别背了：把学习换成一个能发布出去的项目

00:00If you need to write something down to doesn't matter. If it's important, you'll remember it anyway. For some reason, it has become an obsession to memorize everything you read. There are videos on YouTube with millions of views on this topic . This is a very popular and viral topic. And I have nothing against the people I show on screen. I'm friends with a lot of them, but people seem to feel that if they don't retain what they they're failures or they've wasted their time, even though that's not the point of reading at all Why do you even need every word in a book? I know why. You want to seem smart. It's a subconscious status symbol for you.

00:38You want to impress others with your eloquence and intelligence, but you don't understand that being smart is about understanding, not memorization. And understanding requires a completely different approach to learning. It also doesn't help that in schools you were assessed on your to remember. You studied for hours just to type in the correct answer, even though in life things don't work that way at all. I understand. You want to gain knowledge to make better decisions and build a more advantageous situation in life with more money and power so you don't have to worry about surviving every day. Everyone wants this, but memorizing facts is the least effective way to achieve it.

01:15So that's what going to talk about today: how to actually learn, not just memorize, so that you can gain the knowledge that will help you create a future for yourself. That's why you gain knowledge in the first place . After we discuss how to learn or master any skill quickly, we'll talk about why your note-taking system, bookmarks, and the information you collect in your " second brain"—that sex symbol for mental masturbators—are mostly useless.

01:47By the way, about the "second brain": we have been one for quite some time. It is called Eden. Some of you may know about it, but we just added a and reading feature, so you can click on the link below this video, add it to Eden, read and highlight the transcript so those snippets are saved. You can import highlights from Kindle, bookmarks from X, quotes, and keep them all in one place. But the difference is that you don't have to maintain and structure it, because we do it for you. You'll understand why this is important later, but I'll just leave it here, just in case want to try it. And of course, there’s the anomaly detection tool on the market, so you can find unusual or best-performing ideas if you’re a creator on any platform, then schedule and publish content, or do it all through Cloud MCP if you’re a Cloud

02:32user. So, that's where I'll end, but if you're a creative or maker and you're not using Eden yet, I don't know what you're doing. I don't understand why one would get worse results without using Eden. Okay, let's talk about how to anything quickly, and I'll start with my previous tweet because it sums it up well. Learning comes from difficulty, not from Start a project. No, don't watch 20 Let it reveal gaps in your knowledge. yourself. Look for the answer when your brain is most likely to remember it. Publish the project, and then repeat it for the rest of your life. Most people have no idea how to study because they don't understand the learning process itself.

03:13The most learning attempts fail is You can explain it like this . If you don't have a goal to get in shape—and I mean a deep internal goal, not a superficial one to fit in with the like a New Year's a party with excessive alcohol won't seem like a problem or a negative signal to you, because it won't affect your nonexistent goal of going for a run in the morning or hitting the gym the next day. You will calmly go to work with a hangover because you don't care how well you your tasks. This is just one example, but it applies to every area of ​​ your life: business, relationships, health, which we just talked about.

03:53If I'm aiming to set a personal best in the gym, for example in the bench press , or run a marathon, do you think I'll drink alcohol? Do you think I'll do things? I might do that if I don't take the goal seriously, but if I do, it will affect my ability to achieve it. And if that goal really means a lot to you, and you still go out and drink, which I'm not entirely against, but to illustrate the point , if you do that, your training will suffer, and you won't reach your goals as quickly as you could, or at all . And if you really value this area of ​​ your life, your health, then over time you will realize: "Damn, I need to stop doing this."

04:34This learning. Learning is a cybernetic process. Cybernetics sounds like something to do with cyborgs , but it comes from the Greek word " kubernetes," which seems to mean helmsman or helmsman, a person who steers a ship. The word "cybernetics" was chosen because the steering wheel is the ideal image of a feedback system . The helmsman doesn't steer the ship in the right direction once, he constantly reads the current condition, such as wind, waves, or course, and then compares it to the planned route and makes adjustments. In other words, it's a process of trial and error, and so few people have the direction that allows them to notice mistakes in their lives.

