让 AI 无法替代你:五个要素、两种能力、一条帖子
How To Become So Valuable AI Can Never Replace You — AI 不是威胁,依赖才是。真正的护城河是能动性、品味、说服、坚持与迭代合成的两种能力:自己把答案摸索出来,以及知道什么值得做。
核心主张
AI 不是威胁,依赖才是。真正的护城河是能动性、品味、说服、坚持与迭代合成的两种能力:自己把答案摸索出来,以及知道什么值得做。
Dan Koe 认为,喊反 AI 改变不了任何事,工资奴隶的本质是为别人的生存目标打工。出路不是换一份更好的工作,而是换环境、换身份:把五个要素合成“自己能搞定”和“知道该做什么”两种能力,选代码或内容做贴近现实的反馈容器,从一条帖子开始进入试错循环。
几条主线
真正的威胁不是 AI,而是依赖
五个要素,最后只剩两种能力
先换环境,再换身份
关键知识点
享受来自能力边缘的挑战
工作、职业、使命是三件事
五个要素的具体定义
资产创造不等于爆款创造
员工思维会跟着你创业
内容主观,代码客观
时间线
- 00:00一、AI 不是威胁,依赖才是
- 02:22二、什么是工资奴隶
- 10:10三、成功的五个要素
- 17:03四、300 美元让他无法被雇佣
- 18:53五、换环境就是换身份
- 23:01六、选一个贴近现实的反馈容器
- 25:38七、代码或内容,二选一
- 30:24八、15 分钟与三个步骤
原话摘录
“You are dependent on everyone but yourself for your survival and well-being.”
你的生存与幸福,依赖的是除你自己以外的所有人。
“The first is agency, which is the ability to just do things without permission.”
第一是能动性,也就是不需要许可就能做事的能力。
“To be removed from the process of error correction is to be removed from challenge, discovery, and hardearned wisdom that leads to growth that leads to fulfillment.”
脱离纠错的过程,就是脱离挑战、发现,以及那些带来成长、进而带来满足感的来之不易的智慧。
“What topic have you researched across dozens of sources for years without anyone paying you to?”
哪个话题,你翻了几十个来源研究了多年,却从没人付过你钱?
“Meaning, if you never post, you're never going to get better.”
意思是,如果你从不发布,你就永远不会变好。
行动清单
- 今晚写下三个答案:你了解得多到不可能是偶然的领域、你为自己解决过而以为别人都懂的问题、你小时候因此挨批的痴迷。只挑最有感觉的那一个。
- 补上“逆向脊柱”:一条让生活变糟的主流建议、一个专家会说幼稚但你停不下来想的判断、一件全行业假装看不见的事。六个答案就是六种帖子。
- 明天发第一条帖子:把答案写成抓人的钩子和有冲击力的正文,接受第一版很烂——不发就永远不会变好。
- 用一天做环境重置:闹钟、食物、见的人、关注的账号、消费的内容全部换掉,让新身份先有土壤。
- 帖子没效果时别急着下结论,把它当参照点:拆别人的钩子和正文结构,去查一个具体战术,只改一个变量再发一次。
00:00So unfortunately, all jobs are going to be gone in like the next 5 seconds. At least that's what it feels like if you listen to loud people on social media or listen to YouTube titles like my own. And you may even get to the point of adopting the anti- AI ideology as your new identity, screaming about how much you hate AI so you can feel like you're making a difference without actually changing your behavior or broadening your skill set or adapting to the new world. Because who would want to do that when you could just stay the same and do nothing about your life? AI isn't the threat that you think it is. The real
00:35threat is what it's always been. You are dependent on everyone but yourself for your survival and well-being. Your employer and government have their own survival to look out for. And when something threatens that sense of survival, they drop to a lower level of thinking and quickly attempt to reconcile the threat. And usually what that means is that they're going to fire you. It's human nature. You can argue that they're supposed to care about your well-being, but if you blindly trust that they will follow through with that, you are bound to be very, very disappointed. AI is too big to control by crying about it. And no matter how much you post about it on social media, that's not going to stop the jobs from being lost. If the jobs do get lost, I
01:14don't know. That's not the argument I'm here to make. I'm just going off of the commentary. And posting about how much you hate AI is also not going to prevent the skills required to become successful from changing as technology does. You can't just have the same skill for your entire life and expect to do well. You have to evolve. You have to adapt. There's going to come a time where you have to change something about your life. And if you don't do that, then you don't have any room to cry about it. Now, I do want to preface with the fact that I'm speaking to a very specific individual here. You know who you are.
01:47and these words resonate with you, but there are people in specific circumstances obviously that don't have as much control and that's not who I'm speaking to. Now, in this video, I have four ideas to share with you on wage slavery, becoming high agency, and why all of these ideas don't mean a thing unless you fundamentally change who you are. And at the end, I have a short practice with six questions which may open you up to a new way of life, even if it seems simple. The first point we're going to talk about is how to escape wage slavery. Wage slavery is doing meaningless grind work you didn't choose for someone else just to survive.
02:22Now, I am not anti-job. I think jobs are very worthy stepping stones for skill acquisition and experience. But whenever I talk badly about jobs or just be critical of them, there's always that one person who says, "You're an idiot. I actually like my job." And that's great. Again, I'm not speaking to you. And I partially think you're lying just to avoid facing your potential while simultaneously being unconscious of your potential. I am speaking to those who understand the psychology of true enjoyment and can't stand the thought of one-third of life doing work you didn't choose, one-third of life mentally exhausted to do anything worthwhile, and one-third of life asleep for 40 plus years. So, I'm going to throw up a graphic, but enjoyment, meaning, and fulfillment come from living at the edge
03:06of your abilities. This is pretty wellstudied. No, I won't site sources. Devon, throw up the source, I made it up picture. Enjoyment comes from pursuing a challenge just above your skill level. Not so challenging that you get anxious and not so underwhelming that you get bored. Video games exploit this. you take on quests that are just challenging enough because if you were a level one character doing a level 100 quest, you would die immediately and you would hate the game and you would quit. It wouldn't be fun. And this is the single greatest driving factor of getting into the flow state. And if you can create a life structure that increases the likelihood
03:40of this flow trigger, then you have an abundance of enjoyment in your life. Now, the thing about jobs is that after a few months, after you're trained, after you understand the skill set and what you're supposed to do, the level of challenge just starts to plateau. You just clock in, you do the tasks, and you clock out. And for some reason, you're just exhausted at the end of the day. I've done this. I when I worked at a web design agency and was trying desperately to get out, I just didn't want to go to the gym. And health and fitness had been a love of mine for my entire life. And the first time I started skipping the gym was just after work because I was exhausted from doing nothing but sitting in a cubicle all day. It's just like the fluorescent lights above me were just sucking the life out of me every second
04:25I was there. And so that's the thing. You get bored. It's against your nature and you feel it. Your attention is no longer immersed in the task and shifts toward what else could I be doing? And for most people that what else doesn't involve a meaningful goal. It involves opening your phone and rotting your brain. It is very rare that a job requires you to consistently improve your skill to match a greater challenge. And of course, climbing a career ladder, a career is different. You have job, career, calling, each different level of purposes. And so with a career, yeah, you can advance a bit higher, but you're not the one in control of the goal.
05:00Therefore, you're not the one in charge of the level of challenge or what the challenge represents. You're pretty much told which quest to pursue in the video game even though you want to be on the other side of the map doing the other one. You aren't working on your own projects and curiosity, passion, purpose, autonomy, mastery, those are the five drivers of the flow state. And in a career or a job, you're much less likely to have any of those. So what does this have to do with wage slavery or being a wage slave? That's a very strong term, but stick with me. Well, civilization was quite literally built by tribes enslaving other tribes. That dynamic never disappeared. Instead, it abstracted into employment, law, and
05:42culture. Society has essentially become a pyramid scheme because there are more people at the bottom than at the top. And it's mathematically impossible for everyone to be at the top. There's one boss and multiple employees, and the multiple employees are dependent on the boss for their survival. So, what I'm trying to say in this video is that you have to completely just leave this pyramid scheme or this hierarchy behind. Not that you're going to leave hierarchies altogether, but you're going to create your own. And as an aside, I have a short self-promotion. If you don't like me promoting myself, then just skip it. But I have two things. The
06:17first is that Eden, the AI content strategist, now has scheduling as well. So, it is the full content workflow. You can research outliers on any platform. You can reverse engineer them and create from them. You can quite literally tell the AI chat to go and search for top carousels or thumbnails or posts from any platform and any topic from any creator in the chat. And now we have scheduling for all major platforms. So you can just schedule the content right there. And you can do this all from Claude as well. I've been seeing a lot of reels pop off lately of like, oh, you can connect all your social medias to Claude. And that's great. You can do it in Eden, too. But the thing that the none of those have is that now you can connect Claude to any creator topic or post and you can search any of them
06:59which no other tool has. So if you're a creator or a personal brand or a team, a marketing team, Eden is your software. And we've been seeing an uptrend in perception cuz we switched from Cortex to Eden to this Eden. The pivoting finally seems like it's over and people are really liking the current version of Eden. So that makes me extremely happy. you. I I cannot explain how much time and work it's taken to get to this point, but with Eden, you can get 50% off your first month. Link in the description. And the next personal brand boot camp starts July 8th. So, if you'd rather join that and get Eden alongside it, there's a link for that in the description as well. And it's about building a profitable personal brand in 30 days. Okay, the sales promo is done.
