家”远比那种只养脑子、没有直接经验去检验理论的“扶手椅哲学家”更有价值,也有趣得多。然后你再把它和营销、销售配在一起。想象一个肌肉哲学家,他真的有一门生意和一个产品,能靠自己的“肌肉哲学家性”赚钱。那他就不可阻挡了。但如果你只是找个身材好的人,他们只是好看;或者只找个哲学家,你觉得他脑子挺酷,但除此之外没别的。所以这一层,是“你在乎什么”和“你独特地能做什么”的那一层。它
20:02是别人越过另一个人来找你的理由。第三层是技术技能:邮件营销软件、Photoshop、无代码网页设计、社交媒体管理,或者亲手敲代码在屏幕上做出软件。以前这是最重要的,因为学这些工具需要时间和精力。但现在 AI 轻松就能全做完。所以你不该把未来押在对某个工具的精通上,因为 AI 才是终极工具。如果你的整个身份认同就是 Photoshop 这样的工具,那我不想这么说,但你剩下的年头不多了。这听起来可能像制造恐慌,但我觉得这是个相当靠谱的判断。每一次技术变迁都是这个模式:机械化的部分被自动化,人的角色上移一层。抄写员
20:52变成了编辑,挥手的人变成了机器操作员。这个我们稍后再多聊。成为新文艺复兴人的第二部分,是变得“危险地”自我教育。因为学校教的是如何在社会里运转——某种程度上这没问题、也必要——但它们不教你怎么走自己的路。公立学校说到底更像筛选和驯化机制。再说一遍,这没问题,是必要的恶。你总得在某种程度上被驯化。你得学会走路,学会说话,学会基本算术,学会如何存在。但真正的教育是发现。让你变得不可替代的教育,是发现。它是
21:31学习“实现你自己生成的愿景和目标所必需之物”的过程,而不是囤积知识、背事实、为一场与现实不对应的考试考高分的过程。更糟的是,大多数人在毕业之后——高中或大学毕业之后——就不再学习了。他们到了 20 到 25 岁,然后把同一天重复一辈子。他们不追求那种需要独特知识的创造性挑战;他们没有学新东西的需求;他们没有强大到能让自己早上愿意起床的目标或愿景,因为说实话,他们以为自己必须在开始之前就会做——这完全反了。那到底该怎么学?怎么自我教育?答案是:遵循学徒制模式,在一位师傅或导师手下当学徒。
22:16今天这个世界美妙之处在于:你只要拿起一本书,或者打开手机上 YouTube,就能找到一位导师或师傅。没错,信息流很拥挤、很吵,但这恰恰是你需要愿景和目标的原因——愿景和目标是心智的过滤机制:它们滤掉干扰,让你注意到信号。如果你正在做一门生意,打开 YouTube,你大概不会想去点开那种“脑腐”式娱乐视频;你会主动去找商业类视频,帮你更接近目标、学到你需要学的东西。换句话说,你
22:57需要过一种有意识、有意图的生活。就是这样。我不在乎你是不是用 AI 获取信息,也不在乎你是不是所有建议都来自某个 YouTube 大师。我在乎的是你有没有愿景、有没有目标、是否朝那个目标努力,并把学到的东西应用到沿途出现的问题上。这就是你检验所学、验证它对你具体处境是否有效的方式。因为不管 AI是否幻觉、是否给你错误信息,世上仍然有大量蠢得离谱的人,你大概不该听他们的,他们给出的信息很糟或完全错误。至少 AI 不会试图撒谎。而人
23:36一直在撒谎,而且一旦他们对谎言产生身份认同,就会誓死捍卫。所以不管怎样,两边都错了。批判性思考得靠你自己。你需要质疑、检验、实验。你只能在试过之后,才知道信息或建议是否值得。你不能看了一个“如何赚到一百万”的 YouTube 视频,在什么都没做的情况下就判断它是不是骗局。所以,不是先学再做。那样你只会卡在“教程地狱”里。你要先去做,或者尝试去做,只有那时你的心智才准备好接收那堂让你向前推进的课。好,你有手艺了,你知道怎么
24:17自我教育了。接下来做什么?你要建什么?你要建一家一人企业。我这话是对那些还没开始做任何事的人说的,对吧?如果你已经有生意了,你已经深在这个世界里,你早就懂我在说什么。但你需要开始做一家一人企业,你需要加入新的数字经济,因为创作者正在取代机构。我知道这听起来很傻,但你看不见吗?创作者就是新的教育系统。你难道不是在 Substack、YouTube、播客或者 Twitter/X 上的小众账号那里,学到你生活中大多数真正有用的东西吗?创作者塑造文化,文化塑造行为。你难道不更信任一个你花时间读过他思考的创作者,而不是那些政客吗——
24:57那些人显然只想着自己的利益。互联网是无需许可的杠杆。你不需要批准就能建立受众、开始生意、卖出产品。这是一条高能动性的路。最后,AI 加速通才和博学者,这意味着你真的可以成为一家一人企业:用社交媒体内容围绕你一生的事业吸引受众;用代码搭建产品漏斗和数字地产;用领域专有知识让你的作为比下一个人更有价值。另外,我说的“创作者”,你可能想到的是网红或个人品牌,但那不完全是的意思。我指的是创造价值的人——一个剥离了你那些既有联想的“创作者”。
