2026 年的一人企业:AI 只加速执行,判断力仍需自己长出来
How To Build A $1M One-Person Business Faster With AI — AI 没有改变做一人企业的步骤,只是把执行环节加速;决定成败的仍是你能否自己学习、判断质量,并在失败后持续迭代。
核心主张
AI 没有改变做一人企业的步骤,只是把执行环节加速;决定成败的仍是你能否自己学习、判断质量,并在失败后持续迭代。
Dan Koe 把 2026 年的一人企业拆成品牌、内容、报价三根支柱:品牌承接信任,内容证明你懂行,报价完成变现。AI 的正确位置是加速学习——把专家内容拆成指南再变成提示词,而非代笔。他强调 100 万美元只是把目标具体化的框架;AI 抹平执行门槛,抹不平判断力与迭代意愿。
几条主线
一、先破除幻想:门槛降低了,但没判断力的人只会更快失败
AI 让一个人能做的事变多,天花板被抬高;同时开办一人企业的门槛也降到史上最低,于是竞争者变多。但 95% 以上的人一次失败就彻底退出,另一批人买设备、跑智能体、烧掉几百上千美元额度,两三个月后一无所有——因为他们不知道「好」长什么样,也没能力在结果不对时修改。作者由此给出定位:AI 是避开大量试错的催化剂,前提是你把它放在正确的位置,而不是把它当 CEO。
二、把 100 万美元拆成算术:客户路线先行,产品路线后接
100 万美元除以 12 个月是每月 83,333 美元、每天 2,777 美元。可以每天卖 18 份 150 美元产品、111 份 25 美元订阅,或每四天签一个 1 万美元的客户。新手更适合先做服务:把 1,000 到 5,000 美元的服务卖给一个人,比把 100 到 200 份订阅卖给 100 到 200 个人容易。若走产品路线,按 2.5% 落地页转化率,每天需要约 720 人到页;而对没钱投广告的个人来说,社交媒体是唯一现实的流量来源。
三、三根支柱与 AI 的正确用法:让它当老师、当教练,而不是代笔
品牌回答「你是谁、帮谁达成什么、为什么在意」,是数字店面与信任层;内容用一个可变现的主话题加两个互补兴趣,落到痛点、常青话题和离群爆款上;报价则用客户画像、报价原则和落地页文案三步串起来。AI 在每个环节的角色都一样:拿专家内容或高表现样本,让它拆解原理、变成指南、再变成会采访你并持续问责的提示词。作者也提醒,AI 至今仍缺了某种说不清的东西,短期套利只是会被迅速压掉的漏洞。
关键知识点
AI 是催化剂,不是新流程
做一人企业的步骤没变:获流量、写内容、写邮件、做产品、画客户画像、设计报价、搭落地页、写文案、让人购买、再迭代。AI 只是被放进这些环节,让你更快、更好、少猜。
门槛与天花板同时变化
有了 AI,一个人能完成的工作量变大,收入上限被抬高;同时创业门槛降到最低,几乎谁都能尝试,于是竞争更激烈,但多数人撑不过某个临界点。
100 万美元的日/月拆解
100 万美元 ÷ 12 = 每月 83,333 美元;再 ÷ 30 = 每天 2,777 美元。对应每天 18 份 150 美元产品、111 份 25 美元订阅、隔天一个 5,000 美元客户,或每四天一个 10,000 美元客户。
2.5% 转化率与每天 720 人
落地页转化率 2.5% 时,要每天卖出 18 份 150 美元产品,需要约 720 人到页。流量可来自社交、广告、SEO、网红合作或赞助,但单人起步通常只能靠社交媒体。
你就是那个细分
个人品牌策略四原则:你是细分;需要一个可变现主话题加两个互补兴趣;把内容支柱落在痛点、常青话题与高表现离群值上;最后浓缩成一两句最有吸引力的简介。
内容的两个必要条件
写好内容等于:一有好想法,二有它能解决的痛点或带来的好处,并把理由讲透。新手最大的问题不是没有想法,而是没能向别人说明这个想法为什么重要。
时间线
- 00:00开场提问:2026 年怎么做一人企业?答案是流程不变,用 AI 增强;课程与教练仍有价值,因为特定知识不在 AI 的默认回答里。
- 05:50设定框架并算术拆解:100 万美元只是让讨论具体化的目标,并不承诺结果;拆到月、日后给出产品、订阅、自由职业、服务四条路径,并建议新手先走客户路线。
- 09:00产品路线的流量账:2.5% 转化率下每天需 720 人到页,因此社交媒体与内容能力是单人最现实的杠杆。
- 13:57进入工作流:用 canvas 承载整周写作,讲清品牌、内容、报价三根支柱,并演示如何把专家视频接进 AI 聊天。
- 16:58个人品牌:它是数字店面与信任层;在内容泛滥的 AI 时代,人们会转向能确认是真人、且有品味的创作者。
- 23:31内容方法:先练推文式短内容,把「痛点或好处」烘进想法;用高表现帖子反推原理,再变成本地化的提示词。
- 31:08报价与落地页:客户画像→无法抗拒的报价→落地页文案三步串联,并提醒打开输出逐条检查是否胡编。
- 35:55收尾判断:短期有效的只是会被迅速压掉的漏洞;AI 仍缺某种东西,你依然要学习、练习,并在不奏效时迭代到奏效。
原话摘录
“You do the same thing that you would have done before, but now you use AI to enhance that process, right?”
你做的是跟以前一样的事,只是现在用 AI 来增强这个过程,对吧?
“95 plus percent of people hit one failure and then quit altogether.”
95% 以上的人遇到一次失败就彻底放弃了。
“But, as one person on social media, you're starting a personal brand.”
但作为社交媒体上的一个人,你就是在做个人品牌。
“In other words, the secret to writing content is to one, have a good idea and two, have a pain point it solves or a benefit it gives and you need to illustrate that reason well.”
换句话说,写内容的秘诀是:第一,有个好想法;第二,有它能解决的痛点或带来的好处,而且你要把这个理由讲好。
“If it works for a small period of time, then that's called an exploit, and it's going to be squashed really fast.”
如果它只能奏效一小段时间,那叫漏洞利用,而且很快会被压掉。
行动清单
- {'text': '把 100 万美元拆成自己的日目标:用 83,333/月、2,777/天反推你需要卖的产品单价与每日成交数,写在一张纸上。'}
- {'text': '选一条客户路线先跑两周:列出 20 个目标企业,用 AI 打磨一条私信,每天发 10 条,记录回复与成交理由。'}
- {'text': '做一次「专家→指南→提示词」练习:找一条高表现帖子,让 AI 拆解原理并转成指南,再改造成会采访你的教练型提示词。'}
- {'text': '写下你的内容三支柱:一个要变现的主话题加两个你闭不上嘴的互补兴趣,并为每个支柱补一个真实痛点。'}
- {'text': '今天写一条推文式帖子:先写想法,再补一句「这解决什么痛点/带来什么好处」,然后用 AI 只做打磨,不让它代写。'}
00:00A question I've been thinking about a lot recently is how do you build a one-person business in 2026? If you followed me last year or the year before, you know that one-person businesses were very popular and my videos on those did really well. So, did anything change from those videos? AI's taking over everything. Agents, new features are launching literally every day on Twitter. What's changed? How do you actually use this stuff if you're going to use it? And just what does the one-person business landscape look like now? So, to get straight to the point and answer the question, how do you build a one-person business in 2026?
00:34You do the same thing that you would have done before, but now you use AI to enhance that process, right? You don't really need a course or a coach anymore, although those things are still valuable because there's specific knowledge that you probably wouldn't think to look up with AI or even do with AI, and the AI probably isn't going to give you that out of the box. So, courses are still going to be a thing. Coaching is still going to be a thing just because the default response of the AI usually isn't that good. Getting specific knowledge from the source of someone who's done something is still superior, and if it costs 25 to 100 to 200 bucks, big whoop.
01:12So, to build a business with AI, you just implement AI in the correct places so that you can do things faster, with higher quality, and without less guesswork. AI in this sense is a catalyst to avoid a lot of trial and error. So, you can still build a business the old way, that's fine. It'll just take a bit longer, especially if you're not a person who is high agency or knows how to iterate or refine or not just accept the output of AI as law. So, what will you still do to build a one-person business? You will still generate traffic, you still write content, you still write emails or newsletters, you still create a product or service, you still create a customer avatar, you still formulate a compelling offer,
01:55you still build a landing page, you still write persuasive copy for that page, you still put the offer in front of people and see if they buy, and then you iterate from there after all of that. Now, that's a lot of stuff, right? As a one-person business, you are the marketing department, you are the sales department, you're the product lead, you're the project manager, you're the content writer, you're the social media strategist. You have to learn so many things, and you have to become a generalist even though people tell you to niche down, you still need the general skills to build a business. But, that's just the thing.