07:39That wasn't that bad, was it? Most of us were raised with industrial standards. Become a specialist. Study one domain hard. get a high-paying job so that my friends think that my son or daughter is successful. And since that's what you did, you stayed blind to most of the process. You understood the one skill to do your job, but you didn't try to understand the system that paid you. That's important. You didn't dedicate time to other domains, so you don't know how to build your own thing. All you know is how to fill a role in someone else's thing. And before you know it, your ability to think is just crushed. Even if you were considered smart in the skill you chose, you make a decent wage, but you don't feel financially stable.
08:18So, you get caught in a chaotic stress loop. And stress narrows the mind. It becomes even more difficult to fathom a life where you do build your own thing. It doesn't even cross your mind. And since you're stuck in the loop of onethird of your life spent to sleep, one third of your life spent at work, one third of your life spent exhausted, you don't have any capital saved up to invest in your own thing, you don't have any time or energy for personal development, and you're probably too tired spiritually, not just physically, to re-educate yourself because most of your waking life fuels someone else's vision. So that's how you survive mass
08:50replacement, by the way, is you build your own thing and you commit to it and you accept no other option. We'll go over how you accept no other option, but spoilers, it's you just accept trial and error as your god. Reality as your god, because that's what God is, is reality. That statement that I just said is going to be extremely misinterpreted, but if you understand, you understand. The problem is that slaves don't know their slaves. This goes far beyond wage slavery. We are all slaves, usually to ideology and belief systems in one way or another. Slavery is about force. And when we think of that word, we think of the physical version, obviously the very bad version that nobody likes. But wage slavery is financial. And if you cannot stop showing up to work without
09:35catastrophe and if you have no skills to create alternatives, you meet the definition of a slave, no matter if your feelings tell you otherwise. And worse, if you've identified with your job, then you will take what I just said as an attack because that's your identity, your mental body trying to preserve its own survival. you will feel that threat response even though there is no physical threat in the room. You'll want to argue with me and that's fine, but it only proves my point further. So, I think you get the point. It sucks. I don't like the thought of it. So, let's talk about what's possible and what you can do about it. That leads to point two, which is the five ingredients of
10:10success. In a previous tweet that I wrote in a quote from my book, Thard Focus, if you don't create a routine, you will be assigned one. That's how we're starting this because most people for most of their lives have been trained to learn things they don't want to learn to get a job that they don't care about working for people they would never want to be associated with in their everyday life and while I think AI technology and social media have accelerated us to the point of understanding that that there is more than the default path that you can take your own path because you go on social media and see people doing it all the time that's sign enough that it's
10:41possible but AI giving you more leverage technology continuing to advance the power that an individual has is obviously obviously more than it ever has been before. And I also think that people are just tired of the sheer meaninglessness of modern life. So for those who are tired of schools and jobs and just the default path, these are the five ingredients to becoming future proof, this is the answer. These five things are what allow you to do meaningful work even when all jobs are replaced hypothetically. The first is agency, which is the ability to just do things without permission. It's to see an opportunity and act on it when nobody asked you to. The second is taste, which is the experience to know what's worth
11:24putting out into the world. The third is persuasion, which is the skill to get people to care about what you do, not to be confused with manipulation. The fourth is persistence, the understanding that mistakes do not equal death and that they are necessary. And the fifth is iteration. The process of error correcting toward a goal based on feedback. So if something doesn't work, you learn and pivot until you reach success. Now, everyone is obsessed with being high agency right now. It's a buzzword that the tech bros have popularized and they're all copying each other because it goes viral on social media when you tell people to become high agency. And them just doing that alone signals that they're not high agency, they're low agency because
12:02they're just copying each other and what's going viral. So I get it. It's important. Yeah. You have to be able to initiate action toward a goal and actually do something. I think that's obvious. It's one of the traits that distinguishes a lot of entrepreneurs. But it's not the only one thing. The five ingredients that I just gave you have to be combined together and used together. And so the five ingredients actually boil down into two skills, which is the ability to figure it out and the experience to know what needs to be done. Now, I'm going to play a quote from a podcast, the David Senra podcast. I never watched that podcast, but I saw a quote from it and now I'm taking the quote, but it's really good. I want you to listen to this because it's important and it will relieve a lot of your worry
12:43about AI. >> AI so far is really great at asset creation, but hit creation is an asset creation. Asset creation is a necessary but insufficient condition for hit creation. Anyone can make a video game last week. Like anyone could make a video game 5 years ago. The techn is readily available. It's commoditized. You know how many mobile games get put out a year? Thousands. And how many hits are made in a year? 0 to five. You know who makes them? Thank you very much. We do. [laughter] This is just true. >> So anyone can build anything right now. Anyone can write anything. Meaning that the barrier of entry to entrepreneurship, which is the antidote to wage slavery, is lower than ever. But that doesn't matter. Look at this. This is a graph that shows with a genti there
13:27have been more app releases than ever. But the app reviews and the app with significant usage go down. Meaning that you right now can go and build an app. It's actually pretty incredible what you can do. And if you don't know what to do, one high agency, you just ask ask cla, hey, I have this idea. How do I start building it out? And the first iteration isn't going to be that good. You shouldn't expect it to oneshot notion or salesforce. Like that's not that's just not going to happen, especially right now. You just ask and then you improve and then you iterate and you fail and you try again and you try again and you get users and then things break and you don't quit. You iterate and you tell it to fix that and then fix that and then fix that and eventually you have something very good even though it was only built by AI. But
14:13again, that doesn't matter. It doesn't matter if it was just vibecoded and you perceive that as like it being cheap because if it's valuable, it's valuable. As I just showed you in the graph, the apps go up, but the usage stays the same because the people don't have the five ingredients of success. They don't have taste. They don't know what to build. They don't know how to persist. They don't know how to iterate according to feedback because this is obvious feedback that your app isn't working. And they don't have persuasion. They don't have distribution. They can't get it into other people's hands. And they especially can't get them to care about it enough for them to use it and pay for it. Do you see what I'm getting at here?
14:49Agency is only so much. You can go and build the app and initiate action toward the goal, but what about the other things that actually make it work? Now, when it comes to building a software, I'd actually recommend it. It's very fun. It's actually quite addictive to get into Claude Code and just give all your money to big old Claude or Chatg GPT. But I recommend it because I do think this is where products are going, especially for solopreneurs, creators, one person businesses. It used to be info products. I think smallcale software will be the new info product because the reason info products dominated for so long was because one the barrier of entry was low like anyone could create one but two just the
15:25structure of them is valuable education and knowledge is valuable no matter how much of a scam you think info products are people did really well with them the same is true with software the structure allows for a lot of value to be packed into that thing and it's just this clay that you get to mold and if it becomes something valuable because you're skilled enough to create something valuable, you're going to see a lot of that pop up and you're going to be buying quite a bit. And no, that doesn't mean that everyone's just going to come in and create apps and create software because Uber Eats, like you don't cook your own food. You order Uber Eats, you're not go like, if you don't cook
16:00your own food, who thinks that you're going to go and build an app if you don't have a reason to. So, the problem lies in the image that I just showed you. You can build anything, but that doesn't mean one that it's worth building, two that people will care, and three that you have the ability to iterate and persist according to feedback so that it becomes something worth building that people care about. And if you truly understand that sentence, you'll be just fine. Now, the second problem is that agency, taste, persuasion, persistence, and iteration aren't your typical high value skills that you can go and watch a YouTube video about. Theory, and tweets about
16:33becoming high agency will not make you any more high agency. The only way to practice them is to start doing your own thing. We still have a lot of this video left, but I hope you get the point that that's the point is to build your own thing. That's the only way to acquire those skills. No matter what practical steps I give you later that will help and the questions that I have you ask yourself that will help. You still have to just do it. So that leads to point number three, which is the antidote to employment is becoming unemployable. Now, I remember the first web design client that I landed when I was trans or trying to transition out of my web design agency job and they paid me $300.
