兴趣 × 分发 × AI：一个人也能搭起可复利的生意

00:00This quote has been haunting me for a whole year. A few years ago, when I first started creating content because I wanted to avoid cold-sending emails to find clients, I noticed people, creators, who were building businesses one by one with revenue ranging from one to ten million dollars.

00:35And they didn't work all day. I think Justin Welsh is a perfect example of this. He values his time very much and only works a little in the mornings, but he has the elements of the business, which we'll talk about, that allow him to make that kind of money. Thanks to the Internet, social media, and AI, this has become possible. People still don't realize how much leverage and power they have as individuals. We have long since moved away from the time-based payment model. We have moved to a model of paying for intelligence and value that is decoupled from time. This is difficult for many to understand, but I'll explain it more simply: you can create one post, and if it gets a million views and 1% of viewers buy your product for $100 — calculate the profit yourself.

01:23Of course, you're unlikely to get a million views on your first post, but you get the point. It's a matter of practice. It's a skill that can be developed, and it's one of the most valuable competencies that companies, creators, and everyone around them are looking for right now. That's why this video might be very important to you . So, creators who built a one-person business with an income of up to 10 million sold info products, or social media as a distribution channel. No paid advertising, podcast sponsorships, billboards, radio or TV—just social media, because that's where the audience's attention is focused.

01:59Creating an audience is free. content is free. This is a low-risk business model for a beginner, because in , for example, you need to invest capital in the product. Today, there are no costs to starting a one-person business on social media, except for the time spent on training. But from the time I started building these businesses until now, a lot has changed. Back then, you could build a business worth millions before most people knew about it, and now they know even less about the new prospects that AI opens up. And now GPT-6 Astra, Fable 5.1, and whatever next model comes along, make it even more real. And your competitive advantage here is that the average person simply doesn't notice anything.

02:46They are not doing anything and are not going to change their habits. But the beautiful, very beautiful thing about this is that you don't have to make a million dollars. You don't need to make $10 million. Most people watching this just want to replace their current sources of income. It could be $75,000 a year, $100,000 a year. And what I'm telling you is that it's incredibly easy to achieve. That doesn't mean it's easy or will happen quickly. I'm just saying it's entirely achievable. As for me, when I first started, my goal was to be able to afford Chipotle for lunch every day. And I'm proud of myself for getting there pretty quickly, and now I don't eat Chipotle for lunch every day, although I probably will today.

03:25But since childhood, I just didn't want to follow the standard path. As a child, I was very observant of those around me, and it was pointless to go to school, get an education, and pay a lot of money for training that would become completely irrelevant in 10 years. And then get a job that you depend on and that takes up all your time , so you can't educate yourself and change direction, and then marry someone you despise and have the promised pension, but never actually be able to stop working. It was all normal, and it disgusted . So I realized that entrepreneurship was the only way out. This was my path, whether I liked it or not, because it was a big mysterious thing.

04:05Opening my own business was something I wasn't capable of doing at the time. And so I did just that . I failed again and again. I started a fitness channel on YouTube. I tried dropshipping wallets. I tried selling glasses with light protection. I did freelance SEO, Facebook advertising, and web design until I finally had to get a job because my student and credit card debt was piling up. And when I got that job, I treated it like a deadline. I knew that if I didn't make my business work soon, I would start drowning in bills and responsibilities and wouldn't be able to get out. So about 7 years ago I was able to quit my time job to do freelance web design because it was one of the skills I had.

04:44About 6 years ago, I started running social media and made about $10,000 from digital products. The next year it was 100,000, then 800,000, and I have a video of how I did it, 2 hours a day writing. Then the next year it was about 4 million and my tax bill was officially four times previous salary. And then, when I made the "stupid" but far-sighted decision to go into software, my income stabilized at 1–1.5 million per year because I had to shift my time and focus to software and invest a lot of money there, since we were . And I still haven't paid myself a penny from Cortex or a new project like Eden, but we're moving towards that.