02:26Before AI, social media was the technology that allowed such a one-person business to exist, but you could create a comfortable lifestyle business. You couldn't build some crazy, insane, super high-revenue business. You would eventually have to hire a team. The thing there is that the bar has been raised as to how much you can make because you can do more as one person with AI, but the barrier of entry to starting a one-person business is now lower than ever. Anyone can do it, right? You can ask AI, "Hey, help me build the one-person business. Hey, this agent, go and write content every day for me and spam every platform."
03:06So, anyone can try to build a one-person business, meaning there's more competition, but most people don't try beyond a certain point. 95 plus percent of people hit one failure and then quit altogether. And then the other people that don't want to learn, they download something like OpenClaw and buy a Mac Mini and start running all of these agents to do things for them, but then you look at them two, three months from then, and they have nothing to show for it. They just like looking at an agent doing things, and they don't understand what quality is. They don't understand when something doesn't work, you change it.
03:42They don't understand that spamming every single platform, that doesn't mean you're going to grow on social media. That doesn't mean you're going to make any sales, either. When I actually talk to a few other of my business friends, some very high up in the business world, they try that stuff. They try the OpenClaw, and I'm not saying that it's bad at all. We're actually introducing a very similar feature where you can chat with an agent on Telegram into Eden, which is a software that we're building. It's in beta, you can sign up if you'd like. But, what I'm saying is that most people just get a dopamine hit from it.
04:13They have this curve where it's like, "Oh, this is so awesome. I'm going to have it do everything." They waste 200, 300, 1,000 dollars on AI credits, and then it collapses, and then they have nothing because they don't know what good looks like. They don't have the skill or the knowledge to do the thing in the first place. So, how are they going to be the manager or the CEO of the agents? Now, with that rant out of the way, for the sake of this letter, we're going to set the goal of 1 million dollars, making a million dollars with a one-person business, just so we can frame it, right? I'm not saying you're going to make that.
04:44I'm not saying you're going to make anything. There's no amount of knowledge that I can just give you right now that will immediately make you a million dollars. It doesn't work like that. Stop looking for videos like that. So, we're just using the 1 million dollar goal to make this tangible so we can actually break it down. I'm going to share exactly what you need to learn, how to use AI almost better than everyone else, and prompts that I'll give you that will allow you to really start your business today. If you actually go through the prompts, which most people won't take the time to do that cuz it'll take about an hour to go through all of them.
05:15They're that comprehensive. Now, as a note, before we get started, we're not going over crazy agent workflows here. We're just going over normal AI use, and I know that sounds boring, but you need to learn the fundamentals before you can actually get into the crazy AI agent stuff, which we'll talk about in a future video if you'd like that. Like, comment, subscribe. So, section one of this video, how do you actually make a million dollars as one person? Because to a lot of people, that just sounds insane. And we need to break this down because you need to at least believe it's possible before you can do it, and a lot of the people that don't believe it's possible will fall off of the video right now.
05:48So, quick math, let's do this. A million dollars divided by 12 months is 83,333 dollars per month. That number divided by 30 days is 2,777 dollars per day. Now, there's a few ways to actually achieve that per day or per month. You can sell 18 150 dollar products a day, like a course or whatever other product can cost 150 dollars. You can sell 111 25 dollar subscriptions a day. So, if you're starting on Substack, that's something you could do. Or you could go the freelance route and land one 5,000 dollar client every other day, which is a pretty high price point for just starting out in freelancing, but it illustrates the point.
06:30If you go the coaching or consulting route or just service-based business in general, you can land one 10,000 dollar client every four days, or you can have a combination of both. So, like one to two clients a week and a few other product or subscription sales a day, or just whatever other combination and price point there is to hit a million dollars. Now, if you go the client route, I recommend doing that as a beginner some people still don't believe this. This was a limiting belief for myself as well. It just feels weird charging such high prices, especially if you work When I worked at a web design agency, I was making like 60,000 dollars a year, which isn't insanely good, isn't insanely bad,
07:08it's not that great. I was still living with four other people, paying a very low rent. I still felt like I had money problems even as like a single person at the time. But, it's much easier to sell a 1,000 to 5,000 dollar service to one person than it is to sell 100 to 200 Substack subscriptions to 100 to 200 people because where are you going to find those people, and how are you going to convince them? That's what the social media audience is for or other traffic mechanisms. But, you absolutely can send 100 DMs today, ask AI how to send a good DM, and if you have a decent offer that people want, they may be willing to pay you.
07:48And if you aren't a business owner, you may not understand that yet because you don't understand that businesses want to grow. And if you can help them grow or make more money, they're going to want to pay you. The amount of people that I have hired for 1, 5, 10, 50,000 dollars after starting a business is absurd, but if the ROI is there, the ROI is there. So, as a beginner, you don't really have an audience yet, and you may not be building one, but that's what I recommend doing as well because that's also going to prove that you know what you're talking about when you reach out to clients. They're probably going to look at your social media profiles, and building an audience is leverage, so why wouldn't you do that?
08:26Why wouldn't you write content? And once you're writing content, once you're actually growing, then if you want to transition out of client work into something like a product that can sell while you sleep, so to say, based on the traffic that you generate, then you'd go to the product route. So, the question there with the product route, because that's usually most people's goal is like, "I don't want to do client work." I didn't I hated client work, but it was a necessary step for me. But, when you go the product route, how do you actually get enough traffic to the product so that you can make that many sales to make a million dollars?
08:58So, let's do more math. At a 2.5% conversion rate on a landing page, meaning 2.5% of the people that go to the landing page actually buy the thing that you're selling, you need about 720 people to visit that page a day to make 18 sales on a 150 dollar product. Or you need something like a post to go viral once or twice a month, which I wouldn't bet on, but is becoming more and more of a thing as the social media platforms are becoming more interest algorithm related, right? Really anyone, even if you're just starting off, if you can create good content, you can post your first reel, it'll go mega viral. But, most people don't know how to create content, so that's usually not going to happen unless it's based on luck.
09:42So, the bet that I like to take is continuously building an audience, putting out content, iterating, refining, and improving your skill over time so that your audience growth kind of reflects the growth of your skill. So, getting 720 people to a landing page a day to make a million dollars, where does that actually come from? It can come from social media, it can come from ads like Facebook ads or Google ads, it can come from SEO, it can come from influencer partnerships, it can come from podcast sponsorships, newsletter sponsorships. It can really come from anything, but you are one person and if you're like I was when I first started out, you don't have that much money and you don't want to spend that much money.
10:20So, what are you going to do? You're going to do social media and you're going to get really good at capturing attention, delivering value, delivering substance, not just copying templates, not just following the trends, but getting very good at what you do and showing other people that you're good at what you do. So, if we assume that you start on social media, you start writing content and you become skilled at that thing and you continue to refine your skill, that means you're not stagnating, you're constantly learning. It's actually a baked-in portion of your day of studying other people's content, implementing what you learn in your own, and improving over time because social media, yes, it's a skill, it's not completely based on luck.
10:56It's partially based on luck for actually growing, like getting the traction started. Once you have a base audience, then you have a base level of engagement and you're more likely to go viral over time, so you have to get through that beginner hell, but you absolutely can. So, if you become skilled at it, then you can get 10 to 50,000 views per YouTube video and you can also get 500,000 to a million impressions on social media per month. And yes, it will take some time to do that if you're not immediately good at the thing, shocker. You actually have to get good at something in order to see results, crazy. You can't just go to a school, get a degree in social media and immediately have 50,000 followers.
11:33No, this is based on real-world feedback. This is based on skill. But, the thing there is is even if you don't get 10 to 50,000 YouTube views or 500,000 to a million impressions, even less than that, it's not like you're making zero dollars if you actually do this stuff. Many people would be very happy with less than a million dollars per year. So, if you think about it, you need 720 people a day to the landing page and if you're getting that many impressions, 720 people is a challenge for sure, but it's not too much to ask for. Now, the objections in your mind that are probably happening right now of like, "Oh, I can't do this.