25:40他们解决问题,创造解决方案,也帮助别人做到同样的事。而既然价值交换是人际关系的核心,别人就会回报他们,通常以钱的形式。这就是你在工作之外赚钱的方式:你创造点什么。你创造一个产品或一项服务。我知道这听起来很“商业”,但这就是你要做的事。你创造点什么。产品或服务,只是把你创造的东西包装成对另一个人有价值、有价值到他们真的愿意付钱的形式。所以,你需要创造产品或服务,并且你需要成为创作者。想想 James Clear 这样的人:他确实有个人品牌,但他本质上只是在写通讯、书和内容,让他一生的事业被更多人看见,从而赚取一份
26:25独立的收入。我个人相信,未来大多数有野心的人都会走这条路,即便今天我们所说的社交媒体并不是你展示作品的最终场所。过去是报纸和广播,现在是社交媒体。但谁知道未来会是什么。我知道的是,从社交媒体起步会让你领先于所有人,因为注意力在那里。当然,也有别的获得注意力的方式,比如付费广告,或者在好地段开一家本地店。但对于一个没钱、没有任何起点、只有求知欲并且有野心的人
27:00来说,社交媒体就是大众注意力所在的地方,所有人都在那里。而个人品牌是当下做创作者杠杆最高的载体。不幸的是,它已经变成了一个可营销的“内容创作者身份”,但这就是我们生活的世界。这并不意味着你必须符合你想象中“内容创作者应该是什么样”。当然,我们会在未来某个视频里拆解一人企业,但下一期创作者训练营将在 9 月 9 日开营。所以,如果你想学会打造你的“个人垄断”或不可替代的品牌,从你的兴趣出发做出独特、有冲击力的内容,并学到不靠花招的社交媒体增长策略,可以考虑
27:37通过简介里的链接报名。好,我们有手艺了,我们知道怎么学,也明白我们需要一门生意,但 AI 在其中扮演什么角色?我们如何用 AI 实现不可能?因为大多数人没意识到,AI 远不止是个抽卡生成器和新式搜索引擎。他们没意识到,自己完全可以要求它做一个软件、一个落地页、一个漏斗、一个 App、一个工具,或任何他们需要的用来在互联网上做任何事的东西。我是认真的,你试过吗?你现在不需要真去做一个软件,但我会建议你先玩一玩。打开 Claude,进 Claude Code。我知道 Claude Code 听起来
28:13很吓人,但它就是个聊天框。打开 Claude,点代码标签页,想一个你想做的软件——一个待办 App——然后就说:“嘿 Claude,我该怎么和你一起做一个待办 App?”它会告诉你,而如果你真想顺路学点东西,你就问它:“好,做这件事最好的方式是什么?”然后你一路做决定。如果它做了你不会做的事,就让它把刚才做的教给你。如果你这样干上一天、两天、三天,你就会有一个很猛的 App,然后你会说:“天哪,我懂了。”这时有人反驳:“但 Dan,那只会做出 AI 垃圾。”说得对——因为大多数人就停在那一站。他们没意识到迭代是存在的,也没意识到你的
28:53第一版不管有没有 AI 都会很烂。我们在另一个视频里讲过:现在的移动 App 比以往任何时候都多,但移动 App 的使用量基本没变。或者说那位 CEO——我想是做 GTA 6 那家公司的 CEO。他在一档播客里说过:“十年前你随时都可以做一款电子游戏。你本可以学会它、做出来,但你没做。就算你做了,它大概也成不了爆款,不会是人们在意的东西。”接着他说,我们做的是爆款——显然 GTA 6 就是爆款。
29:27而且就算你做出一款接近 GTA 6 的东西,也不意味着它能获得分发,不意味着它真能到别人手里、赚到数以千万计的美元,也不意味着你真的懂得如何管理那种规模的公司、组织那种规模的项目——不管有没有 AI。这个等式里还有太多别的变量。AI 只是其中一种巨大的杠杆。你仍然得去学习、去做建立一门生意或你一生事业所关联的所有其他事情。人们就是不愿意看到这一点。他们只会想:“哦,AI 只会造一堆垃圾。”它确实会造一堆垃圾,但这不代表它没用。这是非黑即白的思维。别再以为自己那么
30:05聪明了——你的思考明显犯了一个非常愚蠢的错误。你做的落地页最初只是草稿,接下来要靠你做微调,直到它真正有效。你做出来的软件会极其多 bug、界面难看,直到你一遍又一遍修 bug,修到它比市场上 99% 的 App 都好。大多数人就是没有那种程度的坚持和迭代。简而言之,人们不够高能动性。他们不明白,自己可以直接问“我该怎么做?”,然后不断追问,直到形成一个清晰的计划,然后让 AI 去执行你选择并掌控的愿景——而不是随机猜测——再持续迭代直到它有价值。另一件人们似乎不明白的事是:那些 AI 垃圾,是被某个