05:13Cybernetics illustrates the properties of systems. There is a reference signal or goal, so the system maintains the target state. There is a sensor or perception, so the system reads its current state. There is a comparator or gap between where you are and where you want to be, so the system calculates the difference between the target and current state, and this difference is the error signal. Then there is the actuator or behavior, so the system acts to reduce the error. And you can see it all around you. Cybernetics is more of a framework for how to look at reality. This is a framework you can use to change course for the better .

05:51When you look at a thermostat, it turns on the heat when it gets too cold, because it notices when it gets cold—that's an error signal—and then it corrects course. And this is one small, not very intelligent system. You can also think about how your releases insulin when your blood sugar levels rise. Your body is a single made up of many different systems. And this the problem very well. When most people try to learn something new, they focus on the content. They accumulate material and try to master it through repetition, flashcards, courses, and studying the basics. They assume that learning is a process of inputting information.

06:28And now, I'm not saying these things are bad. I'm not saying that interval repetitions don't work or that classes are bad. I love courses. I take them all the time because I love learning new things. But in reality, learning is a process of giving back, because giving back requires investment. In the next video, we'll talk about obesity and how it has become a kind of crisis or epidemic. But you can think of information and food as the same thing. Information is food for your mind. If you eat too much and don't expend energy, or food for muscle growth or any other purpose, the same goes for your Just consume, consume and consume, even if it's self-development.

07:09It's no better than nonsense if you don't do anything about it , because it leads to obesity. I'm not trying to attack you personally, because I was the same way. But many people think, “Oh, I’m scrolling through self-development content, not nonsense, so I’m better than those who scroll through nonsense,” even though you’re doing the same thing. You still get cheap dopamine, and honestly, it can be even worse because you only get a false sense of progress. So, the goal creates an error signal. The error signal is generated by the filter. The filter relevance, which is usefulness, because most people clutter their minds with noise and things they'll use, and memorization.

07:50I've said this many times before, but think about a person deeply conditioned to the standard path. has imposed a goal on her: school, work, retirement at 65, and that's all she knows. It is this goal that guides her learning and behavior: she acts in a certain direction, mistakes, and then most often, corrects them in order to follow the course society. So the destiny that was destined for them will inevitably come true, even if the person is not aware of it or did not want it at all . They just questioned their programming. And now the most insidious thing , I like the word "insidious". I do n't even know if that's the right word, but the trick is that a person who is set on the standard path will not see opportunities — like opportunities to make money,

08:38improve their health, or change their life for the better beyond what was promised, you know? The result of a pension at age 65—whatever you imagine it to be—is your limit. This is the maximum you can achieve with such a goal. And so you won't notice opportunities like starting a business, becoming a creator, building a personal brand, or even AI wisely, because your brain filters them out. They don't even have a chance to stick and be remembered because you're not working towards a goal that requires it as a resource. These people are not in control of their lives. They are puppets of other people's ideals, and most of them are like that .

09:20I'm speaking quite pessimistically, but it's just reality. To fix this or change course, you need to be aware of the problem, because you may have noticed: if this video really resonates with you, a new goal begins to form in you ,

09:35and your behavior and are directed towards noticing the opportunities. The very realization that this could be a problem will already your behavior in a certain way. We'll talk more about anti-marketing in future videos, but it's also largely marketing. This is the best form of marketing. If you have a deep understanding of how psychology works—not the superficial kind that goes viral on Instagram, but the real psychology of learning and behavior. This is the most important part . If you consciously create your own framework, knowing exactly what you don't want from life, and comparing it to your vision of what you want, only then will you be able to sense when you've strayed from the path,

10:21notice the mistake, adjust your direction, and learn in the process. I want to repeat this part. You need to be clear about what you don't want from life and compare it to your vision of what you do want. That's all. This is the key. This is literally success. That's all. What don't you want from life? What do you hate? What experience have you already gained ? Listen, just an image in your head of a person you wouldn't want to be like, and move in the opposite direction. What does this person look like? What is its potential? This is just imagination for now. You need to work on it, gradually honing this image like a sculpture, comparing it to what you don't want or where you are now, and over time you will gradually become the vision you had.

11:09I hope this all makes sense. What should we actually do? Step one is to become obsessed with a meaningful goal. And the way to become obsessed is to look at your current actions and realize where your life will end up if you don't change anything. And for most people, this result is not at all encouraging. Come to terms with this image. Really come to terms with it. Stop this video, think, let this powerful emotion fill you, and direct this energy towards the betterment of your life. It was moments like these that changed my life. And this is very difficult to explain. Some of you have felt this, you feel like you are filled with, I guess you could say, divine energy, something you have never felt before, it takes your breath away, and you just want to achieve your goal.