12:11Oh, this sounds unfeasible." It's because you're probably stuck in the old paradigm. You're stuck in the my time equals how much I earn, rather than my how much I earn equals the value that I provide. If the only life you've known is go to school and get a job, then you are that is your mindset. That's what you are wired to believe. That's what you're wired to do. If you want to make more money, you have to get a better job or you have to get better schooling. You don't understand that if you're an entrepreneur, you hunt for your better job. You hunt for your gigs. You hunt for your customers and you self-educate.
12:47You don't need to go to an institution to get a credential in order for someone to hire you. It's all in your own hands and that's a great thing for many people who actually want that, but a lot of people aren't willing to deal with the uncertainty that comes with that. So, that's another skill that you have to learn is just tolerating and mitigating the risk of starting a business. So, to actually get started on this stuff, it takes about two to five years to get really good at those things, at branding, at content, at marketing, at sales, at all of these things, but with AI, if we train them on the principles of experts who willingly put out their knowledge on the internet, like Alex Hormozi, sales expert, marketing expert, you have so many different people that talk about branding,
13:33about content, so on and so forth, why can't you take that knowledge and then have the AI help you through that process? And that's kind of what we're going to do for the first step when we actually use AI. So, let's actually get into it. How do you actually build the one-person business with AI and what's the entire workflow? So, as you know by now, the core difference between starting a one-person business a few years ago and now is just AI. An entire course can fit into a prompt and if a prompt helps you actually do the thing, then that's like a course on steroids because you're actually getting results potentially.
14:08So, for this specifically, we're going to go over a canvas template. A canvas is a feature in Eden that we polished up, we've made pretty freaking good at this point and this is where I do like my weekly writing, right? So, every week I create a canvas, I paste tweets on there, I paste YouTube videos that inspired me, I put a markdown document for my outline for my newsletter, I put my prompts on there for like social posts and for title generation for YouTube and for B-roll ideas, and then I connect things to AI chat to stress test ideas or just talk to the specific content, like if I watched a YouTube video that week and I knew an idea was
14:44in there, then I'd talk to it, then I'd go to my newsletter, open that and start writing again. But, we're going to use an entire one-person business canvas and you can duplicate the template in the description with the link and I'd highly recommend working through this on a desktop because that's where you're going to do work and you're not going to be distracted and canvas apps in general just aren't very good on mobile. So, if you save the link on your phone and then go back to it on desktop and then you can save all of those files, duplicate it because Eden is also a drive and a workspace, so you can write, it's not just a canvas.
15:15Anything you upload, including YouTube videos, regular videos, we analyze all of the frames for you, so you can search for each frame, transcript match, so on and so forth. It's pretty cool. But, if you follow the template exactly, you will have the three pillars of a modern, successful one-person business or if it's not immediately successful, which it probably won't be, don't expect that, you have a starting point that you can actually start doing things and it's not a guessing game anymore. And those three pillars that you'll have are one, a brand, which is who you are, what you help people achieve and why people should care about both.
15:51Two is content, so your ideas, opinions, and teachings that attract people to your brand. Three is offer, so your product, service, and compelling landing page you can send people to from your content. Now, I want this to be a bit educational as well, so we're going to go through each of these pillars, brand, content, and offer {slash} what you sell, just so you understand the importance of these things. So, inside of the template, one, there's an entire video here that you can click and watch and I go over how to use the entire template, but the first thing we're starting with is just a personal brand strategy and what
16:24I have here, oh, you can see another person on here because the template is shared, but you can see that there's a prompt here connected to an AI chat. I can full screen this AI chat or I can just zoom into it and start typing here, but we'll talk about what's actually in here, but if you also want to consult with experts, I've curated three videos and these are all connected to this chat, so I can chat in here to refine my personal brand strategy, ask questions about personal branding, so on and so forth and you can also paste video links or just upload your own knowledge inside of this section. But, as one person on social media, you're starting a personal brand.
17:03That's what you're doing. Why are you doing that? Because if you want to make money, you need something to sell and people to actually see and buy that thing. A personal brand is neither of those things, but you can think of it as a sort of digital storefront or digital resume. It's a layer of trust between those two things. It's where your content goes under cuz you post via brand and then inside of your content, you promote your product or service and since people follow your personal brand and hopefully they like your personal brand, then they're more likely to be receptive to your content and purchase your product or service.
17:39And in the age of AI, when content is just it can be endless and it's going to be flooding social media, what are people going to turn to? They're going to turn to who they trust. Who is that? A personal brand who they can almost verify is a human and they can tell whether or not they're using AI in a non-tasteful way. And another thing here is I don't care about how cringe you think the word personal brand is. I understand that every space has gotten flooded with it and all you have to use these templates, you have to use this strategy, here's how you grow to a million followers in zero days, but that's what you're doing when you're one person on social media.
18:15So, get over it. If it helps you to think of a personal brand as just like a vessel for your life's work or a way to do something meaningful or if you just want to think of yourself as a person on social media and not a brand, then go ahead and do that. And now we've discussed my actual personal brand strategy and what I recommend in many other videos, so we're going to keep this brief. This is my recommended strategy, not the only strategy or one that you have to follow for social media. The first principle is that you are the niche. Your beliefs, experiences, and interests give you a unique point of view that reflects in your content and products.
18:48Principle two is that you need a few content pillars. You need one skill or interest you plan to monetize as a topic and then two complementary interests that you can't shut up about as complementary topics. Principle three is that you need to ground those content pillars in pain points, foundational content topics, and high-performing ideas. This is where most people mess up is they're like, "Okay, I like these topics. I have this idea. I'm just going to write about it." But, they don't pay attention to why it's important to the actual person on the other side of the screen. They write this frilly tweet and they think they're Marcus Aurelius, but you don't have the reputation authority that Marcus Aurelius has.
19:27You're not Alan Watts. You're not these people who have this reputation built up so that anything they say is valuable. You have to practice persuasion. You have to capture attention. You have to illustrate, "Hey, why is this idea important for my life?" And that usually comes in the form of a pain point. So, helping people understand why they should implement the idea. Foundational content topics are just those that are like evergreen. They're the ones that you know work. They're the ones that you see everywhere and you should probably implement under your own brand in your own voice because they just work. And then high-performing topics are the outliers that tend to do very well.
20:07When you go on YouTube and you see a video that's just doing so much better than everyone else's videos or even that person's own videos, that's an outlier. That's a signal that you should probably take note of that and put it in your swipe file in Eden. Paste the YouTube link in Eden and we download it, transcribe it, so on and so forth so that you can talk with it with AI or the entire folder of your swipe file or all of the images that you save, so on and so forth. Eden's very cool. Please catch on and use it already. But you save those and then you take your own ideas and you start to like reformulate them so that they work better.
20:39Now, principle four is that you need to turn all of that into a one-to-two sentence social media bio that gets across the most attractive parts. I'm not going to go over a social media bio format, but if you go through the personal brand strategy prompt in the canvas here, then it will help do that for you. And after you finish this, it'll interview you for a decent amount of time and then it will spit out the actual personal brand strategy that you can save in your workspace in a folder or in other places and you can refer to often. Another thing you can do in the near future when we have the open claw / Telegram agent, this is only on my branch.
21:14This looks a lot more styled and better, but you can send this to Telegram and then you can just have the AI bounce ideas back and forth with you or have it actually do things like access your Twitter and post content or schedule content. So, inside of the canvas and outside of the canvas, how do you actually use AI to create a personal brand better? The first thing is you can curate expert information and have a conversation with it. As an example, you could find YouTube videos or books from people who are certified experts and add those to a chat rather than asking for a general AI's opinion because AI works best when you know what you want.
21:51That's really the simplest one. And then, as I've talked about before, the second and more complex one is to take that expert information, break it down into a simplified guide that you'll be able to give to the AI. It's like I can take a piece of content or I can take this guy's personal brand strategy and then I can turn ask AI to turn it into a guide. So, it removes all of the fluff from that and then you can turn that into whatever kind of prompt you want. That's what I did for the prompt on the canvas, but I did it with my own personal brand strategy. Now, the type of prompt that you can create is spitting out a blueprint or acting as a coach.
22:26I could say, "Hey, take this guide and let's turn it into a prompt that first ask for information from me so that it knows what kind of personal brand I actually want to create. And then after that context gathering phase and interview phase, just coach me day by day into doing this. Make sure I write content. Make sure I have my bio set up. Make sure I report back to you." So on and so forth. You can just turn it into coach or another person that holds you accountable. And if you do this inside of something like an agent or custom agent in Eden when that's ready, you can set a specific schedule for this to happen.