05:25is gaining momentum very quickly. And you guys won't believe the next update. So I want to say: I have a lot to share about person's business. I see it from a bird's eye view , because my audience and my clients are one-man businesses; I see what works and what doesn't, and when it comes to AI, I'm kind of front row on how it can help you build this thing faster. So let's finally get started. We'll talk about why your interests or unique value plus social media or distribution plus AI or cheap multiplication of effort equals a one-person business. So, as a one- person business, you will be posting on social media.

06:06Boo, I know how hard it is to write for 30 minutes in the morning and then post it where everyone else in the world can see it. But, as I said, social media is where the focus is right now, and you probably don't have the capital to invest in paid advertising or pay creators $2,500 to post one reel about your product . The prices for this UGC content are getting I personally think it's better to hire people or build your own audience as a founder. In this video, I also assume that you don't want to start a service business or a client-driven business like freelancing or agency work because you want some freedom and a lifestyle.

06:42Some of what we're going to talk about will apply to you even if you have this style of business, because you should be building an audience anyway, but I prefer writing and creating products that sell while I sleep. Now we'll talk about what one-person business looks like. What does it consist of and what elements do you need? And then I'll give you little AI employees that you can use right away Links to them are in the description. You can just start communicating and essentially running your business with the help of these six employees I'm giving you. You can do this in Eden in one click, and they will all be in one place ; or you can download a separate skill file that you upload to Claude.

07:20Or you can add them to Eden and then connect Eden to Claude via MCP so that Claude can see social media posts, research, and these special AIs or employees. So, the first thing we need to define when creating a person business is the brand, which is how you present yourself or your business to the world . In your personal life, when people hear your name, what do they think of? What do they associate you with? Is it nice to talk to you? What are your likes and dislikes? Are you having fun? Are you witty? Do you help others? Can I trust you ? Are you a valuable person? What do people ask you about? Things in this spirit.

07:56So, a brand is the same thing , but for your business. It's like a digital storefront or digital identity . This is what makes people buy your app, course, coaching, or product in an online store instead of someone else's, even if it's worse in quality, because there are tons of incredible apps or courses out there that you have n't even heard of because you don't know they exist. And if you knew about them, then if a content creator you like and who has helped you in the past because you spent so much time on their offered a similar product, you would buy the product of that creator you like. This is how marketers or people who study digital marketing, but real earn 10 times more than programmers who just build little portfolio apps and don't know how to sell them.

08:40Now, in a one- person business, your brand is a personal brand. And even if you're not a one-man business, look at Elon Musk. Look at MrBeast. Look at celebrities. They are all building a personal brand because that is what needs to be done in today's world. A personal brand is one of the business development strategies because it's free. And if right, you almost never have to market yourself. So, these are your values, your worldview, and your story, embodied outwardly. So, one of the little AI workers I'm giving you below will interview you to gather information about you and create a comprehensive document with your personal brand strategy, which you can then pass on to any other AI.

09:21That is, at any moment, in any chat, you have this document that you can take with you anywhere. This is necessary because it gives you the vision, anti-vision, and pillars of your content. So, all the content ideas generate, if you want them to have a unified line and impact, should at least be based on this personal brand strategy document. Now, the second thing you need as a sole proprietor is a proposition, which is what people pay you to do to get results. So, you need a product or service. This seems obvious. Without this, it is impossible to make money. You can choose the path of building an audience, just grow it, and then take on advertising integrations, which is a very profitable business.

09:59But today it just makes sense to have your own product or service. The difference between an offering and a product or service is that an offering is the perceived value of that product or service. It's how you package it. This is a deal you make. This is one of the most profitable skills you can master— proposal creation , because once you hit the mark with the proposal, landing pages, marketing, and more become much easier because everything is already in place. And that's what you compete on. You are not competing at the product or service level, you are competing at the offer level. That is, the amount of value compared to the price.

10:31So if you take a brain app or a tool like YouTube, a tool everyone uses, and compare it to Eden, which is able to research all platforms through MCP, through chat, and keep all your ideas, notes, links, posts, and soon products in one place, Eden is clearly the better deal, if I may brag a little, and it has a post scheduler, so it replaces another app. This is the entire workflow of a content creator. But creating a proposal is the art of controlling four levers. The first is the desired outcome, that is, what the client actually wants. The second is the delivery mechanism, which is how you help them achieve this.