11:54It's one of the best feelings in the world. And only then can you align the goals you strive for with the purpose of your future. Only then does the learning process begin. This is the opposite of schooling, where your learning the direction and goals that society sets for Another thing is that extremes in achieving a goal change your brain and That's why, in my opinion, many people tell you: " Oh, don't quit your job." First, prepare a backup plan. Do all this." And that's great. This could definitely. But personally, I thrive when I'm under pressure. I want to quit my job. I want to feel the weight of the world on my shoulders and I want to carry it.

12:31I know this is a very masculine thing, so might not be close to those with a more feminine orientation in my audience, but I think you get what I mean. For me, a much better option is to simply burn the bridges. I like to my life a little. I feel like I'm going to war because that's what my brain responds to, and it gives me a huge advantage over other people who don't have the same energy and drive. And it's just an incredible feeling. Now, step two: don't start studying. Because the life you desire lies at the end of a series of meaningful projects. This is not entirely clear. But a project is simply a structured set of goals and milestones.

13:11It is a way of creating something tangible to achieve a goal. This is how you achieve your goals : create a project , complete it, and preferably publish it, whatever that means in the context of the project. If it's a tangible product, i.e. a project , you release it as a product. If it is tangible text, then you publish it to get feedback from the market by posting on social media. Your mind should be treated as a project, just like your body, finances, or any other area or skill in life. The project creates a framework for your learning, unimportant noise. Anything that doesn't directly advance the project is n't worth studying, at least not right now , because you won't remember it anyway .

13:55In other words, when you want to learn something new, don't start studying. Don't start cramming. Don't start watching tutorials. You are starting a project. You start with an image of what you want to do in the world, and then you take the first step towards the goal. We'll talk about this in a little more detail. But step number three is the search for specific knowledge. And we'll start with a quote from Nabal, because specific knowledge is his crowning glory . I believe that everyone should find out what they do best, what matches their essence, what gives them specific knowledge, competitive advantage, and makes them irreplaceable.

14:32And they should just focus on that. And sometimes you don't know what it is until you start doing it. As a side note to this quote: you eventually figure it out, but beginners are especially fixated on the question: what should I do? What should I do? You're just doing something. You will learn what to do in the process of doing it. And for some reason it doesn't fit in their heads, because it's a paradox. They don't understand. They are afraid, for example, that the first post on will fail. He will be unsuccessful. Really? You don't think the first post will...the first post will shoot incredibly. You will suddenly go viral and famous.

15:09Don't you think that would take years? What are you thinking about? What's on your mind? Of course he'll be [ __ ]. Of course, it will be terrible. Of course, you will be embarrassed. That's the whole point, damn it . Oh, this turns me on so much , I'm not an aggressive person, but oh my god, I just want to punch you in the face. This is a little harsh, but I want to give you a little nudge and say, " Hey, dude, just post." Schools teach general knowledge or the knowledge needed to do a job. They don't teach you how to make your own path. They force you into one narrow field that inherently doesn't prepare you for your own work through entrepreneurship or simply doing what you want.

15:48Self-education is the process of learning what is necessary to achieve one's own goals. Again, don't accumulate general knowledge just to feel like you're learning. So, as an example, let's say I wanted to learn After Effects, right? Adobe After Effects is a very complex animation software that, when you open it, makes you think, "I have no idea what to do here." It's just a bunch of buttons that don't mean anything. And so your first thought is, "Okay, I need to look at the After Effects tutorial ." But you do it, and the results are zero, you're back where you started. You look there and think: "Where is that again?"

16:20And you fall into the trap of thinking: "I need to learn this program inside and out before I can even create anything." This is not true at all . Instead, you need to have something specific to create. You need what you want to create an animation for. You need a vision or idea of ​​ it in your head. When people sign up for Eden, there is a limit to the number of training videos we can create before you have to figure out how to do what you want. A program is a tool, and you use it to achieve a result, just as you would wrench or other tool. You tool if you don't have anything to use it for . So when people come to me and say, "Well, how do I, how do I use this?"