23:00So, it can send you a prompt like you can send a prompt at a certain time so that let's say it reaches out to you to give you a source of inspiration and tell you to turn that into a post that you then refine with it and then it can post directly to Twitter. So, that's a more tasteful way of using AI AI rather than just saying, "Hey, go and write all this content for me." And I'll probably go over that in a future video or newsletter, so subscribe to my Substack if you want to get that. So, that's starting a personal brand. Go through the prompt, refine it, study it. The second thing is how do you actually write content that is better than most beginners?
23:38How do you stand out? I've been doing this for a while. I've been writing content for maybe six to seven years now. I can read a tweet or look at a YouTube title or watch a YouTube video or read an article and I can know whether or not it's going to do well just because my like pattern recognition has gotten to that point. And we've talked about this before, but the biggest problem beginners make is not illustrating the importance of the idea they are trying to convey. They have interesting ideas, but they can't make it interesting to other people. Now, in order to make an idea interesting to someone else, you need to provide a compelling why.
24:13You need to give them a reason to change their behavior because if you're the one who changes their behavior, they will remember you as the person who, quote unquote, changed their life and they will start to trust you over any human or AI. In other words, the secret to writing content is to one, have a good idea and two, have a pain point it solves or a benefit it gives and you need to illustrate that reason well. The best way to understand this or to just do this in general is if you're reading something and you have an idea or you're reflecting on your life and you have an idea that you know you want to post, right?
24:46That's kind of how creators act is they're just constantly turning ideas into something that they can post. It's just automatic for them to have an idea and immediately write it down. But what you do during that step as well is think of what's a pain point or a benefit of this that helps other people or that people actually want? And then you have to bake that into the idea. Now, the second mistake that beginners make is that they just don't understand how everything fits together. They get good at writing content or creating reels on social media, but they feel like it's pointless because they don't know how to make money from it.
25:20So, at that point they start catering to the algorithm or just having AI do everything for them just so they can get the dopamine hit of likes and engagement, but still they don't know how to monetize and they don't realize that doing that decreases their ability to monetize well. Or they do it just to game the platform monetization system. Like I have a few million followers and subscribers and on Instagram, if I were to just go with the Reels bonus that you get, I'd get like $300 to $500 a month. On Twitter, I think I get maybe like 2,000 now, which isn't bad. On YouTube, I get around 10,000 a month and that's for someone with millions of followers.
26:00Sure, I could like live off of that if I really wanted to, but I have businesses to run. I need to make a lot more money in order to build something valuable. So, that means that I have to sell my own product or service and then I can make 10 to 20X that amount. And if you're thinking of accepting sponsors or brand deals from someone, why wouldn't you just create your own version of it and then take all of the profits and you'd probably create it better in a way that better suited you. That's like how you start a good business nowadays, especially with a personal brand, is you take something that you use and you love and you make it better and tailor it to yourself and since you are the niche,
26:38then you sell it to other people like you and you can find that tribe. Now, since this isn't an entire course on content, even though I'll probably run a workshop at some point live on my Substack. So again, subscribe to Substack. But for now, I'll just give you the 80/20 of what to do. First is just write down ideas like crazy. Read more books. Listen to podcasts. Reflect on your life and try to catch ideas that are unique and beneficial. Two is to immediately think of a pain point or benefit. Train your mind to think of why this idea is important to more than just yourself. And then three, save ideas that you like the structure of.
27:13Have a folder in Eden where your ideas live and as a beginner imitate the structure or framework of these with your own ideas as the topic. Then you simply practice writing until it becomes second nature. Now, when it comes to where you should post, you could just start with like a newsletter and a short-form platform or only start on Substack or only start on Twitter and post both tweets and articles, but this is kind of my entire content ecosystem in a nutshell. I write the newsletter every week. That can splinter into posts and then the best post can be used as like a carousel or the script for a short or reel.
27:48The newsletter turns into a YouTube video and then all of that just feeds back into each other. If you want to understand that as a whole, I'll leave another link in the description about the content ecosystem that you can look at. Okay. So, how do you actually use AI to make this process easier? So, if we look inside of the content section here, you can see two prompts for tweets or these can just be considered posts because tweets are like the lowest common denominator where if you have a 280 character tweet that can really go to any platform or be used as the hook for a reel or whatever it is. I recommend getting really good at crafting tweet-style posts first because that will impact all of your other short-form content.
28:26And then for a newsletter, this can also double as a podcast script or a YouTube script or whatever you'd like. Now, the way that you use AI well here and the way that I created these prompts for you is I first took tweets or posts that I really liked and then I plugged them into AI and I said, "Hey, break down exactly why these work. What are the principles here? What are the psychological tactics? Just teach me how to write these style of tweets." And then I took that and I turned it into a prompt and I refined it a bit so that the output was decent. So, here in order for this prompt to work, you can just type a topic into this AI chat or you can paste reference content here.
29:04So, uh newsletters that you've written or newsletters that you've liked or YouTube videos, you can paste it outside of this actual document and connect it to this chat and it will generate potential tweet drafts that you can refine and make it sound like you. Or you can start with the newsletter that you would post once a week on something like Substack and you run through this. This is based off of my own structure and how I write, so there's a lot of knowledge. I would recommend just reading this prompt and you'll probably get an entire course worth of information. But here, if you wanted to sound a bit more like you, you can paste previous reference writing that you've had or if you wanted to emulate someone else's voice so you can start refining your own because this provides just a
29:44starting point, a prototype that you can work from, then consider doing that. And if you need help or just have questions, you can plug any of the outputs into this chat or any other chat, and you can branch things off like this. Um, but in this section right here, you can ask like, "Okay, how do I make this tweet better? How do I actually write?" You can just ask questions to these videos or paste other videos in here if you like. So, how you use AI with content isn't to just like write it and post it for you. It's to learn and understand faster. It's to see a post on social media, take that post, plug it into AI, and say, "Hey, why does this work?
30:24And if I have this related idea, how can I take the principles from this social post that did extremely well and apply it to my own?" And then after doing that over time, it's like you're not taking a course to learn the principles, you're just learning them by doing because AI is so integrated with our workflows nowadays that that's just how you do things now. And the same can be applied to something like a landing page. If you're going to create a product or service, then why would you just try to write the landing page yourself without learning anything first? Like normally, you could take a course, but most people aren't going to do that either.
30:57But now, you can find a landing page from someone that you like, that you know their stuff is working well, and you can just tell the AI to teach you how it works and then help you write your own landing page like that. So, that leads into section three of this video. We had brand, content, and now we need product, offer, service, or just what you sell in general. So, to reiterate that, so far you have a few pieces of the one-person business equation. First, you have a brand that illustrates your values and attracts the right kind of people. And number two, you have content that slowly builds trust over time and allows you to reach more people.
31:30Simply put, you have people whose trust grows in you over time. And most businesses could only wish for that. Too many people try to build businesses nowadays, and they don't actually try to get customers. They're like, "I'm going to build this software. I'm going to build this thing." motivated, but then when it comes time to actually do the business stuff, they're gone. Now, this section of the video actually makes me kind of mad because I spent like 5 years learning this stuff, doing it all manually. And now that AI is a thing, oh, it's so much easier. It's so much Like you get to shortcut all of the process, but I don't take that for granted because I still have all of the knowledge and pattern recognition that would allow me to do it better than another person.
32:08So, you're still building that along the way, and it's going to take you 2 to 5 years to actually reach the point of being able to to like masterfully do all of this stuff. But you can start off on a great page by doing what we're going to talk about. Because in today's world, you can have AI do most of this for you if you know how to train the AI to use frameworks and knowledge from great marketers, salesmen, and copywriters. So, like I said before, right? You can take knowledge from an expert person, or you can take what they've done, like a social post that did really well. You can pop that into AI, ask it to break down why this works, or teach me how to do it, or turn it into a guide, and then you can turn that thing into a prompt,
32:48which is what I did for you. But since I understand all of the moving pieces, these prompts are very comprehensive. So, we have prompts for three things, but it helps to just know what we're doing here. First, we need to create a detailed customer avatar. This is something you'll keep safe and reference often whenever you're creating marketing materials. You need to save this somewhere like in your workspace. Two is you create your first offer. So, using your customer avatar and offer creation principles, you create a product or service that they can't resist. And then three, you turn both into compelling landing page draft.