17:14It was a local mattress company who just wanted a website so people could look at their mattresses. It wasn't even an e-commerce site, but $300. That is not that much. My girlfriend just landed her first nutrition coaching client because that's what she's studying. She wanted to do 2500 bucks. That's way better than my first client. So, good for her. But that 300 bucks for me was just the moment that it clicked. I knew that if I could repeat, improve, and iterate on whatever I just did to make that money, I would somehow be able to gain more control over my lifestyle and future. It made me unemployable. It formed a deep conviction that I would
17:55never accept a job again and I would fend for my own survival, as dramatic as that sounds. But that money alone is just like the the checkpoint. It's just the milestone. It's the thing that made it click for me. But it that doesn't account for the identity change that led to me believing that I could do that thing and the shift that happened that made me believe that I could do it further. So I want to hopefully provide you with two things. I can't provide you anything really if we think about it, but I want to provide I want to try to provide you with two things. The first is just the start of an identity change that could lead to this snowball in your
18:30life and a very very very small action plan because I I think my videos have enough like big action plans, but I think it's too much. I want to give you like one thing, two things to do because that's just what you need to do and then you'll understand what to do after that as we talk about it. So, the first thing you need to do is just hurl yourself into an environment that forces growth. Because the fastest way to change your life is to rip yourself out of your physical and digital environment. You just change everything overnight. The places you go, the accounts you follow, the info you consume. It's difficult kind of, but it absolutely works.
19:07Behavior change equals identity change. Because you can try to go on a diet and lose 30 lbs, but if you aren't a person who values health, that's not a part of who you are. You don't enjoy the process of being a healthy person, then you will always feel like you're running uphill. You will, like most other people, gain all the way back unless you fundamentally change who you are. I don't think people like wrap their heads around that concept enough. Is that behavior change equals identity change. that if you do not have the values of the person that you want to become adopted right now by hurling yourself into a new environment and reconditioning and reprogramming your mind to be that person. Then you're going to regress back into the person
19:52that you were. So how do you actually do this? The first thing is that you need to understand how your identity was shaped in the first place. How you became who you are. First you were born into a family and culture with specific values. You were indoctrinated with those values, even if your parents didn't force them on you. You went to a school with specific values and were taught by teachers with specific values. You were exposed to an absurd amount of information that may have shifted your values toward things like rebellion or laziness or victimhood or success. There are plenty of people that magically end up in this place where they're SCOP into
20:28a successful life because they surrounded themselves with the right people without even knowing it. and then you got a phone and that conditioning process increased exponentially thanks to social media and our monkey brains not being able to control ourselves. Now, there's a bit more to that process, of course, but you get the point. And now, this isn't bad, right? This conditioning process isn't bad. It's it's necessary. Imitation is necessary. I I've heard a few authenticity bros saying that they don't imitate, that they don't copy other people, that they don't do this, they don't do that. You walk on two feet and you speak English and you live in a house. You imitate because you learn. If you want to be super authentic by your definition, then start walking on four legs. Try it. See how well you fit in
21:16and whether or not you're cast out of the psychological group that you're in and whether or not you have any opportunities come to you because it will probably be extremely difficult for you to survive. So this conditioning or kind of form of imitation does become bad when your behavior isn't conducive to the life that your core or that voice inside you is calling out for. And I'm sure many of you have felt or heard that voice where it just kind of whispers at you that you're meant for more. You feel it especially in a fluorescent lit cubicle. You hear that all the time. So to begin the reconditioning process, it starts with your environment. You must become incredibly conscious of all stimuli because it is all feeding into
22:00who you are. So what you do is this. You just flip the switch overnight. You wake up tomorrow and you do nothing the same for at least a day. You set your alarm for a different time. You plan exactly what you're going to do when you wake up and it's not the same thing that you normally do. You're going to eat different foods. You're going to talk to different people. You're going to consume different content. Everything. And now, as we progress further into this video, you'll start to understand what you should align yourself with. But you have to understand that this video is also hopefully a change in your environment, conditioning you to be on
22:32the right path. We don't have to get super practical for this information to start permeating into your brain and slowly changing who you are. If you fill yourself with more of it, not just my content, obviously, books, other YouTubers, not just entertaining yourself to death on a dopamine feed, doom scrolling. Now, number two is choose a vessel where feedback is as close to reality as possible. This is going to be the most esoteric section, the least practical section, but I promise you, this is the single most important thing you could ever do. This is the single most important thing that you just need to drill into your head and accept as law. The most dangerous lifestyle is one removed from continuous
23:16trial and error. To be removed from the process of error correction is to be removed from challenge, discovery, and hardearned wisdom that leads to growth that leads to fulfillment. This does not only apply to jobs where the level of challenge you are exposed to normalizes after you become accustomed to the task. It applies to business and entrepreneurship as well as to those who carry over the employee mindset, which is always needing to be told what to do or always needing a handbook to feel confident in their steps. What I'm trying to say is that plenty of entrepreneurs may not be engaged in this process, this very enjoyable process that truly leads to success, trial and error. And so to make this practical for you, the question is how did people in
24:00the past figure out how to do the very first thing that was done? And I'm talking like before how to guides and step-by-step processes were created that people are so obsessed with. Like, oh, how do I do this? How do I do this? Give me the step-by-step bullet points of how to do it and I'll do it. No, you won't. But how was the first rocket built? Was there a guide for it? Like if you were forced to create a rocket, could you or would you be the type of person that just like is scouring around for a how-to guide just to consume it and then do nothing about it? What I'm trying to tell you is that through the process of trial and error, you can do anything within the laws of physics. And so the successful people, they tried and they
24:41failed and they didn't let failure convince them into believing it was impossible or disoriented them to the point of indulging in quick pleasure. They set a new direction according to the feedback reality had given them and eventually they found the needle in the haststack. They were intelligent because the mark of an intelligent system is that they course correct according to feedback. They have a lighthouse and they don't quit when they get blown off course. So when I talk about entrepreneurship, this is what I mean. I mean engaging in your natural state, engaging in the process of creation, pursuing unknown goals that demand failure to achieve. This is the singular
25:19trait of highly successful individuals. Failure is not a negative thing to them. It is a constant. It is necessary for a good life. It happens every single day for them. And so that all sounds great, but how do you actually apply this to today's world? That leads to number three, which is to learn one of these two skills if you want to thrive in the future. We'll start with a quote from Naval, which is code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep. So you as a beginner, as one person, do not recognize how much power that you have.