16:59Of course, we have to instructions and how to use them, but my first question is always: “What are you trying to do? » Are you trying to write content? Okay, do you know how to write content? Have you been self-educated? "Have they started yet?" And only then can I give you the right answer, because another thing that annoys me is the release of new software, new tools, and videos that say, "Oh, I'll teach you how to go viral in 5 seconds ." Or "this app will make you go viral." It doesn't work that way. It doesn't work that way because you have to learn the intricacies of attention and psychology, and you enough times to market feedback on your posts that over time you pattern recognition until you become an expert at it .

17:43It doesn't matter if Claude tells you that content will go viral, because do you understand how attention and value change over time? Content is subjective. The code is more objective . Yes, Claude and AI can write code that works, because the end result you're after, and by which you determine the value of code, is does it work? In content, writing, creativity, and art, everything is very subjective. Value changes over time depending on culture, sophistication, and how well-established the idea is to the point where everyone considers it banal or cliché . So for us to create a tool like Eden, we would have to go against our moral principles and just make a bunch of money.

18:25I could easily , very easily, give you a system that would probably help you go viral once, but it would be completely useless to you. It wouldn't do anything. I need to create a tool that is truly high-quality and that you will all the time, not just sign up once, go viral, and then not be able to do anything again after paying a lot of money for it . So, let 's go back to the After Effects example. Sorry, this really gets me fired up and I'm basically at war with every social media app because I don't like them. So you need to start the project with the knowledge you have, and if you don't have the knowledge, then find a specific tutorial that is as similar as possible to the project you want to create.

19:04So , with After Effects, if I want to create a linear animation like I used to do on Instagram , I'll go and try to find a tutorial of someone who creates exactly that kind of animation or something very similar so I can immediately apply what I'm learning at the moment. The thing is, material will be useless, but you will it and notice the things that you can really use in practice. And you do this over and over again until you master enough techniques—not every tool in the After Effects, Photoshop, Canva, or Eden panel, but enough methods to get the desired result, which is your specific goal. For a example, think about learning to play an instrument, like the guitar.

19:48Do you immediately rush into learning music theory? Probably not. You just pick a song you want to play, and then you learn the first chord, because you try to play and you realize, " Oh, I don't know what to do." You learn the first chord, then the second, then the third, and then you pick up other things: "Hmm, that sounds wrong." "Okay, I need to tune my guitar in a special way." "I need to add a capo." And so you master little tricks until you can play one song, then another, and another , and at that point you feel confident enough to maybe try making your own simple song. And after years, you are already a master at improvising and can play anything .

20:26You are a true master. This is how you should study. So, we just learned this. How to learn really fast: just take it and do it. For anyone who wants a quick summary: go and do the work . See if this helps you. But now I want to talk about note-taking systems, the " second brain," this collecting ideas, jotting down notes , hitting the "save" or " bookmark" buttons—and never coming back to them again. Because there 's clearly something valuable there, right? There is something useful there. You kept it for a reason, but you didn't really apply it in your life. Am I saying you will apply thousands and thousands of notes in your life?

21:03Probably not, but there's a lot of gold out there that's just falling like dust. So how, how do you actually manage all of this? Because technology provides huge opportunities , but people simply don't use them correctly. And I've already tried all these systems. I started my “second brain” journey with Roam Research, if any of you know what that is, and it has completely changed the way I write my newsletters. I created a knowledge base of very powerful ideas, and then I could use them when it came time to write because the research was already there. My note-taking was essentially work. And a few years ago, I even created Cortex, which wasn't supposed to be a second brain" software, but that's exactly what it became, because I was trying to transfer my writing process— something that helped me so much —into a program.

21:48And for that, we needed some kind of system of notes, connections, and tags inside. But Cortex inevitably failed, although, I mean, it didn't exactly fail, it evolved very painfully into the version of Eden that it is today. That's why I have n't been posting content very often, but as you can see behind the black background, we're getting back to it, because Eden is in really good shape right now. Thank God. So, I'm not here to say that "second brains" are completely useless. I just think they are being used incorrectly. They are very powerful, but people just don't know to use them. For example, your entire life in Notion won't help much because you'll bookmark and take notes only to see them again.