30:52把它发出来的人“选中”的,这恰恰说明了发布这些 AI 垃圾的人处在什么发展水平。所以我想给你一份“用 AI 做任何事”的快速入门指南。第一,你需要知道自己想要什么,也需要知道“好”是什么样。因为你们大多数人会用 AI 去建一家一人企业。如果你不懂怎么建生意,你就会指望 AI在不知道你需要什么的情况下,替你把这件事做到完美。可要想看到任何形式的成功,仍然需要多年的迭代。这一点上什么都没变。你仍然需要营销、需要产品、需要销售、需要分发,仍然需要过去需要的一切。但如果你知道自己想要什么、
31:30需要什么、以及“好”是什么样,你就可以直接问 AI 它能怎么帮你实现这些目标,然后从那儿开始。最好的起点,就是把 AI 当成定制的学习工具。用它学怎么设计报价、学文案、学社交媒体。如果你自己不知道该做什么,你就没法让 AI 替你做。第二,要有高得离谱的标准。因为 AI 给你的每一个回答都是垃圾的原因,是你把第一版草稿当成了终稿。你不明白自己仍然要微调每一个设计细节、功能、词语、句子,或任何你让 AI 做的东西。你用 AI 做出来的东西很烂,是因为你把 AI 看成
32:08一种本该是绝对天才的东西,而不是把它看成一个与你的智力和野心水平相匹配的工具。第三,试着用 AI 取代你自己。对,我相信学 AI 最好的方式,就是试着把自己从工作里自动化掉。为什么?因为你会很快知道什么现在能被自动化、什么还不能。如果你硬要把不能自动化的东西也自动化,你只会落后,而且行不通。所以一旦你明白了什么能、什么不能自动化,也只有你能选择把生意和手艺的哪些部分交给 AI。对我来说,AI 显然很擅长做落地页和漏斗、处理大量信息,这样我能
32:52做研究,找出模式和趋势。而因为我知道“好”是什么样——我亲手做过落地页、做过漏斗,我知道什么带来结果——所以我知道怎么引导 AI 达到那个水准,因为第一版显然做不到。而在内容策略上,到这时候还要手动去研究爆火的 YouTube 视频、推文、趋势或有效的东西,那就太蠢了,因为那现在会让你处于巨大劣势。这就是策略,对吧?你必须理解、必须研究、必须收集情报和信息,基于过去什么赢过、现在什么在赢,来制定一套能赢的策略。你显然不想打一手输牌,只因为
33:32你没研究过什么在赢。所以现在你用 AI 来做这件事,这也是我们做 Eden 的部分原因——我觉得这是 AI 最有效的用法之一。所以,如果你是一个创作者、写作者,或者一个做研究、写东西、想要一个创作工作台的人,可以考虑试试简介里的 Eden 链接。Eden 频道上也有视频。有一份完整的 Eden 指南,有我整套内容策略,还有一份 Instagram 增长指南。我会逐个平台讲。怎么在不同平台增长,以及怎么写、怎么做出每一种具体类型的内容:Substack 通讯、X 长文或推文、Instagram 轮播图等等。所以 Eden 频道本身就是一个
34:13仓库,你想学怎么玩转社交媒体时可以去。那是“研究”那一侧。但真正要写通讯、帖子、脚本本身时——第一,我喜欢写作的创造性过程,所以我把它变成我日常的一部分。第二,写作的价值存在于读者眼中。代码就不一样,终端用户不在乎代码长什么样,他们看不见,他们在乎的是它对自己有没有好处。这就是我写作的原因——它让我能精细地控制所提供的价值。所以,如果你不知道从哪开始自动化自己、或者用 AI 取代自己,就想一想
34:49你每天做的任何事。真的把你一天里每个时间点在做什么写下来,然后把这张清单给 AI,问哪些可以变成可重复的流程——用一个提示词、一个技能、一个工具、一个软件,或者别的什么。它会给你一些选项。当然,要明白那个自动化、那个提示词、那个技能、那个工具或软件,你做出来的也只是第一版,一开始会很烂,你会看到它然后心想:“好吧,这完全没用。”但那是因为你没把 AI 当成一名数字员工。你不懂管理和培训。你招一个员工进来,他并不会自动知道公司里每一件事该怎么做,你必须培训他,你必须教
35:27他到底该怎么做,一步一步教。光凭一个小提示词,或者让 AI 去猜,显然达不到。所以你得来回沟通,直到它达到那个水平,然后——砰,你就有了可重复的流程。在未来的视频里,我们会深入讲这个视频里提到的所有东西:数字文艺复兴、如何高效学习、最该学的技能、如何使用 AI、如何清晰地思考,等等。所以谢谢你观看这个视频,希望它打开了你的思路。订阅、点赞、看看简介里的链接。下期见,拜。