11:06Is this a course? Is this coaching? Is this a supplement? What is the unique mechanism for these things? What is your way to achieve the desired result for them ? The third is results, that is, how quickly you will get them . And the fourth is a guarantee, meaning what happens if nothing works out. These are the four things you need. Write them down . And again, AI will help you create your proposal. Now the third thing a one-person business needs is distribution, that is, how to spread your brand or offering. And I like this quote from Jack Butcher: first build the distribution, then build whatever you want. Because we live in the age of the internet, where attention leverage.

11:41You can have the best brand. You can have the best product, but none of that matters if no one knows about you. So, the distribution we are interested in is everything: from marketing and sales to content, advertising, landing pages, and websites. This is how people find you, learn about you, and pay you. That's what a funnel is. For example, you probably found me through content on social media. You're watching this on YouTube right now, and if I the value of my knowledge enough, you'll start to trust me enough to use or pay for one of my products. Not because I deceived you, but because you see it as beneficial for your own purposes.

12:16This is an exchange of values ​​ on terms. I could also run paid ads or sponsor other people's tried both and will probably do so again in the future. But as a beginner with small capital, you should take this as a stepping stone. You wouldn't run paid advertising for an offer that hasn't been tested or won't sell. You will waste your money. And yes, you can test through advertising, but it's testing at your own expense. On social media, you test your ideas , products, and services for free. If you are not growing or selling anything, then there is room for improvement. This is a trial and error method . You just need to experiment, and if it doesn't work, again.

12:52And if that doesn't work, learn something new and experiment again. Eventually, you will have so many tools in your that you will become a master at this thing called business and will be able to literally make money with the click of a button because you will know what you are doing. During practice, you master not just one skill, but human psychology, the mechanics of attention, copywriting, content, and persuasion. All of these different things come together to make you an business owner. So, we're going to talk about these AI workers, or this AI team, or, frankly , just skills or queries—it's all the same thing, the context for AI.

13:24They will help you through all of this, but it is through doing the work and publishing it that you feedback from the market. You don't outsource your intelligence to AI just because it does the work for you, because that's not what learning is about . You don't learn anything by just tutorial; you learn knowledge you gain to the real thing you are trying to do. And if it worked, then you learned . And if it didn't work, then learned something too. But if you don't give it a chance to work or not work, then you don't learn anything. And even if it doesn't work the first time, you now know that AI won't replace everything overnight.

13:58You understand that reality exists, and that getting is not always a linear, step-by-step process, and that it evolves along with changing culture and perceptions of value. So, let's start simplifying this. Here's what you 'll do to actually start this business. So, this will be your daily routine. The first thing you will do is posts one to three times a day on the short-form platform of your choice. It could be Substack, X, LinkedIn, Instagram, etc. You just need to choose the one you like the most . Now on the Eden channel, I create tutorials on how to develop and write content for all of these platforms. There are already quite a few videos there, so you watch them, because of course this video would be 10 hours long if I did it here.

14:41But you start with platform and become a real pro at it. I started on Twitter, but if I were starting today, I would probably choose Substack, simply because it has long reads, short notes, and a growth engine—all in one place, and it's just text. So, I would n't have to appear on the video. I can sit down, have a coffee, write down ideas I like in the morning, and try to develop on this platform. And your subscribers on Substack aren't just followers , they're newsletter subscribers. So you own the list. You can export this and take it anywhere , which you can't do on any other platform, and I'm assuming that most of you who are watching this have a lot of interests, have deep interests,

15:18you like deep thinking. And Substack is simply the best place to do it. And I see many budding creators gaining momentum. Now the second thing you'll do is publish one longread per week on Substack, X, or YouTube, but most likely because that's where you'll probably start, although you can do the same on X because they now have articles. So, all platforms are moving to this dynamic of short and long format because that's what creators want. Creators understand that the more time people spend with your content, or " attention time," as I call it, like time under tension for muscle growth, is time under tension for social media growth.