22:29So you were literally wasting time thinking you were learning, when you could have actually been learning from the interacting with reality through trial and error. In the past, people didn't popular " second brain" that sold well and attracted attention. They had a " commonplace book". Marcus Aurelius' book " Alone with Myself" is , in essence, a personal notebook with notes for oneself and philosophy; it was never meant to be published, but that is exactly what it became. Leonardo da Vinci filled thousands of pages of notebooks with questions, and borrowed ideas. Mark Twain, H. F. Lovecraft, Thomas Jefferson, Ronald Reagan, Rick Rubin, and many others— each of them had their own variation of this.

23:10But there's a big difference between your " productive bro" with his "second brain" and these successful creators. Their collection of ideas was the fuel for their creations. Their inventions, lyrics, and music would not be what they are today, and I would even say that you would not know who these famous people were if they did not have some variation of such a notebook . This is me saying that a digital idea diary is not an absolute requirement for success, but it definitely So instead of calling it a “second brain,” I like to think of it as a second subconscious. After all, when you create something, your subconscious produces relevant ideas that improve the quality of your work, but its power is limited, and sometimes it simply decides not to leaving you in a creative crisis.

23:58So, what the brain" system lacks is a project to which these ideas could be applied. She doesn't give out ideas at the right time. In this regard, Seneca's metaphor is recalled: collecting pollen from many flowers and then turning it into your own honey. This is his way of saying, "Steal like an artist." So one might wonder if the author of "Steal Like an Artist" stole this idea as an artist from Seneca. This is a real antidote to a creative crisis. You have no ideas for content or videos because you don't have a repository of ideas from which to draw inspiration. Everything I said in this video was taken from other articles, videos , social media posts, random thoughts, and notes I saved earlier.

24:38I think you get the gist, but how do you actually create something like this? How do we create a digital " book of common modern technologies like AI, because that's what it's good at. And this is the first step—choosing the software or creating your own AI system. I want to quote Devon Erickson: “Don't get carried away by how smart AI is. He's dumber than a bag of wet hammers. Instead, use its ability to quickly input and output data for simple tasks with large amounts of information.” Now Instagram and other social networks are full of fools who say that if you've used AI even once, then you're incapable of anything, everything you've done is useless, like in that situation with Hank Green.

25:20I recommend you watch my video on how to think in five dimensions, because it clearly explains why these people are wrong. In another video, we'll talk about how everything around us is religion, and we'll analyze ideology, because, frankly, it's sad to see people who I considered quite take a categorical position "for" or " against" AI, unable to think for themselves and understand: "Well, it's not all bad and not all good, just like anything in life, seriously." So let's talk about how to use this for good to boost your creativity without stifling it, because note-taking and " second brain" apps still require manual Some of them have built-in AI chat,

26:03which is certainly useful, but they lack making sure your ideas don't disappear into the void, because creative work depends on your ability to find them in time . So, you have two options, and our goal is to simply be able to write down an idea and then find it when you need it: while writing, creating, or working on any project. The first option is popular combination like Claude Code and Obsidian to store knowledge in one place and ideas using AI. And there is a second option - software, such as MyMind or Eden, which automatically tags, classifies, and embeds your knowledge into a semantic space, combining unrelated ideas to create new insights.

26:48There are now tutorials on the first option; you can just go to YouTube and find a video about Claude and Obsidian, which is popular for a reason, because it's really cool stuff. Although I think a lot of people have changed their addiction to Notion templates to an addiction to Claude's skills and everything you can do with it. I need to create—it'll be in the "Everything is Religion " video, I guess—a meme about the normal distribution curve of AI usage, where the first guy, the " simpleton," says, "Oh, you just tell him what to do." Then at the peak—a bunch of crazy skills, and the third guy says again: “Just tell him what to do.

27:25” But the point is, to be that third guy, you have to know what to do, and most people do Since there are already tons of tutorials and I won't teach better than them, I'll just give you a very simple step-by-step plan: here's what you need to do if you want to set up Claude plus Obsidian. First, just download Obsidian and Claude. You can then open Claude Code or Claude Co-work and select your Obsidian repository folder on your computer as your working folder, as Obsidian stores files locally, so you can work directly in that folder through Claude. The best way to create prompts, skills, or do anything with AI is to simply ask, “Hey , how do I create a skill?” “How do I create a prompt?” “A quality prompt.” Truth?