33:18Because most people create a boring product and then just illustrate what the product does on their landing page and wonder why nobody wants it. So, when you go through these three prompts, they're going to interview you extensively, and then they're going to spit out a customer avatar, an irresistible offer blueprint, and then a landing page copy that act as first drafts that you can iterate on and ask questions to here by popping them into this chat or just creating a new chat and chatting with them. Now, the way this is structured is as so. Is when you run through the customer avatar this the context of this chat plugs into this chat because you need your customer avatar information when you're creating an irresistible offer.
34:00And then your irresistible offer and customer avatar plug into this the landing page generation prompt because how else are you going to write copy to a specific customer avatar about your offer, right? Now, one thing I would recommend during this section is just make sure you actually open the outputs of these. You can open things in a pane in Eden. So, I can open this up and I can edit it and look through it just to make sure everything is good, right? This is also like where I do my writing and all of that stuff. But make sure it's good. Make sure it didn't hallucinate because you're still having to baby the AI here.
34:38But a final note here is that I can't guarantee that this is going to 100% work. It's the same thing with courses. It's the same thing with anything. Like knowledge products or knowledge giving out knowledge doesn't guarantee a result like a product or service does. And even products or services, like physical products or services, don't even guarantee results. You get a skin care product, and it may work for you. It may help your skin. But if you don't address the underlying root cause of what's causing you not to get results, regardless of the skin care product or the knowledge that you have, then you're probably not going to succeed.
35:10Some people just don't have the identity they had they haven't done the inner work to overcome their fear of uncertainty or failure. They haven't done all of these things. There's so many different moving variables, and one little piece of knowledge isn't going to save you. This has to be a lifelong journey of wanting it. And another thing is that AI, frankly, still, and probably for the foreseeable future, isn't that good yet. It just can't do these things for you. It's missing something. And we don't know what that something is. It's definitely not more intelligence. Once people can open open claw or another agent thing and make hundreds of thousands of dollars the next day, which is probably going to be impossible at any given moment because that's not how the market works.
35:51That's how That's just like a commodity. If anyone can do it immediately, then it's not going to work. If it works for a small period of time, then that's called an exploit, and it's going to be squashed really fast. You will still have to learn. You will still have to practice. And most importantly, you will still have to iterate when something doesn't work until it does work. So, I hope that was helpful for you. I hope those prompts help you a lot. I hope you learn something, and I hope you continue to learn something because the learning in this video actually happens by doing the prompts and implementing them.
36:20So, that's the video. Let me know what you want to see next in the comments. Devin checks the comments, so say hi to Devin while you're down there, and he'll hit you with a little heart or a like. And with that, I'll see you in the next video. Bye.
00:00最近我一直在反复思考一个问题:2026 年,你该怎么打造一家一人企业?如果你去年或前年关注过我,就知道一人企业当时非常火,我讲这个主题的视频表现也很好。那么,跟那些视频相比,有什么变了吗?AI 正在接管一切。智能体、新功能几乎每天都在 Twitter 上发布。到底变了什么?如果你真要用这些东西,该怎么用?以及,现在一人企业的版图到底是什么样?所以直接说重点,回答这个问题:2026 年怎么打造一人企业?
00:34你做的是跟以前一样的事,只是现在用 AI 来增强这个过程,对吧?你其实不再需要课程或教练了,尽管它们仍然有价值,因为有些特定知识你大概不会想到用 AI 去查,甚至不知道能让 AI 去做,而 AI 也不会开箱就给你这些东西。所以课程依然会有市场。教练也依然会有市场,因为 AI 的默认回答通常没那么好。从真正做过某件事的人那里直接获得特定知识,依然更优;就算要花 25、100 或 200 美元,那又怎样。
01:12所以要用 AI 创业,你只需把 AI 放在正确的位置上,让你做得更快、质量更高、少一些瞎猜。从这个意义上说,AI 是一个催化剂,帮你避开大量试错。你当然也可以用老办法创业,没问题。只是会多花点时间,尤其如果你不是那种高能动性、懂得迭代和打磨、不会把 AI 的输出当成金科玉律的人。那么,打造一人企业,你仍然要做哪些事?你仍然要获取流量,仍然要写内容,仍然要写邮件或通讯,仍然要做出产品和服务,仍然要刻画客户画像,仍然要设计一个有吸引力的报价,
01:55仍然要搭落地页,仍然要为落地页写有说服力的文案,仍然要把报价摆到人面前看他们买不买,然后在此基础上迭代。这活儿可真不少,对吧?做一人企业,你既是市场部,也是销售部,你是产品负责人、项目经理、内容写手、社交媒体策略师。你要学的东西太多了,你必须成为通才——尽管大家都让你做垂直细分,但创业仍然需要通用技能。但问题恰恰在这儿。
02:26在 AI 之前,社交媒体是让这种一人企业得以存在的技术,但你只能做出一个舒适的生活方式生意。你做不出那种疯狂、夸张、超高营收的生意。你最终得雇一个团队。关键在于:因为有了 AI,一个人能做的事更多了,你能赚到的上限被抬高了;但同时,创办一人企业的门槛比以往任何时候都低。谁都能做,对吧?你可以问 AI:“嘿,帮我建一家一人企业。嘿,这个智能体,每天替我写内容,把所有平台都刷一遍。”
03:06所以谁都可以尝试做一人企业,意味着竞争更激烈,但大多数人在某个点之后就不再尝试了。95% 以上的人遇到一次失败就彻底放弃了。另一批不想学习的人,会下载个 OpenClaw 之类的东西,买台 Mac Mini,跑一堆智能体替他们干活,但两个月、三个月后再看他们,什么成果都没有。他们就喜欢看着智能体在那儿干活,却根本不懂什么叫质量。他们不懂:东西不行,就得改。
03:42他们不懂:把所有平台都刷一遍,并不意味着你能在社交媒体上增长。也不意味着你能卖出任何东西。我跟几个做生意的朋友聊过,有些在商界位置很高,他们也试过这套东西。他们试过 OpenClaw,我完全不是说它不好。我们其实正在给 Eden 加一个非常类似的功能:你可以在 Telegram 上和一个智能体聊天。Eden 是我们正在做的软件。现在是测试版,感兴趣可以注册。但我想说的是,大多数人只是从中获得一点多巴胺快感。
04:13他们会经历这样一条曲线:“哇,这也太牛了。我要让它把一切都干了。”他们在 AI 额度上浪费 200、300、1000 美元,然后一切崩掉,最后一无所有,因为他们不知道“好”长什么样。他们一开始就没有做这件事的技能和知识。那他们又怎么当这些智能体的管理者或 CEO 呢?好了,吐槽到此为止。为了这封信,我们把目标设成 100 万美元——用一人企业赚到 100 万美元,只是为了有个框架,对吧?我没说你能赚到。
04:44我也没说你能赚到任何钱。我现在给你再多知识,也不可能让你立刻变成百万富翁。事情不是这么运作的。别再找那种视频了。我们用 100 万美元这个目标只是为了把它变得具体,好真正拆解它。我会告诉你到底需要学什么、怎么把 AI 用得几乎比所有人都好,以及我会给你的提示词——让你今天就能真正开始做生意。前提是你真的把这些提示词跑一遍,而大多数人不会花这个时间,因为全部跑完大概要一个小时。
05:15它们就是这么全面。另外提前说明:我们这里不聊那些疯狂的智能体工作流。我们只讲正常的 AI 用法,我知道这听起来很无聊,但你得先打好基础,才能进入那些疯狂的 AI 智能体玩法——如果你愿意,我们以后会专门讲。这些内容。点赞、评论、订阅。那么,视频第一部分:一个人到底怎么赚到 100 万美元?因为对很多人来说,这听起来简直疯了。我们得把它拆开,因为你至少得相信它可能,才能做到;很多不相信的人这会儿就已经划走了。
05:48来做个快速算术。100 万美元除以 12 个月,是每月 83,333 美元。再除以 30 天,是每天 2,777 美元。要达成这个日收入或月收入,有几种方式。你可以每天卖 18 份 150 美元的产品,比如课程,或任何定价 150 美元的东西。你可以每天卖 111 份 25 美元的订阅。如果你从 Substack 起步,这是可以做到的。或者走自由职业路线,每隔一天签下一个 5,000 美元的客户——对刚做自由职业的人来说这个价位相当高,但能说明问题。
06:30如果走教练、咨询或一般服务型生意,你可以每四天签一个 10,000 美元的客户,或者两者组合。比如每周一到两个客户,加上每天几份产品或订阅销售,或者任何其他能凑到 100 万美元的组合与价位。如果你是新手,我推荐先走客户路线——有些人还是不相信这可行。我自己也曾有过这种限制性信念。收这么高的价格会觉得别扭,尤其如果你上过班——我在一家网页设计公司工作时,一年大概赚 6 万美元,不算特别好,也不算特别差,
07:08就是不太行。我当时还跟另外四个人合住,房租很低。那时我单身,却仍觉得自己有金钱问题。但把一项 1,000 到 5,000 美元的服务卖给一个人,要比把 100 到 200 份 Substack 订阅卖给 100 到 200 个人容易得多,因为你去哪儿找这些人,又怎么说服他们?社交媒体受众或其他获客渠道就是干这个的。但你今天完全可以发 100 条私信,问 AI 怎么写一条好的私信,只要你的报价还不错、确实有人想要,他们可能就愿意付钱。
07:48如果你不是企业主,你可能还理解不了,因为你不明白企业是想增长的。如果你能帮他们增长或赚更多钱,他们就会愿意付你钱。我创业之后以 1,000、5,000、1 万、5 万美元雇过的人多得离谱,但只要投资回报在那儿,它就在那儿。所以作为新手,你还没有受众,也许也没在做受众,但我同样推荐你去做,因为这也能证明你懂自己在说什么,当你去联系客户的时候。他们大概会看你的社交媒体主页,而积累受众就是杠杆,那你为什么不做?