15:55People who watch an hour-long or half-hour video on YouTube will trust you much more than those who watch a 15- second clip. They would have to watch hundreds of such videos to consume the same amount of content as in a 30-60 minute YouTube video. The same goes for written articles, like on Substack or articles in X. So, the way to make it acceptable or realistic to do is to set aside 30 minutes every morning. So, you'll have 30 minutes to write short content, and that means no staring at a blank screen. This means researching with the AI ​​ I'll give you, deciding on an idea, and then writing it as an interesting short post.

16:33Most people have trouble with the first two stages. They don't research, they don't study, they don't read, they don't look for an idea, they don't see it as part of the writing process that has to happen in the same time frame. And secondly, they can't decide on an idea. The idea has to be perfect before they start writing it. Although it is during writing that you refine the idea. So just take some damn idea and write it down. Now the second 30 minutes are for writing, maybe 250 words for a long read. This could be a script for YouTube, an article for X, or an article for Substack. I recommend that at the beginning of each week, you sketch out a plan of what are going to write for that week.

17:07You will choose a topic and start thinking about a plan and structuring it, with the help of one of the AIs. Now the third thing you're going to do is try to promote your offer once a day. So, you promote it in your longread somewhere in the middle. You just say, "Hey, if you're struggling with XYZ, try this." And then add a link to your product or service. And at the end, do the same. It's that simple. It's so short. If you don't know how to do that, give your mailing list to an AI and say, "Hey, I want to insert this in the middle and at the end. How can I do that tastefully?" And of course, since you're probably only posting longreads once a week, you'll be promoting it every day in a different way as soon as you can.

17:46It just has to become part of your day. You can add a response to one of your posts on Substack or X, simple PAS structure to promote your product or service, which stands for " problem, amplification, solution." What's the problem? If you're struggling with this, this, this and this, here's the solution , link to the product. Do it in your Instagram stories. Make it a call to action in your Instagram post. Hey, write a keyword in the comments if you're struggling with this, this, and this and want to get it. So, that's the whole process. You build distribution by writing content. You are promoting your offer. If you have n't created an offer yet, then you should focus on that as well.

18:21This is exactly what you can create in Eden , simply by taking the knowledge from your head and turning it into an AI product that is also a course. And this will become clearer when it actually launches. So keep an eye on this because you will make more money just by listing your product on Eden than on any other platform, simply because it is on Eden. So, in this whole process, there are a few things that we can do or that we can use AI for. The first is the work of a brand strategist. That is, creating a personal brand strategy so you don't get lost among others, and effectiveness of your content to offer you growth tactics.

18:53It's like a meta-level to everything else is subordinate. The second is a content strategist who researches what works effectively on social media, understands all your previous content, connects it to your brand strategy, and provides ideas for posts for the week creates drafts of content for editing, if you prefer. Now, one thing you might not realize if you're not an active AI user is what I'm telling you: you can just copy and paste. You can just grab this transcript from YouTube. There's a YouTube transcript generator at eden.so/tools, or you just plug it into Eden and say, "Hey, help me implement this newsletter."

19:28Help me figure out how we can set up a workflow to accomplish all of these tasks.” And then you communicate with him until you get the desired result. And we'll talk about how to do it right in the last part of this video, because you need to understand how to use AI. Now, the third thing we can use it for is as a long- read specialist or planner who long-form text structures and attention-grabbing strategies, helping you structure an article for a newsletter or a video script with your ideas. Fourth, we can use it as a short-form specialist that takes your draft ideas and turns them into posts that you can review, edit, and schedule for publication across all platforms.

20:02Fifth, there's a proposal consultant who helps take your experience, interests, and expertise and turn them into a proposal, and decide which product or service to start with. And the sixth is a strategist. So, it takes your offer, brand strategy, and customer avatar, and then helps generate promotional posts, email newsletters, and landing page copy. Now I've created all of this for you here, and I'll quickly show you what it looks like. But if you really want to use them, the link is in the description, or go to eden.so/kits/1-human-business. And all you have to do is click the “ set up my business” button and it will add them to your workspace, or you can upload them separately as skill files for Claude or ChatGPT.