28:11You're not just asking basic questions, and of course he doesn't always give the best answer, but that doesn't matter because you're not trying to do everything on the first try. Working with AI is close to a trial and error process as possible, because to get a good result you have to constantly improve, and improve. And if you settle for a poor or mediocre result , that's exactly what you get, and opponents of AI believe that's all it's capable of. So what you'll do in Claude is the skill of "saving an idea." You will ask Claude to create a skill that creates a note in the inbox with a clear title. This will create a skill where when you add an idea, link, post, or anything else in Claude, it will turn it into a note or document in your Obsidian folder with a clear title.

29:04Now the next step will be to create the skill " process incoming". You ask Claude to create a skill that will scan your inbox, add tags, move files to the correct folder, and add to related notes in your repository. Over time, as you material, these two will work in tandem to develop and organize your “ second brain,” so when you ask it about something or are working on a newsletter or posts, and you ask, “Hey, what other ideas would fit here?” or "Hey, give me some really unique ideas on this topic." He will be able to look at your " second brain" and pull out certain ideas that you left there. Another helpful thing to do is ask Claude to help define your taxonomy so he knows what tags and to use.

29:50This is something you will review, evaluate, approve, and you will be able to improve it all over time. So, it's very simple. Now all you need to do is drop an idea into Claude on your phone or computer, or add your own text and say, "Hey, add this to my brain." and done. We are talking about this in the context of creativity and creative projects. Of course, you can use this for other purposes, but it's primarily for capturing ideas. So, this works for finding most ideas, but quality writing and creative work comes from making new connections. That is, not through keyword searches or AI brainstorming synonyms to create the illusion of new connections.

30:27If you don't want to do it manually, and not everything is really worth doing in an AI chat, you can an app like MyMind, which allows you to save any links, files, notes, or quick ideas in a large, searchable library. You don't need to structure anything , just add everything there one by one. Eden has mostly the same features, and by the way, everything I'm talking about is free. You register and the tools I'm talking about for free to create your " second brain ." But the difference is that you also write your newsletters or schedule social media posts here, and the program shows the connections between your library and what you write.

31:05I can create boards or collections where I store YouTube videos, all my ideas, articles from Substack, videos from Instagram, posts , notes, and notes. It's all transcribed, and I also like the reading mode where I can highlight text and those snippets are immediately added to my library. We'll talk about how to use ideas highlights, but MyMind and Eden are different from Claude or Obsidian in that everything you add is tagged, and converted into embeds.

31:39This means you can search and find your ideas without using up your Claude limits. If you want to create a " second brain" with access via AI, you can simply connect Eden to the MCP without resorting to complex manipulations with Claude. I mention auto-tagging and auto-classification in MyMind and Eden because these apps show what is nearby. They can show you new connections or relationships. This is because each element is embedded with over 1,500 numbers that act as GPS coordinates for the idea. They don't need to find a related idea. This is what allows you to just add an idea, forget about it, and then retrieve it when you're writing or creating something.

32:24And you won't have to worry about it either , because you'll know you can find the right ideas when you need them. And I assume you don't want to maintain a vector database, an embedding API, indexing scripts, re-embedding when notes change, index synchronization when files are renamed, and caching so you don't have to pay again for unchanged content. That's why you pay for the tool, well, you don't even pay, it's free, for the tools and technology. And everyone just thinks, "Oh, I'm going to create my own app ." And the answer is: "No, you're not going to." Maybe for very simple things in your life that you want to build and maintain, it could be local applications.

32:57But for something like finding exceptional, content in Eden, you're not going to spend $10,000-$20,000 of your own money on storing and maintaining a database, as well as constantly downloading and authors' content. Sure, you can aggregate content from multiple authors, but that's why you would use a different tool. So you have your system, one of the systems that you Honestly, it does n't really matter. But the second step is to capture the ideas that reflect your ideal mind. Because when AI can create anything, curation becomes more important than ever. You need a curated space for ideas that ignite inspiration —the complete endless stream of noise we call our social media feed.