08:26为什么不写内容?一旦你开始写内容、真正在增长,如果你想从接客户过渡到产品——那种“睡着也能卖”的东西——基于你自己带来的流量,那你就走产品路线。走产品路线的问题在于——这通常是大多数人的目标:“我不想做客户项目。”我也不喜欢,我讨厌客户项目,但对我来说那是必要的一步。但走产品路线时,你怎么给产品带来足够流量,才能卖出那么多、赚到 100 万美元?
08:58那我们再算一算。假设落地页转化率是 2.5%,也就是到落地页的人里有 2.5% 真的买了你卖的东西,那你每天需要约 720 人访问这个页面,才能卖出 18 单一个 150 美元的产品。或者你需要一条帖子每月爆一两次——我不会押注这个,但随着社交平台越来越依赖兴趣算法,这种情况越来越常见,对吧?真的谁都可能,哪怕你刚开始,只要能做出好内容,第一条短视频就可能爆红。但大多数人不会做内容,所以这通常不会发生,除非靠运气。
09:42所以我愿意下的赌注是:持续积累受众、持续输出内容、迭代、打磨、随着时间提升技能,让受众的增长多少反映你技能的增长。那么,每天 720 人到落地页、从而赚到 100 万美元,这些人到底从哪来?可以来自社交媒体,可以来自 Facebook 或 Google 广告,可以来自 SEO,可以来自网红合作,可以来自播客赞助,通讯赞助。真的可以来自任何地方,但你只有一个人;如果你像我刚起步时那样,你没那么多钱,也不想花那么多钱。
10:20那你打算怎么办?你会去做社交媒体,并且真的擅长抓住注意力、传递价值、传递实质内容——不只是抄模板、追热点,而是把自己做的事做到很好,并让别人看到你确实擅长。假设你从社交媒体起步、开始写内容,并在这件事上变得熟练、持续打磨技能,这就意味着你没有停滞,而是在不断学习。这其实已经内置在你的日常里:研究别人的内容、把学到的用在自己身上、随着时间进步,因为社交媒体确实是一门技能,并不完全靠运气。
10:56在真正增长、启动势能这部分,确实有一部分靠运气。一旦有了基础受众,你就有基础互动量,随时间推移更可能爆起来;所以你必须熬过新手地狱,但你绝对能做到。所以如果你练出来了,每条 YouTube 视频可以有 1 万到 5 万播放,每月社交媒体还能有 50 万到 100 万曝光。当然,如果你不是一上手就擅长,这需要时间——惊不惊喜。你得真的把某件事做好才能看到结果,太疯狂了。你不能去上个学、拿个社交媒体学位,就立刻有 5 万粉丝。
11:33不,这靠的是真实世界的反馈。靠的是技能。但关键在于:即使你拿不到 1 万到 5 万播放、或 50 万到 100 万曝光,甚至更少,只要你真的去做,也不至于一分钱都赚不到。很多人一年赚不到 100 万美元也会非常满意。所以你想,你每天需要 720 人到落地页,而如果你有那么多曝光,720 人确实是个挑战,但也不算过分。现在你脑子里大概正在冒出反对声:“哦,我做不到。
12:11哦,这听起来不可行。”那是因为你大概还困在旧范式里。你困在“我的时间等于我赚多少”,而不是“我赚多少等于我提供多少价值”。如果你经历过的人生只有上学和找工作,那你的思维方式就是这样。你被设定成相信这些。你被设定成这样做。想赚更多钱,你就得找更好的工作,或受更好的教育。你不明白,如果你是创业者,你要自己去猎取那个“更好的工作”。你去猎取你的项目。你去猎取你的客户,而且自我教育。
12:47你不需要去某个机构拿个证书,才能有人雇你。一切都在你自己手里,对很多真正想要这种生活的人来说这是好事,但很多人不愿承受随之而来的不确定性。所以你还得学另一项技能:容忍并降低创业的风险。要真正上手这些事,大约需要两到五年才能在品牌、内容、营销、销售等各方面变得很在行,但有了 AI,如果我们用那些愿意把知识公开到网上的专家的原则来训练它,比如销售和营销专家 Alex Hormozi,还有那么多人讲品牌、
13:33讲内容等等,你为什么不能把这些知识拿过来,让 AI 陪你走完这个过程?我们真正用 AI 的第一步,大概就是这么做的。那我们就正式开始。用 AI 到底怎么打造一人企业,整个工作流是什么?到现在你应该知道了,几年前创业和现在创业的核心差别就是 AI。一整套课程可以塞进一个提示词里;而如果提示词能帮你真的动手做,那就像打了类固醇的课程,因为你有可能真的拿到结果。
14:08所以针对这一点,我们来看一个 canvas 模板。Canvas 是 Eden 里的一个功能,我们把它打磨得相当不错了,我每周的写作基本都在这里做。每周我都会建一个 canvas,把推文贴上去,把启发我的 YouTube 视频贴上去,放一个 markdown 文档写我的通讯大纲,把社交帖子的提示词放上去,还有生成 YouTube 标题的、想 B-roll 的提示词,然后我把内容连到 AI 聊天上,压力测试想法,或者直接和特定内容对话——比如那周我看了个 YouTube 视频,知道里面有个点子,
14:44我就跟它聊,然后再打开我的通讯继续写。我们要用一个完整的一人企业 canvas,你可以用简介里的链接复制这个模板。我强烈建议在桌面端做,因为那才是你干活的地方,而且你不会分心,而且 canvas 类应用在手机上普遍不太好用。所以你可以先把链接存到手机上,回头在桌面打开,把那些文件都存下来、复制一份,因为 Eden 同时也是一个云盘和工作区,所以你可以写作,它不只是一个 canvas。
15:15你上传的任何东西,包括 YouTube 视频、普通视频,我们会帮你分析所有画面帧,所以你可以搜索每一帧、匹配转录等等。挺酷的。但如果你严格照模板做,你就会拥有一个现代成功一人企业的三大支柱;或者即使它没有立刻成功——大概也不会——别期待那个,你也至少有了一个起点,可以真正开始做事,而不再是瞎猜。这三大支柱是:第一,品牌,也就是你是谁、你帮别人达成什么、以及别人为什么要在意这两点。
15:51第二是内容,也就是你的想法、观点和教导,把人们吸引到你的品牌。第三是报价,也就是你的产品、服务,以及一个能让人心动、可以从内容里把人引过去的落地页。我也想让它有点教育意义,所以我们会逐一讲这三大支柱:品牌、内容、报价/你卖的东西,让你理解它们的重要性。模板里,第一,这里有一整段视频,你可以点开看,我讲了整个模板怎么用;但我们要从个人品牌策略开始,