20:44And for those waiting for the Two-Hour Writer update, it's being updated and we're still polishing it, but here's what it's going to look like. All modules will be here. You will be able to go through the curriculum and communicate with him in the process so that he can help you implement it, having the entire course and modules as context. So here's what you'll be able to sell inside Eden as a product, not just as a general AI course or skill. You will sell the entire package and it will be branded as your own. But this is how they will look in your workspace. And once you add them all, you can just switch between them here, and all your chats for each of them will be stored in one place.

21:23So it's like your little command center for all your AI assistants for a author business. One of my favorites is a tool for long reads. So, all you need to do when you want to create a viral article on Substack, X, or a newsletter is go here; click on one of the starting prompts, for example "make a mailing plan" or " make a script plan for YouTube", and the AI ​​ will ask you about the idea, because it knows how to write it. And since this is happening in Eden, or if you connect Claude to the Eden MCP, he will be able to research anything that goes viral on Substack , X articles, YouTube scripts, etc. It can extract patterns and principles from the

22:01headlines and structure of real materials to help shape your own ideas so that they work. It then gives you an outline that you can transfer to a document and you can write alongside it, because I personally like it when AI structures and researches things for me so that I have more control over the writing process itself. So I also have my little writing workspace here. And when it's time to publish an article to Substack or any social network, I just go to the publishing tab and can do everything right there. I spent a lot of time creating them. They are free to use. Of course, you will have to pay for Claude, ChatGPT, or Eden if you want to use AI, but those are the rules of the game.

22:44The actual context and knowledge inside these AIs is available to you for free, and they are around what works, because if you just ask Claude's regular chat about it, it won't know what to do and will provide terrible information. You have to shape and adjust the context to what actually works. I recommend going through them in the order I listed above. brand strategy, then content strategy, and based on them, you create your short and long posts. And once you have an offer, you can strategist tool. And once you've this process enough, you can start running them as routine tasks. So, in a content strategist, you can just say, “ Hey, do this for me every Monday and add it to a spreadsheet so all the ideas are there and I can use them.” Now you'll notice that none of them,

23:29at least the ones I've created, write content for you. It doesn't create content automatically because I don't think it's appropriate for a beginner. And personally, I don't think we're at the point where it's worth automating this side of things, although I'm changing my mind a bit about writing texts with AI, because ultimately the choice is yours , which we'll talk about soon. But if you want an AI to do it for you, to write for you, then I'm not entirely against it, but you have to understand what we're going to discuss now. So now I want to talk about the best way to use AI in general throughout all of this work.

24:03Because there is so much information on social media, you just drown in Instagram reels that tell you to download a certain tool that you plug in and it does everything for you, which is great. But if you don't know how to think about using AI properly or how to approach it, you'll run this tool just like you downloaded a Notion template, get the result, and say, "Oh, that's cool." And then you just throw it away . Or it will give you something terrible and you will think, "Oh, this doesn't work." Or “AI sucks” or “AI is bad.” Or "AI is just making things up and hallucinating, so I won't trust it," even though that's not actually the case.

24:35People are just as stupid and hallucinate no less. If you go on social media, you will see that 99% of people are spreading misinformation. There was never a time when you didn't need to critically on your own. And just because you use AI doesn't mean this rule stops working. Now this will put many off because it is a complex process and it doesn't make sense until you try to do it in practice. It takes a certain level of systems thinking to understand and implement this. But if you watch to the end and try to understand, then the next time you use AI, you will begin to notice new opportunities and implement them.

25:10The problem with artificial intelligence is that people perceive it as some kind of omnipotent being. And since it's not an omnipotent being, even now that we actually have AGI, models like GPT-6, Astra, and Fable 5.1 still can't tasks well without proper context. But since it's not an omnipotent being, when it doesn't do exactly what a person wants—because they don't know what they want— people simply assume that AI is only capable of creating garbage. A great example of this: I saw a video recently where some guy said, "Hey, don't use ChatGPT to build a website if you're a small business owner, because we can see that AI did it."