33:38As a writer, creator, or someone trying to do independent work, i.e. building an audience by engaging them with your ideas, people no longer subscribe to you for the content. There is Google, AI, and a wealth of information that can be found at the click of a button. People subscribe to you for your perspective, your opinion, your interpretation, your personality, your story. And all of this is derived from the ideas that make up your worldview, the ideas that you use to make sense of the world. For example, when I enter into a conversation about the nature of reality, my mind turns to ideas about history, integral theory, spiral dynamics, etc., because I find them to be the most useful lens through which I can view that conversation.

34:17This makes more sense than other ideas I've heard that usually don't work. This is a bit of a digression, but I've made a lot of videos about being a niche in content creation and business, especially in today's business as a solo entrepreneur, and I've seen a few posts recently saying, "No, you're not a niche." Because they think being niche only means about yourself, yourself, yourself. No, you document, you put your mind on public display for people to explore. Your mind is not just character traits, your history, or facts about you. These are ideas that create a web of connections that make the way you present your thoughts unique.

34:57So, your “second brain” or your second subconscious, when used correctly, is an externalization of what you then use as fuel for what you publish. This is the layer between you and your published work. It is what you capture, what shapes your worldview or is significant enough to ultimately shape it. You listen to a podcast and think, “Oh, wow, that’s a really good idea. I like it. This is what you keep. You curate a vast body of knowledge that best represents your ideal mind, because that's what note-taking system was designed for, right? You just never took the time to cement these ideas as part of yourself, usually through thinking, writing, and publishing, to get feedback from the market and let the best ideas win.

35:45So how do you actually do it? Read more books. Let curiosity guide you. the doomscrolling and turn to curated lists of authors and thinkers who are dedicated to generating quality ideas. Take the time to research, because as an author or creator, it's 80% of your job. Please note, I am not taking any sides on the issue of AI. I'm not saying, "Oh, if you touch AI, you 'll become brainless." Because that's not how it works. Just watch . Don't live in your own illusions and don't invent fantasies. But I also didn't say you shouldn't read or that you should outsource your creativity. I'm saying that you still need, even with AI, ...It's just a exaggerating its importance in your head.

36:22You still have to do what leads to a good mind and life. It's that simple. And if AI interferes with this , then stop using it for a specific task or change the approach to using it. Amazing stuff, I know. So the third step is to develop your ideal thinking through active creativity, because that's what we're learning here, right? We gain knowledge. We are building a more sophisticated mind. So we need to close the circle. We have a system for collecting and searching for knowledge, but now we need a project to apply it so that it doesn't disappear in vain. But we still don't capture specific knowledge because we have no reason to learn.

36:56We don't give our minds a framework through which they can signal that ideas are important enough to remember, as we've discussed. And this is our main goal. We want to be smarter. We want to absorb and remember what we learn. We want to speak clearly and convincingly. Perhaps for superficial reasons, but also because the outcomes of our lives depend on the decisions we make, and our level of intelligence and ability to communicate our value positively affect this. I can't tell you what to create. It could be an image, a design, a Photoshop project. But if you're interested in writing or content, like I am, which is what I'm talking about, I can share my process that recently helped someone who couldn't organize their ideas into text.

37:41So, for writing an article on Substack, which is becoming very popular now—and it's good that people are switching to longreads because they're tired of the ridiculous short formats. This also works for a YouTube script, an article in X, or anything else. The first step is simply to choose a topic. Obviously . But the best themes are at the effectiveness and Effectiveness means topics that have already proven their success. You find them by saving viral posts on social media or using tools to find popular content and explore the best posts from authors. It's just a constant This is nothing new for social media. It's just what needs to be done.

38:20Do you think your favorite artist, I musician, became famous just by making some sounds? Was there any structure to this ? Did they think, " How will my audience react to this? How will the market react? Will this catch on ?" That should at least cross your mind. Many artists ignore the business component and become " artists" because they supposedly don't care about the market's opinion, but this is exactly what becomes their downfall. So, yes, you need to gather inspiration and save posts that have been successful in the past so that you know what works in the market and can take those principles and apply them to your own writing.

38:58This does not diminish your voice in any way, because it all still passes through your own taste filter. This video literally has "how to remember everything you read" in the title because there have been hundreds of viral videos with that title in the past. So is this the same video as them? No, actually it's the other way around , because I'm saying do n't do it. So, that's the productive side of the topic, but now we need the part about Passions are topics and ideas that you want to explore more deeply out of curiosity, and your job is to combine a topic you want to write about, but that probably wouldn't become popular on social media, with a topic that has already proven successful, so you can write about what you want and increase your chances of real reach.