16:24我这里——哦,你能看到上面还有另一个人,因为模板是共享的——但你能看到这里有一个提示词连着一个 AI 聊天。我可以把这个 AI 聊天全屏,也可以放大直接在这里打字;我们待会儿讲里面到底有什么。如果你还想咨询专家,我精选了三个视频,它们都连到这个聊天,所以我可以在这里聊天来打磨我的个人品牌策略、问个人品牌的问题等等;你也可以贴视频链接,或者直接在这个区域上传你自己的知识。但作为社交媒体上的一个人,你就是在做个人品牌。
17:03这就是你在做的事。为什么要做?因为你想赚钱,就需要有东西可卖,也需要有人真的看到并买下它。个人品牌本身不是这两者中的任何一个,但你可以把它想成一个数字店面或数字简历。它是这两者之间的一层信任。你的内容就归在它下面,因为你通过品牌发内容,而在内容里你推广自己的产品或服务;既然人们关注你的个人品牌、并且希望他们喜欢你的个人品牌,那他们就更可能接受你的内容,并购买你的产品或服务。
17:39而在 AI 时代,内容可以无穷无尽,会淹没社交媒体,人们会转向什么?他们会转向自己信任的人。那是谁?一个他们几乎能确认是真人的个人品牌,而且能看出对方用 AI 用得有没有品味。还有一点:我不在乎你觉得“个人品牌”这个词有多尬。我知道每个领域都被这个词淹没了,什么“你只要用这些模板”“你必须用这个策略”“这是零天涨到百万粉丝的方法”,但你作为一个在社交媒体上的人,做的就是这件事。
18:15所以,接受它。如果把个人品牌想成承载你毕生作品的容器、或做点有意义的事的方式,会让你舒服;或者你就想把自己看成社交媒体上的一个人,而不是一个品牌,那就随你。我在很多其他视频里都讲过我自己真正的个人品牌策略和我的建议,所以这里就简短说。这是我推荐的策略,不是唯一策略,也不是你做社交媒体必须遵循的。第一条原则:你就是那个细分。你的信念、经历和兴趣给你一个独特视角,它会反映在你的内容和产品里。
18:48第二条原则:你需要几个内容支柱。你需要一个打算变现的技能或兴趣作为主话题,再加两个你闭不上嘴的互补兴趣作为辅助话题。第三条原则:你要把这些内容支柱建立在痛点、基础性内容话题和高表现点子上。大多数人就是在这里搞砸的,他们会说:“行,我喜欢这些话题。我有这个点子。我就写它吧。”但他们不关心这对屏幕另一头的真人为什么重要。他们写一条花里胡哨的推文,就以为自己是在世马可·奥勒留,但你没有马可·奥勒留那样的声誉权威。
19:27你不是 Alan Watts。你不是那种声誉已经积累到随便说什么都有价值的人。你必须练说服。你必须抓住注意力。你必须讲清楚:“嘿,这个想法为什么对我的人生重要?”而这通常以一个痛点的形式出现。也就是帮人们理解他们为什么应该实践这个想法。基础性内容话题就是那种常青的。是你知道有效的那些。是你到处都能看到的那些,你大概应该用自己的品牌、自己的声音去做,因为它们就是有效。高表现话题则是那些表现特别好的离群值。
20:07你上 YouTube 看到一条视频比别人的、甚至比那个人自己的其他视频好太多,那就是离群值。这是个信号,你大概该记下来,放进 Eden 里的素材库。把 YouTube 链接贴进 Eden,我们会下载、转录等等,这样你可以用 AI 跟它对话,或者跟你整个素材库文件夹、你存的所有图片对话,等等。Eden 很酷。拜托大家赶紧跟上用起来。但你把这些存下来,再用自己的想法重新组织它们,让它们效果更好。
20:39第四条原则:你要把这一切变成一两句话的社交媒体简介,传达出最有吸引力的部分。我不打算讲社交媒体简介的格式,但如果你跑一遍 canvas 里的个人品牌策略提示词,它会帮你做到。你做完之后,它会采访你相当一段时间,然后输出真正的个人品牌策略,你可以存到工作区的文件夹或其他地方,并且可以经常参考。不久的将来我们有了 OpenClaw / Telegram 智能体之后,你还能做另一件事——这目前只在我的分支上。
21:14这个看起来样式好看多了,但你可以把它发到 Telegram,然后让 AI 跟你来回碰撞想法,或者让它真去做事,比如访问你的 Twitter 发内容或排期内容。那么,在 canvas 里和 canvas 外,你到底怎么用 AI 把个人品牌做得更好?第一件事:你可以整理专家信息,然后跟它对话。举例来说,你可以找公认专家的 YouTube 视频或书,把它们加到一个聊天里,而不是问通用 AI 的意见,因为当你知道自己要什么时,AI 效果最好。
21:51这真的是最简单的一种。然后,像我之前讲过的,第二种更复杂:把那些专家信息拆解成一份简化指南,让你能交给 AI。比如我可以拿一篇内容、或这个人的个人品牌策略,让 AI 把它变成一份指南。它会去掉所有废话,然后你可以把它变成你想要的任何提示词。Canvas 上那个提示词我就是这么做的,只不过用的是我自己的个人品牌策略。你能做的提示词类型,可以是输出一份蓝图,或者扮演教练。
22:26我可以说:“嘿,拿这份指南,我们把它变成提示词:先向我索取信息,这样它知道我想创建什么样的个人品牌。然后在那个背景收集和访谈阶段之后,就一天天教练我,带我做这件事。确保我写内容。确保我把简介设好。确保我向你汇报。”等等。你可以把它变成教练,或者一个对你问责的人。如果你在 Eden 的智能体或自定义智能体里做这件事(等它上线),你还可以设置具体的时间表。
23:00它可以给你发提示——你可以在某个时间发提示,比如让它主动联系你,给你一个灵感来源,让你把它写成一条帖子,你再和它一起打磨,然后它可以直接发到 Twitter。这是一种更有品味的 AI 用法,而不是只说“嘿,去把这些内容全给我写了”。我大概会在以后的视频或通讯里讲,想要的话就订阅我的 Substack。这就是启动个人品牌。跑一遍提示词,打磨它,研究它。第二件事:你究竟怎么写比大多数新手更好的内容?
23:38你怎么脱颖而出?我做这事有一阵子了。我写内容大概有六七年了。我读一条推文、看一个 YouTube 标题、看一条视频或读一篇文章,就能知道它会不会表现好,因为我的模式识别已经到那个程度了。我们之前讲过,但新手最大的问题是:没有说明白他们想传达的想法为什么重要。他们有好玩的想法,但没办法让别人也觉得有意思。要让一个想法对别人来说有意思,你需要给出一个有说服力的“为什么”。
24:13你需要给他们一个改变行为的理由,因为如果你改变了他们的行为,他们会记住你是那个(所谓的)改变了他们人生的人,他们会开始信任你,胜过任何人或 AI。换句话说,写内容的秘诀是:第一,有个好想法;第二,有它能解决的痛点或带来的好处,而且你要把这个理由讲好。理解这一点、或者说日常做这件事最好的方式:当你在读东西时有了一个想法,或者你在反思生活时有了一个你知道自己想发的想法,对吧?