25:49But if you use AI, it's just laughable. This is true. If you just tell an AI, " Hey, make a website for this, that, and that," it will look like any other AI-made website. But if you provide examples and clear instructions, then at least you'll have a better start, but it's not the whole picture. After that, you need to start delving into the details. You have to customize the border radius, color, shadows, layouts, and how everything should look. At this point, when you have a prototype, template, or first draft, you do what any designer would do in Photoshop or Figma. You go through and make all the little detailed adjustments to make it unique and In fact, AI can make minor changes.

26:33You don't have to try to do everything the first time. Or, when you're editing a video, yes, you can let it go through everything, cut everything, and add animations, but that's just a general outline. And then when you look at the result, you think, "Oh, this is terrible." And you using it. When you come in and say, "Hey, do this a little better. Do this. Do this . Do this." That's when the real editing begins . He probably won't do everything perfectly the first time because you haven't explained to him exactly what you want. And that's okay, because you probably won't be writing a 1,000- word paragraph. You will instruct him to make a general outline, and that will be acceptable.

27:08And then you will work everything out yourself and add the small details. So, asking an AI to create a website, write a newsletter, or tweet today is the same as downloading a WordPress template once upon a time. People notice it because it's poor quality work. A few years ago, there was no less garbage than today. But AI is a special case that people really don't like. You can stop there and have a terrible site that doesn't highlight your brand at all , or use this as a starting point for improvement. Just like you build an app and then fix bugs until it's really good. Now the bar for what is considered a “ WordPress template” or garbage will rise, forcing people to develop taste and expertise if they truly want to stand out.

27:55And this is one of the reasons why my opinion about writing texts with AI is changing. Because if you treated it the same way you would when you sit down to write yourself, you would realize that with AI you have more creativity, and possibilities. But people usually say, "Hey , write this newsletter for me." And when it turns out badly, they just consider it garbage. Or they think it's okay and to publish because they don't have the taste or experience, and taste is something you're not ready to publish to the world. So when they publish it, people immediately see that it's AI. But for those who truly treat AI writing as a craft, no one will notice because this is not a basic WordPress template.

28:34It's what you choose to publish because it reflects what you would say yourself. It reflects your values, your worldview, your opinion . In addition, authors are not always authentic, speaking in the same voice they use with friends. No, they created their own authorial voice and pretended a little. They are wearing masks, and that's normal. It's part of what it means to be human. So, now that we've figured that out, what do we actually do? How do you create something like the weekly content strategist I showed you so that it's really good? First of all, you need to know what a product looks like, or have an example of what is considered good.

29:07Because when it comes to quality content or social media posts, factors play a role. This is the structure of a post, article, or newsletter. This is the author's vibe or his energy signature. There is a consistent line to their brand and big ideas that they implement to convey their worldview. There are also unique ideas that they come across that help them stand out from the rest. So, all this needs to be taken into account . No artificial intelligence will tell you that . No artificial intelligence will do this by default. You can only find this through mentorship, experience, or learning from someone who has this specific knowledge, because there is no one way to create content.

29:42But now that you know about it, you need a guideline, an example, or instructions that you can give to the AI ​​ to limit the context. This means providing it with YouTube titles and video transcripts that reflect the type of content you want to create. This Reels transcripts, notes or articles in Substack, posts or articles in X, or many examples of the writing style you like. This is how start most chats with AI now. If I know what I want, I just give detailed instructions. I used to write 2000 word queries while teaching him to write tweets like me and he comes extremely close to the result. But you wouldn't be able to do that by simply asking him to look at my best tweets, because he would try to stereotype them and not take into account the thought process that went into writing them.

30:24Now, more importantly, if I don't know what I want, I start researching and asking questions until I get clarity and fill the context box with the information. So, if I design something, I need a reference. I need to go to Mobbin or another site for inspiration. If I'm writing content, I have to go to Eden, to the "Discover" tab, and find the most effective ideas. This means I don't just say, "Hey, write me a newsletter on this topic." I ask questions to decide which newsletter to write about. So , in your case, you could ask, "I want to write one of the newsletters in the world, something that stands out and doesn't sound robotic."