25:58Especially with AI, and I'm not talking about the lower levels of AI use. I'm not talking about the people who just ask chatpt questions and the artists who get mad at AI for stealing their work. I'm talking about the higher level where you now realize that you can build almost anything. It's incredible to see people reach this realization and they just get like stuck building things and then I see them like I'm it's happening more than in my circle, but they come into the Eden Discord and they're like like I I built this thing that I'd always wanted but I never knew existed. And now people get mad at that. They're like, "Oh, but you didn't spend the time and effort to learn how to actually build it." As if this isn't actually building it. So once you can actually see through the status games that like
26:41the the tool gatekeepers or the skill gatekeepers are coming after it's like that meme or that reel where this person is a corporate worker and she goes to this guy who's a vibe coder and she's like oh how's your little app doing? He's like oh it made like uh uh 2 million this month and then she's like oh like we we're not even making anything close to that. And it's because it's not all about the status of learning a specific skill. We talked about this earlier in the video. And now all of this was possible before AI, right? Like you could go and you could learn how to build the app, how to build the software. That wasn't a barrier. And the people who really wanted to probably
27:20would. And the core problem is that most people just don't understand what's possible with a long enough time horizon and the five ingredients of success that we talked about. AI is simply allowing you to do more faster and has given you access to the things that you didn't have before, like the ability to create software because that would have taken way more time or you would have had to pay someone to do it for you at an extreme rate. Now, with that said, I've talked a lot about software, but I personally believe the media side of things is more important. And by media, I'm talking about content. So posts, videos, podcasts or writing that you publish once and it can be seen by
27:57thousands if not millions of people because that in my opinion will be the skill worth having especially as more people try to do it all with AI because with content you need to know what good looks like. You still need education that AI can't give you because you haven't started the process of trial and error. You don't know what to ask. The value of content is subjective. Every person reading every single sentence is going to interpret it in a different way. In other words, there is no one right way to get results. Now, the value of code on the other hand is relatively objective. It doesn't really matter how you write it as long as it works, as long as it gets the result you were
28:36looking for. And I know many people will disagree with that, but you have to agree that the point is largely true. If it works, if the user doesn't notice any problems, does it matter if the code is spaghetti? Does it matter if a human can't read it? And sure, we can argue whether or not it's going to break in the future or this or that, but still, if the code works, the code works. With content, there is no works. There is no set result. Meaning that one, the skill cap is only going to continue to get higher. And the people who do have that high skill cap will be able to put the code to much more use because they have
29:12distribution. Because if you don't have distribution, how are you going to get the thing that you build, be it with code or with your hands, if you're like a woodworker or anything that you create, anything that you do for work, your life's work, your meaningful work, how are you going to get that in people's hands? And how are you going to get them to care? That is the skill of media or content. And by the way, I'm not talking about the type of content where people on Instagram are like, "Oh, I gave Claude access to my Instagram and it grew me 100,000 followers overnight." because that's practically worthless unless you have authority and loyalty and trust. Eden can do that, too. Eden can connect to all your crap and post for you if you want to do all of that automated, but that's like not what
29:54we're pushing because we know that you still have to learn the thing. That's why we're doing the boot camp. That's why we have the education in place. And as JK Molina says, likes ain't cash. That's his entire motto. Doesn't matter how many followers you have, how many likes you have. It really doesn't. Once you're in the game, you understand that. But that also doesn't mean that a lot of followers or a lot of likes is completely useless if the trust, authority, and loyalty are behind it to any degree, right? It's not binary. It's not an on andoff switch. All of this is complex. So, intelligent content creation is much more than just posting rage bait to get people to click. So, this leads into part four, which is just how to start. And I want you to set aside 15 minutes here, which may change
30:40the trajectory of your life. That sounds dramatic. I don't mean for it to be, but that's just what it is. So, you've changed your environment. You have a chosen vessel, a vessel for where you're going, which is either content or code. I'm recommending content, and that's what we're talking about, but you don't have to go that way. Even though if you go the code route, eventually you're going to have to go the content route. And so, now you need to answer the only question that matters. What is your life's work? Because that's what we're building, a life's work. We're not building a personal brand because that is just the vessel to do the life's
31:11work. You think of Peterson or you think of Huberman or you think of Watts, Alan Watts or Marcus Aurelius, they all have personal brands. Yes, even Alan Watts, even though that's not what he was trying to do. He still has one, a very prominent one, and he's not even around anymore. So, they have personal brands, but they are deeply aligned with their purpose, with their vision. They know what they want and they use social media as the tool to achieve that thing because it's the best tool that we have at our disposal right now. That's obvious. It's the permissionless leverage. It's the content. It's the media. That may change, right? If we all go to Mars, then the technology to get
31:49your work in front of other people is going to change. But right now, it's social media. And it could be the newspaper or the radio or television or a publisher for a book to help get you in front of other people. But then you still have to do the work if you have a publisher. But for the person that I'm speaking to here, the beginner, the person who's starting with no capital, with nothing, and just wants to start something, social media is the obvious choice. And so if you learn media or content, you can really sell whatever you want. It can be a book and you can do that without a publisher. It can be music if you want to. I've actually thought about that a lot is like I I
32:26love music. I've always loved the thought of learning how to produce EDM of some sorts. And it got me thinking like, okay, well, how would I actually get on stage? How would I become successful in that domain? And honestly, I'd do what I'm doing right now. I'd give my thoughts and opinions. A lot of the musicians think that they have to just like post their music and they're going to go viral. No, I'm talking about the quality of ideas. That's what matters in building an audience. It's choosing a problem, choosing a mission, creating content around that, attracting people to it. Your music is the product that you're selling. It's not the content. And so, if I created this very loyal fan base, then I could probably
33:07get a lot of them to come to my shows and then that would start to proliferate. I was at an event, the Futureproof Summit. If you came, it was good to meet you. And I I spoke for the first time on stage, and public speaking isn't my thing. I know I do YouTube videos, but I like writing. Writing is just going to be my thing. I need to write another book. But if you think of it, that's kind of like me being a musician, right? That's my event. That's me being live on stage and this is just my content. So, back to the point about Peterson, Huberman, Watts. Their personal brand isn't this corporate hooks, templates, that kind of thing.
33:44It's who they are. It's their mind or worldview or beliefs or interests or experiences put in public so people can explore it. And if you want to see your identity live, sign up for Eden. That's what we help you do in onboarding is create your identity so that the AI can actually speak like you. And that's what users have been saying is that Eden writes better than any other AI software because it has an identity. Not just voice replication, not just like looking at your writing or your script and being like, "Oh, he speaks this way." No, your mind. And so most people love the idea of this of building a personal brand or becoming a creator or becoming a YouTuber, but they get stuck very fast.
34:23They just look for the quick dopamine hit, searching for what's the best niche to make six figures in with content creation, rather than digging into the value they already have from years of accumulated experience and story that they think is worthless because it's normal to them. The raw material for your life's work is already inside you, buried under years of being told to specialize, to be practical, to stop asking so many questions. This process isn't meant to give you some new and novel idea. Instead, it's meant to show you what you already have. So, take this seriously. This is we're getting into the final part. I want you to close your tabs. This was a newsletter before.
35:01Close your tabs accept this video. Open a blank document. Just somewhere on your phone, Eden. Take notes. Open quick capture. There is mobile app on the phone. Join the Discord. I I'm excited. I'm sorry for promoting so much. We finally did it. Mobile app after three freaking years and it's awesome. But I want you to answer every question below in writing. So the first thing we're going to do is just excavate your raw material because most of what makes you interesting has been trained out of you. Your curiosity was treated as a distraction. Your varied interests were labeled as a lack of focus. The system wanted you an obedient worker. So, your content will only work if it comes from material that is actually yours. So, I
35:38want you to answer these and if you don't have an answer, that's fine. Move on and let the question sit in your subconscious. First, what do you know too much about for it to be an accident? What topic have you researched across dozens of sources for years without anyone paying you to? The second is, what problem did you solve for yourself that you assumed everyone else had figured out? And what comes naturally to you that seems to break everyone else? Hint hint, that's your product. That's what you sell. You solve a problem for yourself and you solve it for someone else. The third is what did you get in trouble for as a kid that was actually just early taste? What did you obsess
36:13over before anyone told you it was impractical? Now, from those three, I just want you to stick with one answer. Take one of the answers that you gave, the one that felt the best, and that's what you're going to start with. So, we're not going to worry about your niche or your content pillars or any of that. We're going to worry about that one answer. Now, step two is to find or name your contrarian spine because nobody needs another person repackaging common sense. Your content needs a perspective that only you can see. That perspective comes from the one thing you believe that the mainstream gets wrong. Now, one way I like to look at taste or having taste is that taste represents the ability to know what is broken and not be able to pull yourself away from it. It's the ability to spot the in the armor and polish it up. So it's
36:57not only about knowing what good looks like because in order to know what good looks like or to create good, you have to know what isn't just right and then make it right and that is your edge. So answer these next. First, what piece of mainstream advice actively made your life worse and what did you have to unlearn to become functional? So second, what do you believe about your domain that experts would call stupid or naive but you just can't stop thinking about? And third, what is everyone in your industry pretending not to see or what do they not talk about? Now, your answers to the six questions that we went over, one, they just gave you the six fundamental types of posts that you
37:35should create. All of those answers form the foundation or the starting point of a very good, I wouldn't say viral, but uh proven post that generates more authority and trust than just trying to go viral. And so, out of those, you have one first post. You just need to work on that. So that leads to step three is that you're going to post your first idea tomorrow. And now this is a video. This isn't a course. I don't have time to fit 20 modules into this. That's what the boot camp is for. But the final ingredient to mark the beginning of the end of dependence on someone else for financial stability is actually doing
38:13the thing. And actually doing the thing starts with one post. You literally have post ideas written down from the last step. So, you take one, you think of how to make the hook attention grabbing, you think of how to word the body for impact, and then you embrace that the first iteration will suck and that you can't improve what doesn't exist. Meaning, if you never post, you're never going to get better. Now, if you want a little help with this, I left a prompt/skll where you can put the answer that you wrote down into it, into the chat, and it will give you angles and potential draft variations so you can start to make sense of how it will look as a post. they will give you 12 I believe and they're pretty good. So you just click the prompt, click duplicate the
38:54prompt and then you can start chatting. And another thing while I still have you here is that the a few videos ago how to actually grow on social media or growing on social media is easy actually that goes over the fundamentals. If you pair this video with that one, you have a lot of the puzzle pieces. And so now once you do that, once you actually make your first post, that's just like a tiny little action that at least puts you in the flow of feedback, in the flow of trial and error. Because that post isn't going to do well. Sorry, maybe it will. But when it doesn't do well, what are you going to do? Oh, social media isn't for me. Oh, social media is only for lucky people. Or are you going to look at it and be like, okay, that didn't
39:34work. What didn't work about it? Why didn't it work? Now, I'm going to look at someone else's post that did really well and be like, "Okay, I see some differences here. I see how this hook is structured. I see how this body is structured." Or now that you have the problem or the failure as a reference point, that's when you learn the most. That's how you actually learn. Then you go and look up specifically on YouTube or Google or Ask Claude or whatever, like how do I fix this? What's a tactic that I can try? And then you get a tactic like how to write a hook in a specific way. And then you try that and you see, okay, did this do a little bit better or did it not? And if it didn't and if you're just stuck in the void, then is the problem how you're writing
40:11or is the problem how you're growing? Is it a a different problem entirely? And do you need both skills? The answer is yes. But I think you get the point of just you just try and error and correct until you reach success. So that's it. Like, subscribe. Thank you for watching. Links in the description for Boot Camp Eden uh the skill imprompt. Thanks for watching. All right. Bye.