39:41After that, the second step is brainstorming, creating a plan, and then drafts. So, you don't just start writing a draft. Writers don't just open a blank page, expecting all the ideas to linearly fall into place. You start with a brainstorming session. You write down all the potential ideas that might fit your topic, review your notes, ideas, and links, and add them there. This is where I use the board in Eden. I browse my library, search it , ask the AI ​​ chat for ideas, and then add it all to a special board so that all my research is at my fingertips and I can open it and reference it while writing. And then, once you have a few ideas, you start adding with a plan.

40:19So , you take all the ideas from the brainstorming session and try to fit them into the overall structure of the story, which usually includes a problem, an insight, and a solution. I mean, you need to create a new document or do it on paper if you want, and then organize your ideas: what is relevant to the problem, what is logical here, what is the main insight I am trying to convey, which is usually the exciting idea that you want to talk about, and then— what is the solution or step-by-step instruction, what exactly do you suggest people do with it? And now , when you create a draft, you have a blank file, an “ unloaded” brain, all your ideas and research, and a plan.

40:55Now you just need to synthesize all of this and turn it into sentences. So, the third step is to use AI to remove obstacles, not to have it write for you. I'll talk more about my thoughts on AI-powered writing in future videos, but when I say, "Don't let AI write for you," what I really mean is, use AI to formulate your thoughts and beliefs," because I have n't been corrected before. Someone recently pointed this out to me and asked, "Hey, did n't you use AI to write that?" And the answer was: "Yes" . My viral Twitter article, article on the platform, had a section that consisted entirely of a bulleted list. Steps or points 1 through 9.

41:34These were brief descriptions of the nine stages of ego development. The nine stages of ego development are a theory by Susan Cook- Greuter. These are not my ideas. Any other author who describes these nine stages would simply go to Google and search for information about them. So yes, I asked the AI ​​ to do this because it's not my personal opinion. These are not my beliefs. I don't want to make a mistake. I want this to be as close as possible to Susan Cook-Greuter's version of the nine stages of ego development So yeah, I'll just copy and paste this list. This does not diminish the value of the article. And if you think otherwise, I don't even know what to tell you.

42:09I have ideas that I love that I want to focus on because I understand the value of thought and how it develops my mind and abilities. So the more I can focus on that, the better, I think. I don't think it's worth the effort to what the nine stages of ego development are, because it's like memorizing in school whereas the first sentence of this video is, "If you have to memorize it, then it's not important." "If it's important, you'll remember it anyway. " I believe there is immense value in trying to formulate your own thoughts, because it creates a gap that you can then fill with new knowledge. So when I say use AI to remove obstacles, I mean using it as a course, a mentor, or an editor while you learn a skill, because AI is good at scanning vast amounts of information to give you exactly what you

43:01need. Does this mean that he won't hallucinate, that he won't be Of course, sometimes he will make mistakes, but what do you do then? Do you think everyone accepts this as truth, or do they still question it? It's like going on Instagram and seeing a human expert who, has no idea what he's talking about, but is expressing opinions that people just swallow, and that's exactly what happened to the brains of AI opponents. And to keep the balance: people who are 100 % for AI are also stupid as traffic jams. So, as it relates to writing an article or newsletter: if you don't know how to structure an article , ask for a list of structures that your ideas could fit into—something the course would give you anyway.

43:44If you don't know what to write about next, ask for a few directions for the article and then choose your own or none at all . If you don't understand something, research it, as writer has done in the past, using the less efficient method of searching the internet for the information you need . Another point: the Internet can also provide you with false information. Ultimately, I just believe you have a head on your shoulders. You decide what gets published or written. If the result doesn't reflect the values, ideas, and beliefs you want to convey, then refine it until it does , or don't publish it. I'll stop there because I have a lot more to but I'll save that for another video.

44:21And if you don't know what to write about, talk about, what your niche is, or how to grow on social media, joining Creator Bootcamp. It's free with Eden Pro, so you get both in one package. The link to all of this is in the description. Thanks for watching. Like , subscribe if people still say so. See you in the next video. See you later.