24:46创作者大概就是这样:不断把想法变成能发出去的东西。对他们来说,一想到就马上记下来是自动的。但你在这一步同时要做的是想:这个东西有什么痛点或好处,能帮到别人、或别人真的想要?然后你要把它烘进这个想法里。新手的第二个错误是:他们根本不懂各个部分怎么拼在一起。他们把写内容或做短视频练得很熟,但觉得没意义,因为不知道靠它怎么赚钱。
25:20于是他们开始迎合算法,或者干脆让 AI 全替他们做,只为得到点赞和互动带来的多巴胺,但他们仍然不知道怎么变现,也没意识到这么做反而降低了他们好好变现的能力。或者他们只是为了钻平台变现系统的空子。比如我在 Instagram 上有几百万粉丝和订阅者,如果我只靠 Reels 的奖励,一个月大概拿到 300 到 500 美元。在 Twitter 上,我现在大概能拿到 2,000 左右,不算差。在 YouTube 上,我一个月大概 1 万美元,而这还是几百万粉丝的量级。
26:00当然,如果我真想,也能靠这个生活,但我有生意要经营。我需要赚多得多的钱,才能做出有价值的东西。所以这意味着我必须卖自己的产品或服务,然后我能赚到那个数字的 10 到 20 倍。如果你在考虑接别人的赞助或品牌合作,为什么不做自己的版本、拿走全部利润?而且你大概能做得更好,更适合你自己。现在创业做得好大概就是这样,尤其是带个人品牌:你拿一个自己在用、并且喜欢的东西,把它做得更好、为自己量身定制;而既然你就是那个细分,
26:38你就把它卖给像你一样的人,找到那个部落。这毕竟不是一整套内容课,尽管我以后大概会在 Substack 上做一次直播工作坊。所以再说一次,订阅 Substack。但现在,我只给你 80/20 的关键做法。第一,疯狂记想法。多读书。听播客。反思你的生活,试着捕捉那些独特又有益的想法。第二,立刻想一个痛点或好处。训练你的大脑去想:这个想法为什么不只对你自己重要。第三,把那些你喜欢其结构的想法存下来。
27:13在 Eden 里建一个存放你想法的文件夹;作为新手,模仿这些结构和框架,把话题换成你自己的想法。然后你就练写,直到它变成第二天性。至于该发在哪里,你可以从一份通讯加一个短视频平台开始,或者只在 Substack 起步,或只在 Twitter 起步、同时发推文和文章,但这大概就是我整个内容生态的浓缩版。我每周写通讯。它可以拆成帖子,而最好的帖子可以做成轮播图,或短视频/Reels 的脚本。
27:48通讯再变成一条 YouTube 视频,然后所有这些又互相反哺。如果你想整体理解,我会在简介里再留一个关于内容生态的链接,你可以去看。好。那么,怎么用 AI 让这个过程更轻松?我们看内容区,你能看到两个针对推文的提示词,也可以直接当成帖子,因为推文就像最小公分母——如果你有一条 280 字符的推文,它能真正用到任何平台,或者当成短视频的钩子,等等。我建议先把推文式帖子写好,因为那会影响你所有其他短内容。
28:26至于通讯,它也可以兼作播客脚本、YouTube 脚本,或任何你想要的。在这里用好 AI 的方式、也是我给你们做这些提示词的方式是:我先拿我真的很喜欢的推文或帖子,把它们丢给 AI,说:“嘿,拆解一下它们为什么有效。这里的原理是什么?有哪些心理战术?就教我怎么写这种风格的推文。”然后我把它变成一个提示词,并稍微打磨,让输出还不错。所以在这里,要让这个提示词生效,你可以直接在 AI 聊天里输入话题,或者在这里贴参考内容。
29:04比如你写过的通讯、你喜欢的通讯,或者 YouTube 视频,你可以贴在这个文档外面并连到这个聊天,它会生成推文草稿,你可以打磨,让它听起来像你。或者你可以从每周发在 Substack 之类平台的通讯开始,跑一遍这个。这是基于我自己的结构和写法,所以里面知识量很大。我建议你就把这个提示词读一遍,大概能收获一整套课程的信息量。但如果你想更像你自己,可以贴你以前的参考写作;或者你想模仿别人的声音,好开始打磨自己的——因为这提供的只是
29:44一个起点、一个可以拿来改的原型,那就这么做。如果你需要帮助或有问题,可以把任何输出丢进这个聊天或其他聊天,还可以这样分叉出去。嗯,但在这一块,你可以问:“好,我怎么让这条推文更好?我到底该怎么写?”你可以直接对这些视频提问,或者在这里贴别的视频。所以,在内容上用 AI,不是让它替你写完再发出去。而是让你学得更快、理解得更快。是你在社交媒体上看到一条帖子,把它丢给 AI,说:“嘿,这为什么有效?
30:24如果我有一个相关想法,我怎么把这条表现极好的帖子里的原理用到我自己身上?”时间一长,你就像不是在上课学原理,而是在做的过程中学,因为现在 AI 已经如此深度地融入我们的工作流,事情就是这样做的。同样的方法也适用于落地页之类的东西。如果你要做产品或服务,为什么什么都不先学,就自己硬写落地页?通常你可以去上课程,但大多数人也不会去。
30:57但现在,你可以找一个你喜欢的、你知道对方东西卖得不错的落地页,直接让 AI 教你它是怎么运作的,然后帮你写你自己的落地页,就像那样。这就引出视频的第三部分。我们讲了品牌、内容,现在需要产品、报价、服务,也就是你总体上卖什么。重复一下:到目前为止,你已经有了一人企业方程式的几块拼图。第一,你有了一个能体现你价值观、吸引对的人的品牌。第二,你有了随时间慢慢建立信任、让你触达更多人的内容。
31:30简单说,你拥有了对你信任随时间增长的人。大多数企业求都求不来。现在太多人想创业,却并不是真的想获得客户。他们说:“我要做这个软件。我要做这个东西。”很有动力,但真到了要做生意那部分时,人就没了。视频这一部分其实让我有点生气,因为我花了大概 5 年学这些东西,全靠手工做。现在有了 AI,哦,轻松太多了。太……你可以把整个流程抄近路,但我不把这当成理所当然,因为我仍然拥有那些知识和模式识别,让我能比别人做得更好。
32:08所以你在过程中仍然在积累这些,而要真正达到能精通这一切的程度,需要 2 到 5 年。但你可以从很好的起点开始,只要我们接下来讲的这些你去做。因为在今天,如果你懂得如何训练 AI 使用伟大营销人、销售和文案人的框架与知识,你可以让 AI 替你完成大部分。就像我之前说的,对吧?你可以拿专家的知识,或者拿他们做过的东西,比如一条表现很好的社交帖子。你把它丢给 AI,让它拆解为什么有效,或者教你怎么做,或变成一份指南,然后你把那个东西变成提示词,
32:48我就是这么替你们做的。但因为所有零件我都懂,这些提示词非常全面。我们有针对三件事的提示词,但先知道我们在这里做什么会有帮助。第一,我们要做一个详细的客户画像。这个东西你要保存好,每次做营销材料时经常参考。你需要把它存在工作区之类的地方。第二,你做出你的第一个报价。用你的客户画像和报价设计原则,做出一个他们无法拒绝的产品或服务。第三,把两者变成一个吸引人的落地页草稿。
33:18因为大多数人做出一个无聊的产品,然后在落地页上只说明产品能干什么,还纳闷为什么没人想要。所以你跑这三个提示词时,它们会详细采访你,然后输出客户画像、无法抗拒的报价蓝图,以及落地页文案,作为初稿,你可以在此基础上迭代,把它们丢进这个聊天里提问,或者新建一个聊天跟它们聊。它的结构是这样的。当你跑完客户画像,这个聊天的上下文会接入这个聊天,因为你在做无法抗拒的报价时需要客户画像的信息。
34:00然后你的无法抗拒的报价和客户画像会接入这个落地页生成提示词,否则你怎么针对特定客户画像写你报价的文案呢,对吧?在这一部分我建议一件事:一定要真的把这些输出打开看。你可以在 Eden 里用侧栏打开东西。所以我可以打开它、编辑、通读,确保一切都好,对吧?这里也是我写作和做那些事的地方。但要确保它没问题。确保它没有胡编,因为你在这里还是得像照顾婴儿一样看着 AI。
34:38但最后一点:我不能保证这 100% 有效。课程也是一样。任何东西都一样。知识产品,或者输出知识,并不像产品或服务那样能保证结果。甚至产品和服务,比如实物产品或服务,也不能保证结果。你买一个护肤品,它可能对你有效。可能对皮肤有帮助。但如果你不解决导致你没结果的底层根因,不管你有护肤品还是有知识,你大概都不会成功。
35:10有些人就是还没有那个身份认同,他们没有做内在功课去克服对不确定或失败的恐惧。他们没做这些事。变量太多了,一小块知识救不了你。这必须是一场你真心想要的终身旅程。还有一点:坦白说,AI 现在、大概在可预见的未来,都还没那么好。它就是没法替你做这些事。它缺了点什么。而我们都不知道那“点什么”是什么。那绝对不是更多智能。一旦人们能打开 OpenClaw 或其他智能体,第二天就赚几十万美元——而这在任何时刻大概都不可能,因为市场不是这样运作的。
35:51那就像……那就跟大宗商品一样。如果谁都能立刻做到,那它就行不通。如果它只能奏效一小段时间,那叫漏洞利用,而且很快会被压掉。你仍然必须学习。你仍然必须练习。最重要的是,当某事不奏效时,你仍然必须迭代,直到它奏效。希望这对你有帮助。希望那些提示词能大大帮到你。希望你能学到东西,并且继续学,因为这条视频里的学习,其实是通过跑提示词并把它们落地来发生的。
36:20视频就到这里。在评论区告诉我你想看什么。Devin 会看评论,所以你在下面顺便跟 Devin 打个招呼,他会给你点个小红心或赞。那么,下条视频见。拜拜。