00:00很不幸,所有工作大概再过五秒就全没了。至少,如果你去听社交媒体上那些嗓门很大的人,或者看我这种 YouTube 标题,感觉就是这样。你甚至可能把反 AI 的意识形态当成自己的新身份,大喊你有多讨厌 AI,这样你就能觉得自己在改变世界,而实际上既没改变行为,也没拓宽技能,更没有适应新世界。毕竟,既然可以原地不动、对自己的生活什么都不做,谁还愿意去干那些事?AI 并不是你以为的那种威胁。真正的
00:35威胁一直都存在:你的生存和幸福,依赖的是除你自己以外的所有人。你的雇主和政府有他们自己的生存要顾。一旦有什么威胁到他们的生存感,他们就会降到更低的思维层次,然后迅速想办法消除这个威胁。而这通常意味着:他们要把你裁掉。这是人性。你可以争辩说他们本该关心你的福祉,但如果你盲目相信他们真会这么做,那你注定会非常、非常失望。AI 太大了,哭喊控制不了它。不管你在社交媒体上发多少相关内容,都阻止不了工作消失。至于工作是不是真的会消失,我
01:14不知道,那也不是我要论证的。我只是顺着这些讨论往下说。而且,发帖说你有多恨 AI,也阻止不了“成功所需的技能”随着技术一起变化。你不可能一辈子只靠同一项技能,还指望过得好。你必须进化,必须适应。总会有那么一个时刻,你必须改变生活里的某样东西。如果你不做,那就没资格抱怨。先说清楚,我在这里是对非常特定的一类人说话。你知道自己是谁。
01:47这些话能引起你的共鸣;但显然有些人的处境特殊,掌控力没那么大,我说的不是他们。这期视频里,我想分享四个观点,关于工资奴隶制、成为高能动性的人,以及为什么除非你从根本上改变自己是谁,这些想法都毫无意义。最后,我准备了一个六问的小练习,它或许能为你打开一种新的生活方式,哪怕它看起来很简单。第一个要讲的是:如何逃离工资奴隶制。工资奴隶制,就是为了活下去,替别人干你没选过的、毫无意义的苦活。
02:22我不是反工作。我认为工作是很值得的技能与经验跳板。但每次我说工作坏话、或者只是批评它,总有那么一个人说:“你就是个傻子。我其实挺喜欢我的工作的。”那很好。再说一次,我说的不是你。而且我有点觉得你在撒谎,只是为了不去面对自己的潜力,同时又对自己的潜力毫无觉察。我说话的对象,是那些懂真正享受的心理机制、并且受不了这种想法的人:人生三分之一在做没选过的工作,三分之一累到没精力做任何有价值的事,还有三分之一在睡觉,持续四十年。我要放一张图,但结论是:享受、意义和满足感,来自活在
03:06自己能力的边缘。这个研究得很充分。不,我不会给引用来源。Devon,把“来源:我自己编的”那张图放上来。享受来自追求略高于你技能水平的挑战。难到让你焦虑不行,简单到让你无聊也不行。电子游戏就是利用这一点:你接的任务难度刚好够。因为如果你是一级角色去打一百级的任务,你会立刻死掉,然后讨厌这个游戏,然后退坑。那一点都不好玩。而这正是进入心流状态最大的驱动因素。如果你能构建一种生活结构,提高
03:40触发心流的概率,你的生活里就会有大量享受。工作的问题在于,几个月后,等你被培训完、摸清了技能和该做什么,挑战水平就开始进入平台期。你打卡上班,完成任务,然后打卡下班。而不知为何,一天下来你就是精疲力尽。我经历过。我在一家网页设计公司上班、拼命想逃出来的时候,就是不想去健身房。而健康和健身本来是我一辈子的热爱。我第一次开始翘掉健身房,就是下班之后,因为我整天只是坐在格子间里,却累得不行。就好像头顶的日光灯每一秒都在抽干我的生命力,
04:25只要我在那儿。事情就是这样。你会无聊。这违背你的天性,而且你能感觉到。注意力不再沉浸在任务里,而是转向“我还能做点什么别的?”而对大多数人来说,那个“别的”并不包含什么有意义的目标,而是打开手机,让大脑腐烂。很少有工作会要求你持续提升技能,去匹配更大的挑战。当然,爬职业阶梯——职业是另一回事。工作、职业、使命,是三种不同层级的追求。在职业里,你确实能往上走一点,但目标不由你掌控。
05:00所以,挑战的难度、以及挑战代表什么,也不由你决定。你基本上是被指派去打游戏里的哪个任务,哪怕你想去地图另一边做另一个任务。你不是在做自己的项目。好奇心、热情、目标感、自主性、精通——这是心流的五个驱动力。而在职业或工作里,你很难拥有其中任何一个。那么这和工资奴隶制、或成为工资奴隶有什么关系?这个词很重,但听我说完。文明,字面意义上就是由部落奴役其他部落建立起来的。那种动态从未消失,只是被抽象成了雇佣、法律和
05:42文化。社会本质上变成了一个金字塔骗局,因为底层的人永远比顶层多。从数学上讲,不可能所有人都在顶层。一个老板,多个员工,而多个员工要靠老板生存。所以这期视频我想说的是:你必须彻底离开这个金字塔骗局、这个层级结构。不是说你从此不要任何层级,而是你要建立自己的层级。顺便插一句,我要做个简短自荐。不喜欢我推销自己的,跳过就行。我有两件事。
06:17第一,AI 内容策略师 Eden 现在也有排期功能了。所以它是一整套内容工作流。你可以在任何平台研究爆款异常值。你可以拆解它们,再据此创作。你可以直接在对话里让 AI 去搜任何平台、任何话题、任何创作者的热门轮播图、封面或帖子。现在我们还支持所有主流平台的排期。所以你可以直接在那里把内容排好。这些也都能在 Claude 里做。最近我看到很多短视频火了,说“哦,你可以把所有社交媒体连到Claude”。很好,在 Eden 里也能做。但那些都没有的一点是:现在你可以把 Claude 连到任何创作者、话题或帖子,并且搜索它们中的任何一个,
06:59这是别的工具都没有的。所以如果你是创作者、个人品牌,或者一个营销团队,Eden 就是你的软件。我们的口碑也在上升,因为我们从 Cortex 改名到 Eden,再到这个 Eden。转型似乎终于结束了,大家真的很喜欢现在的 Eden 版本。这让我非常开心。我无法形容走到这一步花了多少时间和功夫。不过用 Eden,首月可以打五折,链接在简介里。下一期个人品牌训练营 7 月 8 日开营。如果你更想参加训练营、同时拿到 Eden,简介里也有对应链接。内容是在 30 天内打造一个能赚钱的个人品牌。好,广告结束。
07:39也没那么糟,对吧?我们大多数人是被工业时代的标准养大的。成为专家。死磕一个领域。找份高薪工作,好让我的朋友觉得我儿子女儿很成功。因为你就是这么做的,所以你对大部分过程视而不见。你只懂做好本职的那一项技能,却从没试着理解那个给你发钱的系统。这点很重要。你没花时间在别的领域,所以不知道怎么做自己的东西。你只知道怎么在别人的东西里填一个角色。不知不觉中,你的思考能力就被压碎了。即便在你选的技能里你算聪明,收入也还不错,你依然感觉不到财务上的稳定。
08:18于是你陷进混乱的压力循环。压力会让思维变窄,你更难想象一种真正做出自己东西的生活。你甚至不会往那方面想。你卡在这个循环里:三分之一睡觉,三分之一上班,三分之一累垮,于是你没有任何积蓄可以投入自己的事业,没有时间和精力做自我成长,而且你大概不只是身体累,精神上也累到无法重新学习,因为你醒着的大部分时间都在为别人的愿景供能。所以,你该如何在大规模
08:50被替代中活下来呢——顺便说,办法就是做出自己的东西,全力投入,不接受其他选项。我们会讲怎么做到“不接受其他选项”,但剧透一下:就是把试错当成你的神,把现实当成你的神,因为神就是现实。我刚说的那句话会被严重误解,但你懂就懂。问题在于,奴隶并不知道自己是奴隶。这远远超出工资奴隶制。我们全都是奴隶,通常是某种意识形态和信念体系的奴隶,只是方式各有不同。奴隶制关乎强制。提到这个词,我们想到的是身体层面的版本,显然那是没人喜欢的极坏版本。但工资奴隶制是财务层面的。如果你没法不去上班,否则
09:35就是灾难,而且你没有创造替代方案的能力,那你就符合奴隶的定义,不管你的感受怎么说。更糟的是,如果你把自我认同绑在工作上,你就会把我刚说的当成攻击,因为那是你的身份,是你的心智体在试图维持自身生存。你会感到那种威胁反应,哪怕房间里根本不存在物理威胁。你会想跟我争,没关系,但这只会进一步证明我的观点。所以我想你懂了。这很糟,我也不喜欢这个念头。那我们来谈可能性,以及你能做什么。这就引出第二点:成功的