30:59Let's brainstorm until we find a style I like. Start with questions about what you need from me to make this happen. We will move on from this. And then, at the end of this conversation and after giving him different examples, ask him to summarize it into a document or skill that you can transfer between different chats. The second thing is that you need to understand the process that produces results, or start with someone else's process until you develop your own. So, for a role like a content strategist, it's not as simple as just telling the AI posts, because that's not the only thing a content strategist does.

31:33And if you don't know this, then you won't be able to implement it in your business. Asking him to research the best ideas is something a average person would do. So if you ask Claude to do this, even though he has genius-level AGI intelligence, simply because you're asking him to do something that sub-average people do , the results you're going to get are going to be sub-average because he's not going to tell you, "Hey , do this better." And an even lower- level person would simply ask AI to write a viral post for them. So when I think about my content writing process, it looks like this, and that's what I would try to turn into an AI workflow.

32:08First, I read books, save ideas, chat with friends, and listen to long lectures in search of ideas that no one is talking about on the internet. Then I choose an idea at the intersection of: first, something I'm interested in writing about, second, something that will enormous benefits to people, and third, something that has already been tested and works well. The third thing is that I write down ideas for headlines for an article or script, and then I find the best ideas that would fit that material. Fourth: I consider what long-read structure would best suit these ideas and begin to make a plan. And fifth: based on this plan, I come up with 10-20 ideas for short content that I can take and use immediately.

32:43And this is also taking into account the fact that I have already mastered branding, which is a completely different process and story, because this is what would allow the content strategist to understand my worldview, my influence, my mission, and my "brand enemy." So the hardest part is turning all of this into a process where AI can help, because of course it can't read books or discover ideas for me. This is the advantage that cannot be outsourced. This is what makes your process a little more indispensable than someone else's. But I can collect all my ideas in my Eden library, which automatically tags and links them so that the AI can take them as a base of ideas each week and suggest to me a few options that are most likely

33:22to be successful. That is, I can focus more on reading and studying, instead of delegating it, because I enjoy the process. Next, the main thing I need to do is teach artificial intelligence to do quality research and understand which ideas are worth paying attention to. For example, celebrity posts are not an indicator of what actually works on social media. Instead, the indicator is the successful publications of small and medium-sized accounts. Then—how to relevant topics with my own ideas and examples of content structures that have worked before. After that, you get the result in the form of a table that AI can update and supplement every week.

33:58Now the third: you need to constantly improve and adapt the system you have created, as you always have done. This is more of a life or reality tip than an AI tip, but we're building a system here. Life is about systems. Your mind is a set of nested systems. The road is a system. Everything is a system. So, we build a system, and if you've ever templates in Notion or had a morning routine, you understand that sometimes the system breaks down, you outgrow it, or something goes wrong , and it becomes unusable in a particular situation. But this is not a reason to believe that the system does not work at all, and it does not mean that it should be abandoned completely.

34:36This means you have to improve it and make it adaptive. In the case of AI, this means that if you notice something wrong, strange, or low-quality, you should point out the error. You the system. You provide suggestions. You ask more questions. You start moving in a different direction until you get to where you wanted to be. Personally, I think most people are simply afraid of the uncertainty that artificial intelligence brings with it . It's very similar to entrepreneurship. This is a direct interaction with the trial and error process. Just because they don't get the quick gratification they get everywhere else, they call it bad or ineffective, or say, "Oh, you're just delegating your thinking," when it's the opposite, and they're just repeating it because it's a cliché that's been drilled

35:16into their heads. So who here is more like a car? It seems like everything we've talked about just doesn't fit in their heads. And that's okay, because for people like that—people for whom none of this has worked—it's worth stepping out into the arena yourself and stopping trying to until you understand what exactly you're delegating. You can't content creation until you start creating it yourself. You outsource something that doesn't exist. You can't automate this. Most people processes by loading skills before they have anything worth automating. You don't even have anything that works yet. But those who have understood it revolutionary it is.

35:51So, I hope this was helpful. I hope the custom AIs linked in the description will be useful to you . And if you want to create your own custom AI or add a course to it and sell it on Eden, that will be available very soon, and I'm excited about it. So, we'll hear from you soon. Like, subscribe. Well, you know, it's just one click away, and I'll see you in the next video.