10:10五个要素。我之前发过一条推文,也写进了我的书《Hard Focus》里:如果你不自己制定日程,别人就会替你安排。我们从这里开始,因为大多数人一辈子大部分时间都在被训练去学不想学的东西,换一份自己不在乎的工作,给日常生活中根本不想打交道的人打工。而我认为,AI 技术和社交媒体加速了我们的认知,让我们明白:除了默认路径还有别的,你可以走自己的路。因为你在社交媒体上总能看到有人在这么做,这本身就足以证明它
10:41是可行的。AI 给你更多杠杆,技术不断进步,个人拥有的力量显然比以往任何时候都大。我也认为,人们只是受够了现代生活那种纯粹的空洞。所以对那些厌烦了学校、工作和默认路径的人来说,这就是让你变得抗未来的五个要素,这就是答案。这五样东西,能让你哪怕在所有工作都被假设性取代之后,依然能做有意义的工作。第一是能动性,也就是不需要许可就能行动的能力:看到机会就去做,哪怕没人要求你。第二是品味,也就是有经验去判断什么值得
11:24拿到世界上。第三是说服力,也就是让别人在乎你所做的事的技能,别和操纵混为一谈。第四是坚持,也就是明白犯错不等于死亡,而且错误是必要的。第五是迭代,就是根据反馈不断纠错、朝目标推进的过程。所以,如果某件事不奏效,你就学习、转向,直到成功。现在人人都迷上了“高能动性”这个词。这是科技圈网红带火的流行词,他们互相抄来抄去,因为“让人变得高能动性”这种话在社交媒体上容易爆。而光是这一点就说明他们不是高能动性,而是低能动性,因为
12:02他们只是在抄彼此、抄正在流行的东西。所以我明白,它很重要。是的,你必须能朝目标发起行动,真正去做点什么。这很明显,这是很多创业者身上区别于他人的特质之一。但它不是唯一的东西。我刚给你的五个要素必须组合起来、一起使用。而这五个要素其实可以归结为两种能力:一是自己摸索出答案的能力,二是凭经验知道该做什么。现在,我要放一段播客里的话,来自 David Senra 的播客。我从没看过那档播客,但我看到里面的一句引用,现在借用一下,它说得非常好。我希望你听听,因为这很重要,它能消解你对
12:43AI 的很多焦虑。AI 迄今非常擅长“资产创造”,但爆款创造并不等于资产创造。资产创造是爆款创造的必要非充分条件。上周谁都能做出一款电子游戏。就像谁都能做一款电子游戏,五年前也一样。技术唾手可得,已经商品化了。你知道一年上线多少款手游吗?成千上万。而一年能出几个爆款?零到五个。你知道是谁做的吗?非常感谢,是我们做的。(笑)这就是事实。所以现在,任何人都能做出任何东西。任何人都能写出任何东西。也就是说,创业——工资奴隶制的解药——的门槛比以往任何时候都低。但那不重要。看这个。这张图显示,随着 AI agent 的出现,
13:27应用发布数量比以往任何时候都多。但应用评论数、以及有显著使用量的应用却在下降。也就是说,你现在确实可以去做一个 app。你能做到的事其实很不可思议。如果你不知道怎么做,高能动性的做法就是直接问 Claude:“嘿,我有个想法,我该怎么开始把它做出来?”第一版不会太好。别指望一发就做出 Notion 或 Salesforce。那不可能,尤其现在还不可能。你就是先问,然后改进,然后迭代,失败,再试,再试,然后有了用户,然后东西崩了,你没放弃。你继续迭代,让它修这个、再修这个、再修这个,最后你就有了一个相当好的东西,哪怕它只是 AI 做的。但
14:13再说一次,那不重要。它是不是“氛围编程”出来的、你觉得它廉价,都不重要,因为只要有价值,它就有价值。就像我刚展示的图,应用数量上升,使用量却不变,因为那些人没有成功的五个要素。他们没有品味,不知道该做什么。他们不知道怎么坚持,不知道怎么根据反馈去迭代——因为“你的 app 不work”就是最明显的反馈。他们也没有说服力,没有分发能力,没法把东西送到别人手里,更没法让人在乎到愿意使用并付费。你明白我想说什么了吗?
14:49能动性只是其中一环。你可以去做这个 app,朝目标发起行动,但真正让它成立的其他东西呢?说到做软件,我其实很推荐。它非常好玩。打开 Claude Code,把钱全交给大 Claude 或 ChatGPT,其实挺上瘾。但我推荐它,因为我确实认为产品会往这个方向走,尤其对一人创业者、创作者、一人公司来说。过去是知识产品,我认为小规模软件会成为新的知识产品。知识产品能长期占据主流,一是门槛低,谁都能做;二是它本身的
15:25结构本身有价值。教育和知识是有价值的,不管你觉得知识产品多像骗局,很多人确实靠它做得很好。软件也一样,它的结构能把大量价值装进这个东西里。它就像一块你能塑形的黏土。如果因为你足够有本事、能创造有价值的东西,它真的变得有价值,那你会看到很多这样的东西冒出来,你也会买不少。不过这不代表所有人都会涌进来做 app、做软件。就像 Uber Eats,你不自己做饭,你点外卖。如果你连饭都不做,
16:00谁会认为你会去做一个 app——除非你有理由。所以问题就在我刚给你看的那张图里。你可以做出任何东西,但这不代表:一,它值得做;二,人们会在乎;三,你有能力根据反馈去迭代和坚持,让它变成值得做、也有人在乎的东西。如果你真正理解这句话,你就没问题了。第二个问题是:能动性、品味、说服、坚持和迭代,并不是那种看个 YouTube 视频就能学会的典型高价值技能。关于
16:33“变得高能动性”的理论和推文,不会让你更有能动性。练习它们的唯一方式,就是开始做自己的事。这期视频还剩很多,但我希望你已经明白一点:重点就是做出自己的东西,那是获得这些技能的唯一途径。不管我后面给你多少有用的实操步骤、多少让你自问的问题,你终究还是得真的去做。这就引出第三点:就业的解药,是变得无法被雇佣。我记得我接到第一个网页设计客户的时候,那时我正试着从网页设计公司的工作里转型出来,他们付了我 300 美元。
17:14那是本地一家床垫公司,只想做个网站让人看看他们的床垫。连电商站都算不上,但就是 300 美元。这并不多。我女朋友刚接到她的第一个营养教练客户,因为她学的就是这个。她收了 2500 美元。比我第一个客户强多了。替她高兴。但对我来说,那 300 美元就是“咔哒”一声想通的那一刻。我知道,只要我能重复、改进、迭代我刚做的事,我就多少能对自己的生活方式和未来有更多掌控。它让我变得无法被雇佣,也形成了一种深深的信念:我
17:55再也不会接受一份工作,我要自己为自己的生存负责——听起来很戏剧化。但那笔钱本身只是一个检查点、一个里程碑,是让我想通的那个东西。它并不能解释那个让我相信自己能做到的身份转变,以及让我相信自己能继续做下去的那种内在切换。所以我希望能给你两样东西。其实我什么也给不了你,细想的话,但我还是想试着给你两样东西。第一,是一个身份转变的起点,它可能在你的人生里滚成雪球;
18:30以及一个非常非常非常小的行动计划。因为我觉得我的视频里大行动计划已经够多了,甚至太多了。我只想给你一两件要做的事,因为这就是你现在需要的,之后你自然会知道下一步该做什么,我们边讲边说。所以第一件要做的事,就是把自己扔进一个强迫你成长的环境。因为改变人生最快的方式,就是把自己从物理环境和数字环境里连根拔起。一夜之间全部换掉:你去的地方、你关注的账号、你消费的信息。有点难,但绝对有效。
19:07行为改变等于身份改变。因为你可以试着节食减掉 30 磅,但如果你不是重视健康的人,健康不是你的一部分,你不享受做一个健康人的过程,那你就永远会觉得在逆着坡跑。你会像大多数人一样全部胖回来,除非你从根本上改变自己是谁。我觉得人们还没真正想透这个概念:行为改变等于身份改变。也就是说,如果你不立刻把自己扔进新环境、重新 conditioning、把心智 reprogram 成那个人,从而拥有你想成为的那个人的价值观,那你就会退回
19:52你原来的样子。那具体该怎么做?第一件事,是你要理解你的身份最初是怎么被塑造的,你是怎么变成现在的你的。首先,你出生在一个有特定价值观的家庭和文化里。你被灌输了那些价值观,哪怕父母没有强加给你。你去了一所有特定价值观的学校,被有特定价值观的老师教导。你接触了海量信息,它们可能把你的价值观推向叛逆、懒惰、受害者心态,或者成功。有很多人就像被魔法一样走到了某个位置,被“选中”进入
20:28成功的人生,因为他们不知不觉被对的人包围了。然后你有了手机,多亏社交媒体和我们这些控制不住自己的猴子大脑,这个 conditioning 过程指数级放大。当然,这个过程还有更多细节,但你懂了。而且,这并不坏,对吧?这个 conditioning 过程不是坏事。它是必要的。模仿是必要的。我听过几个“真实感”博主说他们不模仿、不抄别人、不做这个不做那个。你用两条腿走路,说英语,住在房子里。你模仿,是因为你在学习。如果你想按你的定义做到绝对真实,那就开始四条腿走路吧。试试看,看看你有多融入,
21:16看看你会不会被踢出你所在的心理群体,看看还有没有机会找上你,因为那样的你大概极难生存。所以这种 conditioning,或者这种模仿形式,当你的行为不利于你内心那个声音所呼唤的生活时,就变坏了。我相信你们很多人都感受过、听到过那个声音,它在耳边轻轻对你说:你注定要更多。尤其在日光灯下的格子间里,你特别能感觉到它。你总听到它。所以重新 conditioning 的过程,从环境开始。你必须对所有刺激保持极度清醒,因为它们都在喂养
22:00你是谁。所以你要做的是:一夜之间扳动开关。明天醒来,至少一整天,不做任何和平时一样的事。把闹钟设成不同的时间。精确规划你醒来后要做什么,而且不能是平时做的那些。吃不同的食物,和不同的人说话,消费不同的内容。全部换掉。随着视频往后走,你会开始明白该让自己对齐什么。但你也要理解,这期视频本身也希望是你环境的一次改变,在 conditioning 你走上
22:32正确的路。这些信息不必非常实操,也能渗进你的大脑、慢慢改变你是谁。只要你用更多这类内容填满自己——显然不只是我的内容,还有书、其他YouTuber,而不只是在多巴胺信息流里把自己娱乐到死、无休止地刷。第二点:选一个反馈尽可能接近现实的容器。这会是最玄、最不实操的一节,但我向你保证,这是你这辈子能做的最重要的一件事。这是你只需要刻进脑子里、当成法则接受的最重要的一件事。最危险的生活方式,是脱离持续
23:16试错。脱离纠错过程,就是脱离挑战、发现,以及那些带来成长、进而带来满足感的来之不易的智慧。这不只适用于工作——在工作里,你所面对的挑战水平,会在你熟悉任务之后趋于常态。它也适用于商业和创业,也适用于那些带着员工思维的人——总需要有人告诉你做什么,或者总需要一本手册才能对自己的步骤有信心。我想说的是,很多创业者可能也没在参与这个过程——这个真正通往成功、而且非常令人享受的过程:试错。为了让它对你可操作,问题就是:过去的人
24:00是怎么弄明白“第一件事”该怎么做?我说的是在那些操作指南、分步骤流程被创造出来之前——现在人们对它们如此着迷。“哦,这个怎么做?那个怎么做?给我一步一步的要点,我就去做。”不,你不会。可第一枚火箭是怎么造出来的?有指南吗?如果逼你去造一枚火箭,你能不能做到?或者你会是那种到处翻找操作指南、只为了看完然后什么都不做的人?我想告诉你的是:通过试错的过程,在物理定律之内,你可以做到任何事。所以成功的人,他们尝试,然后
24:41失败,他们没让失败说服自己“这不可能”,也没被打击到迷失方向、沉溺于即时快感。他们根据现实给出的反馈设定新方向,最终在草堆里找到了那根针。他们聪明,因为一个智能系统的标志,就是能根据反馈纠偏。他们有一座灯塔,即使被吹离航线也不放弃。所以我说创业,就是这个意思:进入你的自然状态,参与创造的过程,追求那些必须经历失败才能达成的未知目标。这是高度成功者
25:19唯一的共同特质。对他们来说,失败不是负面的事。它是常态,是过好生活的必需品。对他们来说,它每天都发生。这一切听起来都很好,但你要怎么把它用到今天的世界里?这就引出第三点:学会下面两种技能之一,如果你想在未来活得兴旺。先引用 Naval 的一句话:代码和媒体是无需许可的杠杆,是新富阶层背后的杠杆。你可以创造在你睡觉时仍为你工作的软件和媒体。所以作为初学者、作为一个人,你还没意识到自己拥有多大的力量。
25:58尤其是在 AI 时代。我说的不是低层次的 AI 用法,不是那些只会问 ChatGPT 问题的人,也不是那些因为 AI 偷了他们作品而生气的艺术家。我说的是更高层次:你意识到自己几乎可以做出任何东西。看到人们到达这个认知、然后一头扎进创造里,真的很不可思议。我看到他们……这种事在我圈子里发生得越来越多了。他们来到 Eden 的 Discord,说:“我做了一个我一直想要、但从不知道它存在的东西。”现在有人对此很生气。他们说:“哦,可你没花时间和精力去学怎么真正把它做出来。”好像这就不算真的做出来一样。所以,一旦你能看穿这些地位游戏——
26:41工具守门人、技能守门人追着不放的那些——就像那个梗图或短视频:一个公司职员走到一个氛围编程的人面前,说:“哦,你那个小 app 怎么样了?”他说:“哦,它这个月赚了大概……200 万。”然后她说:“哦……我们连零头都赚不到。”因为关键不在于学会某项特定技能的地位感。我们前面聊过这个。而且,这一切在 AI 之前都是可能的,对吧?你可以去学怎么做 app、怎么做软件,那不是障碍。真正想做的人,大概
27:20就会去做。核心问题是,大多数人根本不理解:在足够长的时间尺度上、加上我们说的成功五要素,什么是可能的。AI 只是让你更快地做更多,并给了你以前没有的东西,比如创造软件的能力——过去这要花多得多的时间,或者你得付高价请人来做。话虽如此,我已经讲了很多软件,但我个人认为媒体这一侧更重要。我说的媒体,就是内容:帖子、视频、播客或文字,你发布一次,就能被
27:57成千上万人看到,甚至上百万人。因为在我看来,这才是值得拥有的技能,尤其当越来越多人想靠 AI 全权代劳时。因为做内容,你得知道什么才是好。你仍然需要 AI给不了你的教育,因为你还没开始试错的过程,你不知道该问什么。内容的价值是主观的。每个人读每一句话,都会有不同的理解。换句话说,没有唯一正确能拿到结果的方式。而代码的价值则相对客观。你怎么写其实不重要,只要它管用,只要它能得到你想要的
28:36结果。我知道很多人不同意,但你得承认这个观点大体成立。如果它能工作、用户没发现任何问题,代码是不是意大利面有那么重要吗?人读不读得懂有那么重要吗?当然,我们可以争论它未来会不会崩、这个那个,但说到底,代码能跑,就是能跑。而内容,没有“能跑”这回事,没有固定结果。这意味着:一,这项技能的天花板只会越来越高;二,真正拥有高天花板的人,能把代码用得更有价值,因为他们有
29:12分发能力。因为如果你没有分发,你要怎么把你做出来的东西——不管是代码做的,还是你亲手做的,比如你是个木匠,或任何你创造、你赖以为生的东西——你一生的事业、你有意义的工作,怎么把它送到人们手里?又怎么让他们在乎?那就是媒体或内容的技能。顺便说,我说的不是那种内容——Instagram 上有人说:“哦,我让 Claude 接管了我的 Instagram,一夜之间给我涨了十万粉。”因为除非你有权威、忠诚和信任,否则那基本毫无价值。Eden 也能做这些。Eden 可以连接你所有那些东西、替你发帖,如果你想把这一切都自动化,但那不是我
29:54们推崇的,因为我们知道你还是得学会那件事。这就是我们做训练营、把教育放在那里的原因。就像 JK Molina 说的:点赞不是现金。这就是他的全部座右铭。你有多少粉丝、多少点赞都不重要,真的不重要。一旦你入场了,你就懂了。但这也不意味着,如果背后有一定程度的信任、权威和忠诚,大量粉丝或点赞就完全没用,对吧?它不是二元的,不是开关。这一切都很复杂。所以,聪明的内容创作远不只是发愤怒诱饵骗点击。这就进入第四部分:如何开始。我希望你在这里留出 15 分钟,它可能改变
30:40你的人生轨迹。听起来很戏剧化,我不是故意的,但事实就是如此。你已经换了环境,你选好了一个容器,一个承载你要去的方向的容器,要么是内容,要么是代码。我推荐内容,也是我们在谈的,但你不一定要走那条路。不过就算你走代码路线,最终你还是得走内容路线。所以现在,你需要回答唯一重要的问题:你一生的事业是什么?因为我们要建的是“一生的事业”。我们不是在建个人品牌,个人品牌只是做这件一生事业的容器。
31:11你想到 Peterson,想到 Huberman,想到 Watts——Alan Watts,或者 Marcus Aurelius,他们都有个人品牌。是的,连 Alan Watts 也有,尽管那不是他想做的事。他仍然有一个,而且是非常显赫的一个,而他甚至已经不在人世了。所以,他们有个人品牌,但他们与自己的使命、愿景深度对齐。他们知道自己要什么,并把社交媒体当作实现它的工具,因为它是我们现在手上最好的工具。这很明显。它是无需许可的杠杆。是内容,是媒体。这也许会变,对吧?如果我们都去了火星,那么把你的作品
31:49送到别人面前的技术会变。但现在,它就是社交媒体。过去也可能是报纸、广播、电视,或者帮你出现在别人面前的图书出版商。但那时你就算有出版商,还是得自己写。但对我在这里说话的对象——初学者,那个零资本、一无所有、只想开始做点什么的人——社交媒体是显而易见的选择。所以如果你学会媒体或内容,你几乎可以卖任何东西。可以是一本书,而且不需要出版商。也可以是音乐。我其实想过很多次这件事,我
32:26很爱音乐。我一直很喜欢“学会做某种 EDM”这个念头。然后我就想:好吧,我要怎么才能真正站上舞台?我要怎么在那个领域成功?老实说,我会做我现在正在做的事:给出我的想法和观点。很多音乐人以为只要把音乐发出去就会爆。不,我说的是想法的质量。那才是建立受众的关键。是选一个问题、选一个使命,围绕它做内容,把人吸引过来。你的音乐是你卖的产品,不是内容。所以,如果我建立起非常忠诚的粉丝群,那我大概就能
33:07让很多人来看我的演出,然后它就会开始扩散。我参加了一个活动,Futureproof Summit。如果你来了,很高兴见到你。我那次是第一次上台演讲,公开演讲不是我的菜。我知道我做 YouTube 视频,但我喜欢写作,写作才是我的东西。我得再写一本书。但你想想,那有点像我在做一个音乐人,对吧?那是我的演出,那是我在现场舞台上,而这个只是我的内容。回到 Peterson、Huberman、Watts:他们的个人品牌不是那种企业式的钩子、模板之类的。
33:44那就是他们本身。是他们的头脑、世界观、信念、兴趣或经历,被放到公众面前,让人们去探索。如果你想看到你的身份“上线”,注册 Eden。我们在 onboarding 里帮你的就是建立你的身份,让 AI 真的能像你一样说话。用户一直在说,Eden 写得比其他任何 AI 软件都好,因为它有身份。不只是声音复刻,不只是看你的文字或稿子然后说“哦,他这么说话”。不,是你的头脑。大多数人都喜欢打造个人品牌、成为创作者或 YouTuber 这个想法,但他们很快就卡住了。
34:23他们只想找快速多巴胺,搜“做内容哪个赛道最容易做到六位数收入”,而不是去挖掘自己多年积累的经验和故事里已经拥有的价值——他们觉得那没价值,因为那对他们来说太普通了。你一生事业的原材料早就在你体内,只是被多年“要专业化、要务实、别问那么多问题”的训导埋住了。这个过程不是为了给你什么新的、新奇的 idea,而是为了让你看到你已经拥有的东西。所以认真对待。我们要进入最后一部分了。我希望你关掉那些标签页。这原本是一封通讯。
35:01关掉标签页,只留下这个视频。打开一个空白文档。手机上也行,Eden,记笔记,打开快速捕捉——手机上有 app。加入 Discord。我……我很兴奋。抱歉我推销了这么多。我们终于做出来了,三年啊,移动端 app,而且很棒。但我希望你用文字回答下面每一个问题。第一件事,就是挖掘你的原始素材,因为让你有趣的大部分东西,都被训练掉了。你的好奇心被当作分心,你广泛的兴趣被贴上“不够专注”的标签,系统想要一个听话的工人。所以,你的内容只有来自真正属于你的素材才可能成立。我
35:38希望你回答这些,如果没有答案也没关系,跳过,让问题留在你的潜意识里。第一,你对什么了解得太多,多到不可能是偶然?哪个话题你研究了多年、翻了几十个来源,却没人付过你钱?第二,你为自己解决过什么问题,而你原以为别人早就想明白了?什么对你来说自然而然,却似乎让其他所有人都卡住?提示提示:那就是你的产品,那就是你要卖的。你为自己解决一个问题,也就为别人解决了它。第三,你小时候因为什么挨批,而它其实只是早期的品味?你曾经痴迷于
36:13什么,在别人告诉你“这不现实”之前?现在,从这三个里,我只希望你选一个答案坚持下去。从你给出的答案里挑一个最有感觉的,那就是你的起点。我们不管你的赛道、你的内容支柱之类的,我们只管那一个答案。第二步,找到或命名你的“逆向脊柱”,因为没人需要另一个人来包装常识。你的内容需要一个只有你能看见的视角。那个视角来自你坚信主流搞错的那一件事。我喜欢这样理解品味:品味代表一种能力——你知道什么东西坏了,而且无法把注意力从它身上移开。它是能发现盔甲上的裂缝并把它打磨好的能力。所以它
36:57不只是知道什么是好,因为要知道什么是好、或创造出好,你必须知道哪里不对,然后把它修正——那就是你的优势。所以接下来回答这些。第一,哪条主流建议实实在在地让你的生活变糟了?为了恢复正常运转,你必须“反学习”什么?第二,关于你的领域,你相信什么,而专家会说这很蠢或很天真,但你就是停不下来去想它?第三,你行业里每个人都在假装看不见、或者闭口不谈的是什么?现在,你对这六个问题的回答,直接给了你六种最基本的帖子类型,
37:35是值得你去做的。所有这些回答,构成一篇非常好的——我不说爆款,但是经得起验证的帖子的基础或起点,它能带来比单纯追求爆款更多的权威和信任。所以,从这些里,你有一条第一篇帖子。你只需要专注它。这就引出第三步:明天就发出你的第一个想法。这是一期视频,不是课程。我没时间塞进 20 个模块,那是训练营干的事。但标志着“在财务稳定上依赖他人”开始终结的最后一个要素,就是真的去
38:13做。而真的去做,从一条帖子开始。你上一步已经把帖子想法写下来了。所以拿一个,想想怎么让钩子抓人,想想怎么组织正文以产生冲击力,然后接受第一版会很烂,而你无法改进不存在的东西。意思是,如果你从不发布,你就永远不会变好。如果你想得到一点帮助,我留了一个 prompt/skill,你可以把写下的答案放进去,放进对话里,它会给你角度和可能的草稿变体,让你开始理解它作为一篇帖子会是什么样。我记得它会给你 12 个,都还不错。你只要点开 prompt,点复制,
38:54然后就可以开始对话了。趁你还在,还有一件事:几期前有一个视频叫“如何在社交媒体上真正增长”,或者“在社交媒体上增长其实很简单”,那期讲了基础。把这期和那期配合起来,你就有了很多拼图。现在,一旦你做了这件事,一旦你真的发出第一条帖子,那只是一个小小的动作,但至少把你放进了反馈的流里、试错的流里。因为那条帖子不会表现得好。抱歉,也许它会的。但当它表现不好时,你要怎么办?“哦,社交媒体不适合我。”“哦,社交媒体只属于幸运的人。”还是你会看着它说:好,这个没
39:34奏效。哪里没奏效?为什么没奏效?然后我会去看别人表现很好的帖子,说:“好,我看到一些差别。我看到这个钩子是怎么结构的,我看到这个正文是怎么结构的。”或者,现在你有了问题、有了失败作为参照点,那才是你学到最多的时候。那才是你真正学习的方式。然后你专门去 YouTube、Google 或问 Claude 之类的地方查:这个我怎么修?有什么战术可以试?然后你得到一个战术,比如怎么用某种特定方式写钩子。然后你去试,看看:好,这次好一点了吗,还是没有?如果没有,如果你就卡在虚空里,那问题是在于你怎么写,
40:11还是在于你怎么增长?还是完全另一个问题?你两个技能都需要吗?答案是:需要。但我想你懂了这个点:你就是不断尝试、犯错、纠正,直到成功。就是这样。点赞、订阅。感谢观看。训练营、Eden、那个 skill prompt 的链接都在简介里。感谢观看。好,拜。